798 this big ship，Seems to be in a dilemma with no one at the helm。

Recently，According to information from the Beijing Municipal Commission for Discipline Inspection，Deputy Secretary of the Party Committee of Beijing Qixing Huadian Technology Group Co., Ltd.、Director、General Manager，Wang Yanling, chairman of Beijing 798 188bet mobile and Creative Industry Investment Co., Ltd., is suspected of serious violations of discipline and law，Currently under disciplinary review and supervisory investigation。

One week ago，Wang Yanling also attended public events；One year ago，Wang Yanling also said，Pedestrian Street、Night economy、Free trade zone and other keywords will be related to 798...

20 years，Wang Yanling has always been known as the "founder of 798 188bet mobile District"。

Under his leadership，The "State-owned No. 798 Factory" originally suffered from a vacant 70,000-square-meter factory building，Successfully transformed into one of the most well-known 188bet mobile parks in China，And ushered in the highlight moment of "receiving 100,000 tourists a day"。

But also during his term，798 Some rents soared within a year 2.5 times。Visitors are coming、Business is coming，The "golden age" of the development of the core 188bet mobile industry in the park is gradually moving away。

Leave aside the 188bet mobile industry，Wang Yanling once described 798 as "one of the important tourist areas in the world" in 2020。But at the same time，Yi Shougang Park、Longfu Temple、Erqi Factory、1987 Science and Technology Innovation City、Represented by Langyuan Vintage and others，A batch of new urban renewal projects and cultural and creative industrial park projects，has sprung up like mushrooms after a rain。

August 2020，Beijing Bureau of Culture and Tourism launched the first “Internet Celebrity Check-in Places” list。With expert guidance、Among the 100 winning projects voted by netizens，Contains almost all the above parks，But only 798 is missing。

Under the background of integration of culture and tourism，Urban Update、The competitive landscape of 188bet mobile and creative parks and other markets has changed。

Hundreds of rivalries，How 798, which “lost” its founder, broke through？

Can this “188bet mobile utopia” regain its former glory?

The rebirth of 188bet mobile in old industrial areas

Summer 1986，Wang Yanling just graduated from the Department of Physics of Lanzhou University，Assigned to the Magnetic Steel Branch 188bet mobile State-owned No. 798 Factory。

From R&D Technician、Manager、Director of Technology Development Department to Director of Metal Magnetic Powder Core Branch，Wang Yanling has been working here for 15 years。

He naturally also witnessed the heyday 188bet mobile 798 Factory in its "previous life"——15.60,000 square meters of factory building，Transplanted 87 core production lines 188bet mobile electronics industry from 44 factories in Germany，The factory has more than 12,000 employees at its peak。This was the most advanced in the country at the time、The largest electronics industry，The factory is also the most typical in the world、One 188bet mobile most mature Bauhaus buildings。

Until the early 20th century，In the vigorous wave of state-owned enterprise reform，Reform and reorganize a large number of factories。718 United Factory implements debt-for-equity swap policy，The six factories that were originally split were merged to form Seven Star Group，Poor efficiency、Five workshops that lost their “hematopoietic” function were shut down。

In front of Factory 798，It is the leasing problem of a 70,000-square-meter vacant factory。Until the accidental arrival of the "East Eight Time Zone" 188bet mobile Bookstore，Let this place intersect with 188bet mobile。

Special industrial design of Bauhaus architecture，So that the internal space of 798 can be lit from the north，Satisfies the rationality 188bet mobile structure。There is a spacious and bright indoor space，Provides an excellent space for artistic creation and exhibition activities。

2002，Wang Yanling, then general manager of Seven Star Flight Branch (State-owned No. 798 Factory)，Decided to rent idle factory buildings “only to artists”。Within one year，It has attracted 73 institutions focusing on 188bet mobile creation to settle here，And was named one of the 22 most dynamic urban 188bet mobile centers in the world by Time Magazine in 2003。

This is regarded as the starting point for the new life of 798.

Less than 10 years，798 188bet mobile District from a large traditional electronics manufacturing factory，Successfully transformed into an 188bet mobile gathering area integrating multiple cultural formats，And ushered in his own "highlight moment"。

September 24, 2011，798 188bet mobile Festival kicked off at 798 Creative Plaza。Today，The number of tourists received by 798 exceeded 100,000 for the first time；And during the National Day Golden Week this year，We receive an average of 30,000-50,000 tourists every day。

At that time，798 is already a cultural IP as famous as the Forbidden City，There is a saying that "traditional culture sees the Forbidden City"，Contemporary 188bet mobile looks at 798” statement。Wang Yanling also ushered in the "highlight moment" of her career。December 2011，He serves as deputy secretary of the Party Committee of Beijing Qixing Huadian Technology Group Co., Ltd.、Director、General Manager，And was promoted to Chairman of Beijing 798 Cultural and Creative Industry Investment Co., Ltd. to this day。

798 took ten years to become “exploding”，It’s just a coincidence、It is also inevitable。

