One week ago，That is the last day of 2020，Signing of Cooperation Agreement on "Smart Travel to Tianfu" Sichuan Culture and 188bet online sports betting Public Service Platform，Involving Sichuan Provincial Department of Culture and 188bet online sports betting、Sichuan 188bet online sports betting Investment Group、Alibaba Group、New Hope Group、Sichuan Investment Group。

One 188bet online sports betting details is，The operating company of “Zhiyou Tianfu” also has Tencent presence，Xinteng Shuzhi Network Technology Co., Ltd., one 188bet online sports betting contract parties 188bet online sports betting company，is a company jointly invested by Tencent and New Hope Group (Tencent became a shareholder in March last year，Become the second largest shareholder)。Alibaba’s participating contract partner is Zhejiang Ali Travel Investment Co., Ltd.。This means，Tencent、Alibaba worked together in the same company to "conspire" again。

The "Smart Travel Tianfu" platform is recognized as the leading cultural and 188bet online sports betting integration project in Sichuan Province，Complete construction started in October 2019，Officially launched on September 25, 2020。This signing，One key word is "operation"。The official information released to the outside world is，The "Zhiyou Tianfu" platform will implement open market-oriented operations，Adhere to "integration of three ends" and "government guidance、Led by well-known provincial state-owned enterprises、Participation of advantageous enterprises、The principle of “opening to the whole industry”，Create a “1+1+N” operating model。

Two core messages can be seen from this: First, more implementation of smart 188bet online sports betting platforms in provincial destinations；Second, the operation of the smart 188bet online sports betting platform is beginning or gradually entering the (quasi) "big test" stage。

This important information can also be found in the recent policy。End of November 2020，Ministry of Culture and 188bet online sports betting、Opinions on Deepening "Internet + 188bet online sports betting" to Promote High-Quality Development of the 188bet online sports betting Industry jointly issued by the National Development and Reform Commission and other ten ministries and commissions，Mentioned among them:

Built a number of smart tourist attractions、Resort、Villages and cities。Online and offline travel products and services are more abundant，Personalization、The level of diversification has been significantly improved。

“Innovative 188bet online sports betting Public Service Model”。Clear the boundaries between government public services and market 188bet online sports betting information services，Encourage all regions to adopt a 188bet online sports betting public service platform operation model that combines government and market，Improve platform service performance，Achieve sustainable operation and development。

Extended view，All state-owned scenic spots should provide online reservation services before the end of 2021，Expanded coverage of smart scenic spot construction，On the one hand, the intelligence of scenic destinations will provide certain conditions for the intelligence of destination cities，On the other hand, destination cities are smart、The inevitable need for digitalization，The trend of digitalization in the cultural 188bet online sports betting industry，Including digitalization, which will reconstruct almost all scenarios of the future cultural 188bet online sports betting industry，bring about consumption fission、Product upgrades and supply chain changes，New scene、Under new products and new models，More tests of operational logic、Means and methods、The innovation and iteration capability of chain reconstruction，Dujiang will build a smart 188bet online sports betting platform、Operations are pushed to a more urgent situation。

At the same time，The government needs to find a balance in platform operations，Clear role positioning、Appropriate level of participation，Professional operation、Market-oriented operation，It is a requirement put forward in the policy of the Ministry of Culture and 188bet online sports betting。

Analysis based on existing smart 188bet online sports betting platforms such as “one-machine travel”，It is undeniable，Although local governments are important partners of such platforms，may even play a strong supporting role，However, smart 188bet online sports betting platforms such as “One Machine Travel” are still essentially positioned as market-oriented products actively promoted by policies，here，Behind the nature of the market，That means the feasibility of its business model、Space size，Determines how far it can go。

This may have such a government-enterprise cooperation mechanism: the government mainly plays a guiding role，Provide early help with resource integration and import，At the same time, solve the institutional problems that hinder industrial development，Establish a complete 188bet online sports betting market system, etc.，Enterprises combine and use their own digital resources、Digital Ability，Focus on product research and development、Build and operate，Including more resource integration, etc.。Among the main parties to the cooperation contract with the "Zhiyou Tianfu" operating company，Existing Tencent、Ali，There are also local state-owned enterprises，Contains such logic。

In different stages of smart 188bet online sports betting platform construction and development，The mutual positioning of government and enterprises、Various behaviors and functions。It can be said，How far can the smart 188bet online sports betting platform go，Operational capabilities include but are not limited to aggregated resources、Build products、Building an ecosystem is very important。A core is，Should such platforms consider making money in the future？How to explore business models，How to make your own blood in the future？

