Tourism consumption plays an important role in the consumer market，Is an important manifestation of people’s consumption upgrade，Has a strong driving force for economic and social development。One of the key tasks to be done this year in the 2021 Government Work Report includes，“Adhere to the strategic basis of expanding domestic demand，Fully tap the domestic market potential” and “Develop healthily”、Culture、Travel、Sports and other service consumption”。

Fu Yifu, a senior researcher at Suning Financial Research Institute, said in an interview with a reporter from Securities Daily，The tourism industry chain is long，Involving catering、Entertainment、Transportation、Shopping and many other related fields，These are important parts of the consumer market，Develop tourism consumption，Not only about the prosperity of the tourism industry itself，It will also boost consumption in a series of other areas，And can provide more jobs，It is of great significance to the high-quality development of the national economy and social harmony and stability。

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Local tourism and peripheral tourism will maintain growth momentum

Golden holidays are approaching every year，Travel will become one of the hottest words。Days ago，The news 188bet app download of “five consecutive days of May Day holiday this year” has been trending on Weibo，For the upcoming short holiday，Many tourists have put their holiday travel plans on their agenda。Feng Rao, head of Mafengwo Tourism Research Center, told a reporter from Securities Daily，March 10-12，The search popularity for "May Day" on the Mafengwo travel platform increased by 130% month-on-month，The search popularity of "Where to go on May Day" increased by 112% month-on-month。In addition，Tourists have more choices when traveling on May Day，Xinjiang、Tibet、Sichuan、Hainan、The Qinggan-Gansu Grand Ring Line and other medium and long-term tourist resort destinations and routes have also received increased attention。

“As the domestic epidemic prevention and control situation continues to stabilize and improve，Superimposed on the gradual warming of the weather and the Qingming Festival、The May Day holiday is approaching，Greatly promotes everyone’s willingness to travel。”Fu Yifu said，After more than a year of experience accumulation，Various scenic spots have also formed complete tourism service safety measures and corresponding response mechanisms，It is expected that the tourism market will usher in a peak consumption season。

“The year-end bonus that arrived a month ago can be put to use”，Harbin citizen Li Jing (pseudonym) told a reporter from Securities Daily on March 14，She plans to spend 20,000 yuan as a "May Day" travel fund，Take your parents to Yunnan Province for a trip，It’s like spring all year round there，Good view、Lots of delicious food，I just happened to take this opportunity to spend time with them。

Jiaqi (pseudonym), who works in Beijing, has also begun 188bet app planning "Poetry and Distance"，She revealed to a reporter from Securities Daily，“From the moment Beijing announced that starting from March 16, low-risk areas will no longer require a negative nucleic acid test certificate when entering and returning to Beijing，I have started planning to visit Sichuan Province，Mainly want to see giant pandas。However, the current round-trip ticket price is more than 2,000 yuan，Be prepared to wait until the price of air tickets drops before choosing an opportunity to ‘make a move’。”

Ctrip Big Data Display，Since around 14:00 on March 12th, Beijing has issued "Since March 16th，After the notice of "People from low-risk areas in China no longer need a negative nucleic acid test certificate to return to Beijing"，Compared with an earlier period of the day (13:00 to 14:00)，Instant search volume for routes originating from Beijing soared，Growth reaches 100%。Searching for information，The top three most popular destinations are Shanghai、Chengdu、Sanya。Meanwhile，Significant increase in ticket bookings，Flight bookings increased by 60%。

Zhang Zhining, deputy director of the Strategic Research Center of Ctrip Research Institute, told a reporter from Securities Daily，This year is the second May Day holiday after my country has entered the stage of normalized epidemic prevention and control。Judging from the performance of the "May Day" tourism market in 2020，The domestic tourism market has recovered to 53 in the same period last year in terms of number of receptions and tourism revenue respectively.5% and 36.7%，Ctrip Group’s transportation orders during the May Day holiday in 2020 increased by more than 130% compared with April。The domestic epidemic prevention and control situation continues to 188bet app improve，The May Day tourism market in 2021 will also accelerate the pace of recovery，It is expected to be during the May Day holiday this year，Local travel、The peripheral tourism market will still maintain strong growth momentum。

The tourism industry needs to cultivate "internal strength"

Seize three major opportunities

However，The enthusiasm for traveling released in the face of the concentration of tourists，There are also some travel agencies that are not yet ready。When a reporter from "Securities Daily" called a travel agency in Beijing on March 14 to inquire about "May Day" travel and group tour products，The travel agency staff said，"Currently, travel products related to the May Day holiday have not been launched yet，There are also many tourists who have inquired recently，The product is expected to ‘meet’ tourists in mid-to-late March”。

Talk about the next step of exploring market potential，What needs to be done to promote cultural tourism consumption？Fu Yifu expressed，The entire tourism industry should further cultivate its "internal strength"，Transform and upgrade in line with the trend of the times，Specifically, we should seize three major opportunities: first，Technology tourism opportunities。Mainly includes: promoting refined management of the industry through digital transformation，Improve quality and efficiency，Optimize consumption experience；Actively develop online channels，Continuously expand sources of income；Create “contactless” new tourism products，such as online museum、Online immersive experience, etc.；Carry out new media marketing。

Second，Opportunities for integrating culture and tourism。Mainly including: 188bet app giving full play to the advantages of cultural resources in various places，Deeply dig into the natural scenery of different areas、Cultural charm and customs，Combining Chinese traditional culture with the development characteristics of the new era；Innovative cultural and tourism integration methods，Strengthen the construction of cultural scene，Introducing new cultural elements，And actively build a local tourism brand。

Third，Opportunities for consumption upgrade。Mainly including: People pay more and more attention to the quality of tourism，High quality with precise positioning、Customized products are gradually becoming a new direction in the industry；Should address the psychological needs of different groups of people、Consumption preferences and other characteristics，The design and packaging are distinctive、Attractive travel products and routes，With considerate and high-quality service。

*This articleSource:Securities Daily Network, author: Chang Xiaoyu,Yang Jie, original title: "It is expected that the May Day tourism market will maintain strong growth and industry development needs to seize three major opportunities》.