2021，The first year of the 14th Five-Year Plan，The 188bet Live Casino industry has had a difficult start，New game、New trends are coming。

Epidemic mutation、Vaccination，The fight against the epidemic enters the gaming field of the new year，188bet Live Casino Enterprise、The same is true for practitioners。

After experiencing a torturous 2020，The epidemic is normalized、Long recovery period for the industry、Certainty that the business will be severely damaged，A life-and-death game environment for travel companies in 2021，It is also a question of whether we can transcend 2021，The "gap" that may usher in true recovery or even nirvana。

In the year of Xin Chou, how to deal with it, how to turn things around?

here，Zhihui launches Spring Festival special，Invite big names in the cultural and 188bet Live Casino industry to write a document，Condensing what you do and thinking，A glimpse of the future，To analyze the general trend。

Part 6，Our focus takes place in 2020、10 important events in early 2021，They contain many important overt and hidden lines for the direction of the cultural 188bet Live Casino industry。

Today is the last day of the Spring Festival，Tomorrow we will continue to devote ourselves to "fighting" and moving forward in the wave of changes in the cultural 188bet Live Casino industry，The epidemic situation becomes normal or the epidemic situation becomes normal，We are gradually getting used to living with the epidemic，This is a new field of survival and competition，Change、Opportunities and challenges are evolving to a greater extent，Changing the direction of participants in this field。

For example，The National Rural Revitalization Administration recently “debuted” for the first time，What new signal does this release？The giants and even “oligarchs” of provincial 188bet Live Casino groups，What does it mean？Red 188bet Live Casino、Ice and Snow 188bet Live Casino，Ice and Fire，What kind of opportunities does it bring？Surviving 2020，How to survive in 2021？

Occurred in 2020、10 important events in early 2021，10 dimensions、10 directions，Everything needs to be carefully observed、Research and Judgment。There are many important overt and hidden lines in the direction of the cultural 188bet Live Casino industry。

The first public “appearance” 188bet Live Casino National Rural Revitalization Administration，What signal is released？

February 15，The article "The Great Miracle in the History of Human Poverty Reduction" was published in the 4th issue of "Qiushi" magazine in 2021，The author is "National Rural Revitalization Bureau Party Group"，This is the first public appearance 188bet Live Casino National Rural Revitalization Administration。Rural revitalization moves from strategy to organizational entity。

Screenshot source: Qiushi.com

The establishment 188bet Live Casino National Rural Revitalization Administration "appeared"，There were some signs of "foreshadowing" before。December 28-29 last year，The Central Rural Work Conference emphasized，After the victory in poverty alleviation，We must comprehensively promote rural revitalization，This is a historic shift in the focus of “agriculture, rural areas and farmers”。

Also mentioned in the above "Qiushi" article，“Eliminating poverty is not the end point，But a new life、The starting point of a new struggle。After the poverty alleviation goals and tasks are completed，The focus 188bet Live Casino work on "agriculture, rural areas and farmers" will realize a historic shift to comprehensively promoting rural revitalization。”

here，After completing the task of poverty alleviation，The historical mission of the Poverty Alleviation Office has been completed，How to prevent returning to poverty next，Consolidate the results of poverty alleviation，Promote the construction and improvement of the "hematopoietic" mechanism in rural areas、Industrial poverty alleviation, etc.，There will be (and need to be) further substantial action，This will be part of the functions or functions of the Rural Revitalization Bureau。The rural cultural 188bet Live Casino industry as one of the starting points for rural revitalization，There will also be greater opportunities，This includes but is not limited to the further implementation of existing policies，Demand for developing rural cultural 188bet Live Casino industry, etc.。

The recent "Rural Revitalization Promotion Law (Second Review Draft)" is soliciting opinions from the public，It clearly states that governments at all levels should support the development of rural 188bet Live Casino。

It is expected that rural revitalization bureaus at provincial, municipal and county levels will also be established one after another，The functional mission 188bet Live Casino Rural Revitalization Bureau will be more concretely implemented。

As early as January 15 this year，At the press conference of Jiaozuo Municipal Committee of Henan Province，Guo Jian, Secretary 188bet Live Casino Party Leadership Group 188bet Live Casino Jiaozuo Municipal Agriculture and Rural Affairs Bureau (Municipal Poverty Alleviation Office), released a report on the work related to rural areas and rural revitalization during the “13th Five-Year Plan” and “14th Five-Year Plan” period in Jiaozuo City。Wang Guojian revealed，Jiaozuo City will make arrangements based on relevant work arrangements from superiors，Promote the overall reform 188bet Live Casino Jiaozuo City Poverty Alleviation Office，Establishment of Jiaozuo Rural Revitalization Bureau。

Economic Observer Network report on February 17 also showed，An official from a poverty alleviation agency in a western province revealed，After the establishment 188bet Live Casino Rural Revitalization Bureau at the national level，The Poverty Alleviation Office (Poverty Alleviation Bureau) at the provincial, city and county level where it is located will also be renamed、Reform；At the same time，Determine the provinces (municipalities) in the western region、Autonomous Region)、City and County Rural Revitalization Bureau，Also under the management 188bet Live Casino respective agricultural and rural departments，Administrative level remains unchanged。

Provincial 188bet Live Casino group giants or "oligarchization", what are they going to do?

