The difficult 2020 is over，2021, the 188bet online live casino when the "cow" changes the world, has quietly arrived。

However，Due to the sporadic spread of the epidemic in some areas at the beginning of the year，Many places in China have launched “Celebrate the New Year on the spot” policy。This way，Most foreign workers and 188bet online live casino who were planning to travel have given up their plans to return home or travel，This is for the tourism industry that has just survived the hardships of 2020，Undoubtedly the second "tribulation"。

Then，In the context of normalized epidemic prevention and control and the policy of “celebrating the New Year on the spot”，What was the result of the 188bet online live casino market during the past 7-day Spring Festival holiday？What cold and heat did it bring？What impact and inspiration will it have on the future development of the cultural 188bet online live casino industry？

The number of 188bet online live casino travelers has rebounded significantly

Before the holiday，The industry and media generally believe that，In the context of the policy of “celebrating the New Year in situ” advocated in various places，There will be fewer 188bet online live casino from outside the province during the Spring Festival，The number of trips by residents in the province will increase。But judging from the reception of 188bet online live casino in various places during the Spring Festival holiday，Although the actual number of 188bet online live casino is lower than market expectations，But showing a gradual growth trend。

Based on cultural industry review (ID: whcypl)，3 days before the Spring Festival holiday in 2021 (New Year’s Eve to the second day of the Lunar New Year)，The 653 A-level scenic spots that have reopened in Sichuan Province have received a total of 634 tourists.490,000 188bet online live casino，Realized ticket revenue 4083.150,000 yuan。Among them，The first day of the Spring Festival holiday is 134.40,000 188bet online live casino，The next day is 224.180,000 188bet online live casino，67% increase from the first day；The third day is 275.920,000 188bet online live casino，Increased by 23 from the second day.1%。

Key scenic spots in Sichuan Province received tourists in the four days before the Spring Festival (unit: 10,000 188bet online live casino)

According to information released by the Sichuan Provincial Department of Culture and Tourism，7-day Spring Festival holiday，A total of 4365 tourists were received across the province.870,000 188bet online live casino，Realize tourism revenue 285.5.3 billion yuan，Restored to 52 in the same period in 2019.9% and 49.2%。The 654 A-level tourist attractions included in the province’s statistics received a total of 1,755 tourists.550,000 188bet online live casino，Realize ticket revenue 1.4.4 billion yuan。

According to information released by the Department of Culture and Tourism of the Guangxi Autonomous Region，2021 Spring Festival Holiday (February 11-17)，Guangxi received a total of 2229 tourists.900,000 188bet online live casino，434 year-on-year increase.9% (recovery 91 compared to 2019.2%）；Realize tourism consumption 140.8.7 billion yuan，453 year-on-year increase.1% (94 recovery compared to 2019.6%）。Among them，Guilin receives more tourists than in 2019，Increase by 4 compared to 2019.19%。The passenger flow of 78 popular scenic spots monitored by the autonomous region is 1.38 million 188bet online live casino，Among them, Nanning Qingxiu Mountain Scenic Area has a passenger flow of more than 40,000 for many consecutive days。

According to data released by the Guangdong Provincial Department of Culture and Tourism，Preliminary calculation，During the Spring Festival holiday (February 11-17)，The province received a total of 3964 tourists.30,000 188bet online live casino。953 of them received overnight tourists.40,000 188bet online live casino，One-day tourists 3010.90,000 188bet online live casino；Proportion of tourists received from within the province (including tourists from the city): 93.3%；Total tourism revenue in the province 204.800 million yuan。

Among them，The 150 key scenic spots included in the monitoring received a total of 1,200 tourists.80,000 188bet online live casino；The key areas of the 14 ancient post roads included in the monitoring received a total of 205 tourists.30,000 188bet online live casino；The 13 classic red tourism scenic spots included in the monitoring received a total of 64 tourists.50,000 188bet online live casino；71 rural tourist spots and historical villages included in the monitoring received 157.50,000 188bet online live casino；75 key public cultural institutions included in the monitoring receive 72.10,000 188bet online live casino。

