As a cultural and 188bet Online Sports Betting and Casino industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet Online Sports Betting and Casino era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet Online Sports Betting and Casino during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet Online Sports Betting and Casino industry，The value points brought to us。

Cultural 188bet Online Sports Betting and Casino Review【Week 65】，Cultural and 188bet Online Sports Betting and Casino frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet Online Sports Betting and Casino giants

Can the new actions 188bet Online Sports Betting and Casino old travel company solve its difficulties?

Listed travel company Jiuhua 188bet Online Sports Betting and Casino’s announcement this week，The company is listed in Anhui Changjiang Property Rights Exchange as 1.Obtained 100% equity of Hongzhi 188bet Online Sports Betting and Casino for 0.5 billion yuan。Hongzhi 188bet Online Sports Betting and Casino is a subsidiary of Anhui Jiuhuashan Cultural 188bet Online Sports Betting and Casino Group Co., Ltd., the major shareholder of Jiuhua 188bet Online Sports Betting and Casino，Net loss in 2019 630.960,000 yuan。

Jiuhua travel announcement display，Great Vision 188bet Online Sports Betting and Casino is located in Kecun New District, Jiuhua Mountain Scenic Area，Mainly engaged in 188bet Online Sports Betting and Casino services such as accommodation and catering。The purpose of its acquisition is to expand the company's industrial scale，Rich and diversified product structure，Enhancing industrial synergy advantages，Eliminate horizontal competition，Further consolidate the company’s market competitiveness and bargaining power in Jiuhuashan regional 188bet Online Sports Betting and Casino，Helps the company obtain new profit growth points, etc.，

One detail is，While considering this bidding acquisition proposal，Jiuhua 188bet Online Sports Betting and Casino Director Zhao Yabin voted against，The reason for objection is that it is affected by the epidemic，Poor management of listed companies，The situation is serious，If we acquire another loss-making enterprise at this time，Drag listed companies，It may harm the interests of other shareholders in the future。

Affected by the epidemic，First three quarters of 2020，Jiuhua 188bet Online Sports Betting and Casino revenue is 2.0.6 billion yuan，Down 50% year-on-year.72%；Net profit is 1248.110,000 yuan，Down 88 year-on-year.36%。Currently Jiuhua 188bet Online Sports Betting and Casino’s main business includes hotels、Functional Car、Passenger Transport and Travel Agency。Considering the normalization and continued impact of the epidemic，The recovery of Jiuhua’s 188bet Online Sports Betting and Casino performance is still a problem。

And Jiuhua 188bet Online Sports Betting and Casino acquired Hongzhi 188bet Online Sports Betting and Casino，More points should be directed to the fundamental issues of stock optimization and incremental expansion of traditional scenic spot operators。Back in early 2020，Jiuhua 188bet Online Sports Betting and Casino announced，Planned to invest 100 million yuan in Anhui Province Zhongan 188bet Online Sports Betting and Casino Health Industry Fund Partnership (Limited Partnership)，The purpose is “to further improve the industrial layout，Enhance the comprehensive competitiveness of enterprises”，“With the investment capabilities and industrial integration capabilities of professional institutions，Find、Prepare and invest in high-quality 188bet Online Sports Betting and Casino resources”。

The revenue model is relatively simple、The revenue and profit ceilings are becoming increasingly obvious，This makes Jiuhua 188bet Online Sports Betting and Casino need to seek integration or acquire more incremental resources/projects, etc.，Make more investment layout，Broaden business boundaries、Find new profit growth points，This is the next main tone of many travel companies that rely on traditional scenic spot resources。

Companies often want to extend their business chain，Or around a certain core competency，Try to develop in the direction of closed-loop business，188bet Online Sports Betting and Casino aspect is inevitable for the development and growth of enterprises，On the other hand, it also broadens competitiveness，Considerations of maintaining market imagination。

Zhongshan Jinma, an amusement equipment manufacturer that was listed at the end of 2018, has made two new moves recently: First, its holding subsidiary Jinma Cultural 188bet Online Sports Betting and Casino Technology has obtained more than 40,000 square meters of project construction land，Intended to be used in amusement facilities projects；Second, the abbreviation of Zhongshan Jinma Securities is planned to be changed to Jinma Amusement，This name change is based on the company’s strategic development plan、Needs for business development and brand building。