Regarding provincial 188bet Live Casino groups, there are several actions worthy of attention:

1、October 16, 2020，Yunnan Urban Investment Group changed its name to Yunnan Kanglv Group，Become the first provincial state-owned cultural 188bet Live Casino and health care group，The Yunnan Provincial Government continues to inject huge amounts of capital into it，And transfer and inject the assets of leading state-owned cultural 188bet Live Casino enterprises，Looking forward to it becoming a cultural 188bet Live Casino destination in Yunnan Province、A leading provincial state-owned enterprise that serves two trillion-level industries in health care；

2、August 25, 2020，Reorganized from Shandong Guoxin Cultural 188bet Live Casino Group，The main body is Shandong Cultural 188bet Live Casino Group, which was newly established in November 2018；August 27, 2 days later，Zhejiang 188bet Live Casino Investment Group was officially established，It integrated and merged the original Zhejiang 188bet Live Casino Group、Zhejiang Zheqin Group，And integrate provincial enterprises、188bet Live Casino assets of provincial agencies and institutions。

3、Shaanxi 188bet Live Casino under Shaanxi 188bet Live Casino Group、The Hubei 188bet Live Casino Investment Group’s Hubei 188bet Live Casino Investment Group’s shares are all rushing to be listed；

4、One of the key tasks of Henan Province’s cultural 188bet Live Casino in 2021 is，Promote the establishment of Henan Provincial Culture and 188bet Live Casino Investment Group。

can be seen，Expansion or “renewal” of the number of provincial 188bet Live Casino groups，These are all direct demands of the provincial government to develop and expand the cultural 188bet Live Casino industry，Seeking to build a fund、Resource、The larger aggregate of the product，And a direct and powerful starting point to promote the upgrading of the cultural 188bet Live Casino industry。With the growth of provincial 188bet Live Casino groups at the asset level，Funds、Resource、Tilt support for policies etc.，More integration of cultural 188bet Live Casino resources、Creation of more new products，And the promotion of "plots" in the capital market，Its competitiveness in the cultural 188bet Live Casino market is also constantly improving，We are trying to gradually weaken the "old three things" (hotel、Scenic Area、Travel agency) business composition，In new products、Seeking breakthroughs in investment, creation and operation of new business formats，Will become an increasingly important competitive variable in the cultural 188bet Live Casino market in 2021 and beyond。

Red 188bet Live Casino year, ushering in market climax

2021 is the centenary of the founding of the Party，Red 188bet Live Casino is expected to usher in a wave of market climax。

Data display from the Ministry of Culture and 188bet Live Casino，The number of red 188bet Live Casino trips in my country will exceed 100 million in 2020，The entire “Thirteenth Five-Year Plan” period，The number of red 188bet Live Casino trips maintains steady growth，Maintain a market share of more than 11% in the domestic 188bet Live Casino market。

The “speciality” of red 188bet Live Casino、Policy support、Market demand and abundant “red” resources and other factors，Push red 188bet Live Casino to a relatively high level，And the momentum continues。The above-mentioned "Rural Revitalization Promotion Law (Second Review Draft)" is soliciting opinions from the public，It also clearly states that governments at all levels should support the development of red 188bet Live Casino。

2021，Marketing around red 188bet Live Casino、Product supply、Red brand or IP creation, etc.，The competition and cooperation among red tourist destinations will become more obvious，Visitance of red 188bet Live Casino、Market share is expected to further increase。

The Winter Olympics are coming, and ice and snow 188bet Live Casino will reach a high point this year

Next year is the Beijing Winter Olympics，Ice and snow 188bet Live Casino will gradually reach a high point，Even the peak point，In some respects, this has also reached a certain "breakthrough" period。

Winter Olympics bonus、Policy support、Promoted by multiple factors such as the release of market demand，my country’s ice and snow 188bet Live Casino product supply upgrade、Regional expansion (such as "Northern snow moves south"，Increased supply of southern ice and snow projects)、Optimization of industrial chain construction、Market expansion, etc.，There have been obvious changes。

