January 20，Hosted by Zhihui，With "New Economy、New business format、The 2020 Fifth CTCAS Summit and the "Dragon Bird Award" Award Ceremony with the theme of "New Talent" was successfully held in Shanghai。The summit brings together industry authorities、Domestic and foreign cultural tourism experts and scholars、Leading organizations and top travel company executives、Well-known project traders and other guests shared the stage to talk，In-depth discussion and judgment on the development trend of cultural tourism in the post-epidemic era from multiple levels and angles，also destination、Cultural and tourism enterprises and others build a fruitful resource link service platform，Provide opportunities for collaboration and mutual promotion，Form a chain、The cooperative community of the ecosystem。Founder of Tianmai Network、Chairman Lu Jianbiao attended this conference and delivered a keynote speech "Immersing in the Future"。

Lu Jianbiao thinks，The development trend of future scenic spots，First, technologicalization of tourism experience，The second is the immersion of tourism performing arts，The third is the vividness of cultural display，The fourth is night tourism in scenic spots。He also said，Using limited resources to develop and enhance tourism products is the key for tourist attractions and destinations，The pain point in the integration of culture and tourism lies in the lack of content in scenic spots、Cultural lack of 188bet app carrier、Tourists lack experience。

Based on the above points，Lu Jianbiao pointed out，The next tourism will be in the form of culture + tourism + technology，Culture is content、Travel is the carrier、Technology is a means，Create products that tourists can participate in，Promote industrial upgrading。New business format、New product、New technology、New mode、Overall integration of new IP，Create scenic spot experience through scene technology、IP productization to realize traffic monetization，Will be a major trend in the future。Use IP + technology operation to create content output，Let light and shadow IP empower the development of content experience in the cultural tourism industry。

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(This article is compiled based on the speech transcript，Zhi Hui is the editor)    

Good afternoon everyone，Today I will briefly share with you two parts of content。First，Our understanding of the cultural tourism industry，Future development trends and my own interpretation。Second，We are in the past two or three years，Some explorations in this industry。

The cultural tourism industry is indeed developing rapidly，Many problems，The impact of the epidemic is also very large。I think，The current pain point in the integration of culture and tourism: lack of content in scenic spots、Cultural lack of 188bet app carrier、Tourists lack experience。Based on this，Possible next scenic spots、The cultural tourism industry will have the following development trends。We have compiled several opinions，First，Technology of tourism experience。Second，Immersion in tourism performing arts。

This picture is the opening ceremony of the 2008 Beijing Olympic Games，Director Zhang Yimou used more than 14,000 cast and crew。

But the closing ceremony of the 2018 Pyeongchang Winter Olympics only used 24 roller skaters，Extensive 188bet online sports betting use of new media technology。

Nowadays, acting is created by a large number of actors，But in fact, most tourist destinations except Hangzhou、A large tourist destination like Guilin can support performing arts projects with high operating costs，Most destinations have a need for local cultural export，Cannot support daily operations，We can use some high-tech means to make some presentations。

Third，Vividization of cultural display，I put a few pictures here，This is most current exhibition halls、Presentation method of the aquarium，Use model、Fossil，There are also some mechanical things。

Fourth，Night tourism in scenic spots。Instead of spending high marketing costs to attract customers，It is better to spend more energy on creating tourism products，The benefits of keeping guests for one more day are very considerable。

Based on these points，Including the major trend of cultural and tourism integration，We believe that the next step will be the combination of culture + tourism + technology，Technology is the best way to integrate culture and tourism，Create products that tourists can participate in，Realize the upgrading of the entire industry。New business format、New product、New technology、New mode、Overall integration of new IP，May be a big trend in the future。

This is our conclusion corresponding to the question raised earlier，We believe that future culture is content、Travel is the carrier、Technology is a means，Use this method to deeply integrate culture and tourism。

The above are some of our views on the industry，The following is about the problems or development trends we think exist in the industry，I would like to share with you the cases I have done in the past two or three years。December 2017，Tianmai introduces teamLab，Conducted two landing operations in Nanjing and Hangzhou。

2018，Tianmai and Zhihui held a digital cultural tourism economic summit in Hangzhou，We want to introduce technology like 188bet online sports betting this into cultural tourism products，Since then，We started to form our own art and R&D team，Develop your own light and shadow digital products，And customize light and shadow products for scenic spots，This is the cherry blossom avenue we made for Xitang Ancient Town。

This is a single project carried out by Tianmai in Xitang，We will do some more overall project development in the future。Last year we created the "Night Creek Flower Land" for Pan'an，During the summer, there are basically four to five thousand tourists every night，This scenic spot is not open at night，The night tour project has brought new revenue growth points to the scenic spot。Not only that，After the new night tour product is created，The most important thing is to connect the surrounding B&Bs、The entire catering ecosystem has been brought up。

Yexi Flowerland

South Taihu “Colorful Night” cultural tourism new consumption activity and the first light and shadow art exhibition

We also hosted the South Taihu “Colorful Night” cultural tourism new consumption event and the first light and shadow art exhibition，Integrating the beautiful scenery of lakes and mountains into the first light and shadow art exhibition created with light and shadow technology，It is both a refinement of the cultural tourism resources of South Taihu Lake，It is also the best way to promote the development of nighttime economy in South Taihu Lake。

This is Jiashan Yunbao Twenty-Four Solar Terms Experience Center，Tiamai participated in the construction。Relying on local IP and combining the theme of the twenty-four solar terms to create a parent-child experience center。Used Dayun’s own Yunbao’s IP to do various parent-child interactions，Like the one in the lower left corner is the solar term of heavy snow，Use ocean balls to combine children’s snowball fights。

The next is the product independently created 188bet sports betting app download by Tianmai，From Wonderland to Super Wings Wonderland，We took two steps。First step，We made a light and shadow product，Product positioning for C-end parent-child products，Landed in Hangzhou helloKitty Paradise。Step 2，We signed a contract with Aofei Entertainment’s Super Wings、Pleasant Goat、Big Gray Wolf and five or six other IPs，We have held 2 games in Hangzhou since July last year，The next step is to land in Guiyang。We put the slides that children like、Climbing、These products of Shachi are integrated into the ocean、Forest、Desert、In these scenes in space，Use the Super Wings theme to construct the entire scene，Let these animation IPs and children interact in various ways in these products。

We also signed a museum-type licensing cooperation with Pinyuan，Signed with their British Museum、Metropolitan Museum of Art、National Gallery of England，This product has not yet been launched，But we have sorted out the content，We are also looking for some partners now，Building a digital light and shadow museum。

The future development trend of Tianmai will be the combination of technology and IP，To implement productization。From operation to customization、Self-developed，Then to joint IP research and development，We have completed the entire development path in these three years。Future，Tianmai hopes to use some new technologies to empower the cultural and tourism industry，Including IP、Productization，The method of cooperation can be independent investment or cooperation sharing，Further exploration into implementation。

Thank you everyone.