The Spring Festival in 2021 starts at 78.2.2 billion box office results ended successfully，Far higher than the box office of the same period in previous years，Refreshed the single-day box office in the world、Global single market weekend box office and many other world records，Known as “the strongest Spring Festival stall in history”。Dark Horse 188bet Live Casino "Hello，Li Huanying》Steady harvest of word-of-mouth dividends，Online topics continue to rise，Offline popularity remains the same，According to Douyin data，The topic # Hello Li Huanying’s filming location has become a new check-in point in Xiangyang# played up to 48.18 million times，Cultural tourism destinations illuminated by the charm of 188bet Live Casino and television，Not just Xiangyang, Hubei...

"China's First 188bet Live Casino" was detonated again

Xiangyang, Hubei，Jin Yong mentioned this ancient city 260 times in "The Condor" and "The Divine Condor"，There are more than 4,000 ancient poems written here in "The Complete Poems of the Tang Dynasty"，1/4 of "The Romance of the Three Kingdoms" takes place here。No other reason，This "the first city in China" has been a battleground for military strategists since ancient times，But now it has quietly transformed into a low-key harvester town of 188bet Live Casino, television dramas and books。One 188bet Live Casino with a box office of over 3 billion，The "resonance" 188bet Live Casino "Hello" that is more promising to sprint towards 5 billion，Li Huanying》makes this small town full of age no longer low-key。

As "Hello，The main filming location of "Li Huanying"，Hubei Weidong Holding Group Co., Ltd. located in Xiangyang, Hubei、603 188bet Live Casino and Creative Park、Hubei Chemical Fiber Factory and other places，Now it has become a popular check-in place。Once the movie is released，A large number of tourists once caused traffic jams，The company had no choice but to post a notice on the 17th to refuse visits。From the 18th，Visitors have decreased，The company only allows tourists to walk in in an orderly manner。Among them，Factory staff canteen、Barbershop、Basketball court、Scenes that have appeared in movies such as grocery stores have attracted many tourists to “check in” as souvenirs。

As understood，Hubei Weidong Holding Group Co., Ltd. was formerly the state-owned Weidong Machinery Factory，After undergoing restructuring and restructuring, it still retains part 188bet Live Casino style 188bet Live Casino state-owned factory in the last century。Abandoned the accumulation of various internet celebrity elements，Replaced by a sense of age and life，Even Jia Ling herself lamented that this place seemed to be a forgotten corner 188bet Live Casino city。As understood，Long before the release of "Li Huanying"，This has become a local internet celebrity check-in place in Xiangyang，Now the movie has won its first victory at the box office，Presumably more people will come here，Looking for stories scattered in time。

While the offline popularity continues，The online popularity of the filming location of the 188bet Live Casino is also hot。According to Douyin data，Topic# Hello Li Huanying’s filming location has become a new check-in point in Xiangyang# Played 48.18 million times，Weibo topic#Hello Li Huanying’s filming location has become an internet celebrity’s check-in place# read about 16.6 million times。

The popularity of Xiangyang，The long entanglement between 188bet Live Casino and television and cultural tourism，Once again in front of the audience and travelers。

The "history of 188bet Live Casino culture and tourism" behind a city

Academically，“Induced tourism” is specifically used to describe the tourism phenomenon that is caused by 188bet Live Casino and television works to bring about an increase in tourists to the destination in the work，Disneyland in California built in 1955，Can be regarded as the beginning of "188bet Live Casino and television into reality"。And in early domestic 188bet Live Casino and television works，Lushan and "Lushan Love"、Yunnan and "Ashima"、Phoenix and "Furong Town" etc.，They are all classic cases of the deep integration of 188bet Live Casino and television and cultural tourism destinations，Leaves the audience with the “first impression” of the destination。

In recent years，There are also many destinations that have become popular because of 188bet Live Casino and television works。For example，The highly acclaimed "Chang'an Twelve Hours" in 2019 has driven the development of Xi'an's cultural tourism industry，According to Ctrip air ticket data，During July 3rd to 11th，Search volume for flights to Xi’an increased by 130% year-on-year，The year-on-year increase exceeds 200% during the peak period。And in 2020，The main filming location of the popular suspense drama "The Hidden Corner"，Zhanjiang, Guangdong has also become a destination for many movie fans to check in。Mafengwo Travel Network data display，In the past week since the video was released，Zhanjiang’s tourism popularity increased by 261% week-on-week。

