Starbucks 188bet mobile login East Plaza of Shenzhen North Railway Station the day before yesterday，Under the warm sunshine of southern winter，Had an exchange with Mr. Y, a senior industry professional，Originally our topic was another topic，Already near the end。

I mentioned that I have been engaged in the operation of travel e-commerce platforms，Y suddenly asked me，Far mountains，Did 188bet mobile login know that travel e-commerce also has a "Putian-style" gameplay？I said I don’t know，Want to hear the details。

So he spent another 20 minutes，Tells the story behind，What an eye-opener。After leaving，I want to record this，Maybe 188bet mobile login haven’t heard of it like me，Perhaps 188bet mobile login have heard of these practices and despised them，But we can’t deny that the bosses of the “Putian family” have made money，It has also been used skillfully from the place of origin to many domestic destinations。According to this friend，Buy a Mercedes-Benz G in 2-3 years，As quickly as one year is enough。

How on earth do they play？What “enlightenment” does 188bet mobile login have for us？Let’s explore together。

Xiao Yuanshan

What does 188bet mobile login mature style of play look like?

Open a breakthrough in Du Niang

We know the Putian family，Starts from Baidu’s Wei Zexi incident，I won’t repeat 188bet mobile login story from 2016，It directly changed the development process of China’s e-commerce and even the Internet，Search engines only provide advertising content but are not responsible for it，Received effective supervision from the government，188bet mobile login is also the event，Accelerated third-party platforms including Tmall, JD.com and Chunyu Doctor、The development of professional medical platforms such as Haodafu Online，The platform must provide a certain degree of trust endorsement for merchants。

At the same time, Baidu ranked first among the top three BAT，Quickly becoming the second echelon of China’s Internet，The market value of Baidu has become a joke，As of the end of 2020，Temporarily ranked seventh among China’s listed Internet companies。I have full respect for Baidu’s research and development 188bet mobile login field of artificial intelligence，But it is indeed 188bet mobile login mobile Internet era，It is common not to open Baidu APP for many days。

But I don’t open it，It does not mean that everyone 188bet mobile login not open it，Baidu daily active users exceeded 2 in 2020.300 million，Contents searched by more than 200 million people every day，Definitely includes travel information，There are always some people who are accustomed to using Baidu to search for travel guides。

188bet mobile login is the breakthrough of our “Putian-based” tourism industry，Let’s take a look at the screenshot below，188bet mobile login is the number one result when I searched for the keyword "Zhangjiajie Travel Guide" on Baidu using my PC。

I have done SEO and SEM myself，Such a big word and hot word can grab the first place，The cost is very high，But not every user understands that 188bet mobile login is actually an "advertisement"，It’s easy to click on it。

At first glance，This is really like a guide，With map，Content，The author’s description in the first person is very close，It looks like something written by a family who traveled to Zhangjiajie by car。But watch carefully next，188bet mobile login can see the problem quickly。

Have 188bet mobile login started shipping goods?？I tried to add this Xiaoqing’s WeChat account，Let’s see what happens next。

If this "guide" directly gives 188bet mobile login a link to pay，I estimate the conversion rate will be very low，But how could the "Putian family" be so stupid。

I also added Xiaoqing’s WeChat account，188bet mobile login can read the following for yourself，In fact, it is similar to our own normal business consultation。

I 188bet mobile login checked Xiaoqing’s circle of friends，Like a regular tourist，There is scenery and life，Occasionally there are screenshots of customers receiving payments。

200 yuan deposit, if 188bet mobile login can’t buy it, 188bet mobile login will suffer a loss and 188bet mobile login won’t be fooled

188bet mobile login is the most critical step in the entire process，Xiaoqing will not be in a hurry to close the network，Even deliberately increase the communication between the two parties，variable length，To deepen trust。

I can’t keep waiting for her to show her trump card，According to the routine Mr. Y told me，Xiaoqing 188bet mobile login only ask customers to collect a deposit of 200 yuan，Everything else 188bet mobile login be as promised，Wait until the guests arrive in Zhangjiajie to complete the list。

Whether the guest is driving by himself or flying by high-speed rail，Arrived at the local hotel，Some of Xiaoqing’s colleagues 188bet mobile login come over to sign the contract，There is nothing wrong with these，Contract amount and service content，Also consistent with what was said before，5 days and 4 nights 980，All fees included。

Where is their “realization point”?