Recent Ministry of Culture and 188bet Live Casino、National Development and Reform Commission、The State Sports General Administration jointly released the "Ice and Snow 188bet Live Casino Development Action Plan (2021-2023)"，Aims to increase the supply of ice and snow 188bet Live Casino products，Promote high-quality development of ice and snow 188bet Live Casino，Better meet the people’s ice and snow 188bet Live Casino consumption needs，Help build a new development pattern。It establishes "by 2023，Promote ice and snow 188bet Live Casino to form a more reasonable spatial layout and a more balanced industrial structure，To support the 2022 Beijing Winter Olympics and achieve the main goal of "driving 300 million people to participate in ice and snow sports"。

Refer to the above action plan，Construction of ice and snow theme tourist resorts and scenic spots，National level、Construction of provincial ski resort、Development of high-quality ice and snow 188bet Live Casino themed routes，And the construction of ice and snow 188bet Live Casino base，will be an important component of cultural 188bet Live Casino investment and operations in 2021。

The fierce "fight" in Hainan's duty-free market reflects the return of outbound 188bet Live Casino

According to Hainan Provincial Department of Commerce，February 11-14，Hainan island duty-free shop sales exceeded 700 million yuan in 4 days。Considering the impact 188bet Live Casino epidemic before the Spring Festival，This report card of Hainan Duty Free is quite good。

The previous Hainan Provincial Government Work Report proposed，We will make good use 188bet Live Casino duty-free shopping policy on outlying islands and the duty-free purchase of imported goods by residents 188bet Live Casino island in 2021，Strive for duty-free sales to exceed 60 billion yuan。If calculated as 365 days，The average daily sales must exceed 1.6.4 billion yuan，Compared with last year’s tax-free new policy, the daily average exceeded 1.200 million yuan sales，37% higher。

This sales is not impossible，There are several factors: 1、If the domestic epidemic situation does not fluctuate greatly，Return consumption of outbound 188bet Live Casino will be more converted in Hainan Province；2、Central-owned enterprise free of charge，Hainan State-owned Enterprise Hainan Development Holdings、Hainan 188bet Live Casino Investment、Hainan Rubber United Dufresne Group、JD.com、Suning、Wangfujing, etc.，Private enterprise Caesar、Zhongxin etc.，More competition and cooperation are taking place in the Hainan duty-free market，This will help promote the strengthening of Hainan’s supply chain for duty-free products，Price advantage brought by combining policies，The market situation will be further opened。

2021，Opportunities in Hainan’s duty-free market will be further released，And its effectiveness is also a window to observe the return and transformation of outbound 188bet Live Casino，The next tax exemption and corresponding adjustments to the entire cultural 188bet Live Casino industry，It will also affect the construction progress and possibilities of Hainan, an international 188bet Live Casino and consumption center to a certain extent。

The debt crisis of 188bet Live Casino companies is rising, how to survive in 2021

The epidemic in 2020 will have a negative impact on the business revenue of many travel companies、Huge impact on cash flow，Multiple public bankruptcy liquidations or bankruptcy reorganization，And among travel companies whose debt crisis is intensifying，The epidemic is an important influencing factor，Even the "last straw"。This includes but is not limited to HNA、Tempower International、Baicheng Travel Network、World State，and Tahoe、Xinhualian Cultural 188bet Live Casino、Yunnan Chengtou Real Estate Co., Ltd. (referred to as "Yunnan Chengtou"), etc.。

Take Yunnan City Investment as an example，Because it is expected that the audited closing net assets in 2020 will be negative，According to the new listing regulations revised by the Shanghai Stock Exchange in December last year，The company’s stocks will be subject to a “delisting risk warning”。

The reason behind this is the ineffective decontamination of real estate projects，Revenue decline、Continuous losses；Large scale of interest-bearing liabilities，High asset-liability ratio，Debt pressure rising，Stepping on the “three red lines” of real estate company supervision......

For small and medium-sized cultural 188bet Live Casino real estate enterprises，It is difficult for the market situation to change substantially in 2021，The operation of its cultural 188bet Live Casino projects cannot provide effective help in resolving the crisis，The decontamination of real estate projects will be the key，This is not optimistic either，The crisis is expected to intensify。

At the same time，For many small and medium-sized travel companies，You can still pass "rest on your laurels" in 2020、Some revenue recovered from the market，Get through it，But the demand of the 188bet Live Casino market in 2021、The pattern will be further changed and deepened in 2020，They have to face the changing market，We have to face the situation of insufficient "capital" again，“Surviving” becomes the top priority。

The delisting crisis of listed travel companies, the capital market is not peaceful

The delisting crisis of listed travel companies，It has never been this serious in more than 20 years。

In addition to the above-mentioned Yunnan City Investment，There is also the Western Region Tour which has only been on the market for a few months、Dalian Sunya, which has been on the market for nearly 20 years，All are on the verge of delisting。