It’s not hard to see，The effect of popular 188bet Live Casino and television shooting locations in attracting tourists is very obvious，Based on research by Manson and Eskelsen，Generally speaking，Popular movies and TV shows can increase the number of tourists in filming locations by 25%-300%，The average can reach 31%。A breakdown of the classic cases of domestic destination tourism that have been triggered by movies and TV shows in recent years，Discovered that this is indeed the case。

The "If You Are the One" series of films, dubbed "atypical Feng's comedy", demonstrates an extraordinary ability to "carry goods" to destinations。The first part brought fire to Xixi Wetland and Hokkaido, Japan，After the movie is broadcast，Chinese tourists to Hokkaido, Japan increased 15 times，The 188bet Live Casino has just been released for 6 days，The number of tourists in Hangzhou Xixi Wetland Park is three times higher than usual；The second part made the Yalong Bay Forest Park in Sanya, Hainan popular，According to media reports，The hotel room price for the filming at that time，Once sold for 8,000 yuan a night。

An extraordinary performance in "bringing goods to the destination" is Ang Lee's "Crouching Tiger, Hidden Dragon"。As the first Chinese-language 188bet Live Casino to win the Oscar for Best Foreign Language 188bet Live Casino，A "Bamboo Sea Fight" vividly demonstrates the ease and etherealness of Chinese martial arts，Bringing China’s Big Bamboo Sea in Anji County, Zhejiang Province to the world。Not only that，Hongcun in Yixian County, southern Anhui Province, is known as the "Village in a Painting"、Mukeng Bamboo Sea、Emerald Valley’s colorful pools and other scenery are also well-known from the movie。

Han Han’s 188bet Live Casino debut "Unexpectedly"，Let an unknown island fishing village be found in Dongji Town, Putuo, Zhoushan, Zhejiang，Became a nationally famous island tourist resort overnight，A group of people who yearn for literature and art have traveled thousands of miles to come。According to official data，2015，The number of tourists to East Pole exceeded 200,000，An increase of more than 50% compared with 2013。

4 major reasons why 188bet Live Casino is difficult to stay in love with "movie + travel"

However，Chengye Films，Beiye Films，It is not uncommon for destinations to decline or even disappear due to poor 188bet Live Casino and television development。

According to data from China Tourism Academy，24.5% of Chinese tourists said，After watching a certain 188bet Live Casino and television variety show，Intrigued by a destination that I have never paid attention to。However，One unsatisfactory travel experience is enough to make this 24.5% of travel impulses disappeared，As a result, the tourism popularity of some Internet celebrity 188bet Live Casino and television destinations is only short-lived。Space Secret Analysis，The following 4 reasons make it difficult for internet celebrity 188bet Live Casino and television destinations to “stay in love”。

01 The psychological gap caused by “not worthy 188bet Live Casino name”

The popularity of the TV series "Story of Yanxi Palace" has made Yanxi Palace, an "unpopular" attraction in the Forbidden City, a must-see for fans of the drama。A tour guide indicated，The Yanxi Palace, which was not popular in the past, has suddenly become a tourist attraction that many tourists want to visit，There are often tourists lining up outside the palace gate to enter。However, the scenery here is not outstanding，Yanxi Palace itself is a Western-style building that burned down before it was built，There is no original appearance of Yanxi Palace in the play - you have to see the Yanxi Palace in the play，Maybe you have to go to Hengdian 188bet Live Casino and Television City, the real filming location。

“The ideal is full，Reality is very skinny”。In the opinion of Wang Juan, associate professor of the Tourism Department of Ocean University of China，The reason for disappointment is，Tourism image is divided into native image、Three levels of induced image and composite image，What attracts audiences is the interpretation of 188bet Live Casino and television works、Interpretation of the resulting image，The composite image is based on the first two，Comprehensive feelings formed after on-site visits and experiences。When expectations do not match reality，Tourists will have a huge psychological gap。

02 The 188bet Live Casino that was "ripened" and caught off guard

The red scenic spot Bailuyuan Folk Culture Village in the TV series "Bailuyuan" has a beautiful environment，Many tourists come here because of the popularity of the TV series。But the rapid increase in the flow of people in the scenic area，Making the experience of the scenic spot worse，Many businesses have become “inflated”，Some netizens broke the news，A bowl of noodles in a scenic hotel has increased from 10 yuan to more than 30 yuan。As the popularity of 188bet Live Casino and television dramas dissipates，Cultural Village opened less than two years ago，The number of tourists dropped sharply，Shops are closing。March 7, 2020，Shaanxi Lantian management issued an announcement，Bailuyuan Folk Culture Village will be demolished。

