No "accident"，This year’s May Day tourist arrivals exceeded 200 million as scheduled，And reaches 2.300 million people level，It’s eye-catching data，But it may not be very surprising，There is still a big gap in 188bet sports betting app download income compared with before the epidemic，Although it is better than Qingming Festival，But the comparability of Qingming Festival is not high after all。

Ministry of Culture and 188bet sports betting app download calculation data display，Domestic tourist arrivals during May Day this year，Restored to 103 in the same period before the epidemic on a comparable basis.2%；Domestic 188bet sports betting app download revenue 1132.300 million yuan，Restored to 77 in the same period before the epidemic.0%。

Tourists、Income，Volume and price failed to rise at the same time，What happened behind the scenes？

How should we evaluate this "188bet sports betting app download"？Facing a lot of exciting data，Are you still worried？

Why don’t tourist arrivals and income increase both in volume and price?

Let’s look at the 188bet sports betting app download first.

There are only 4 days off for May Day in 2019，According to the calculation data of the Ministry of Culture and 188bet sports betting app download at that time，Total number of domestic tourists received nationwide 1.9.5 billion people，Realize 188bet sports betting app download revenue 1176.700 million yuan。

Refer to this year’s May Day data released by the Ministry of Culture and 188bet sports betting app download，The number of domestic tourists across the country has returned to 103 in the same period before the epidemic on a comparable basis.2%，Domestic 188bet sports betting app download revenue has recovered to 77% of the same period before the epidemic.0%，Converted to 2.0.1 billion people、906.100 million yuan，You can roughly understand that this is the size of the 4-day May Day holiday this year，The price per customer is almost 450 yuan，And the customer unit price in 5 days is 492 yuan (2.300 million visitors、1132.300 million yuan income) almost。

Compare it with the Qingming 188bet sports betting app download data that just passed，Number of tourists at that time、188bet sports betting app download revenue recovered to 94% of the same period before the epidemic.5% and 56.7%，All lower than this "May Day"，Domestic travel across the country during the Tomb Sweeping Day holiday 1.0.2 billion people、Domestic 188bet sports betting app download revenue 271.6.8 billion yuan，The price per customer is approximately 266 yuan，Only 54 for "May Day".1%。

So，A large contribution to the 188bet sports betting app download data during this year’s May Day holiday comes from the recovery of long-term travel and the increase in consumption，Even though the two weekends off caused controversy，As a result, the relevant authorities proposed some cold treatment of the platform’s expected hot data for May Day (rumours)，But the effect of a 5-day long vacation is indeed obvious。

But it is undeniable，The number of tourists has recovered and even surged with revenge，“People follow the crowd” reappears，Consumption but no corresponding matching，188bet sports betting app download revenue has returned to full recovery and is on par with the pre-epidemic level，It still takes some time to climb，What is the reason？

"May Day" 188bet sports betting app download consumption did not increase in both volume and price，The main reasons may be twofold: First, the number of customers for short-term tours or local tours/surrounding tours，This "May Day" is still relatively large，The volume of long-term travel has not yet recovered to the same period before the epidemic。

OTA 188bet sports betting app download actually reflects some important information.

Ctrip data display，Consumers have a strong desire to travel across provinces during the 188bet sports betting app download period，Ctrip’s single-day air ticket order volume compared with the highest increase of approximately 28% in the same period in 2019。

Qunar has richer 188bet sports betting app download.

its data display，Air tickets for 188bet sports betting app download this year、Hotel bookings hit a new high during the 188bet sports betting app download holiday in recent years，Air ticket bookings increased by more than 30% compared with 2019，Hotel bookings increased by more than 40% compared with 2019，Tickets departing on May 1st、The number of hotel bookings has broken the platform’s historical record。

At the same time，On the Qunar platform，The average travel time per person during the 188bet sports betting app download holiday reaches 4.18 days，Over 3 in 2019.83 days、4 in 2020.06 days。And the per capita expenditure is 1,713 yuan，Also a new high during the 188bet sports betting app download holiday in recent years。

In other words，On the Qunar platform，Traveling on 188bet sports betting app download this year、cost、Travel time and other indicators have refreshed historical records。

