As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 68】，Cultural and tourism frontline information，In-depth analysis of the week。

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Hainan Airlines has taken more new steps in its bankruptcy and reorganization.

Public information display，February 18，HNA subsidiary Yunnan Xiangpeng Airlines issued an announcement，It was ruled bankrupt and reorganized by the court，The court believes that its funds are seriously insufficient、Difficulty in realizing property，Unable to repay due debts and obviously lacking solvency，Meet the conditions for reorganization acceptance。

Sanya Phoenix International Airport Company, also a subsidiary of HNA Group，Announced on February 19th，It was also ruled bankrupt and reorganized by the court。

Back on January 29th，HNA Group issued a statement，He received the "Notice" from the Hainan Provincial High Court，It is mentioned that relevant creditors are unable to pay off due debts due to HNA Group，Apply to the court for bankruptcy reorganization of the group。

Before the crisis hits，Hainan Airlines has experienced rapid expansion in the past 30 years，With finance、Leverage such as land，M&A expansion will “snowball” the scale of its own assets，Forming a HNA territory known as a trillion-dollar scale，But the crisis keeps getting higher，Finally broke out in 2017，“Sell, sell, sell” to save yourself，From the previous continuous expansion to focusing on the main aviation business，But the huge financial hole is difficult to repair，In addition to the impact of the epidemic in 2020，The liquidity crisis intensifies，Finally bankruptcy and reorganization。Gu Gang, Secretary of the Party Committee of HNA Group, mentioned in his “letter home” to the group’s employees，“The group’s experience lies in its management，Deep into the skin，Almost dead now。However，There is no way to rebirth if you don’t leave it to death”。

From a broad perspective，There are still great risks in HNA’s bankruptcy and reorganization work，At the same time, the normalization of the epidemic has also posed a huge challenge to HNA’s main aviation sector，Internal and external troubles，However，With the further advancement of the Hainan Free Trade Port policy，Hainan Airlines also has the possibility of reaping dividends。

For another giant dinosaur park，The 188bet app download start of 2021 is hardly a smooth one。

Recent，Shenzhen Stock Exchange decided to terminate the review of Dinosaur Park’s initial public offering and listing on the GEM。As understood，Dinosaur Park originally planned to issue no more than 58.7 million shares on the GEM of Shenzhen Stock Exchange，To be raised 5 funds.7.2 billion yuan。Among them，1.2.4 billion yuan for the dinosaur science popularization research base construction project；1.5.3 billion yuan for China Dinosaur Park night boutique tourism experience project；1.2.4 billion yuan for the China Dinosaur Park immersive scene experience project；61.3 million yuan for liberal arts integrated creative technology research and development center project；54.3 million yuan for dinosaur IP improvement and cultural and creative development projects；55 million yuan used to supplement working capital project。

This is the third time in 4 years that Dinosaur Park failed to rush for an IPO.

September 2015，Dinosaur Park is listed on the New Third Board。Seeking listing in October 2016，Announced the suspension of review in July 2017，But applied for listing again in December of that year，Rejected in March 2018。After July 2020，Third submission of prospectus。

Repeatedly sought to go public to raise funds，Related to the market environment of Dinosaur Park and its own development demands。There are unique IP dinosaurs in the Dinosaur Park，Also located in the core area of ​​the Yangtze River Delta，IP+One of the best cultural tourism markets in the country，But competition in this area is also fierce，Suzhou Amusement Park competes with Changzhou Dinosaur Park、Shanghai Happy Valley、Wuhu Fantawild Adventure，And Shanghai Disney, etc.，In comparison, the various businesses of Dinosaur Park are still in the growth stage，Smaller business scale，Not dominant in terms of competition，With the launch of more theme parks (and cultural tourism real estate-type cultural tourism complex projects)，The competitive pressure it faces is rising。Also，Independent IP development promoted by Dinosaur Park，In order to gradually form a theme park cultural industry chain development model of "image-content-experience-derivative"，However, the industry chain still has many areas that need to be improved and strengthened，It still takes time，More need for continued capital investment。

Dinosaur Park has also been seeking to export through the light asset model，To expand revenue sources，Also occupy more other regional markets，But judging from public information，Performance is not outstanding yet，The dependence on theme parks, especially the ticket model, has not yet been truly shaken off，This heightens revenue and its growth risks，Under the normalization of the epidemic, we are in an overall unfavorable environment。

There is no clear time yet when the IPO of Dinosaur Park will be successful.