These two things are actually closely related，Zhongshan Golden Horse actually wants to weaken the brand positioning of "amusement facilities manufacturer"，Try to get involved in the middle and lower reaches of theme parks or themed entertainment，More than just re-implementing specific amusement projects，At the same time, we also plan to create a closed-loop 188bet Online Sports Betting and Casino chain。

Public information display，Zhongshan Golden Horse’s main business is amusement facilities、Animation film and television project research and development、Manufacturing、Sales and cultural 188bet Online Sports Betting and Casino terminal operations，Including R&D of amusement equipment products、Manufacturing and sales are the main business and main source of income。2019，The operating income of Zhongshan Golden Horse amusement facilities accounts for 89%.64%。

At the same time，Zhongshan Golden Horse is expanding cultural 188bet Online Sports Betting and Casino terminal operations，Layout of “Manufacturing + Cultural 188bet Online Sports Betting and Casino”，First-hand manufacturer of amusement facilities，Participate in the operation of cultural 188bet Online Sports Betting and Casino projects，Or create a cultural 188bet Online Sports Betting and Casino project。This is considered an equipment manufacturing、The "impulse" or inevitable appeal of enterprises with capabilities in project planning and construction，Involvement in more links of the industrial chain，Grow your own business chain, etc.，Contributes to increasing competitiveness and value in the capital market，But it is not a project that I am good at、Operation etc.，It also brings a lot of challenges，Some "backlash" effects are inevitable。

Let’s focus on a once-highlighted company，OYO。Latest information display，OYO Hotels & Homes secures US.4 million in financing，The investment institution is Hindustan Media Ventures, a venture capital company，This financing is part 188bet Online Sports Betting and Casino Series F financing。The company plans to use the funds to improve products and technology。As understood，September last year，OYO said the company’s gross profit has recovered to 85% of pre-epidemic levels，The company also claims that it has used technology to reduce overall costs by 30-40% in various markets around the world。

But this financing is very important to OYO now，Although it has a boosting effect，But not very big。The dilemma of burning money to achieve scale、The pattern is difficult to run through、The "rout" 188bet Online Sports Betting and Casino Chinese market, etc.，All show that it is not easy to transform the independent hotel market，This market is huge，But lack of brand and customer flow，Problems such as difficulty in increasing revenue and profits，Really “hard to chew”，A more steady and steady mode，Resist the urge to expand rapidly，In technology、Operation chain and other aspects will be polished and improved，There are more market expansion possibilities。

Destination 188bet Online Sports Betting and Casino Barometer

Destination Investment of the Week，Let’s focus on one of the projects first，Hanjiang Eco-City in Xiangyang, Hubei，Planned investment of 40 billion yuan，Planned to start construction after the Spring Festival。This project plans to build the permanent site of the Han River Basin Summit Forum、Blue Planet Ocean Complex、Hanjiang Eye Ferris Wheel、Han River 1577 Intangible 188bet Online Sports Betting and Casino Heritage Block、Carnival District、Yingxiu Hanjiang Theater、Hanjiang River Historical Relics Database and other projects，Create collective culture、Industry、Business Travel、Wisdom、Science and Education、A healthy ecological new city integrating six cities。It is reported，The project is planned to take 6 to 8 years to build，It will become a new landmark in Xiangyang after completion。

An important dimension of this project is the emergence of more urban leisure vacation and cultural, business and 188bet Online Sports Betting and Casino complexes。

New lifestyle demands and “invasions”，Has been deeply transforming the carrier and radius of leisure and entertainment for urban residents，And the texture of the city’s business district。On the one hand，The rapid maturity of modern transportation，Improved urban and intercity passenger transport capacity，Expanded the travel radius and distance circle，Urban leisure travel is gradually growing；On the other hand，City、Local travel between suburbs or intercity、Surrounding tour or leisure short trip，Gradually becoming one of the mainstream，Combining high-frequency short and medium-distance travel with low-frequency long-distance leisure and vacation travel。These are driving the implementation of the cultural, business and 188bet Online Sports Betting and Casino complex，It is also culture under urban renewal、Travel、Accelerating integration of business and related industries、Mutual promotion of development，An important reason why it has gradually become one of the main development models of many cities。

Cultural 188bet Online Sports Betting and Casino project investment in the next “14th Five-Year Plan”，It will still be one of the key areas for destination investment，But investment funds cannot get around it。