Tongcheng’s data is also “pleasant”，its mentioned，During May Day this year，During the May Day holiday in 2021，Domestic scenic spots、Accommodation、All types of 188bet sports betting app download consumption including transportation have achieved substantial growth，Transportation (including air tickets、train ticket、Travel and ferry tickets) service attendance increased by 133% year-on-year，The number of hotel room nights booked increased by 218% year-on-year，Platform scenic spot ticket bookings increased by 441% year-on-year。

Tongcheng also mentioned，Business indicators of booking volume for various services on its platform，Has fully surpassed the level 188bet sports betting app download same period in 2019 before the epidemic。

If you refer to these data directly，You will find that the recovery situation of inter-provincial travel (long-term travel) during the May Day period this year is excellent，And it is possible to catch up with the same period in 2019，Air tickets、Accommodation and other bookings increased，The overall price is also increasing significantly，These all refer to long-term tourists、Increase in unit price，This has a direct effect on increasing 188bet sports betting app download revenue。

But why is there still a big gap between total 188bet sports betting app download revenue and the same period in 2019？

Back to previous article，One of the main reasons may be the overall recovery situation of long-term 188bet sports betting app download，Not yet to the level of 2019。

Refer to the data released by the China 188bet sports betting app download Academy (Data Center of the Ministry of Culture and 188bet sports betting app download)，More information to come。

China 188bet sports betting app download Academy and China Unicom use big data monitoring and display，During May Day，The average travel radius of tourists is 149.2 kilometers，Average recreation radius of destination 15.2 kilometers。At the same time，The proportion of tourists choosing to travel within the province and across cities is 47%，Inter-provincial travel is 30.7%；The average travel duration of tourists is 2.1 day，Nearly 60% higher than the Qingming holiday，Overnight rate reaches 32.6%，4 higher than Qingming holiday.2 percentage points。

Combined with the high proportion of local travel/surrounding travel during the Qingming Festival，This 188bet sports betting app download inter-provincial travel (long-term travel) has recovered well，But strictly speaking it is not very outstanding。

After talking about the first main reason，Let’s talk about the second main reason，Tourists generally spend less money than before。The price per customer on 188bet sports betting app download in 2019 is 603 yuan，The unit price is 450 yuan for 4 days on May 1st this year、5-day guest unit price 492 yuan 1.34 times、1.23 times。

You can roughly understand that this is the size of the 4-day 188bet sports betting app download holiday this year，The price per customer is almost 450 yuan，And the customer unit price in 5 days is 492 yuan (2.300 million visitors、1132.300 million yuan income) almost。

The long-held travel demand is released、Outbound travel return conversion，These are actually favorable factors that increase 188bet sports betting app download consumption and income，For example, Ctrip data display，The single-day hotel booking volume during the May Day period increased by up to 70% compared to the same period in 2019，And it is more significantly affected by the return of outbound travel and the trend of quality leisure travel，High-star hotels have outstanding performance，In Ctrip May Day hotel order，High-star hotels account for nearly 40%。

But we also need to see，The impact of the epidemic on people’s income brings enthusiasm to spend money、Cultural 188bet sports betting app download consumption coupons at the destination、Scenic spot ticket discounts, etc.，There will be some restrictions on the increase in 188bet sports betting app download income，Simultaneous B&B Hotel、Air ticket prices increased，Causing temporary tension between supply and demand，It also affects the enthusiasm of some tourists for long-term travel。

from this，rising on one side，Decrease on one side，roughly offset，In the end, this year’s May Day 188bet sports betting app download revenue still failed to return to the same period in 2019。

Is 188bet sports betting app download a turning point?

Can we call this May Day a key node in the recovery of the domestic 188bet sports betting app download market，or turning point？

Judging from the above data，The recovery trend and direction of the domestic 188bet sports betting app download market are indeed improving，Shows the fundamentals of consumption in the domestic 188bet sports betting app download market (consumption motivation、Confidence、Potential and space, etc.) are better，If there are no major adverse changes in the domestic epidemic，The recovery situation will get better during the upcoming Dragon Boat Festival，Especially on National Day，Refer to the current data situation，Complete recovery will be compared with 2019, of course。

It is not a big problem to regard this 188bet sports betting app download as a turning point.

Another turning point that requires more attention，Product structure of 188bet sports betting app download market、Consumption structure，Is the entire supply and demand system undergoing more obvious changes？

Let’s analyze it with reference to some public 188bet sports betting app download or information.