Also seeking to go public is Southeast Asia’s largest online travel startup Traveloka，It plans to be launched in the United States this year，Raising capital through a special purpose acquisition company (SPAC)，The company may consider listing in Indonesia in the next stage。As understood，According to data from CB Insights，The company was valued at $3 billion in 2017。It is reported，Traveloka was established in 2012，Headquartered in Jakarta，Currently expanding in Southeast Asia，The company offers a wide 188bet sports betting app download range of services covering lifestyle，Also includes financial services。

More information displayed，When the global tourism industry is affected by the epidemic，Traveloka was close to financing in July last year at a valuation lower than previous rounds of financing。Since the outbreak，The company is also cutting an undisclosed number of positions，This includes about 80 positions cut in Singapore in April last year。

Refer to the situation of domestic OTAs that were hit hard by the epidemic last year，You can also get a glimpse of Traveloka’s impact during the epidemic，And possible pressures and even crises。In particular, the inbound tourism business in Southeast Asia accounts for a relatively larger proportion of the entire tourism industry，Inbound and outbound travel is still in a state of ice amid the epidemic，And it will last for a long time，This will bring more uncertainty and potential crisis。

here，Traveloka seeks to go public or may also raise more funds，Increase company liquidity，Considerations on improving safety during the epidemic。

Destination Investment Barometer

This week’s destination focuses on three key points: Spring Festival holiday tourism data、Cultural Tourism Investment in 2021、Cultural Tourism Special Debt。

Let’s talk about the Spring Festival holiday travel data first，Judging from the published destination data and air and railway sector data，The tourism data for the 2021 Spring Festival is generally pretty good，The release effect of people’s consumption demand is obvious after being suppressed for a long time，However, it is subject to changes in the epidemic situation before the Spring Festival，And the subsequent policy advocacy of celebrating the New Year in situ，Long-distance travel has been greatly affected，Lots of local city tours、Surrounding tours + a small amount of long-distance tours，Become the main form。

From the data of various places，Compared with the 2020 Spring Festival, the results are “pleasant”，But compared to the Spring Festival in 2019，There is still a big gap，This and long-distance travel are blocked、It is closely related to the reduction in the opening of cultural tourism projects such as scenic spots and scenic spots。

Data in different regions，The back reflects the size and composition of the local customer base、Consumption power，The breadth of the market hinterland and product supply capabilities, etc.，For example, Sichuan、Guangdong、Henan、Shanxi、The tourism revenue during the Spring Festival holiday in Guangxi and other provinces exceeded 10 billion yuan。

In fact, there is a detail that you can focus on，In the context of celebrating the New Year on the spot，The destination passenger group structure of most cities is basically the same as that of regular residents，This is an opportunity to better observe the city’s local tours and surrounding tours，Including but not limited to mainstream consumer portraits、Price per customer、Consumer product preferences, etc.，And use this to review the supply chain situation，For improvement and optimization。

Although long-distance travel will resume more as the epidemic situation improves，But in the context of the normalization of the epidemic and the rise of urban leisure and vacation travel，Local travel and surrounding travel will be the next inevitable competition ground，Research more on Spring Festival 188bet sports betting app download travel data，It will have certain guiding value for the next participation in the competition。

Let’s talk about cultural tourism investment.