These actually reflect the multiple realities and trends of the current and future cultural 188bet online sports betting industry:

1、Policy、Digital trends superimposed by market development and so on，More penetration into the cultural 188bet online sports betting industry，Follow the trend or passively coerce、Dividend Dividend，Will intensify the competition for the implementation of smart 188bet online sports betting platforms such as “one-stop travel” in destinations，The craze is expected to continue unabated in the next one or two years。Internet Giant、Small and medium-sized smart 188bet online sports betting enterprises，Everyone has a chance；

2、Continuous and effective operation，It must be a “big test” that the smart 188bet online sports betting platform must go through，There is no effective operating model yet，Still exploring，The government can "carry" it for a while，But it will be handed over to the enterprise for market operation after a stage，is required，This road is not easy，It can also be said that it is difficult；

3、Supply-side changes、Changes in consumer demand、Technological changes，Bringing changes to the cultural 188bet online sports betting industry，Cultural 188bet online sports betting project creation、Operation and iteration，Inventory optimization of the destination’s new supply system、Increase bigger，Become multiple lingering propositions，Resource、Product、Marketing、Capital and other issues，How to crack？In public statement，The "Zhiyou Tianfu" platform should focus on building resource integration、Product Innovation、Smart Service、Promotion and Marketing、Financial services “five-in-one” operating system。This is the need。

And these，Everyone needs people，Need talents to support，But New Platform、Multiple scenes、Explosive demand for employment in multiple industries，Serious mismatch of cultural and 188bet online sports betting talents、Long-term imbalance between supply and demand for domestic cultural 188bet online sports betting training，Resulting in the new cultural 188bet online sports betting talent gap continuing to expand。

The talent’s pain is getting worse, how to deal with it?

January 21st-23rd，Zhihui Group unites Zhonghou Mingde，Open ""New Cultural 188bet online sports betting、New business format、The first issue of the new model "Theme Innovation Practice Class"，Gathering top international and domestic teachers，From 9 core levels，Deep cut and detailed section，For a cultural 188bet online sports betting enterprise、Destination to cultivate “new talents”，Start the first lesson of 2021。

Co-organizer

Zhihui

Long-term focus on professional research on the entire cultural 188bet online sports betting industry chain、Media communication and big data analysis,Provide "research consulting" for industry、Education and Training、Conference·Brand、Four-in-one comprehensive solution for "operation services"。owns Zhihui University of Culture and 188bet online sports betting、The two major business brands of the Cultural 188bet online sports betting and Consumer Research Institute,East China、Central China、South China、Southwest、Five major education bases in northwest China,Promoting ecological innovation in China’s cultural 188bet online sports betting destinations。

Zhonghou Mingde

Owns business school section、Planning and design section、Industrial Development Sector、Investment sector and technology sector。188bet online sports betting-oriented、Strategy is the trend,Built "188bet online sports betting + capital + platform + business";Innovation Ecosystem,Focus on project consulting、Planning、Project Application、Industrial introduction operation、Investment and capital docking、Joint development、One-stop industrial development services such as brand output。

Training class information

[Time] January 21st - January 23rd, 2021

[Location] Primus Hotel Hongqiao Greenland, Shanghai

[Participants] Developer、Operator、Project Operator、Planning and Design Institute、Chairman of 188bet online sports betting and financing enterprises and related industrial chains、General manager and other core senior executives

[Course Highlights] Research and Judgment of 188bet online sports betting Development Trends and Core Policies、Analysis of new business format creation and new model construction path、Representative case sharing and dismantling、Sharing of investment and financing operation logic、Project consulting services、Industrial resource docking services, etc.。

[Registration phone number] 15821905664 (Yuzawa Yun)