Recent，Ministry of Culture and 188bet Online Sports Betting and Casino、China Development Bank、Export-Import Bank of China、Agricultural Development Bank of China、ICBC、Bank of China、Seven units including China Everbright Bank jointly announced the selection results of national cultural and 188bet Online Sports Betting and Casino investment and financing projects，Aims to do a good job in the "six stability" work in the field of culture and 188bet Online Sports Betting and Casino、Implementing the "Six Guarantees" task，Continue to expand financing channels、Stimulate investment vitality、Promote high-quality development of cultural industry and 188bet Online Sports Betting and Casino industry。The selection results include 320 projects，Total investment 6194.100 million yuan，Proposed financing 2325.400 million yuan。It is reported，The projects selected this time will be included in the national cultural and 188bet Online Sports Betting and Casino investment and financing project database，As a reference for cultural and 188bet Online Sports Betting and Casino administrative departments and financial institutions at all levels to carry out policy support and financial services。

Under the current mechanism，These 320 projects will get banks in the future、The destination government’s financial and policy support 188bet Online Sports Betting and Casino relatively large，Responsible ministry + bank + destination government，Form a major driving combination for project investment implementation。

Under the influence of the epidemic，Consumption expands domestic demand、Investment drives economic development，It will still be one of the main themes in the next few years，But recent changes in the epidemic，Also for cultural and 188bet Online Sports Betting and Casino consumption、The recovery of the cultural 188bet Online Sports Betting and Casino market has added multiple uncertainties。

Public information display，To prevent and control the epidemic，Many scenic spots across the country have issued notices to suspend the reception of tourists from areas with high risk of the epidemic。January 8，Shanxi Yangquan announced that all scenic spots will stop receiving tourists；January 11th，Hainan Provincial Department of 188bet Online Sports Betting and Casino and Culture stated that it will not accept tourists from medium- and high-risk areas to Qiong for the time being，Shanxi Pingyao Ancient City Scenic Spot temporarily suspends receiving tourists from medium- and high-risk areas and overseas tourists，Changbai Mountain Scenic Area in Jilin Province temporarily suspends receiving tourists from medium and high risk areas in Shijiazhuang City, Hebei Province；On January 12, Jincheng, Shanxi Province stated that A-level tourist attractions will suspend the reception of tourists from medium- and high-risk areas and overseas tourists；Also，There is also Rugao Water Painting Park Scenic Area in Rugao City, Jiangsu Province that is temporarily not open to visitors with high epidemic rates、Visitors from medium-risk areas”；Wugong Mountain Scenic Area in Pingxiang, Jiangxi、Shandong Zaozhuang Railway Guerrilla Scenic Area has also issued notices recently，Stop receiving tourists from medium- and high-risk areas。

Also on January 12th，Hebei Baoding Culture, Radio, Television and 188bet Online Sports Betting and Casino Bureau revealed，To effectively prevent the risk of transmission in crowded places，As of now，The city has closed 689 cultural and 188bet Online Sports Betting and Casino establishments。

The spread of the epidemic，Already have all localities step up prevention and control measures，The turning point of the epidemic has not yet appeared，Stricter prevention and control measures may be introduced。From the current epidemic situation、Towards，Look at the prevention and control policies of various places，This year’s Spring Festival tour is basically on hold，Even the first quarter、The second quarter is not optimistic。Wei Xiaoan’s opinion is，“The market enters the cold winter months，At least there is no chance for the Spring Festival，There will be no hope for the first quarter，The 188bet Online Sports Betting and Casino industry’s start has turned into a dead end to a certain extent”。

This will have an impact on 188bet Online Sports Betting and Casino companies who were looking forward to the continued recovery of Spring Festival 188bet Online Sports Betting and Casino。Chen Xianghong recently revealed on Weibo，“Gubei Water Town has canceled 8,900 reserved rooms and a large number of year-end business meetings，Wuzhen Scenic Spot is no longer as busy as before，Scenic spots cannot be closed，Opening and losing money。Owner of a bar in Xizha, Wuzhen，A monthly loss of 400,000 yuan is required。”He also mentioned，“The important thing is to survive，Be prepared for a protracted war，Keep the bottom line of not going bankrupt”。

At the same time，Changes in the epidemic will also affect the cultural 188bet Online Sports Betting and Casino industry、Destination, etc. have a more profound impact。Inbound and outbound travel、The recovery of domestic medium and long-distance travel is still a relatively long process，Tour around the city、The mainstream attributes of local 188bet Online Sports Betting and Casino are still outstanding。