Recent，The Department of Culture and Tourism of Jiangsu Province issued the "Notice on the Announcement of Key Cultural and Tourism Industry Projects in Jiangsu Province in 2021"，Determine 70 projects to be included in the 2021 provincial key cultural and tourism industry project construction and investment plan。The project includes 18 completed projects、32 projects under construction、18 new projects、2 reserve items。As understood，70 projects with a planned total investment of 285.8 billion yuan，Planned investment of 48.8 billion yuan in 2021，The project covers the integrated development of culture and tourism、Tourism area improvement、Construction of key rural tourism villages、Red Tourism Development、Development of tourist-style characteristic towns and ancient towns、Technological empowerment、Cultivation of new cultural tourism business formats and many other categories。

Beijing，Beijing Municipal Development and Reform Commission announced the 2021 “Three 100” key project plans。Legoland is arranged in it、Beijing Universal Theme Park Project Phase I、16 cultural tourism projects including Shougang Industrial Heritage Park Project。Also，Arrange opera and dance theaters in 100 major livelihood improvement projects、Capital Museum East Building、26 cultural and sports projects including stadium renovation and reconstruction。

Chongqing，The “14th Five-Year Plan” tourism route map has been clarified: the focus will be on building a “metropolis”、Big Three Gorges、Three major tourism brands of Dawuling"，And launched the construction of the "Bashu Cultural Tourism Corridor" to promote the in-depth integrated development of culture and tourism，Strive to make the added value of the tourism industry account for more than 5% of the regional GDP。

Sichuan and Chongqing，The sports departments of Sichuan and Chongqing will jointly create a national sports tourism demonstration zone、Create a sports tourism destination and sports and leisure town featuring Bashan Shushui、The "Bashan Shushui·Sports Sichuan and Chongqing" sports tourism, leisure and consumption season activities are held every year，Further promote the deepening integrated development of sports in Sichuan and Chongqing。

2021 is the first year of the “14th Five-Year Plan”，Promote cultural tourism investment + boost cultural tourism consumption，It is still an inevitable choice for many regions to further promote local economic and industrial development during the epidemic。Judging from the types of cultural tourism projects in the above areas，Including but not limited to rural tourism、Red Tourism、Themed Entertainment、Urban Update、文博、Sports tourism, etc.，These fields are still in their infancy、Market expansion and intensified competition。At the same time, Chongqing proposed destination branding，In the next time，In fact, it is also important to consider for more destinations，Destination Marketing Reinvention、The necessity of brand and IP building has become more obvious，Cultural Excavation and Condensation、Personalized IP, etc.，will become a key element of destination competitiveness。

Back to cultural tourism investment，Many destinations naturally know its importance，Even 188bet Online Sports Betting and Casino enthusiastic attitude，But a factual question is where the money comes from？Relying on one’s own financial natural strength is limited，The effectiveness of investment promotion depends on one’s own strength and policies，Also look at the external competitive environment，Everyone has his own way，Each has its own challenges。

Local government special bonds have become a positive boost。Recently，General Office of the Ministry of Finance、The General Office of the National Development and Reform Commission specially issued relevant notices，Deploy the work of sorting out the funding needs of new special bond projects，And clearly regard the cultural tourism field as a key investment area for new special bonds。The Ministry of Culture and Tourism also issued a notice stating，Culture, tourism and government departments at all levels must fully understand that special bonds are currently an effective measure to coordinate fiscal revenue and expenditure and optimize government investment，We must actively seize opportunities for centralized declaration of new special bonds，Strive for more special bonds to be used for the construction of major projects in the field of culture and tourism。

Comprehensive estimate，The overall scale of local government special bonds this year is still not small，But the overall scale will not expand infinitely，There will be a limit，After all, this is still a "debt"，Think about the situation of local debt and you will understand something。Then how much of the cultural tourism industry may be allocated？

In terms of the policies or attitudes of the above three departments，This year, local government special bonds may be tilted towards the cultural tourism industry (most likely due to the expansion of the "plate")，But it varies from place to place，We must consider that the cultural tourism industry has different weights in different places，The enthusiasm and ability to attract investment will also vary from place to place。