9 core things you want to know

1 Policy Interpretation: Seize Policy Dividends，Be the first to seize market opportunities

1.1 Interpretation 188bet online sports betting policies 188bet online sports betting two sessions

1.2 The guiding role of key policies

1.3 Support policies related to cultural 188bet online sports betting industry

1.4 Cultural 188bet online sports betting Industry Policy Dividends

2 Land acquisition strategies: Understand land policies and master land acquisition methods

2.1 Impact of decentralization of land approval authority

2.2 Benefits 188bet online sports betting new Land Management Law to enterprises

2.3 Key points of rural land system reform

2.4 Basic principles of land use master 188bet online sports betting

2.5 Analysis 188bet online sports betting whole process of land linkage development

2.6 Innovative model of land transfer and homestead utilization

2.7 Agricultural-enterprise cooperation model for collective construction land

3 Top-level design: what the product does，How to make money，Who will operate it

3.1 Product 188bet online sports betting analysis and strategic positioning

3.2 Product selection, business 188bet online sports betting, product design

3.3 Cost estimate (188bet online sports betting cost and 188bet online sports betting expense)

3.4 Profit design and estimation (188bet online sports betting estimation and 188bet online sports betting model)

3.5 How does the government guide and control

3.6 Investors、Developer、Operator Duofang Cangyu’s professional operation

3.7 Farmers’ participation methods and benefit distribution mechanism

4 188bet online sports betting: Avoid misunderstandings and ensure survival

Common misunderstandings:

4.1 Mistaking 188bet online sports betting for 188bet online sports betting

4.2 Apply mechanically、Excessive innovation、Only playing with concepts、Blind site selection

How to survive:

4.3 big strategies to look at the market，Back to the fundamentals 188bet online sports betting market

4.4 You must find the soul first，There is a plan after the existing plan、After positioning，It’s a big idea

4.5 Resource integration is the key

4.6 Long Plan, Short Arrangement

4.7 Open the mold first and then find the land

5 188bet online sports betting application: government support, obtain preferential conditions

5.1 Understand the directory of national financial support projects

5.2 Conduct 188bet online sports betting self-evaluation against application conditions

5.3 Detailed declaration procedures, avoid misunderstandings

5.4 Familiar with the path of government subsidies

5.5 Master the key points and details and write an application plan

5.6 Practical Analysis and Questions on 188bet online sports betting Application

5.7 Obtain national or provincial support，Expand market influence

6 Capital docking: Pay attention to capital，Solution to cash flow and 188bet online sports betting and financing paths

6.1 After the Two Sessions，Investment market analysis and new business opportunities in the cultural 188bet online sports betting industry

6.2 Top-level design of capital operation and company organizational structure

6.3 Fund operations in the cultural 188bet online sports betting industry

6.4 different cultural 188bet online sports betting、Farm Travel、Key points of investment and financing in the health care industry

6.5 Different types of financing portfolios and risk avoidance

6.6 Collaboration model of light assets and heavy assets

6.7 Investment, profit, and exit accounting at each stage 188bet online sports betting project

7 188bet online sports betting introduction: building the entire 188bet online sports betting chain to promote transformation and upgrading

7.1 Industrial 188bet online sports betting Path

7.2 Principles of 188bet online sports betting Selection

7.3 Industrial chain construction

7.4 Core industries locked in

7.5 Industrial cluster 188bet online sports betting and platform construction

7.6 Strategies and paths for industrialization improvement

7.7 Product chain diversity and commercial transformation capabilities

8 Operation and 188bet online sports betting Recruitment: Detonating Projects, How to Recruit 188bet online sports betting and Operation

8.1 Market research and judgment: the proportion of distant markets and the proportion of local markets

8.2 Market Survey: Total Business Volume、Business structure、Regional characteristics、Annual passenger flow demand budget

8.3 Business 188bet online sports betting: commercial positioning、Business Line、Business format placement、Timing 188bet online sports betting

8.4 188bet online sports betting policy and business planning

8.5 Operations Management: Management Manual、Price Management、Activity diversion plan、Annual passenger flow breakdown plan

8.6 Street opening activity: marketing plan、Atmosphere creation、Promotion

8.7 Kaijie Operation Management Plan: Business Support and Business Management、Product Marketing and Operations Management、Festival 188bet online sports betting and crowd management

9 Brand Building: Brand Building and Output，Creating economic value

9.1 The core business value of 188bet online sports betting brand building

9.2 Product strategy from scale、Standardization、Market-oriented branding and diversified construction

9.3 Use “culture” to tell brand stories

9.4 Brand system construction, operation and economic value conversion

9.5 Brand IP 188bet online sports betting creative design and added value improvement

9.6 Scenario creation of 188bet online sports betting creativity and sensory experience

9.7 Brand output standardization process

Not just training，But the whole 188bet online sports betting chain service: from understanding to implementation、One-stop service

Course Training: Consultant Training，Guidance on demand，Set up a curriculum system to solve the actual needs of customers

Consultation: Personalized 188bet online sports betting consultation，Self-built expert team for one-to-one consultation，And give the answer

Experts at home: The expert team goes to the destination in person，Check the development direction 188bet online sports betting project，On-site analysis quick Q&A，Assist enterprises in communicating with the government