Wei Xiaoan thinks，High frequency，Short distance，Low unit price，Popular，is a trend。Form a market division of labor system，Combination of long and short，All high and low，It is a sign of maturity。This year，Coping with difficulties，This trend will only intensify，So much so that it became normalized through the epidemic，Complete the fundamental transformation of China’s 188bet Online Sports Betting and Casino。This is a systemic change，It will also trigger the transformation of various 188bet Online Sports Betting and Casino companies from traditional models to modern models。

He also said，From the perspective of 188bet Online Sports Betting and Casino pattern，The core issue is the improvement of elements，To improve the efficiency of the enterprise，The second is structural optimization，To forge long plates，Fix for weaknesses。The central work of government departments，It is to create a good development environment，Stimulate the vitality of the market，Helping companies tide over difficulties。

Cultural 188bet Online Sports Betting and Casino innovative business formats, new technology trends

At the end of October last year, Liang Jianzhang proposed the "188bet Online Sports Betting and Casino Eight Characters" strategy: deepening domestic development、With a global heart。The specific content is: Deeply cultivate the country，To delve deeper into the content，Deeply cultivated in high-quality products、Small but beautiful product，Deeply explore the supply chain，Deep cultivation of quality。Thinking about the whole world at the same time。

Recent，Ctrip has made new moves to implement this new strategy，It teamed up with Chimelong to launch the first brand Planet account (the official account of the destination or brand in the Ctrip community)，Building a 188bet Online Sports Betting and Casino "Little Red Book" area。

As understood，This is also Ctrip’s first simultaneous aggregation of brand products、Content、Official planet number 188bet Online Sports Betting and Casino event，It displays the two functions of product reservation and strategy planting side by side，Enhance the "content-transaction" attribute，Help users complete the complete consumption link from inspiration to product order，Help create traffic pools for destinations and brands at the same time，Complete content community entry、Open independent live broadcast、Three core sectors to help realize product transformation。The Planet is currently a directed invitation cooperation system，As this year’s key project，Brand Planet will be given strong traffic support by the platform。

Data display，Ctrip community has nearly 100 million young users around the world，Content production engine based on KOL (Key Opinion Leader) + KOC (Key Opinion Consumer)，Produces 40,000 pieces of 188bet Online Sports Betting and Casino content per day。

From Ctrip’s perspective，188bet Online Sports Betting and Casino hopes to open up the closed loop from content to transaction，Covered Products、Platform rules、Sort、Strategy、Five aspects of marketing that are closely related to suppliers，More new products will be added at the same time；From the perspective of partners such as Chimelong or other product suppliers，They have better products，I also hope to have more traffic conversions、Brand output、User accumulation and consumption chain extension, etc.。

here，From planting grass--pulling grass--planting grass--pulling grass......Circular chain，A test of supply capacity，Whose products are abundant、Long supply chain、There is a price advantage，Whoever has more competitiveness；Second Test of Product Transformation Ability，High-quality products themselves are one 188bet Online Sports Betting and Casino important carriers of “content + transaction”，Simultaneous platform traffic (including big data analysis、Traffic tilt, etc.) plus diversified content marketing，Form more conversions and consumption stickiness, etc.。

Finally, let’s take a look at another giant’s new move，Sanya and Alipay signed a “Digital City” creation and promotion agreement。As understood，Both parties will provide information on government affairs、Citizen Affairs、188bet Online Sports Betting and Casino transportation、Education Charity、Digital upgrade in many aspects such as green and environmental protection，Wine Tour、Bus travel、Seafood Market、Digital transformation of shopping, accommodation and other scenes。It is reported，At present, Sanya’s “Digital City” has launched Alipay，Consumers can get the city health code by searching "Sanya" on Alipay、Tax-free shopping、Travel to scenic spots、Food, entertainment and other services。

From several dimensions: 1、Alipay as an important payment entrance，Plus penetration coverage in local life services, etc.，And big data analysis or digital capabilities，In Digital Cultural 188bet Online Sports Betting and Casino、Have certain capabilities in digital city construction；2、Open access and integration of the above-mentioned Sanya multi-field information data and Alipay，Will enable Alipay to expand and integrate into Sanya’s digital resources，Digital capability output is more granular、Large volume of data support，Form a positive cycle；3、Digital Cultural 188bet Online Sports Betting and Casino、The spread of digital city construction in destinations will be more obvious，This is to master a large amount of data、Important opportunities for companies with digital capabilities。