According to Xinhua News Agency，February 25, 16:00，No. 1, Taiyangong North Street, Chaoyang District, Beijing，The National Rural Revitalization Bureau brand is officially put up。The "Office of the State Council Leading Group for Poverty Alleviation and Development" sign has been taken down before。

Photo source: Xinhua Viewpoint

The first director of the National Rural Revitalization Administration also made his official appearance.

According to its official website，Wang Zhengpu served as a member of the Central Rural Work Leading Group and Deputy Director of the Office in January this year，Member of the Party Leadership Group of the Ministry of Agriculture and Rural Affairs，Secretary of the Party Leadership Group of the National Rural Revitalization Bureau、Director。He was formerly a member of the Standing Committee of the Sichuan Provincial Committee、Director of Organization Department。

Wang Zhengpu worked in the former Ministry of Agriculture for many years，In 2010, he was one of the 66 cadres selected by the Organization Department of the CPC Central Committee，Going to Liaoning for exchange and employment，Transferred to the Standing Committee of the Sichuan Provincial Committee in 2018、Director of the Organization Department to date。

Picture source: Official website of National Rural Revitalization Administration

Back on February 15th，The Party Leadership Group of the National Rural Revitalization Bureau published an article in Qiushi magazine for the first time，Also declares that it has been officially established，This listing means the final landing，The “overall situation” of rural revitalization will be more widely spread。

About the National Rural Revitalization Administration，We may still have many questions: why it was established、What kind of department will it be、What’s special、What problems in the tourism industry will be solved、What impact will it have on tourism practitioners、What new opportunities will there be for rural tourism，etc.，Around these issues，Let’s look at it from three major dimensions:

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Public information display，The National Rural Revitalization Bureau was reorganized from the State Council Poverty Alleviation Office，It is an agency directly under the State Council。Judging from the information disclosed so far，Staffing of the new organization、Internal organization and administrative relations，Basically consistent with the State Council Poverty Alleviation Office。The National Rural Revitalization Bureau will become a national bureau under the jurisdiction of the Ministry of Agriculture and Rural Affairs，The administrative level remains deputy ministerial level。

As the coordination agency of the State Council，The State Council Leading Group for Poverty Alleviation and Development was established on May 16, 1986，At that time, it was called the Leading Group for Economic Development of Poverty-stricken Areas of the State Council，Changed to current name on December 28, 1993。The Office of the State Council Leading Group for Poverty Alleviation and Development is responsible for the daily work of the leading group。

Currently，Except the first director，Two deputy directors of the National Rural Revitalization Administration also appeared，The information of multiple internal organizations and responsible persons has also been disclosed。Including Xia Gengsheng, former deputy director of the State Council Poverty Alleviation Office、Hong Tianyun has served as deputy director of the National Rural Revitalization Bureau。

Lu Chunsheng is appointed director of the Information Center of the National Rural Revitalization Administration，Zuo Chang was promoted to director of the Development Guidance Department of the National Rural Revitalization Administration，Yang Lian is appointed director of the Assessment and Evaluation Department of the National Rural Revitalization Administration，Su Guoxia is appointed director of the Comprehensive Department of the National Rural Revitalization Administration，Chen Hongbo is appointed as Director of the Policy and Regulations Department of the National Rural Revitalization Administration，Huang Yan serves as Director of the Planning and Finance Department of the National Rural Revitalization Administration，Hou Yongjian is appointed as deputy director of the Planning and Finance Department of the National Rural Revitalization Administration。

However，At present, the National Rural Revitalization Administration’s “Three Decisions” plan has not yet been announced，It is difficult to have a detailed understanding of its specific functional responsibilities，However, the general direction of its work is relatively clear。

December 28-29 last year，The Central Rural Work Conference emphasized，After the victory in poverty alleviation，We must comprehensively promote rural revitalization，This is a historic shift in the focus of the “three rural” work。This has actually given the direction of the connection between poverty alleviation and rural revitalization，Set the main tone。