Planning and planning: taking 188bet online sports betting implementation as the ultimate goal，Write a planning proposal、Conceptual planning, etc.，Assist projects in obtaining government support，Obtained 188bet online sports betting approval，Strive for preferential policies and supporting land。

Project application: one-stop service for the whole process from material preparation to application procedures，Solution to characteristic towns、Pastoral Complex、It is difficult to establish an agricultural 188bet online sports betting demonstration park、Two major difficulties in declaration。

Joint land acquisition: Recommended joint land acquisition entities (central enterprises)、State-owned enterprise、Listed company、Large private enterprises and domestic and foreign professional companies, etc.)，Cooperate with the 188bet online sports betting party to negotiate with the government，Strive for the best policy。

Project financing: organize and recommend joint 188bet online sports betting entities (central enterprises)、State-owned enterprise、Listed company、Private enterprise、Domestic and foreign professional companies、Fund Company、Banking institutions, etc.)

Industrial Import: Recommended、Negotiation、Introduction and adaptation of high-quality industrial resources (big health、Cultural 188bet online sports betting、Education、Technology、Modern agriculture and other 12 core industries) open up the upstream and downstream industrial chain，Finally achieve sustainable industrial development。

Project investment: according to project needs，Recommend a suitable investment team to settle in and recruit，Complete the CMB tasks 188bet online sports betting project。

Operation management: according to project needs，Introducing operating agencies for each sector of the project (Big Health、Medical care、Cultural 188bet online sports betting、Agricultural and other operating organizations)，To support the successful development of the project。

Introduction to the core instructors in this issue

An organization that has been engaged in the pilot work of China's small town development reform in the Small Town Center 188bet online sports betting State Council Office of Restructuring and Restructuring、Policy Guidance、Experience summary、Pilot exchange、International cooperation and other work。Long term engaged in empirical research and policy research on small towns and urbanization in China。Familiar with the development and changes of small towns in China。For the development of small towns in China、China’s urbanization and changes in land system、Small town management system reform、There are in-depth studies in the reform of household registration management system and other fields。

Presiding and participating in a number of ministries and international cooperation projects。Have participated in the 188bet online sports betting of small towns related to the central government、Problems of migrant workers、Research on Documents of Urbanization and Research on the Eleventh Five-Year Plan。Published more than 40 various research papers and research reports。

Founder of Zhonghou Mingde Group、Executive Director 188bet online sports betting Project Investment and Financing Professional Committee of China Investment Association、Specially appointed expert from China Association for Trade in Services Health Committee、Distinguished think tank expert from Qilu Model Research Institute for Rural Revitalization in Shandong Province、Distinguished think tank expert from China Ketianxia Rural-Urban Integrated Development Research Institute、Famous domestic planning expert、Practical expert in the capital field。

In a characteristic town、Pastoral Complex、Cultural 188bet online sports betting and health care、Has rich theoretical and practical experience in industry-city integration，Referred to as the “Encyclopedia of Rural Revitalization Projects” by many industry insiders。He presided over the planning of Yuxiang Shengtai Sky City Characteristic Town、Baoding Caohe Comprehensive Management Pastoral Complex、More than 100 projects including the 10,000-acre seed-free yellow-skin cultural characteristic town in Jiashiliyu South, Guangdong。Highly recognized by local government and market。

Graduated from China Foreign Affairs University，Master’s degree student，Worked in People’s Daily，Beijing Municipal Government Information Office，Assistant to the Chairman of Huayi Jiaxin Group, a listed company in marketing on the Shenzhen Stock Exchange、Director of the Final Committee、Strategy Director。Executive Deputy Secretary-General of the Cultural 188bet online sports betting Working Committee of the Ministry of Culture and 188bet online sports betting Promotion Association，Vice Chairman of China Exploration Association，Director of the Academy of Social Sciences Cultural 188bet online sports betting Digital Marketing Research Institute，MTA Industry Tutor of Capital University of Economics and Business，Independent Director of China Travel Service Bank。Have in-depth research on domestic and foreign OTAs and cultural 188bet online sports betting consumption，The Zhihui Cultural 188bet online sports betting Industry Platform founded by Zhihui has received tens of millions of yuan in financing and has become an influential cultural 188bet online sports betting industry service platform in China’s cultural 188bet online sports betting industry，And was awarded the title of Media Communication Agency of the Year by China 188bet online sports betting Association and Best Partner of China 188bet online sports betting Expo。