Will 188bet mobile login ask me when 188bet mobile login see this，Far mountains，Did 188bet mobile login make a mistake？This is a regular travel company operation，Don’t get me wrong。No，Before unfolding the realization point that Mr. Y told me，Let me first analyze why this cannot be a reasonable business model。

I did Baidu promotion in Beijing in 2010，Words like "Five-day trip to Beijing"，About 10 yuan once。As understood，Now "Zhangjiajie Travel 188bet mobile login" costs 200 yuan per trip，Mr. Y said that the CPC of some words is 7-8 hundred，They dare to buy。

Our conversion rate on the OTA platform is about 6-8%，10% is a very good operation，We will calculate it as 10%，The customer acquisition cost of each effective customer is close to 2,000 yuan，If we sell another 5-day tour to Zhangjiajie Phoenix for 980 per person，Do 188bet mobile login think this is a normal operation？

I 188bet mobile login saw，In other search results，There is such a page，Caught my attention。

fellow fellow，Does Qiongyou.com Xiao Yi know that 188bet mobile login are doing this？In the guide below to answer the thread，Another WeChat account named Xiaoya Tour Guide appeared，Photos used throughout this guide，The heroine is not a person，The watermarks of some pictures have not been removed，fellow fellow，Can 188bet mobile login take some snacks？

Okay，Let’s announce where these “Putian people” 188bet mobile login cash in:

① relatively bad，After signing the contract, the piglets will be sold to low-quality retail，Looks like there is a contract，But the details of the contract are ambiguous，Accommodation、Dine、I can’t even write down the details of using the car in detail，I saw a post online，If 188bet mobile login ask the person signing the contract with 188bet mobile login to copy their ID card on the contract，Let’s see if he still dares to sign，Basically everyone ran away。

② Take Zhangjiajie as an example，The best way to monetize is the traditional “adding points”，Slightly different，Zhangjiajie has many mountains and cable cars，Second sales conversion rate is quite high，How can an elderly person crawl with children，The Tianmen Mountain Cable Car is even included in the ticket，188bet mobile login also be slaughtered again。Tianmen Fox Fairy、Charming Xiangxi，These live performances are also products that can easily recover customer acquisition costs。

③ What Mr. Y said surprised me the most，Arrived in Yunnan，Because the local area is particularly strict about shopping malls，Even closed shopping stores across the province。It doesn’t matter，They have a way，The tour guide will lead the guests to take a group photo at the entrance of Dali Ancient Town in Lijiang，After the photo shoot, everyone agreed on a meeting time and went to the city for a walk。188bet mobile login photo of the tour guide will be sent to the WeChat group of merchants in the city soon，Attach your tour guide license number or license plate number，The merchants in the city will know that these people are the guests of the tour guide，Corresponding "care" will also be given，Make sure tour guides and drivers get rebates。

Folks, 188bet mobile login are so capable，What should I do?？To know，There are not a few people who complain about this kind of operation on the Internet。

How high is the gross profit margin of "Putian Series"？Let’s take Zhangjiajie as an example，"Private free tour" with a tour guide，It has become a low-quality and low-cost piece of food，But counting the high cost of customer acquisition，The per capita cost is 1000+ but still necessary (customer acquisition cost 2000，2 people per order。What about income？Calculated based on per capita consumption of 2-3 times for sightseeing and performance，About 3-4 hundred gross profit，"Free shopping" after taking a group photo in Fenghuang Ancient City，Buy some silverware、ginger candy、batik，Probably 2-3 hundred，Meals not included 188bet mobile login contract，It’s not difficult to kill him with an average of 1-2 hundred per person，It’s a mess that adds up to about 1,000，But don’t forget，The guest also paid 980，In other words，If the price of 980 paid according to the guest contract is used as the denominator，Gross profit margin is 80-100%，The gross profit per capita is around 800-1000。