In the early stage of the reform of Factory 798，At that time, Beijing was relatively lacking in institutions that could focus on displaying Chinese contemporary 188bet mobile，Only Today 188bet mobile Museum can be counted as one。This market background，naturally highlights the scarcity of 798 in the 188bet mobile industry chain。At the same time，798 is a product of the combination of traditional industry and contemporary 188bet mobile，It was a rare case of industrial heritage renewal in China at that time，Strong collision between vision and culture，Also highlights its differentiated appeal。

The accidental arrival of a group of artists，Becomes the beginning of 798’s transformation。Afterwards，A large number of outstanding artists and works of 188bet mobile have come here，Formation of cultural and 188bet mobile industry agglomeration effect，Laid the foundation for the development of 798 with the 188bet mobile industry as the main axis。Use this to attract more talents，Constitute a virtuous cycle of "talent-industry"。

In addition to the cultural and 188bet mobile industry (188bet mobile museum、Gallery、188bet mobile Center, etc.)、Cultural and creative organization (graphic design、Architectural Design、188bet mobile shop, etc.) etc.，798 also introduced some service formats (coffee shop、Restaurant、Bar, etc.)。In this way，798 has clear core pillar industries，There are also related derivative creation and supporting service industries，Constitute a relatively complete "industrial chain + consumption chain"。Can attract tourists，Can also undertake part of the consumer demand，It is also one of the driving factors that contributed to 798 becoming the first generation of "Internet celebrity check-in place"。

Capital comes on the scene, but 188bet mobile is “out”

Today，10 years have passed since the “highlight moment” of 2011。People in 798 188bet mobile，Is it too much or too little？

Public data，There are few detailed statistics on visitors to the 798 Park。But the phenomenon of "explosive" growth in tourists 10 years ago，It has become less common in recent years。Some tourists also said after experiencing it，In recent years, “there have been fewer people doing 188bet mobile in the 798 Park”，There are more people doing catering”。

After becoming popular, what has 798 experienced?

Public information display，With the successful hosting of the Beijing Olympic Games and previous 798 188bet mobile Festival，Since 2009，798 188bet mobile Park’s influence is expanding at home and abroad，Gradually becoming Beijing’s cultural tourism business card。

With the rise of the 188bet mobile park’s reputation、Visitor “blowout”， 798 also faces the concept of park management、The issue of differences in rental prices - the property owner (Beijing Qixing Huadian Technology Group) with Wang Yanling as the management，Hereinafter referred to as "Seven Star Group")、The government represented by the 798 188bet mobile District Management Committee，And the tenant party consisting of a group of artists，Caught in a three-party game。

There are media reports，After the “popularity”，The superior authorities have certain requirements for the annual tax increase of the 798 188bet mobile District。Invisibly increases the revenue pressure of Seven Star Group’s operation of 798。

mentioned above，In the early days of 798, the 188bet mobile industry was the core pillar industry。The 188bet mobile industry is not just culture，When dubbed as "industry"，It needs a clear business model to gain profits。Generally speaking，Common business models in the 188bet mobile industry include: ticket model、Work sales、188bet mobile derivatives (cultural and creative industries, etc.)、Added value services (coffee and tea 188bet mobile、Casual dining, etc.)、188bet mobile collection (after buying at a low price，Waiting for the appreciation of 188bet mobile assets)、188bet mobile real estate, etc.。

798 Park does not charge tickets，Nor directly involved in the operation of 188bet mobile collections, auctions, exhibitions, etc.；Also，Public information，There is no relevant information pointing to Seven Star Group developing residential real estate around 798 Park。Ticket economy、188bet mobile Economy、No real estate model seems to work，798 If you want to increase revenue in a short time，We can only rely on the "tile economy"。

There was news in 2012，Seven Star Group will increase the rental fee of 798 Park by 2.5 times。Asian 188bet mobile Center in the Park，There was even a rent dispute between the second landlord (Asia 188bet mobile Garden Co., Ltd.) and Seven Star Property，Forcibly cut off power and water by the property owner，The door is also sealed。

The rent is high for every inch of land，Many small and medium-sized independent 188bet mobile institutions are under heavy burden，Some artists had no choice but to leave。798 used to be full of independence、Personality、Creative artistic atmosphere，also weakened。

According to the official website of the 798 188bet mobile District Management Committee (798.bjchy.gov.cn）data，As of the end of 2012，A gallery located in Beijing’s 798 188bet mobile District、Artist personal studio and animation、Film and Television Media、Published、About 500 various cultural institutions such as design consulting。

But another official website of 798 188bet mobile District (798art operated by Seven Star Group.org) information shows: In 2014, it was planned by Beijing Electronic Control Group (the parent company of Seven Star Group)，798 188bet mobile Park predicts that there will be 300 pure cultural and 188bet mobile institutions by 2020，Will reach 350 in 2025。

There is a big discrepancy between the two sets of data，Is it because of different statistical methods，It’s still because too many 188bet mobile institutions left the park after 2012，We don’t know。

But the fact is，No matter which piece of data，Neither can fully represent the current actual operating situation of 798。

Zhihui query 798 WeChat official park tour discovery，There are currently 97 cultural/artistic institutions in the park，Only completed less than 1/3 of the official website plan。Also，The park also includes 49 188bet mobile shops，48 restaurants/hotels in total，A total of 194 settled companies/institutions。

Visitors are coming，Capital debut，188bet mobile seems to be “out”。

188bet mobile and commerce are not in absolute conflict，But how to find a balance between adhering to the true nature of 188bet mobile and commercial development？798 has its own confusion and confusion。

With hundreds of rivals competing for success, is 798 still a "striker"?