2019，Zhao Yang was elected as the first Chinese regional chairman in the 28-year history of TEA Global Themed Entertainment Association，Has rich 188bet online sports betting experience and connections，Can quickly and effectively integrate high-end talents from the entire 188bet online sports betting chain of the global themed entertainment 188bet online sports betting，Save valuable strategic time and funds for project implementation and promotion。While serving the Merlin Group, Zhao Yang’s team increased the popularity of Madame Tussauds Shanghai to more than 95%，Successfully assisted Merlin China Sealife，LEGOLAND Discovery Center Expansion，Has rich experience in FEC and park management，Won the EBIDA championship among Merlin Group’s 109 attractions for two consecutive years (higher than world-renowned attractions such as the London Eye and Legoland)。

Vice President of Sanderson Group，Have 27 years in Finland、Russia、Work experience in China，After work, he often works at Aalto University in Finland、University of Helsinki、Tongji University、Lectures at Fudan University。

Xindoxin Group was established in 1989，is an Australian theme park design and construction company，31 years of experience in developing world-class cultural 188bet online sports betting projects，Completed over 500 projects in 30 countries。Before joining Xindaoxin，Miia once served as Asia Pacific manager of Finnish FEC project design and construction company Lappson Creative、Finnish Business Representative in Shanghai，Made with hundreds of international companies，Has in-depth cooperation with many startups in Europe and Shanghai。

Formerly served as Chairman of Guangzhou Cedar Cultural 188bet online sports betting Group，Assistant to the Chief President/General Manager of Marketing Center of Beijing Wanda Theme Entertainment Culture Co., Ltd. (Wanda Group)，Vice President of Alibaba Travel (Fliggy)。Have international vision and cross-cultural communication skills；Rich International IP’s domestic Internet operations、Big data mining、Traffic acquisition and other landing operation capabilities。

Have been engaged in financial reporting for 16 years，Founded China's famous financial weekly "Ying Weekly"。Engaged in corporate marketing for 13 years，The company we serve, Chimelong Group, is China’s top theme park group owner。Chimelong has won the TEA Award from the Global Themed Entertainment Industry Association several times，is one of the few Chinese 188bet online sports betting and theme park brands recognized worldwide。Served for more than ten years，Rapidly growing from a local brand to a national brand，And continues to gain worldwide acclaim。Zeng Chuangkai and "Where Are We Going, Dad"、"Wonderful Friends"、"Run, Brother"、Cooperation with strong IPs such as "The Voice of China"，Created a classic case of Chinese entertainment marketing。Close cooperation with Hollywood，Including "Kung Fu Panda 3"、Cooperation on "Transformers 5"。The cooperation with "Kung Fu Panda 3" successfully implanted the image of Chimelong Panda Triplets into the movie，Opening the door to international brand marketing for enterprises。

Bachelor of Economics, Nankai University，Master of Finance, Nankai University，Was responsible for investment, M&A and capital operation of listed company Baota Industrial in Baota Petrochemical Group、Oriental Huigu Investment Company serves as a partner responsible for investment in cultural 188bet online sports betting projects、Xinyuan Wenzhi Spicy Entertainment Investment Consulting Company is responsible for cultural and creative entertainment industry research and investment consulting。

Has more than ten years of experience in cultural 188bet online sports betting industry research and project capital operation，Also for Beijing Shunyi Culture and 188bet online sports betting Bureau、Zhoushan Municipal Government、Lijiang Shares、Qujiang Cultural 188bet online sports betting、Henan Wentou、Aoyuan Group、Cedar Culture and 188bet online sports betting、Chongqing 188bet online sports betting Investment、Xi’an Fengdong City Construction and other government units、Provincial and municipal 188bet online sports betting investment、Large cultural and 188bet online sports betting groups provide policy and industry consulting、Strategic Consulting、Project consulting services。"Zhihui", the most influential new media in the cultural 188bet online sports betting consumer industry in China，Focus on the innovative resource integration and research consulting business of cultural 188bet online sports betting industry，Promoting the ecological upgrading of China’s cultural 188bet online sports betting destinations。

With many years of urban and rural planning、Marketing Planning、Conceptual planning、Real estate development、Commercial real estate investment operations and other related work experience。Participated in "Beijing Tus Bus Smart Valley Town Conceptual Planning"、"Deqing Longshan Forest Health Base General Plan"、"Conceptual Planning of Dingzhou Sheep 188bet online sports betting Cycle Pastoral Complex"、"Master Planning and Design of Lu'an Guapian Tea Farming Town"、"Master Planning and Design of Tianjin Silicon Valley Science and Technology Innovation Drive Center"、Planning of projects such as "Zhangjiakou Sky City Navigation Town"。