This year’s Central Document No. 1 also pointed out，After the poverty alleviation goals and tasks are completed，For counties lifted out of poverty，Establish a 5-year transition period from the date of poverty alleviation，Stop the horse and give it a ride。

Preventing return to poverty，Consolidate and expand the results of poverty alleviation，And enter a new stage of development for the countryside，Lay a certain foundation, etc.，It will be a major work content of the National Rural Revitalization Administration in the next five years。

In the Beijing News report，Wang Sangui, Dean of the China Poverty Alleviation Research Institute at Renmin University of China said，Compared with poverty alleviation，Comprehensive implementation of the rural revitalization strategy will take longer、Wider range、More difficult，Stronger measures must be taken，Gather more powerful forces to win this protracted war。This requires a dedicated department for work coordination、System formulation。Take industrial revitalization as an example，Rural revitalization is not only agricultural development，Need one more、二、Integrated development of three industries，Need multi-department coordination。

In the "Governor of Chang'an Street" report，Zhang Qi, Dean of the Poverty Alleviation Research Institute of Beijing Normal University said，Comprehensively promoting rural revitalization is a long-term strategic plan，Cannot be achieved overnight。Establishment of the National Rural Revitalization Bureau，Provides institutional guarantee for this strategy，Conducive to the coordination and integration of relevant resources and forces，Accurately and efficiently implement relevant major decisions and deployments。

Zhang Qi thinks，Compared to the State Council Poverty Alleviation Office，The work responsibilities of the National Rural Revitalization Administration have changed in at least 4 aspects。

First of all, the geographical scope has expanded。The work targets of the State Council Poverty Alleviation Office are mainly 832 national-level poverty-stricken counties，The work targets of the National Rural Revitalization Administration include all rural areas in the country。

Secondly, the target group has expanded。Previously, we were working on 98.99 million poor people，In the future, it will target the entire population in rural areas。

The work content has expanded again。In the past, it was mainly to help registered households get rid of poverty，In the future, we will lead rural areas to become rich and well-off，Policy coverage greatly expanded。

Then from “poverty alleviation” to “revitalization”，Let hundreds of millions of farmers embark on the road to common prosperity，Work standards have been improved accordingly。

What opportunities does “complex” rural revitalization bring?

Rural revitalization is divided into five major revitalizations，respectively, rural industry revitalization、Talent promotion、Cultural Revitalization、Ecological revitalization and organizational revitalization，You can watch each other separately，But it is also a long chain or a revitalization circle of various factors that influence each other (restrict or promote each other, etc.)，Industrial revitalization is the economic basis for the other four revitalizations，Is the entry point to realize the other four and the aggregation of the four。

Industrial revitalization also means affecting various elements of the countryside, including population、Culture、Travel resources、Land resources，And connect with the complementary elements of the city、Repositioning of urban-rural relations, etc.，Reorganization and integration，Form a possible industrial ecosystem。At the same time，Compared with poverty alleviation，The systematic nature of rural revitalization、Complexity、The breadth and depth involved，It will surpass the former in some aspects，From another perspective, this also indicates the possibility and necessity of more market elements participating，It will open up greater market space for more industries。

Rural tourism or rural cultural tourism has naturally become one of the possible starting points，This also corresponds to the spillover output of urban leisure and vacation tourism demand，As well as market promotion such as cultural tourism new consumption。

Zhu Shengxuan, founder of Xiangban Cultural Tourism, previously mentioned in an exclusive interview with Zhihui，One of the important starting points for rural revitalization is rural B&Bs，Non-standard B&B、Fragmentation、Local attributes，Respect nature and environmental protection，Can drive talents to return，It will definitely become an early window for rural display and traffic import，“Rural revitalization，You must first open the ‘door’ or open the ‘window’，Let everyone see this，B&Bs are most likely to become ‘windows’。”