End of 2020，Shanghai and Shenzhen Stock Exchanges issued new delisting regulations for “negative net profit and revenue less than 100 million”，Bringing greater crisis to listed travel companies that have been hit hard by the epidemic。For listed travel companies with a relatively single revenue model，This new rule is not friendly，It is "Hidden Thunder"。For travel companies that are seeking to go public，The regulatory policies 188bet Live Casino capital market have also become more stringent。It is not ruled out that there will be more listed travel companies on the verge of delisting in 2021。

Digitalization accelerates its invasion and penetration into the cultural and 188bet Live Casino industry

Smart 188bet Live Casino、The trend of digital cultural 188bet Live Casino or the digitization of the cultural 188bet Live Casino industry is irreversible，Will be more obvious in 2021。

1、Recent policies，November 18 last year，The Ministry of Culture and 188bet Live Casino issued the "Opinions on Promoting the High-Quality Development of the Digital Cultural Industry"；November 30 last year，Ministry of Culture and 188bet Live Casino、Opinions on Deepening "Internet + 188bet Live Casino" to Promote High-Quality Development of the 188bet Live Casino Industry jointly issued by the National Development and Reform Commission and 10 other ministries and commissions；And the more direct "state-owned tourist attractions should provide online reservation services before the end of 2021"。Intelligence、The coverage of digitalization in the cultural 188bet Live Casino industry、The penetration rate will further increase；

2、Destination government level，Global 188bet Live Casino、Construction of smart 188bet Live Casino destinations，Cultural 188bet Live Casino industry development demands, etc.，They are all further promoting the construction and operation of smart 188bet Live Casino platforms such as "One Flight Travel"，And multiple Internet giants、Small and medium-sized smart 188bet Live Casino companies are increasing competition；

3、The epidemic has changed people’s 188bet Live Casino consumption psychology、Consumption demand，At the same time, people are interested in 188bet Live Casino products、Upgraded demand for experience services，Under the influence of both sides，Promote cultural 188bet Live Casino projects such as scenic spots and attractions、Destination in reservation、Online、Optimize and upgrade smart services and other aspects，At the same time, cultural and 188bet Live Casino digital technology products are also appearing more，Expand cultural 188bet Live Casino product supply system，Meet people’s consumption needs。

Integration of culture, business and 188bet Live Casino to reshape urban culture and 188bet Live Casino

The heat 188bet Live Casino peace game，Super Wenheyou left Changsha and launched his second project in Guangzhou，Its Shenzhen project is also in the investment promotion stage；The first Tsutaya Bookstore in China opens in Hangzhou，The mid-term goal is to open 1,100 stores in China......These reflect multiple phenomena and trends:

1、New lifestyle in the city、Strong demand for new consumption，The texture of urban shopping malls and urban business districts has been deeply transformed，Business centers have gradually become a new scene for urban leisure life and entertainment，Leisure and entertainment complex、A type of lifestyle complex，Become a shopping mall、The increasingly obvious trend of independent bookstores。

2、Cultural, business and 188bet Live Casino projects have become one of the important supporting facilities for existing or new commercial real estate projects，Responsible for increasing customer flow、Increase consumption vitality，Responsibility and mission to increase project value。

3、Urban renewal market rises further，Promote culture、Accelerating integration of business and 188bet Live Casino，These cultural and business 188bet Live Casino projects have become important carriers of this market。

Under the influence of the epidemic，The demand for local 188bet Live Casino in cities is rising，It will bring certain impetus to cultural and business 188bet Live Casino projects。Predictably，The cultural and business 188bet Live Casino project will change the product supply system of urban leisure and vacation 188bet Live Casino to a certain extent。

Re-stimulation of urban consumption and transformation of cultural 188bet Live Casino pattern

2021，The domestic epidemic situation may be improving overall，Inter-provincial travel、Long-distance travel is expected to resume more，But it is still difficult to return to before the epidemic，This also means further boosting urban consumption，Promote local 188bet Live Casino、Peripheral travel consumption is still a key ongoing action in the destination，This will further promote the improvement and optimization of the product and service supply of the destination。

On the other hand，The path of urban 188bet Live Casino consumption、The carrier and corresponding products are also changing，For example, the rapid maturity of modern transportation，Improved urban and intercity passenger transport capacity，Expanded travel radius and distance circle，Urban leisure 188bet Live Casino is gradually growing；At the same time，City、Local travel between suburbs or intercity、Surrounding tour or leisure short trip，Gradually becoming one of the mainstream，Combining high-frequency short and medium-distance travel with low-frequency long-distance leisure and vacation travel。These factors themselves bring more conversion opportunities to urban 188bet Live Casino consumption。

here，How to limit based on objective environment、Existing and expanding market consumption base, etc.，Around the city、Suburban (or rural)，Enter more urban-rural interaction，Product supply in cultural 188bet Live Casino、Industrial chain optimization and upgrading，will be the destination city in 2021 and beyond，Can you seize the opportunity to expand the cultural 188bet Live Casino industry、One of the keys to good internal circulation。