April 2，Shenzhen, known for its efficiency, seems to be suddenly less busy。

This day，Wenheyou, which caused "empty streets" in Guangzhou a year ago, opens in Shenzhen。According to "Nanfang Daily" report，The queue for consumption stretches all the way to the other side of the Buji River。Shenzhen people’s circle of friends was blocked by Wen Heyou，“60,000 Number” refreshes people’s understanding of waiting in line。

Also swept by the "Wenheyou trend" is the architectural circle.

From Guangzhou to Shenzhen，Wen Heyou’s location and appearance are unique and consistent。On the side of the modern business district，Wen Heyou usually appears in traditional architectural form，To achieve the effect of contrasting the old and the new，Even specializes in “making old”。Enter Wen Heyou’s interior，Tens of thousands of old objects collected by co-founder Weng Donghua and others，Pile up a brand new "time and space" - a series of arrangements that just hit the "nostalgia" and "novelty" needs of today's young people，The building itself becomes a traffic carrier。

"If you go to the Universal Studios warehouse，Basically the same as this。" Li Xiangning, Dean of the School of Architecture and Urban Planning at Tongji University pointed out，In this sense，Wen Heyou compares architecture，More like a "setup"。But this just caters to a trend: more and more buildings are reborn driven by traffic，Similar to Wen Heyou’s “Internet Celebrity Building” operation mode，Also beginning to change the traditional thinking in the construction industry。

Controversy is about to break out: In 188bet sports betting app download the era of “Internet Celebrity City”，Is "Internet celebrity architecture" the next trend that will follow the market，This is another profound destruction of urban life by architecture？

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“Internet celebrity architecture” is not a new thing.

Back in the 1990s，A test started in the Spanish town of Bilbao。Steel on which development was based in the past、Scenes of decline caused by the decline of the shipbuilding industry，completely changed by the arrival of a museum - 1997，The world-famous Guggenheim Museum opens its doors，Not only brings hundreds of millions of dollars in economic benefits，It also brought the town back to life。The media calls it the “Bilbao effect”，188bet online sports betting the Guggenheim Museum has also become one of the earliest “Internet celebrity buildings”。

In an era when the Internet was not yet developed，A trend of “created by internet celebrities” is gradually sweeping across European cities。A new round of museum construction begins，Every city hopes to have its own "Guggenheim Museum"。

20 years later，The ship of history sets sail again。This time，The Internet has become a new sail for "Internet celebrity buildings" to sweep the city again。

Li Xiangning made a simple comparison of several Internet celebrity buildings that have become popular in China in recent years。From the "Baidu Index"，Aranya、Nantou Ancient City、The four projects Wenheyou and Xuhui Binjiang were all the traffic "overlords" of the Internet at different times。And similar to 188bet online sports betting the Guggenheim Museum，Under the "empowerment" of the Internet，Different Internet celebrity buildings have also led to “changes” that affect the development trend of urban architecture。

2008，CCTV new building plan released，Forced to "leave the circle" because of his resemblance to "big pants"。Unique image and high cost raise questions，But it also challenges the image of traditional high-rise buildings。Although it is difficult to define the success of architecture，But in terms of influence，188bet app It has indeed won great global communication effect for CCTV。

The Internet also brings more forms to the “popularity” of architecture。Li Xiangning specifically mentioned the popular TV show "Dream Renovator" in the industry。He pointed out，Different from the past when architecture only cared about results，“Dream Remodeler” combines architecture and story，Add people’s daily life behind the building，Story narrative has also become a new component of Internet celebrity architecture。

The bigger change is，Internet celebrity architecture is no longer related to whether it conforms to the public、Architect aesthetic related，And it’s just about traffic。

In Li Xiangning’s opinion，Aranya’s attraction to traffic，Partly because it conforms to people’s imagination of modernity and consumption landscape。After "checking in" and "taking photos" became a way of using buildings，Internet celebrity architecture has also begun to look for "traffic passwords" - a large platform is needed to facilitate photography，There must be windows or openings that can accommodate the scenery and are suitable for viewing、Can penetrate light，There must also be a relatively large space that gives people a sense of separation from daily life，etc.。

The use value of the building itself is even surpassed by the use value of its online symbols。

Li Xiangning noticed，People no longer need to visit buildings，Just "check in" online，You can achieve an effect similar to on-site viewing。Architecture separates the "regenerative body" and "substitute body" from an entity on the Internet，The number of likes a building receives on social media becomes a measure of its success。

From this，"Form follows function" in architecture,Being disintegrated by an alienated “form follows social media” (form follows Instagram)。

“Fast moving consumer goods” city

Under the influence of Internet celebrity discourse system，Changes in architecture also promote changes in cities。

The "Jewel" of 188bet online sports betting the Guggenheim Museum is in front，The newly born internet celebrity buildings have also successively taken on the mission of driving the overall development of the city。Success is like Hongyadong in Chongqing，Not only brings new vitality to Chongqing tourism，Leading the country in terms of number of tourists，It has become one of the three major “Internet celebrity cities” in the west。