150 key scenic spots in Guangdong Province received tourists during the 7-day Spring Festival (unit: 10,000 188bet online live casino)

According to Shanghai tourism big data statistics，Three days before the Spring Festival in 2021，The city received a total of 226 tourists.840,000 188bet online live casino。7-day Spring Festival holiday，492 tourists received in total.160,000 188bet online live casino，96% recovery compared to 2019，Among them, Shanghai local tourists account for 81.55%；Realize tourism revenue 56.6.5 billion yuan。

According to big data monitoring from Jiangxi Provincial Department of Culture and Tourism，During Spring Festival，The province received 2539 tourists.060,000 188bet online live casino，Realize tourism income 144.7.6 billion yuan，Compared to 2019，Restore 94 respectively.38% and 91.20%。

Overall，Under the promotion of “celebrating the New Year in situ”，The number of local 188bet online live casino traveling from various places is increasing day by day，The third day of the first lunar month、The fourth day of the Lunar New Year reaches the peak of travel，This feature is the same as the traffic trend in 2019 and other years，However, due to normal epidemic prevention and control, the scenic spot needs to limit the flow to 75% of the capacity，still shows a strong consumption trend。

Comparison of 188bet online live casino received by some provinces (cities) during the Spring Festival holiday (11th-17th)

Migrant population has become an advantage in customer source

Affected by the epidemic prevention and control and "Celebrate the New Year in situ" policy，Compared with the vast number of returnees and inter-provincial travelers before the epidemic，In many areas, the number of tourists from outside the province and the flow of 188bet online live casino within the province during the Spring Festival Golden Week in 2021 will be significantly reduced compared with previous years。According to Baidu Map Migration Big Data，The overall scale of migration across the country has dropped significantly during this year’s Spring Festival return period，Migration scale index dropped by 50% compared with last year，47% decrease compared to 2019。Heilongjiang、Beijing、Jilin、Hebei、Tianjin、Shanghai、Chongqing、Zhejiang、Liaoning、Ten provinces including Jiangsu ranked among the top ten in terms of decline，Both exceed 55%。

According to statistics released by Beijing Municipal Bureau of Culture and Tourism，2021 Spring Festival Holiday，The total number of tourists received in Beijing is 663.20,000 188bet online live casino，Year-on-year growth of 3.5 times；Total tourism revenue 42.500 million yuan，YoY growth 2.9 times；Per capita spending 640.7 yuan/person，13 year-on-year decrease.1%。Among them，The number of citizens visiting Beijing is 491.10,000 188bet online live casino，YoY increase of 7.3 times；Receiving tourists from other provinces to Beijing172.10,000 188bet online live casino，96 year-on-year increase.5%。

From the perspective of market recovery，The total number of tourists received by Beijing has returned to 81 in the same period in 2019.7%；Total 188bet online live casino revenue recovered to 51% in the same period in 2019.9%。Among them，Citizens’ travel market in Beijing achieved comprehensive growth compared with the same period in 2019，The number of tourists received increased by 5 compared with the same period in 2019.4%；The number of tourists visiting Beijing from other provinces has returned to 49 in the same period in 2019.7%；188bet online live casino revenue recovered to 38% in the same period in 2019.5%。

In terms of the restoration of key scenic spots，7 days Spring Festival holiday，147 key scenic spots (regions) monitored by Beijing have received a total of 7.81 million 188bet online live casino，Year-on-year growth of 3.7 times，Restore to 83 for the 2019 Spring Festival holiday.8%；Operating income 61206.10,000 yuan，9 times increase year-on-year，A year-on-year increase of 1 in 2019.9 times。

2019、Comparison of 188bet online live casino received in key scenic spots in Beijing during the three days before the Spring Festival in 2021

