This year’s Spring Festival，It’s indeed a little different。Under the call to celebrate the New Year on the spot and prevent and control the epidemic，This year’s Spring Festival tourism market has formed a new pattern: local tourism has new opportunities、"Cloud Travel"、Self-driving travel has become a new hot spot during holidays。At the same time，Multiple report data display，During the 2021 Spring Festival holiday, the local and surrounding tourism markets in low-risk areas across the country are booming in supply and demand，New Year’s Cultural Tour、City tours such as New Year greetings and blessings are very popular in the market。

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During Spring Festival，Local travel becomes the undisputed “winner”。Many migrant workers who stayed at their workplaces to celebrate the New Year inspired the local tourism boom，According to Mafengwo Tourism Big Data，During the Spring Festival holiday，Sanya、Beijing、Zhuhai、Lijiang、Guangzhou、Chongqing、Shenzhen、Chengdu and Qingyuan have become the top ten most visited cities in the region。In these cities，Many of them are places where migrant workers gather，Or surrounding cities closer to first-tier cities。

Introduced by Feng Rao, head of Mafengwo Tourism Research Center，Qingyuan has become a dark horse during this year’s Spring Festival holiday，Travel search popularity increased by 65% ​​in the past two weeks.7%。"Intangible Cultural Heritage" cultural performances and internet celebrity check-in attractions launched during the Spring Festival in various local scenic spots，Loved by young tourists，The unique hot spring hotels are also a good place for family leisure。At the same time，Guangzhou, where migrant workers 188bet Online Sports Betting and Casino from long distances gather in Qing Dynasty、Shenzhen、Dongguan and other cities are closer，Sufficient sources of surrounding tours and local tourists。

To promote the full release of local tourism consumption demand，The government also issued consumption vouchers to consumers who celebrated the New Year in situ、Encouraging free tours to scenic spots and other measures to stimulate consumption vitality。At the same time，Many scenic spots have launched free ticket discounts、The travel platform launches multiple preferential and subsidy activities，Further stimulated people’s enthusiasm for traveling。

Spring Festival Eve，Ctrip tickets are targeted at local scenic spot ticket products，Through large subsidies、Celebrating New Year with big names、Discounts on popular items such as direct discounts，Encourage consumers to explore local travel，And launch local travel discount ticket products，Launched “Stay in Soviet Union to Celebrate New Year，Free attractions” and other 0 yuan reservations for scenic spots activities。Ctrip data display，Tourists used coupons to book tickets for thousands of domestic scenic spots during the Spring Festival，More than 1.5 million Ctrip users have received ticket discounts and subsidies。

Tongcheng Research Institute data display，The bookings of scenic spots on the platform during the Spring Festival holiday increased by nearly 100% compared with the same period last year during the Spring Festival holiday in 2019，From February 12th to February 14th, bookings for scenic spots in various places will usher in a travel peak，Among them, February 12, the first day of the Lunar New Year, is the peak booking period for scenic spots during the Spring Festival。Qunar.com data is also displayed，As of February 17th，The number of ticket bookings for domestic scenic spots during the Spring Festival holiday increased by 168% compared with the week before the Spring Festival。

To find more ways to play，Some citizens choose to spend the Spring Festival in hotels，Not only can you get together with family and friends，You can also play Werewolf、Script killing and other mini-games。Data display，More than 50% of hotel bookings on the Tongcheng travel platform are from local sources，On February 14, local hotels across the country ushered in 188bet app download a booking peak during the Spring Festival，An increase of nearly 20% compared to Valentine’s Day in 2019。Qunar.com data is also displayed，There is still one week until the Spring Festival，Beijing Huairou、Some boutique B&Bs in Fangshan and Miyun that provide food and entertainment activities have no rooms，Some high-star hotels in Gubei Water Town、Hot spring hotels also have no rooms on New Year’s Eve。In addition，Shanghai Chongming Island、Many hotels near the Disney Resort also have no rooms on New Year’s Eve。

Staying at home to avoid the cold during the Chinese New Year, “cloud tourism” has become a new trend

It’s worth noting，With the maturity of technology and the diversification of marketing，During the Spring Festival this year, residents’ enthusiasm for “cloud tourism” is high，Watch the exhibition online、Experiential cultural activities and other entertainment projects emerge in endlessly，brought a wonderful cultural and tourism feast to the people。

According to Mafengwo data，Mafengwo carried out hundreds of live broadcasts during the Spring Festival，The average popularity of each live broadcast exceeds 100,000。Among them，Domestic tourism live broadcasts related to customs and culture are the most popular among tourists，Write Spring Festival couplets、Live broadcast content related to cultural experiences such as "Intangible Cultural Heritage" paper-cutting and "Hundred Cows" awards，The popularity exceeds 400,000。Chinese tourists are also continuing to pay attention to personalized travel experiences abroad，Türkiye、Finland、Luxembourg、Overseas live broadcasts such as Swiss skiing are popular。Consumer Mr. Wei said，I am a ski enthusiast，Did not go skiing during the Spring Festival due to various reasons，So I watched a lot of skiing videos and live broadcasts from around the world at home，Also fully enjoyed the fun of skiing。

