A train from Chengdu to Chongqing、The “188bet online live casino” in Guizhou and other places has become popular。

March 28，"Panda Train" first special commemorative edition sets off，Combined with tourism themes such as "Re-walking the 188bet online live casino Road"，Slowly driving towards Zunyi, the Holy Land of Revolution。This special tourist train，On Weibo、Tik Tok、On online platforms such as Bilibili that mainly focus on young users，Aroused over 100 million levels of attention。

But there is some contrast，The main consumers of this special 188bet online live casino are still middle-aged and elderly people。

Is 188bet online live casino becoming “younger”?

Fliggy data display，During Qingming Festival，The "post-95s" and "post-00s" account for nearly 50% of the red tourist group，The "post-00s" booking volume for 188bet online live casino increased by over 630% year-on-year。

And other data shows，Among young customers，Team building and party building、Parent-child study and other group outings are still the mainstream form of participating in 188bet online live casino。This is indeed difficult to consider as spontaneous market demand。

The increasingly “younger” 188bet online live casino，Can you really understand the needs of 300 million Generation Z？

Is “188bet online live casino rejuvenating” a real demand or a false proposition?

188bet online live casino “younger”,

Is 188bet online live casino the product of active demand?

The "188bet online live casino" became popular，Verified on the online platform where young people gather。

Weibo with nearly 80% of users born in the 1990s and 2000s，Relevant topics represented by #成都有一个狠做 Mahjong train# #300seconds to watch the 188bet online live casino dopashi# etc.，Total reading volume has exceeded 1.500 million，Among them，Multiple topics have been on the hot search，Most of the user comments expressed their desire to experience it。

On site B where the average user age is about 21 years old，Multiple “188bet online live casino”-related news videos have exceeded 10,000 views；Douyin’s users are concentrated in the age range of 18-30 years old，The highest number of likes for a single relevant short video has exceeded 1.06 million，Nearly 200,000 comments + likes。

Screenshot source: Weibo

Screenshot source: Bilibili

Why is the “188bet online live casino” so popular?

From the perspective of scene experience，Compared with most of them, they only focus on "fixed points、Timing、Special tourist train with "fixed route"，The "188bet online live casino Special Train" positioned as a high-quality travel experience train，Infused with more youthful genes:

Themed scene creation

Combined with “Chengdu Business Card” Giant 188bet online live casino IP，Create theme、Differentiated train scenes，One of the core attraction elements that constitutes the special train；

- The body is painted as a whole，All interior and exterior decorations are uniformly designed and decorated according to the "188bet online live casino" theme elements。

Functional 188bet online live casino "boutique hotelization"

“188bet online live casino Special Train” meets the transportation function，Integrated accommodation、Catering、Leisure and entertainment、Personalized service customization and other functions，Make the train product experience richer，The operator Chengtie Business Hotel even calls it a "moving train hotel"。

- Train compartments are modified to imitate hotel standards，With 188bet online live casino Yuefu (super soft sleeper)、188bet online live casino Villa (Superior Soft Sleeper)、188bet online live casino Guige (superior hard sleeper) and other 8 accommodation carriages，Add smart door lock、Thermostatic shower system、Intelligent service facilities such as audio-visual entertainment；

- The multi-functional entertainment carriage "188bet online live casino Paradise" is equipped with a singing area、Massage area、Chengdu’s characteristic mahjong area and other leisure and entertainment experiences；

- Introducing the "Golden Butler" service model in star-rated hotels，Equipped with "188bet online live casino Butler"，And provide afternoon tea party for the travel team、Theme Song Concert、Cocktail party and other customized services。

And about the 188bet online live casino train，The “Panda Train” is not the first of its kind。

The first 188bet online live casino tourist train in 2021 launched by China Railway Group Beijing Bureau，The whistle started as early as March 20th。In terms of accommodation experience，The "188bet online live casino Tourist Train" has also been transformed into an air-conditioned box for 4 people，But it does not provide an incremental leisure and entertainment experience，Instead, it highlights the characteristic of accompanying medical and health personnel throughout the journey，This is obviously more in line with the travel needs of middle-aged and elderly customers。

Since the concept of “188bet online live casino” was proposed in 2004，It has always been regarded as a place where middle-aged and elderly tourists reminisce about history、The "patent" of recalling bitterness and sweetness。In recent years，This phenomenon is beginning to change - data from the "China 188bet online live casino Development Report 2020" shows，The average age of domestic 188bet online live casino tourists in 2018 was 31.8 years old，In 2019, this number dropped to 27.9 years old，Post-80s、The post-90s generation accounts for over 60%。

Screenshot source: "China 188bet online live casino Development Report 2020"

Data source: "UnionPay Business 2019 188bet online live casino Consumption Big Data Report"

Judging from the age structure of tourists，The “younger” wave of 188bet online live casino has begun。But from the perspective of travel needs，The rejuvenation of 188bet online live casino，Can it be regarded as a development trend under active consumption demand？

The "China 188bet online live casino Development Report 2020" also pointed out，Among red tourist tourists，Student、Enterprises and institutions、Most of them are government agencies and retired people，Study travel for young people、Official travel for public institutions、“Business reception” accounts for a large proportion，Present a normalized supply of tourism products。