The root cause is，In the context of “celebrating the New Year on the spot”，A large number of 188bet online live casino who should have returned to their hometowns for the New Year remain in large and medium-sized cities，And become the main force in local Spring Festival holiday tourism consumption。According to Qunar data，4 days before the Spring Festival holiday，Ticket bookings for scenic spots in many cities across the country have more than doubled。Among them，First-tier cities、New first-tier cities become hot spots。

Guangdong, as a province with a large floating population，Also takes advantage of customer source。According to the Guangdong Provincial Department of Culture and Tourism，February 11-17, 2021，The total number of reservations for key scenic spots in the province is 221.70,000 188bet online live casino，The ranking of reservations in scenic spots has remained the national leader for 4 consecutive days。Among them, 15 5A scenic spots have more than 700,000 reservations，The top three reservations for scenic spots in the province are Guangzhou Chimelong Tourist Resort、Huizhou West Lake Scenic Area、Guangzhou Baiyun Mountain Scenic Area，The top three cities in total number of reservations are Guangzhou、Huizhou City and Dongguan City。

Beijing、Number of online reservations for grade scenic spots in the first five days of the Guangdong holiday (unit: 10,000 188bet online live casino)

According to Qunar data，4 days before the 188bet online live casino，Domestic scenic spot ticket bookings increased by 105% compared with the previous week，The number of scenic spot ticket bookings in 127 cities across the country has more than doubled，Among them, the number of scenic spot ticket bookings in the Yangtze River Delta urban agglomeration has the highest growth，Suzhou、Wuxi、Ningbo、Nanjing and other new first-tier cities increased by 4 respectively.6 times、3.7 times、3.2 times、2.8 times。

Also，Jiangsu Province’s cultural tourism market achieves strong recovery。According to information released by the Jiangsu Provincial Department of Culture and Tourism，During Spring Festival，Comprehensive Jiangsu Smart Cultural Tourism Platform Monitoring Data、Mobile operator mobile phone signaling data，Calculated，The province received a total of 3514 tourists.410,000 188bet online live casino，An increase of 3 compared with the same period in 2019.06%；Achieve total tourism revenue 238.8.5 billion yuan，Restored to 85 in 2019.1%。Among them，233 4A-level and above scenic spots in the province received a total of 1,694 tourists.410,000 188bet online live casino，An increase of 11 compared with the same period in 2019.90%；764 rural tourism monitoring points in the province received a total of 1,328 tourists.960,000 188bet online live casino，Accounting for 37% of the total number of tourists received in the province.81%。

Surrounding tours and ancient town tours have become hot 188bet online live casino

This Spring Festival，In principle, epidemic prevention and control advocates celebrating the New Year on the spot，Do not go out unless necessary，Encourage 188bet online live casino not to move across provinces，Tourism activities are driven by "high consumption、The model of "big mobility" is moving toward urbanization、Localization、Suburbanization” transformation。

According to the overall situation of the holiday market released by the Hunan Provincial Department of Culture and Tourism，The 48 rural tourist areas included in the monitoring received a total of 54 tourists.450,000 188bet online live casino，1010 year-on-year increase.53%，Cumulative realized operating income 1.1.4 billion yuan，658 year-on-year increase.87%。129 cultural service units have received a total of 33 188bet online live casino910,000 188bet online live casino，1529 year-on-year increase.44%。

The most conspicuous performance is Sichuan。According to data released by the Sichuan Provincial Department of Culture and Tourism，During Spring Festival，To the city and suburbs、The number of tourists in scenic spots around my home has increased sharply。The top 5 tourist attractions are: Jiezi Ancient Town (44.980,000 188bet online live casino)、Sansheng Flower Village (41.590,000 188bet online live casino）、Luodai Ancient Town (34.40,000 188bet online live casino)、Langzhong Ancient City (33.30,000 188bet online live casino)、Qionghai Lushan Scenic Area (31.40,000 188bet online live casino)。