Fliggy data is also displayed，The number of viewers of travel live broadcasts during the Spring Festival this year increased by nearly 1000% year-on-year。"Original year people" "crammed the Buddha's feet" at the Leshan Giant Buddha through Fliggy live broadcast on New Year's Eve、Taste Xiangji Temple’s “intangible cultural 188bet sports betting app download heritage” New Year’s Eve dinner from the air。In addition to companies catering to new trends and launching “cloud tourism”，Various places have also launched unique online cultural and tourism exhibitions for the New Year。Take Sichuan as an example，During Spring Festival holiday，Sichuan Province launches a series of New Year online cultural and tourism exhibitions and exhibitions titled "2021 Yunshangtianfu Celebrates the New Year"，Ding Zhen’s family letter、"Intangible Cultural Heritage" shadow puppets celebrate the New Year and other series of short videos have a total of 92.61 million views。

On the one hand，“Cloud tourism” not only meets the travel needs of people staying at home，At the same time, it also serves as a further incentive for residents to travel、Effective measures to boost the popularity of scenic spots。Data display sent by Tongcheng，During Spring Festival，The "Wuzhong Good Things" short video with a total of 2 million views has a long-term traffic drainage effect，Promote the entire Wuzhong District of Suzhou to receive tourists 76.350,000 people，Total tourism revenue reaches 9.300 million yuan，Of which ticket revenue is 472.9.61 million yuan，Recovered 83 compared to the same period in 2019.41%。

In addition，Online reservations for this year’s Spring Festival continue to become the “new normal” for domestic tourism。More and more scenic spots are using information technology to ensure tourists’ visiting experience，According to "Limited Limits、Reservation、Peak shifting” requirement，Improving the ticket reservation management system。Ctrip ticket platform provides reservations for more than 18,000 scenic spots during the Spring Festival、Tour service，Covering more than 1500 cities。In the scenic spots covered by Ctrip platform，The number of 5A scenic spots reaches nearly 300，Coverage rate exceeds 90% in national 5A scenic spots。

Safety and epidemic prevention are not casual. Self-driving travel continues to be popular

During Spring Festival，The surrounding self-driving tour also ushered in a "highlight moment"。Under the needs of epidemic prevention and control，Self-driving travel, a safe and private way of 188bet app download travel, has become the choice of many tourists，Shows obvious development resilience。The "2020 Tourism Economic Operation Analysis and 2021 Development Forecast" released by the China Tourism Academy shows，Under the influence of the epidemic，Residents travel mainly for relaxation and leisure，Based on self-driving、Self-service leisure and entertainment products for families and relatives and friends are hot spots in market demand。Combined with this year’s surrounding tour、New trends in local tourism，The self-driving travel market continues to heat up during the Spring Festival this year。

Sichuan is one of the popular cities for self-driving tours，The self-driving travel market is also very hot during the Spring Festival。According to Sichuan Provincial Department of Culture and Tourism，Spring Festival Holiday，Sichuan Province received a total of 4365 tourists.870,000 people，City Tour、Outskirts、Short-distance self-driving travel has become the mainstream choice for people to “celebrate the New Year in place”，The proportion of self-driving trips reached 87.37%。

Self-driving travel is becoming more popular，Also drives business in the car rental market。According to Ctrip car rental data，2021 Spring Festival，The proportion of car rental local travel orders has increased significantly，An increase of 82% compared with the Spring Festival in 2019。Ctrip Car Rental’s daily car volume increased by 43%，Car rental consumption also continues to grow，The average cost during long holidays exceeds 1,700 yuan。At the same time，Fliggy data display，During the Spring Festival, Fliggy car rental bookings increased by more than 180% year-on-year，Over 70% of users choose the economical model。

From the city ranking，The most popular city for renting a car and traveling by car during the Spring Festival is Sanya、Haikou、Chengdu、Shanghai、Kunming、Chongqing、Xi’an、Beijing、Dali and Guangzhou。From the perspective of destination，Jinan、Sanya、Shanghai、The growth rate of car rental orders in Nanchang exceeds 100%。

The average number of days of car rental during the Spring Festival also increased，reached 5 days，Exceeding last year’s National Day 4.188bet app 5 days。In Sanya、Haikou、Kunming、Zhengzhou、Chengdu、Qingdao and other popular tourist cities，The number of car rental days during the Spring Festival can be more than 6 days。Judging from the car model，Comfort、Economic model is still the mainstream choice。

*本文Source: People's Daily Online, author: Bai Fan, original title: "A different kind of Spring Festival: celebrating the New Year on the spot has given rise to a new tourism pattern, and short-distance travel has become popular》.