He also said，Although from an industry perspective, rural cultural tourism and rural revitalization may be two tracks，But they can never be separated，However, we need to consider the dual needs and missions of customer needs and government needs。Customer needs，Including leisure vacations that satisfy city residents、Consumption needs such as parent-child education。What the government needs is rural cultural tourism to drive the revitalization 188bet app download of rural areas，To solve infrastructure problems，To increase farmers’ employment，Promote regional and industrial development，To create a happy life for people in rural areas，The needs of the two are different，But it is carried in one industry or product at the same time。

Let’s look at three important documents:

The first is the "Rural Revitalization Promotion Law (Draft)" which was publicly solicited for opinions in January this year，It is mentioned that governments at all levels should support the development of rural tourism。In the process of promoting rural revitalization by governments at all levels，Rural tourism will be one of the important plans and actions；

The second is the "Rural Revitalization Strategic Plan (2018-2022)" announced earlier，Proposed，“There is an urgent need to reshape urban-rural relations”、“The unique value and diverse functions of the countryside will be further explored and expanded，Cope with the hollowing out of villages and the aging of rural areas at the same time、Continuing the bloodline of rural culture、The task of improving the rural governance system is arduous” etc.。Rural tourism is promoting urban-rural interaction、One-way rural output to two-way circulation in urban and rural areas，And protect and continue rural culture、Restore and renew the rural personnel composition to create new vitality，will likely play a more important role；

The third is the recently released "Opinions on Accelerating the Revitalization of Rural Talents"，mentioned in it，Strengthening the construction of rural cultural tourism and sports talent team。Promote services for cultural tourism and sports talents to go to the countryside，Focus on old revolutionary areas、Ethnic areas、Border area tilt。Improve culture and tourism、Radio and TV、Support policies for network audiovisual and other professional talents，Cultivate a group of rural literary and art societies、Creative Team、Cultural Volunteer、Intangible cultural heritage inheritor and rural tourism demonstrator。Encourage athletes、Coach、Teachers and students majoring in physical education、Sports researchers participate in rural sports guidance voluntary services。This is for rural tourism where talent is in short supply，is a positive sign，Industrial development + policy support brings two-way driving force。

What problems can be solved?

About the National Rural Revitalization Administration and rural tourism development under rural revitalization，Of course we have to look at it in conjunction with the recently released No. 1 Document，The core of this document is to “comprehensively promote rural revitalization and accelerate agricultural and rural modernization”。

In file No. 1，The main contents directly related to cultural tourism include: "Developing leisure agriculture and rural tourism boutique routes，Improving supporting facilities”、"Strengthening rural resource roads、Industrial Road、Construction of tourist roads and main roads in the village”、“According to the actual needs of decentralized layout of rural leisure and tourism and other industries，Exploring flexible and diverse new ways of land supply” etc.。

Professor of Beijing International Studies University、Li Xinjian, Executive Director of the Capital Culture and Tourism Development Research Institute, recently wrote an article，For cultural tourism enterprises，The 188bet app download main thing to pay attention to is，What content in this year’s No. 1 Document can help resolve past restrictions、Problems restricting the development of rural tourism。For example, the convenience of external transportation during the development of rural tourism，Issues of policy support for returning home tourism and entrepreneurship，From this document、Network、Intelligent infrastructure construction issues，Financial support and talent security issues for rural tourism development。From this document，There will be new actions in these aspects，Including strengthening rural resource roads、Industrial Road、Construction of tourist roads and main roads in the village，Promote the demonstration and creation of "Four Good Rural Roads"，Promote rural gigabit optical network、Fifth generation mobile communications (5G)、Mobile Internet of Things and simultaneous urban planning and construction，Carry out demonstration activities to create beautiful livable villages and beautiful courtyards, and cultivate family farms，And so on，It’s all worth looking forward to。

In the development of rural tourism，One of the core constraints is the land supply issue。