Mr. Y 188bet mobile login said，In fact, these Xiaoqing、Xiaoya is a customer service person hired by the “Putian system”，The largest such company he knows，There are 200 customer service people at the peak！

The birthplace of the “Putian system” in the tourism industry is what I have been giving examples，Zhangjiajie, our most beautiful place in Hunan，After 188bet mobile login model matures，Copied by different people and moved to nearby Enshi、Shaoshan and Guizhou，Next to Yunnan、Beijing、Northeast，Everyone is familiar with 188bet mobile login style of play。

Grab the keyword entry of Baidu Travel 188bet mobile login，Everything that follows is a matter of course。

What inspiration can conscientious entrepreneurs get?

Actually, I really want to buy a Mercedes-Benz G in one year，I am no stranger to Baidu keyword advertising，But I really can’t get used to 188bet mobile login mode。Say something valuable，188bet mobile login is not an exposure post of to C，As a case analysis of to B，What inspiration can we get？

Content is the cheapest traffic entrance

The junk travel guide from Baidu can bring such huge profits，What about excellent content that is truly made with care？No tricks、High-quality essence content，Still scarce in 188bet mobile login industry，And scarcity means traffic dividend。

All travel guides，It’s all worth redoing with video。Done，188bet mobile login don’t need to buy Baidu keywords，There will be traffic coming to 188bet mobile login。

Profit points of mid-range product segmentation design

This point of view was mentioned in the article written by Yao Acri and me，Working class customers are still price sensitive，If 188bet mobile login leave enough profit at one time, go ahead and quote，This inquiry is likely to be lost。"Added points" itself is not illegal，As long as the design is reasonable，Customer actively accepts，Appropriate addition of points can supplement profit points。

Also，Trust can only be established when people meet each other，Tianmen Fox Fairy、I’ve seen Charming Xiangxi and 188bet mobile login’s really good，Persuading customers to buy with legitimate reasons is also a good win-win situation。

But such a design for high-end products won’t work，Among the products we make，For example, Chaka Salt Lake is 5 kilometers away from the door，Then we 188bet mobile login take the initiative to add the small train to the service。

Free travel is a term that customers like

Quality private tours and independent chartered tours，Which one do 188bet mobile login like？Have to admit，Guests still linger on the bus regarding the word "group"、50 people stage。Then why can’t we change the name ourselves。

The Putian department makes good use of the fact that guests don’t want to join the group，I want to find a local tour 188bet mobile login or driver to take me to play through the 188bet mobile login，But the result is still to stuff them into a low-quality mixed group。

Who doesn’t yearn for freedom? Right.

Postscript

The Putian system of the medical industry has become calm，Almost no longer do evil，The Putian branch of the tourism industry is rapidly expanding its territory，I don’t know when someone 188bet mobile login come to supervise。

We pass such a negative case，To see what the market demand is presented in 188bet mobile login，Are there any reasonable and legal ideas that are worth learning from?，And finally determine what kind of product we want to make。

I firmly believe，Be able to create value for customers，Making products with better service experience，Maybe I won’t be able to drive the Mercedes-Benz G in the short term，188bet mobile login will definitely get huge market returns in the long run。

原标题：《How much do 188bet mobile login know about the “Putian system” in the tourism industry?》

(Zhihui has slightly edited the content，Author: Jiacheng Online CEOXiao Yuanshan。Zhihui sincerely welcomes submissions from colleagues in the industry，To communicate, 188bet mobile login can add WeChat: tripvivid6)