The "golden age" of 798 development has gradually faded away.

According to relevant media reports，Wang Yanling once sorted out the development theoretical model of 798 188bet mobile Park-"the gathering of artists、The boom in 188bet mobile trading，Finally turned into a fashionable and avant-garde commercial district”。This is a way to explain a sustainable development path for the cultural and creative industries。

No matter as a 188bet mobile and creative industrial park、Fashionable tourist business district，Still a representative urban renewal project， The appeal of 798 seems to be fading。

With the acceleration of urbanization，The city is expanding，Message、Capital、Talent、The number and scale of enterprises is rapidly expanding，Diversification、Personalization、Facilitation、Consumer demand for quality is also increasing，However, it is difficult for the 798 188bet mobile District to undertake all the consumer demand for cultural experience + sightseeing tours。

At the same time，The emergence of more and more “urban commercial settlements”，We are also promoting urban renewal projects such as cultural and creative parks。Shougang Park、Longfu Temple、Erqi Factory 1987 Science and Technology Innovation City and other similar projects have emerged one after another，They each come with city updates、Cultural and Creative Park、188bet mobile Business、Industrial Site、Business District、“Internet celebrity check-in” and other tags，These differentiated features that initially made 798 “popular”，has gradually been submerged in these keywords。

Take Shougang 188bet mobile as an example，Also as an industrial heritage renovation project，Shougang 188bet mobile covers an area of ​​8.63 million square meters，About 29 times that of 798 188bet mobile。Shougang 188bet mobile carries the transformation and development function of an area，It has outstanding advantages in policy support，Being included in the first batch of national pilot projects for the renovation of old industrial areas in urban areas、National Service Industry Comprehensive Reform Pilot Area、National Sustainable Development Experimental Zone, etc.。

Tencent、Meituan、Tishman Speyer、Shangri-La and other well-known domestic and foreign companies (or their projects) have successively settled in，Global New Year’s Eve Ice and Snow Festival、Artificial Intelligence Developer Conference、China Science Fiction Conference、Beijing Fashion Week and other large-scale exhibitions have also been held here，Has richer traffic channels than 798。Once the commercial projects in the 188bet mobile are opened，Shougang 188bet mobile will also have a more stable passenger flow and conversion capacity。

Although the leading industry type of Shougang Park is different from that of 798 188bet mobile District，But as an industrial heritage renewal project，The desulfurization workshop in its park、 The High Line、The three blast furnaces and other ruins are larger in size，The landscape is also relatively more spectacular。

Judging from the architectural style of the 188bet mobile，Shougang 188bet mobile can benchmark 798’s industrial heritage project types。And if from the content、Activity、Benchmarking in operations and other aspects，Longfu Temple will also become one of the strong competitors of 798。

August 2019，Longfu Temple urban renewal project officially opened。This was once the "Crown of All Cities" in old Beijing，Also ushered in a new life through 188bet mobile + business。

The renovated Longfu Temple is positioned as a world-class cultural and 188bet mobile consumption destination，With Wangfujing、Guard、National 188bet mobile Museum of China、Linkage with surrounding cultural resources such as people and 188bet mobile。Mumu 188bet mobile Museum was once the only one in the 798 188bet mobile District，Also opened a new store in the Longfu Temple area。The much-anticipated "Big Water Flower" 188bet mobile exhibition，He even settled in to help the Longfu Temple area “become famous in one battle”。

August last year，Beijing Bureau of Culture and Tourism launched the first “Internet Celebrity Check-in Place” selection event。With expert guidance、Among the 100 winning projects voted by netizens，Includes Shougang Park、Longfu Temple、Erqi Factory 1897 Science and Technology City、Some projects in Langyuan、77 188bet mobile and Creative Industrial Park and many other similar projects。

Multiple items in the above list，Both of them advertised themselves as “the second 798” and “condensed version of 798” in their initial publicity.，This shows the benchmark status of 798 188bet mobile District among similar projects，And the market’s awareness and recognition of 798。And this time，798 is absent。

In fact，Cultural and Creative Park、The "golden age" of urban renewal projects such as 188bet mobile and commercial districts is not far away，But it’s just no longer exclusive to 798。

Hundreds of rivals competing in the current，798 is no longer the only "striker"。What it is facing，It is already a serious battle for passenger flow。