Alternation of dry season and rainy season，Zebras begin to migrate in groups；African lion lurks in the grass and stares at its prey；Nightfall，The vast grassland returns to tranquility...in the "Into Africa" ​​theme area of ​​Shanghai Natural History Museum，Shocking sound effects、Changing lights、Ultra-clear dynamic images and more than 200 lifelike animal specimens，Let the audience be immersed in the scene，As if becoming “a member of the prairie”。

As early as 2015 when the Shanghai Museum of Natural History opened，This type of digital immersive experience is rare nationwide。Today，With the substantial advancement of technology，Immersive experience has become cultural 188bet sports betting and performing arts、The development hot spots of live entertainment and other industries，Bringing new experiences to tourists and audiences，It has also become the spiritual food for the masses during the war against the epidemic。

Mr. Zhao’s family, whose hometown is in Chongqing, plans to celebrate the New Year on the spot this year，But the mood also needs to "let go"。"I plan to take my daughter to see the new "Zodiac Exhibition" launched by the Shanghai Science and Technology Museum，Go and explore the popular ‘Mystery Hall’ with your friends，Leisure activities are exciting without leaving Shanghai。”he said。

According to Meituan big data，Immersive cultural 188bet sports betting experience has developed into something acceptable to people of all ages, especially young people、Fashionable leisure and entertainment projects that you are willing to participate in。About 75% of related consumption comes from young people aged 20 to 35，Their sense of experience、Story、Gameplay、Artistic sense、I am very interested in night tours and other elements。

Especially since last year，Since entering the normalization stage of epidemic prevention and control，Digital cultural 188bet sports betting projects have greatly enriched people’s leisure life。Museums around the world launch thousands of online exhibitions，Many A-level scenic spots have launched online tours；Cloud Live Broadcast、Yunkanzhan、Cloud 188bet sports betting is booming、Rising against the trend，User size、The average daily user time is rising，Becoming a new growth point for economic development during the epidemic。

According to analysis by Wang Jingran, an expert from the National Cultural Science and Technology Innovation Service Alliance，Immersive cultural 188bet sports betting industry with "experience economy" as the core，Leading by cultural creativity，Supported by technology integration，Business innovation through space creativity and intelligent interaction that combines virtuality and reality，Can effectively increase the participation of audiences and tourists。

“Digital empowerment of culture and 188bet sports betting integration，Can transform the 188bet sports betting economy into an experience economy，Change from resource-driven to innovation-driven，Let regional 188bet sports betting transform into global 188bet sports betting，Transform traditional 188bet sports betting into smart 188bet sports betting。"Wang Jingran said。

With the rapid development of “Internet + 188bet sports betting” in recent years，Virtual Reality、Augmented Reality、Integration of modern information technology such as big data and cultural 188bet sports betting industry，Greatly enriches the content of immersive cultural 188bet sports betting experience。It can be said，Consumption upgrade、Technology Empowerment、Integration of culture and 188bet sports betting，Promoting each other，Form a virtuous cycle。

In Chengdu, Sichuan，The Kuanzhai Alley Scenic Area introduces a digital solution of “full-scenario traffic diversion + new consumption experience + intelligent management”，Offline use of smart business district large screens and catering software and hardware systems brings convenience to merchants and consumers，Open “Kuanzhai Alley” brand pavilion online、Optimize the experience process through electronic coupons and other forms，The catering industry in Kuanzhai Alley, a local cultural and 188bet sports betting landmark, has significantly recovered。

Lu Mengxi, general manager of Meituan Cultural 188bet sports betting Industry Promotion and Exchange Cooperation Center, said，The application revenue effect of immersive experience is about 10% higher than that of traditional business formats，Combining offline 188bet sports betting consumption scenarios can better promote the quality and efficiency of cultural 188bet sports betting products and services。

Stated by the relevant person in charge of the Industrial Development Department of the Ministry of Culture and 188bet sports betting，First three quarters of 2020，16 sub-categories of industries with obvious new cultural business characteristics in my country have achieved operating income 2.12 trillion yuan，An increase of 21 over the same period last year.9%，Highlighting the strong development potential of new business formats。

In the opinion of the person in charge，In the future, the cultural 188bet sports betting industry will further use digital means、Immersive expression，Fully explore cultural and 188bet sports betting resources；Enhanced virtual reality、Artificial Intelligence、5G、4K/8K Ultra HD、The application of drones and other technologies in the field of cultural 188bet sports betting，Promote the migration and transformation of existing real-life content into immersive content，Rich virtual experience；Promote the deep integration of immersive business formats and cultural 188bet sports betting，Expand its presence in urban complexes、Cultural venues、Application in scenes such as scenic spots and blocks。

Industry Analysis，Let the audience、Visitors are "immersed"，Inseparable from the help of technology，It is even more inseparable from the power of a strong culture。Professor Lou Jiajun of East China Normal University thinks，The fundamental of introducing digital technology is to build a "bridge" for the deep integration of culture and 188bet sports betting，Let the masses cultivate feelings of home and country in high-quality cultural 188bet sports betting experiences、Feel a happy life，Realize social benefits and economic benefits。

*Source of this article: XinhuaNet, authors: Yu Junjie, Chen Aiping, original title: "Immersive experience: the new driving force of Internet + cultural 188bet sports betting》.