The enthusiasm of this "188bet sports betting app download" has made many people in the industry excited or confident，One of the manifestations is the popularity of many scenic spots，Forbidden City、National Museum of China、Huangshan、Badaling Great Wall、Shanghai Disney、Terracotta Warriors、Taishan、West Lake、Yellow Crane Tower and others have experienced the situation of "people following the herd"，Badaling Great Wall、Yellow Crane Tower and other scenic spots have also issued warnings，Due to the number of tourists received by the scenic spot, the online ticket sales limit has exceeded the epidemic conditions。

This aspect naturally increases confidence in the recovery of the 188bet sports betting app download market after the epidemic，However, it can also be seen that the proportion of sightseeing in the current 188bet sports betting app download consumption situation is still not small，The parallel pattern of sightseeing tours + leisure vacation tours is still difficult to change。

However，Some new segmented business formats or consumption patterns are in OTA、In the data given by destination etc.，Exposure has become more obvious，For example, night tour、Red 188bet sports betting app download、Museums (Cultural Relics and Archaeological Tours), etc.，In this “May Day” outstanding 188bet sports betting app download consumption，also mentioned many times。

Will these become typical variables in the supply of destination 188bet sports betting app download products and services？For example, night tour，Looking at it from two dimensions，First, as an incremental business format in scenic spots，Whether it is a traditional natural landscape scenic spot，It is still a new type of theme park project，The overall night tour project will have the effect of increasing points，Its penetration rate in the consumption landscape of scenic spots will increase；Second, it is one of the new focuses of urban consumption，Night travel is creating a new night economy，In the process of creating new consumption hot spots，Project expansion、Expansion of consumption scale，It will also be more obvious，This is especially true due to the epidemic，Coupled with the deepening of local 188bet sports betting app download，Night tours will be more needed。

Let’s talk about red 188bet sports betting app download，This is an atypical market-oriented 188bet sports betting app download industry，Everyone knows some essential factors，But its particularity determines its inevitable trend of development，It will become one of the typical regional 188bet sports betting app download products in many destinations，Just its product form、The upgrade in experience content and other aspects will not be obvious。

Let’s talk about two more “small” ones, niche destinations and small group tours.

Mentioned in Donkey Mama’s May Day travel report，Many outbound tourists choose to go to niche destinations in the west with distinctive characteristics and unique advantages；Ctrip and other OTA May Day data display，The niche secret realm is emerging，When talking about the development of the domestic 188bet sports betting app download market, he also mentioned exploring niche destinations。Most of these point to the consumption conversion of outbound 188bet sports betting app download return，Exploring niche destinations，Strictly speaking, it will form a new entrance for 188bet sports betting app download consumption in many destinations，Changing part of the supply structure of cultural 188bet sports betting app download，However, this transformation effect also depends on how long it takes for outbound 188bet sports betting app download to resume。

At the same time，In this year’s May Day High School，"Small group tour"、The trend of “private group tours” is obvious，According to monitoring data from the National 188bet sports betting app download Supervision Service Platform，The average number of people in the "May Day" group tour is 14.67 people，25% decrease compared with 2019；According to Ctrip data，Ctrip’s private tour order volume during the May Day holiday increased by approximately 230% compared with the same period in 2019。There are at least two factors behind this，First, changes in consumer psychology，The second is the return and conversion of outbound 188bet sports betting app download。

This is a change in demand structure，Because the customer base is changing。The 188bet sports betting app download data also shows another phenomenon of customer group changes。

Ctrip May Day travel data display，The "Generation Z" group represented by the "post-00s" performed well during this "May Day" Golden Week, accounting for 21%，188bet sports betting app download consumption is catching up with those born in the 1980s；Qunar May Day data mentioned，Among the people traveling on May Day this year，Post-90s account for more than 50%，Become the absolute main force，Among them, those born in 1995 accounted for 23%。Not only that，Compared to the same period in 2019，The travel growth rate of people born in 1995-00 reached 1.85 times，The growth rate reached 2 after 00.5 times。Becoming the fastest growing travel industry after 2000、The most energetic group。

This means those born in the 90s、The mainstream trend of the post-95s and post-00s generations in the 188bet sports betting app download consumer group is more obvious，Personalization、Experience words、The demand for differentiated and high-quality 188bet sports betting app download products is naturally rising，This will push or force the destination to optimize and improve the 188bet sports betting app download product supply system。

When concatenating these elements，This year’s “188bet sports betting app download” has a stronger sense of turning point。