Screenshot source: "China 188bet online live casino Development Report 2020"

Data source: Lv Mama’s “2018 188bet online live casino Report”

Overlay the tourist age structure data above，It may be summarized as: among young customers，Team building and party building、Parent-child study and other group outings are still the mainstream form of participating in 188bet online live casino。And this category is provided by the school、Team outing sponsored by the unit，More likely to be classified as passive tourism demand。

Or you can say，so far，188bet online live casino is becoming increasingly popular，However, the development trend of the age structure of its customer base is still biased towards younger people under passive demand。

Be serious, but also get the "itch" 188bet online live casino

What needs to be clear is，The phenomenon of “passive” rejuvenation in 188bet online live casino，It does not reflect that young customers attach little importance to inheriting red culture。Opposite，Diversity in the new media era、Three-dimensional communication mode，Continuously cultivating the patriotism and national sentiments of contemporary youth。Give a simple example，Enter keywords such as "patriotism" and "China" in station B，Will retrieve related videos of various themes，Millions or even tens of millions of views。

Screenshot source: Station B

Nothing more，Most 188bet online live casino tourist attractions at the moment，There is a relative lack of discourse system and drainage channels that are close to young tourists。This kind of barrier，Not by simply opening a few public accounts、Douyin account，It can be broken easily。

Using the recently popular Internet "slang"，There are still quite a few 188bet online live casino tourist attractions，I haven’t gotten the itch of young people yet。And the itch of the target customer group，It is also the starting point for travel and consumption。

From a cultural perspective，In message personalization、The era of fragmentation，Young people (especially represented by Generation Z) exist in one or more different subcultural circles。The mainstream culture of "patriotism"，Also presented in different forms in different subcultural groups，If “188bet online live casino” and “research base” have limited appeal to young customers，So Hanfu、国文、Historical House、What about orienteering and other forms？Can these niche cultures have a positive effect on the marketing of 188bet online live casino？

Douban score 9.0's national comic representative "Those Things About That Rabbit That Year" (hereinafter referred to as "That Rabbit") series，Based on the military before and after the founding of the People's Republic of China、Diplomacy and other events are based on，Telling about rabbits living in a flower-growing home (homophoned as "Chinese home")，The story of becoming strong after going through all kinds of hardships。Patriotic education theme + two-dimensional presentation form，On the contrary, it has become more stereotyped than before、Dogmatic introduction has better publicity effect。If "Natu" cultural and creative products、Even parts of subsequent works，Combined with 188bet online live casino tourist attractions，What kind of chemical reaction will occur？

“Natu” 5-star long review/screenshot source: Douban

Talking about the effect of film and television works on attracting traffic to 188bet online live casino tourist attractions，"Eight Hundred" is a more intuitive case。August last year，The Anti-Japanese War themed movie "Eight Hundred" lands in theaters，Shanghai Sihang Warehouse Anti-Japanese War Memorial Hall (hereinafter referred to as "Sihang Warehouse"), the real place where the historical events in the film took place, ushered in a peak of passenger flow；Late August，The average daily passenger flow of Sihang Warehouse has doubled before the movie was released，The reservation quota is limited to 2,500 people and is almost full every day。During Qingming Festival this year，In Jinyuan Memorial Square in front of Sihang Warehouse，Still crowded with tourists from all over the country who come to commemorate the "Eight Hundred Heroes"。

Looking at it from the consumption level，Contemporary young people like blind boxes、Cultural and creative consumption，Also willing to be a super Wenhe friend、"China Li-Ning" queue--hunting、Follow the herd、Visualization、Experientialization、National fashion，It is the consumption preference of young consumers。The "Guangdong 188bet online live casino Cultural Tourism Passport" to be launched by the Guangdong Provincial Department of Culture and Tourism，It can also be regarded as a product under the background of check-in consumption of young customers。

In addition，The “Panda Train” mentioned above，It can also scratch the “itch” of young tourists in terms of scene and experience creation。The differentiated special train experience through "transportation + accommodation"，Attract young tourists to pay attention and go，Connect with the destination tourist attractions，This product combination makes the “Panda Train” a new traffic entrance to 188bet online live casino tourist attractions。

The first "Panda Train" route is "Chengdu-Zunyi-Moutai-Bijie"，Except for the outbound train experience，Also includes the Zunyi Conference address、Sidu Chishui Memorial Hall、Maotai Town 1915 Square、Baili Dujuan Scenic Area and other attractions。It is driven by traffic，Integrate destination attractions、Transportation、Product resources such as food and accommodation，The 188bet online live casino culture、The combination of national wine culture and scenery。

According to introduction，In the future, the "Panda Train" operator will open more "188bet online live casino" trains，This also means that more red tourist attractions will have a new stable drainage channel，It may also become an opportunity for 188bet online live casino to become younger due to active demand。

Breaking the circle is not just a marketing battle

The popularity of “Panda Train” on social media，It was supposed to be a new way to rejuvenate 188bet online live casino。But judging from media reports and pictures，Most of the tourists who actually participated in the first trip were elderly。