Meanwhile，Jingcheng tours have become the most distinctive feature of Spring Festival holiday tourism in various places。7 days Spring Festival holiday，The top ten scenic spots (regions) in Beijing that receive tourists are: Wangfujing receives 89.50,000 188bet online live casino，Qianmen Street Scenic Area Reception 62.40,000 188bet online live casino，Leduo Port Holiday Plaza Reception 52.90,000 188bet online live casino，Nanluoguxiang reception 42.40,000 188bet online live casino，First Outlet Leisure Station Scenic Area Reception 27.40,000 188bet online live casino，Temple of Heaven Park Reception 24.870,000 188bet online live casino，Beijing Dashilan Commercial Street Reception 23.60,000 188bet online live casino，Beijing Zoo Reception 20.50,000 188bet online live casino，Summer Palace Reception 20.430,000 188bet online live casino，Shichahai Scenic Area Reception 20.20,000 188bet online live casino。

According to information released by Chongqing Municipal Culture and Tourism Commission，7 days Spring Festival holiday，Chongqing Hongyadong Folk Customs Area receives tourists 28.30,000 188bet online live casino，Ciqikou Ancient Town receives tourists 16.60,000 188bet online live casino，Yangtze River Cableway Receiving Tourists 5.50,000 188bet online live casino，Gele Mountain Forest Park and Martyrs Cemetery welcome tourists 5.40,000 188bet online live casino；Changjiahui Danzishi Old Street receives tourists 20.50,000 188bet online live casino；Tongliang Anju Ancient Town receives tourists 16.50,000 188bet online live casino；Liangping Youhai Scenic Area receives 100,000 tourists。

Also，According to the Guizhou Provincial Department of Culture and Tourism，During Spring Festival holiday，Cultural Museum Venue、Revolutionary Memorial Hall becomes a provincial tour、Outings、A “hot spot” for family travel。Zunyi Conference Memorial Hall、Sidu Chishui Memorial Hall、Liping Conference Memorial Hall、Monkey Farm Conference Site、Former Site of the Revolutionary Committee of Qiandong Special Administrative Region、Red tourist attractions such as Loushanguan are crowded with tourists。Four days before the Spring Festival holiday，Only the Zunyi conference venue has received a total of 2 visitors.30,000 188bet online live casino。

According to data from Tongcheng Research Institute，Travel theme，Forest Mountain、Theme Park、Peripheral entertainment、Historic Relics、City Tour、Guchun Town、There is strong demand for travel to scenic spots such as religious temples。Phoenix Ancient City、Nanxun Ancient Town、Tongli、Yaoli Scenic Area、Zhouzhuang、Huizhou Ancient City、Xijiang Qianhu Miao Village and other ancient towns are popular during the 188bet online live casino。

“Hotel 188bet online live casino” has become a new trend during the Chinese New Year

Everyone knows，Golden Week in previous years looks like Haikou、It is often “hard to find a room” when booking a hotel in a popular tourist destination like Sanya。And this year’s Spring Festival，Promoted by the local New Year celebration policy，A first-tier city with few 188bet online live casino in previous years、New first-tier cities have become the main force in hotel bookings，“Traveling to celebrate the New Year” in hotels has become a new choice for many 188bet online live casino celebrating the New Year in situ，And moving towards diversification、The trend of personalization is accelerating。

According to statistics from the Hainan Provincial Department of Tourism，February 13，39,966 188bet online live casino entering Hong Kong from the whole province，Decreased by 26 year-on-year.5%，23963 188bet online live casino departing from the port，Down 77% year-on-year。The average room occupancy rate of hotels in the province is 45.8 %，YoY growth 0.3 percentage points。Provincial commercial accommodation units receive overnight tourists 27.480,000 188bet online live casino，30 year-on-year increase.1%。Sampling survey display，February 17，The average room occupancy rate of hotels in the province is 66.28%，Provincial commercial accommodation units receive overnight tourists 39.370,000 188bet online live casino，Among them, the occupancy rate of Crowne Plaza Sanya Haitang Bay has returned to around 70%。