Take Bailuyuan as an example，Although the destination has an IP，Also sought after by capital，But it became popular passively by relying on the "ripening" of 188bet Live Casino and television dramas，A package that can only cover up temporarily、Facility disadvantages，Lack of reasonable operation，In the end, we can only go to "people leave and have tea"。

03 Over-development, traces of 188bet Live Casino and television culture have disappeared

From 5A to no A，The Qiao Family Courtyard was "used" for less than five years。Ministry of Culture and 188bet Live Casino report shows，The main reasons for confiscating the "golden signboard" of Qiao Family Courtyard are: single type of 188bet Live Casino product；Excessive commercialization；There are deficiencies in transportation and sightseeing；Insufficient investment in safety and health；The comprehensive management of scenic spots needs to be improved；Resource protection defective，The most criticized thing is excessive commercialization。“Bought a ticket for 138 yuan，But it seems like I went to a big gathering。Not only are there many shops、Many stalls，And the product has no characteristics。”This is the tourist experience of Qiao Family Courtyard。

The same case is found in the 188bet Live Casino "Hands Up"，The filming location is Guoliang Village, Xinxiang City, Henan Province，This work rarely combines anti-war themes with funny baggage，Well received，And as this movie became famous，Guoliang Village, where it was filmed, became a popular scenic spot。But according to media reports，Because the village develops tourism without restraint，A large number of tourists caused serious damage to the ecological environment of the village，The scenery and environment are hard to match the past。

After actively implanting 188bet Live Casino and television works，If the destination fails to deeply explore products that combine local tourism resources and 188bet Live Casino and television IP，It’s just a constant overdraft of local 188bet Live Casino and television tourism resources，Not only will the expected marketing effect not be achieved，It may even accelerate the decline of the destination。

04 cannot become a "super species", 188bet Live Casino is short-lived

If we look back at those destinations that were temporarily sought after by the media because of 188bet Live Casino and television works，You will find the “highlight moments” of most of these destinations，Only during this period，When the popularity of 188bet Live Casino and television passes，The destination also became silent。

188bet Live Casino and television drive destination，The root cause is the IP effect。An excellent 188bet Live Casino and television IP is enough to support the content creation of the destination、Emotional resonance and complete marketing reach，Strive to upgrade the destination into a cultural tourism super species。Because of this，Vice President of China Cultural Industry Promotion Association、Chen Shaofeng, deputy director of the National Cultural Industry Innovation and Development Research Base, once pointed out，In consumerism、Under the influence of materialism，The development of many contemporary industries is based on things，To cater to people’s low-level needs，To avoid these problems，In the development of the new cultural tourism industry，Cannot cater to desires，To lead the value。

Therefore，Back to Xiangyang at the beginning，His popularity is not traceable，The 188bet Live Casino, television, cultural and tourism heritage accumulated in the city of Xiangyang for many years is enough to support the hot current situation。And Tangcheng、Two 188bet Live Casino and television bases in Seoul，has hosted the filming of 188bet Live Casino and television works such as "The Legend of the Demon Cat", "The Great Emperor Guangwu", "Shadow", and "Kyushu Piaomiaolu"，The radiation effect of 188bet Live Casino, television, culture and tourism cannot be underestimated。

How IP takes off in the post-movie cultural 188bet Live Casino era

Spring Festival 188bet Live Casino performance，A good start for the 188bet Live Casino and television industry this year，The radiation effect of 188bet Live Casino and television on the cultural tourism industry，It’s also worth looking forward to。Excellent video，Can show the true style of the shooting location，It also includes its hidden heritage and spiritual energy，Therefore，It can touch people’s hearts even more。Because the era when one movie can make a city popular is over，Post-movie cultural tourism era，How to achieve the long tail effect of 188bet Live Casino and television，Create a new tourist destination，True realization of IP take-off，The following 3 key points are for reference only。

188bet Live Casino and television IP, make full use of it

As mentioned above，188bet Live Casino and television as a kind of IP，It is “timely”，Another classic work，The effect of IP will also decay over time。Therefore，Zhang Qi, General Manager of Merlin Entertainment Group China (Short Distance Travel Segment) pointed out，In addition to mining culture，Systematic operation of IP is a way to ensure the long-term vitality of IP。Zhang Qi proposed three directions: first、Constantly changing and always new based on existing IP；Second、Cross-border cooperation；Third、IP iteration relying on the consumer market，Give IP a new level and connotation。