But it seems that no one can truly become the second "Guggenheim"。

2019，On Hudson Yards, New York，Vessel, a special architectural artwork composed of stairs arranged in a geometric dot matrix, is officially open to the public。In the hands of critics，Vessel has its own landmark qualities，Enough to compare with the Eiffel Tower in Paris。What’s more important，In addition to getting tagged on social media，Vessel hopes to further interact with visitors - it also serves as a tourist attraction for people to enter。

For the same reason，Since the beginning of Vessel’s unveiling, people have been worried about its closure or even demolition。From the outside world，Vessel’s open artistic design may present safety hazards，It has even become a "hotbed" for suicide。In fact，Last year，Three suicides have occurred in Vessel。

Vessel’s Internet celebrity qualities have not been greatly reduced by the shutdown crisis “hanging above her head” – one reason is，Under the new internet celebrity logic，The durability of buildings has become less important。

Li Xiangning’s analysis，Compared with the previous "requirement of not falling behind in 100 years" when building a house，The current building may only need to exist for 2 to 3 years。Wen Heyou，Today is a hotly discussed internet celebrity classic，May be reshaped soon。“It doesn’t need to last forever，As long as you have it”，Becoming a new feature of architecture in the Internet celebrity era。

A universal reality is，The right to use and own products is being reshaped。According to Li Xiangning’s list，Bicycle 188bet app download sharing allows bicycles to be shared and used，The hotel also began to provide timeshare services，Even "socialites" have started "group buying"...the original class relationship、The fixed pattern of division has been completely changed，Fragmentation has become synonymous with Internet celebrity society。

In the city’s game of immediacy and eternity，The former begins to gain the upper hand。

If you look at it from a higher perspective and longer history，This is essentially closely related to the development process of Chinese cities。Someone pointed it out，Total economic growth in the past 40 years，Equivalent to more than a thousand years of changes in past history，Whether it is a city or a microscopic building，all experienced the sharp compression of time。Buildings have been updated in just a few decades，New buildings that have grown wildly in the past few years，Replaced hundreds of old buildings that had slowly accumulated over thousands of years。

The concept of “fast-moving consumer goods” city proposed by Li Xiangning，Corresponds to this。

And the Internet "checks in"，Further moving buildings and cities toward “nothingness”。Li Xiangning mentioned Hangzhou moments photography base，Landscaping no longer needs to simulate real things，But create it at will through abstraction。A kind of "check-in" based on "fiction"，A new industry is being derived。

Expedient Building

Overview of the discussion on urban development in China in recent years，Reflection on the lack of local culture has never stopped。On the one hand，People ask how Chinese cities should embody “Chineseness”，Discover the differences and characteristics of each city；On the other hand，Under the inevitable process of urban gentrification and rapid technological upgrading，It is still difficult to truly calm down in a rapidly developing city、Ask yourself。

Facing the internet celebrity economy，How cities should respond？Starting from the field of architecture，Li Xiangning provides a way of thinking。

Early 20th century，When discussing what kind of architecture is real architecture，Classical column architecture is usually considered the standard answer。But in the same period，The famous architect Le Corbusier proposed the "Five Points of New Architecture"。Although it was only regarded as a new trend and fashion at the time，But now，“Five Points of New Architecture” has become one of the important theories in the field of architecture。

“We learn from Corbusier today，Should see how he deals with new things、And discover new languages，Instead of sticking to the original architectural language。As an epoch-making architect，Be able to learn from fashion、Popular、The media sees the future。" Li Xiangning pointed out。

Similar exploration is underway in China。Previously，When summarizing the fifth generation of architects in China，Li Xiangning once proposed a strategy of "expedient construction"。In his opinion，Chinese young architects who are becoming mature are familiar with the characteristics and trends of Western architecture，At the same time, he can deeply understand China’s current situation and limitations，It is with this understanding，They developed a set of "expedient" building strategies。

When discussing the reasons for “expediency”，He asked more questions，“In China, a country that is rapidly changing，How do we require buildings to have eternal value？”

Based on this understanding，He has a discussion on "expedient architecture"——

“Expedient architecture” is not a compromise with reality，But a clever strategy，It is a clever balance between the ultimate goal of architecture and the actual state；"Expedient architecture" is not a mechanical imitation of Western architectural criteria，But a correct evaluation of one’s own strengths and limitations，Pay more attention to achievable operability。

In a sense，With the increasing mobility of cities，Construction will also have greater 188bet Online Sports Betting and Casino uncertainty。Wandering between “looking back” and “looking forward”，Follow the laws of the times、And make advance plans，This is a way of thinking about architectural development。

With the development of Internet celebrity cities，Can “expedient” strategies be also applied to urban development？This issue deserves further consideration。

*Source of this article:WeChat public account "Urban Evolution" (ID: urban_evolution)，Author: Yang Qifei，Original title: "The pain of “fast-moving” cities: internet celebrity buildings that died while clocking in》.