The No. 1 document mentioned: “Improve the policy of revitalizing the stock of rural construction land，Implement negative list management，Prioritize the development of rural industries、Rural construction land”、“According to the actual needs of decentralized layout of rural leisure and tourism and other industries，Explore flexible and diverse new ways of land supply”、Exploring Homestead Ownership，Prudently promote the pilot reform of the rural homestead system，Exploring Homestead Ownership、Qualification rights、Effective implementation form of split usage rights”。

To this，Li Xinjian thinks，These contents are essential for the implementation of rural tourism projects，Including promoting the stability of rural B&Bs、Continuous、Deepening development is of positive significance。The most important way to get rich in rural areas is to develop tourism，Including the development of B&B，The premise is the reform and innovation of homestead policy。The prerequisite for land security in rural revitalization is that land can generate wealth，If you can’t make money，Land as guaranteed land、The meaning of life-saving place is not valid；If the homestead cannot make innovative breakthroughs，That means the homestead cannot increase in value，It cannot be the property income of rural residents、Creating conditions for factor income。

Promote the implementation of the contents of the above-mentioned No. 1 document，Nature will also be a major task of the National Rural Revitalization Bureau。

As for the issue of rural land supply，The Ministry of Agriculture and Rural Affairs also has the latest response。

Tang Renjian, Minister of Agriculture and Rural Affairs, in a recent interview with Xinhuanet，About "How to solve the land problem of rural revitalization" and other issues，It is mentioned in its reply (the following is part of the content):

We must be good at looking at the “three rural” issues from a historical perspective，Promote the work of "agriculture, rural areas and farmers" in accordance with historical laws，Anything involving the basic rights and interests of farmers、Something that affects the whole body，Must be correct before changing，Keep history patient，In major issues、Major policies、We must not go astray in major reforms。So，On rural land issues，We can’t simply calculate economic accounts，188bet app download It cannot be treated as ordinary real estate for institutional arrangements and policy design。

Reform is an important magic weapon for rural revitalization。This year and the “14th Five-Year Plan” period，Central Agricultural Office、The Ministry of Agriculture and Rural Affairs will make decisions and arrangements in accordance with the documents，Planning to promote a new round of rural reform，Mainly handle the relationship between farmers and land，Focus on promoting the organic connection between small farmers and modern agriculture，Provide stronger institutional support for promoting comprehensive rural revitalization。

On the one hand，Consolidate and improve the basic rural management system。Keep rural land contract relations stable and unchanged for a long time，Implement the policy of extending the second round of land contract for another 30 years after the expiration。Focus on the two types of business entities: family farms and farmer cooperatives，Encourage the development of various forms of moderate-scale operations，Strengthen agricultural professional social service organizations，Introducing small farmers into the track of modern agricultural development。

On the other hand，Prudently promote a new round of pilot reform of the homestead system。Confirming rights, registering and issuing certificates、Under the premise of improving the management system and other basic work，Promote the achievement of a number of substantive pilot results，Exploring Homestead Ownership、Qualification rights、Effective implementation form of split usage rights。Actively explore and implement the market entry system for rural collective commercial construction land。

At the same time，Deepening the reform of rural property rights system，Basically complete the phased tasks of rural collective property rights system reform in 2021。Improving the agricultural support and protection system，Building a modern rural financial system oriented to the needs of agricultural and rural development。Accelerate the integration of urban and rural development，Considering counties as an important entry point for urban-rural integrated development，Push the Land、New breakthroughs in the market-oriented reform of labor and other factors and the reform of the household registration system。

From these，Approximately discoverable，Rural land supply must still follow the “red line”，The existing major policies will not be loosened，But within a framework there will be more active reform exploration actions，This is a positive sign。

(Part of the information is synthesized from Xinhua News Agency、Xinhuanet、Beijing News、Reports by the Governor of Chang’an Street and others，Also thank you。）