For destination，The greatest “respect” for 188bet Live Casino and television IP，Just use various methods to "use" this IP。Take "Roman Holiday" as an example，This classic，Let Roma plant the seeds in the hearts of movie fans around the world，The traveler arrives in Rome，Will naturally throw coins into the wishing well、Try the ice cream in Rome、Put your hands into the "mouth of truth"...and Rome is happy to let tourists "pilgrimage"，Treat the above behavior as a habit，Travellers can even rent motorcycles to recreate the plot，You can even buy your favorite gifts at the souvenir shop next to Plaza de España。

188bet Live Casino foundation, build the “skeleton”

Destinations other than 188bet Live Casino and television shooting locations，The 188bet Live Casino and television base based on the 188bet Live Casino and television industry is also an important part of 188bet Live Casino and television tourism，But these 188bet Live Casino and television bases，Often faced with the dilemma of improper management，“Successful people” like Hengdian，After all, they are still a minority。According to survey data from Peking University Cultural Industry Research Institute，Only 5% of domestic 188bet Live Casino and television bases are profitable，Another 15% of 188bet Live Casino and television bases barely have enough food and clothing，The remaining 80% of 188bet Live Casino and television bases are in a state of loss。

The dilemma of the 188bet Live Casino and television base，Often because it is in a city，It came out suddenly，Lack of local culture，Lack of foundation from the beginning。Lin Dongxu, chairman of Mazhen Cultural Tourism Group, thinks，Cultural tourism IP needs to be combined with local market conditions、The biggest feature of the local area，To dig deeper into the cultural connotation。How to dig out the location of this IP is very important，Positioning is the skeleton of a machine，Follow-up includes acting、Service、Hotel、Catering、Derivatives are parts on the skeleton。

After the popularity of Destination brought about by 188bet Live Casino and television，How to create your own cultural tourism IP，Destination needs to think about the positioning required for its long-term development。Take Wuzhen as an example，The 188bet Live Casino "Times Past" shot locally made Wuzhen famous，But if Wuzhen is just satisfied with the temporary scenery，So this ancient town today，It will be no different from the ancient water towns dotted in the Jiangnan area。Wuzhen of "Deus Exit"，Chen Xianghong who is lucky enough to “not chew the steamed buns that others have chewed”。From a tourist town to a resort town to a cultural town，Wuzhen is on the road to differentiation，Taking culture as personality，Launched Wuzhen Theater Festival、Muxin Art Museum and other cultural IP， Born more diversity、More forms。

Embrace the Great Cultural 188bet Live Casino and replenish “parts”

The relationship between "188bet Live Casino and television + destination" is getting closer，Meaning that we have entered a "everything is cultural tourism"、The era when culture and tourism empower everything，Old factory building、Old Street、Abandoned Mine，They are all becoming cultural tourism projects。In an era when culture and tourism must be embraced，“How to embrace” has become a proposition that must be considered，As mentioned above，Performing、Service、Hotel、Catering、Derivatives are parts on the skeleton，But these parts，The key to making "Internet celebrities" "long-term"。

Take Kaili, Guizhou as an example，As "Roadside Picnic"、The filming location for a series of literary films such as "The Last Night on Earth"，Harvested a large number of young and artistic audiences，And Kaili itself does not lack cultural and natural 188bet Live Casino resources，On social networks，There are also often high-quality graphic and video promotions，But it did not become an internet celebrity city as people expected - 2018，Kaili receives 4673 tourists throughout the year.40,000 people，25% year-on-year increase，But compared to the total number of tourists in Guizhou Province where it is located that year 9.6.9 billion people，Kaili’s cultural and 188bet Live Casino achievements are not outstanding。This is not unrelated to Kaili’s own lack of “parts”，The “alienation” of Kaili’s own literary and artistic temperament、Congested traffic，And the local urban youth who are constantly losing，It’s hard to stay out of the video，Recreate the "hot style"。

Industry insiders think，188bet Live Casino and television are just one way of marketing tourist attractions/destination，Solution to "Where to play"，But it cannot be ignored，The pulling effect of 188bet Live Casino and television is short-lived，Difficult to transform into a longer tourist excitement。"Li Huanying" box office exceeded 3 billion，And does the longer-tailed "cultural tourism box office" behind her have a chance to exceed 3 billion，is a question mark。More and more new destinations will be discovered due to popular 188bet Live Casino and television works，And for cultural tourism destinations，The favor of 188bet Live Casino and television is just a "lottery ticket" representing luck after all，Can you cash in huge bonuses，Except luck，What is more important is still more sincere operation and layout！

*188bet Live Casino article comesSource: WeChat public account “Space Secret Detective” (ID: MESPACE007)，188bet Live Casino: Lei Butong，Original title: "The “box office” of cultural 188bet Live Casino behind Li Huanying，Is it worth 3 billion？》.