Excluding the objective factor that the trip takes up 2 working days，Why the “188bet online live casino” failed to attract enough young people to check in？

We still analyze from the perspective of product portfolio。The difference in scene experience of “Panda Train” is obvious enough，But the one-night special train experience duration，Only 1/4 of the total 2 days and 2 nights trip。Get off the "Panda Train"，Tourists are still faced with the combination of traditional sightseeing products of “188bet online live casino tourist attractions + mountainous scenic spots”。

Looking back at the Chengdu-Chongqing Line launched by the "188bet online live casino Special Train" during the Qingming Festival，Pit stop in the report picture、The number of young tourists taking the bus has increased significantly。This aspect is attributed to the bonus effect of the long holiday，On the other hand，The itinerary at the destination covers Hongya Cave、Liberation Monument、Liziba、Eling Second Factory、Chaotianmen and other attractions，Almost includes the most "Internet celebrity-like" check-in places in Chongqing, the "8D Magic City"。

The traffic-driving products must be strong enough, and the destination products must not be too distracting.

Especially among contemporary youth, "a thousand can be spent"，Under the spending philosophy of “10 bucks must be saved”，The “188bet online live casino” experience price is often thousands，Obviously more novel destination experiences need to be injected。

This is also an epitome of some 188bet online live casino tourist attractions trying to rejuvenate。If you want to achieve youthfulness from "planting grass" in the cloud to "pulling grass" on the ground，You can’t just rely on incremental traffic entrances and marketing innovation。The essence behind it is still a 188bet online live casino tourist attraction，As a transformation and upgrading of traditional tourism products。

Is the “one-size-fits-all approach” 188bet online live casino the biggest challenge in transformation?

current，Some 188bet online live casino tourist attractions represented by the memorial hall，Still facing the homogeneity problem of “one thousand museums, one face”。

The specific performance is:

Single way of displaying 188bet online live casino relics，Still mainly focused on 188bet online live casino relics display and photo exhibition；

Revolutionary Site Restoration Method，Stays 188bet online live casino layout of one table, one chair and one bed；

The exploration of 188bet online live casino culture is not enough，Missing topic with memory points，As a result, many memorial halls give visitors a sense of deja vu。

The problem of homogenization of scenic spots is serious，The essence is that the core attraction and product structure are relatively simple。Sightseeing around the revolutionary sites and memorial hall，188bet online live casino tourist attractions can integrate other tourism resources in the destination，Try the "combination of 188bet online live casino and green", "combination of 188bet online live casino and ancient" and "combination of 188bet online live casino countryside"，Develop differentiated scenic spot themes based on local conditions。

simultaneously，You can also refer to the "Panda Train" to carry out cooperation between the two places，Breaking through the barriers of administrative divisions，Connect 188bet online live casino tourist attractions with more attractive surrounding attractions。By superimposing core attractions and off-site resources，Create more possibilities for traffic and conversion。

Is there a conflict between serious themes and entertaining experiences?

On the premise that the theme of the scenic spot is clear，188bet online live casino tourist attractions also need to improve their “storytelling” capabilities，The way of "telling stories" should be presented in textbook style，Advancing to immersive experience。

In the many subdivisions of the cultural tourism industry，188bet online live casino can almost be said to be one of the most special forms of business:

One，The core attraction of 188bet online live casino is not natural scenery、Places of interest，It is a memorial place left over from the Revolutionary War years、Markers, etc.，And the revolutionary history it carries、Deeds and revolutionary spirit；Part 2，Compared with others, it focuses on sightseeing、Segmented formats of leisure and entertainment，188bet online live casino is led by governments at all levels across the country，It emphasizes the seriousness of the tour theme，Required to prioritize social benefits and educational functions。

This requires 188bet online live casino to take into account both serious themes and entertainment experiences、The balance between educational functions and product marketization。Under the background of “188bet online live casino+”，Performing Arts、Culture and Creativity、Immersive experience、Research and other studies have become popular candidates for product portfolio。Especially in terms of immersive experience，Many red tourist attractions are using more imagination。

For example, the immersive explanation of 188bet online live casino culture at Nanjing Yuhuatai Martyrs Memorial Hall，As the plot gradually unfolds，Visitors follow the actors’ footsteps through the memorial hall，Experience the performances in each scene immersively。Another example is the “Wuli Bridge Negotiation” Immersive Scenario Experience Classroom in Beijing Chaoyang Art Museum，Integrating immersive holographic images and situational experience，Promote historical restoration through the connection of leading teachers，Achieve the effect of interactive teaching and 188bet online live casino cultural inheritance。

Immersive experience products such as the above are being launched in more red tourist attractions，A red-themed immersive drama from the Guangzhou Uprising Memorial Hall，Immersive performance at Changzhou Qu Qiubai Memorial Hall，Then to the immersive red tourist route on Fenglin Street in Xuhui District, Shanghai... and with such new technology、New consumption、The gradual penetration of new experiences in red tourist attractions，188bet online live casino will also unlock more youthful models。