Cultural tourism consumption insights

This week’s cultural and tourism consumption insights，Let’s take a look at the breakdown of Spring Festival travel information，And future ice and snow tourism。

Tongcheng Travel Spring Festival Big Data Display，Local “hotels” become a new trend，With e-sports room、AV room、Leisure hotel bookings represented by hot spring rooms are the fastest growing，An increase of more than 30% compared with 2019；Scenic spot bookings increased by nearly 100% compared to 2019；Cultural tour with annual customs、The most popular “micro-vacation” around the city for New Year greetings and blessings。

According to Ctrip’s Spring Festival travel consumption trend report，Under the new trend of “celebrating the New Year in situ”，Local travel is popular during the Spring Festival this year。Among them，“Hotel vacation” is on the popular list of local and surrounding travel，With hot springs、Paradise、Parents and children、Romantic-themed resort hotels are very popular；The number of local ticket booking orders increased by more than 300% compared with the 2019 Spring Festival；The number of Ctrip car rentals increased by 43% during the Spring Festival，Car rental consumption also continues to grow，The average cost during long holidays exceeds 1,700 yuan。

Based on the above data information，There are several keywords: local travel/surrounding 188bet online sports betting travel (car rental consumption is one of the indicators)，Hotel Travel、Scenic spots, etc.。Family parent and child、couple、Friend groups should be the main customer group for Spring Festival tours；In the context of celebrating the New Year on the spot，Significant increase in the number of local customers，Demand release pushes up order volume；On local tour，The hotel actually provides a convenient、A consumption experience scenario different from residence，Plus your own leisure and vacation needs，Thus promoting hotel tourism (vacation) to one of the most prominent consumption areas in Spring Festival travel。

From public information，The consumption of ice and snow tourism during the Spring Festival this year is not outstanding，One of the main reasons is the change in the epidemic situation before the Spring Festival，Resulting in a sharp decline in the number of foreign tourists in important ice and snow tourism destinations，Mainly consumed by local customers，Reduced consumption volume and consumption expenditure。However，The overall popularity of ice and snow tourism has not diminished。

Recently，Ministry of Culture and Tourism、National Development and Reform Commission、The State Sports General Administration jointly issued the "Ice and Snow Tourism Development Action Plan (2021-2023)"。"Action Plan" proposed，We need to expand the supply of high-quality ice and snow tourism products。Promote the construction of ice and snow themed tourist resorts and A-level scenic spots，Guide resorts and A-level scenic spots focusing on ice and snow tourism to explore and develop summer service formats。Accelerate the construction of Beijing-Zhangjiakou Sports Culture Tourism Belt。Launching a batch of high-quality ice and snow tourism themed routes，Building a batch of high-quality、Compound ice and snow tourism base。Creating a tourist destination for ice and snow events，Vigorously develop rural ice and snow tourism。The "Action Plan" points out，To promote the integration of ice and snow tourism and related industries。Promote ice and snow tourism and culture、Education、Equipment Manufacturing、Integrated development of science and technology，Strengthen the protection and utilization of intangible cultural heritage related to ice and snow culture，Promote the development of ice and snow study tourism and winter camps，Vigorously develop “Internet + ice and snow tourism”，Cultivation of a number of ice and snow equipment manufacturing companies with high visibility and influence。

Next year is the Winter Olympics，Ice and snow tourism will gradually reach a high point，Even the peak point，In some respects, this has also reached a certain "breakthrough" period。Winter Olympics Bonus、Policy support、Promoted by multiple factors such as the release of market demand，my country’s ice and snow tourism product supply upgrade、Regional expansion (such as "Northern snow moves south"，Supply of southern ice and snow projects increased)、Optimization of industrial chain construction、Market expansion, etc.，There have been obvious changes。

Refer to the above action plan，Construction of ice and snow theme tourist resorts and scenic spots，National level、Construction of provincial ski resort、Development of high-quality ice and snow tourism themed routes，And the construction of ice and snow tourism base，will be an important component of cultural tourism investment and operations in 2021。