2021 Spring Festival holiday，Haikou Tourism handed over its “report card”。Total number of tourists received in the city: 117.110,000 188bet online live casino，607 year-on-year increase.87%；Total tourism revenue 12.9.1 billion yuan，431 year-on-year increase.94%。Seven days of holiday，Haikou Duty Free Shop received a total of 32,712 shoppers，YoY growth of 51.8%，Sales revenue 1.5.7 billion yuan，225 year-on-year increase.5%，Per capita spending is 4805 yuan，43 year-on-year increase.81%。According to sampling survey results，The cumulative room occupancy rate of the city’s accommodation industry during the seven-day Spring Festival holiday is 39.18%，An increase of 10 compared to last year.3 percentage points。Accepting overnight visitors 28.150,000 188bet online live casino，44 year-on-year increase.32%。

Judging from the hotel booking situation this year，Compared to the tradition of northerners celebrating the New Year at home，Southerners are more enthusiastic about celebrating the New Year in hotels。According to Qunar data，The average hotel night in the country during the first four days of the 188bet online live casino this year is 514 yuan，An increase of 54 yuan compared with the same period last year，56 yuan cheaper than in 2019，Except Beijing、Outside Shaanxi，The 10 most popular provinces for hotel bookings in the country are all in the south。Among them Guangdong、Sichuan、Hainan ranks among the top three。

According to statistics from the Beijing Municipal Bureau of Culture and 188bet online live casino，Three days before the Spring Festival holiday，The average occupancy rate of hotels in central Beijing is 14.4%，Decreased by 4 percentage points year-on-year；The average occupancy rate of hotels in suburban areas is 20.8%，Year-on-year growth of 8.8 percentage points；The average occupancy rate of hotels in outer suburbs is 52%，YoY growth of 39.5 percentage points。At the same time，On the third day of the holiday, the room occupancy rate of rural boutique B&B has reached more than 90%。

In terms of quality，City High Star Hotel、Resort hotels have become an important choice for many 188bet online live casino who “celebrate the New Year in place”。According to Qunar data，Three days before the Spring Festival，Hotel reservations nationwide，High-star hotels account for 60%，Except Sanya ranks second，The largest hotel bookings are in large cities，Among them, Chongqing ranks first，Chengdu ranks 3rd，Guangzhou、Shenzhen、Shanghai ranking 4 to 6。such as，Jinshan, Shanghai、Songjiang、Qingpu、Fengxian、The cumulative room occupancy rate in Chongming and other districts in the first three days increased by 27 percentage points compared with 2019。

According to data from Tongcheng Research Institute，During the 188bet online live casino，Local hotel bookings account for a relatively high proportion、The cities with “favorite stay-at-home hotels” mainly include: Beijing、Shanghai、Tianjin、Ningbo、Chongqing、Suzhou、Quanzhou、Shenzhen、Ganzhou、Wuxi。The popular cities for overall hotel bookings are mainly concentrated in first-tier and new first-tier core cities，Respectively: Chongqing、Shenzhen、Chengdu、Shanghai、Guangzhou、Beijing、Xi’an、Sanya、Suzhou、Hangzhou。

Conclusion

Overall，Due to the dual factors of epidemic prevention and control and "celebrating the New Year on the spot"，The number of long-distance passengers during the Spring Festival holiday this year has dropped significantly，But on a short trip、Local travel、Driving by local 188bet online live casino, it still maintains a good trend of steady growth。Compared to the unforgettable Spring Festival in 2020，After the Spring Festival 188bet online live casino market in 2021 has withstood this new round of challenges and tests，Will surely usher in a new round of development opportunities，Thus forming a new holiday 188bet online live casino model。This also explains exactly，Promoting high-quality development of the cultural 188bet online live casino industry is a strategy of “both offense and defense”，Only defensive but not offensive、Only destroy but not establish，Never be able to break through the siege！

*This article comesSource: WeChat public account "188bet online live casino Industry Review" (ID: whcypl)，Author: Jiang Suhun，Original title: "The first “Celebrate the New Year on the spot” Spring Festival travel inventory，Learn about the “four major characteristics” of the cultural 188bet online live casino market》.