With the peace outcome、Wen Heyou、This Youshan continues to be popular，Themed commercial districts have once again become a commercial hotspot in 2021，The concept of “immersive experience” that he advocates，Link Culture、Business、Travel，Accelerate into people’s vision，Local culture has begun to become a mainstream idea in creating 188bet app download, business and tourism products。

But at the same time，The emergence of large quantities of homogeneous products，Reduce the freshness of theme business，It also makes consumers’ sensory requirements more picky。

In an era of widespread oversupply，What are high-quality 188bet app download and business travel products？How to convert local culture into experience、Interactive immersive space to reshape existing commercial space？

How to play "city + 188bet app download"?

The just-ended "May Day" holiday，Become a window for people to release their consumption。According to Beijing Municipal Bureau of Culture and 188bet app download，"May Day" holiday，The total number of tourists received in Beijing is 842.60,000 people，Restored to 98 in 2019 on a comparable basis.4%；Total 188bet app download revenue 9.3 billion yuan，Recovered to 86% of 2019 on a comparable basis，The capital’s 188bet app download market is recovering strongly。

Among all scenic spots in Beijing，Wangfujing to 163.90,000 people、The number one tourist reception has become the “traffic responsibility” during the May Day holiday。Among them，I have to mention it，Heping Fruit Bureau located in Wangfujing Shopping Mall、And the “East of the Forbidden City·Urban 188bet app download” that appeared in Wangfujing during the May Day period，These two immersive experience spaces，Because of the lifestyle of young people、Exciting points to stay connected，Become a new engine to drive consumption growth。

The two have certain similarities: based on city/local 188bet app download，Integrating traditional 188bet app download and modern business、Innovative Development。

Take the most “fresh” “City Blind Box East of the Forbidden City” as an example，It is located on the ground floor of Wangfujing Oriental Xintiandi Mall，It is another Beijing-style 188bet app download immersive experience space after Hepingguoju，Creatively puts the culture of Dongcheng District of old Beijing into a blind box。

Dongcheng District, Beijing is the area with the highest concentration of 188bet app download relics and historic sites in Beijing，Has 18.5 historical and 188bet app download reserves，And the Forbidden City、Three world historical and 188bet app download heritage sites including the Temple of Heaven，188 items of intangible 188bet app download heritage、356 immovable 188bet app download relics，Wangfujing、Dongdan、东四、front door、Chongwenmen and other business districts are dotted all over the place，The 188bet app download tourism consumption scene is very rich。

“East of the Forbidden City·Urban 188bet app download” Jiang Guochao、Trendy 188bet app download、Retro、Concepts that young people like, such as immersive drama, are integrated together，Made into an immersive experience space of Beijing Dongcheng culture，Traditional Beijing culture takes on new vitality after combining with subculture。

Product design，“East of the Forbidden City·City Blind Box” uses the “East of the Forbidden City” brand IP as the adhesive，Organize the existing 188bet app download resources of Dongcheng District in a modern way、Interpretation、Integration，Presented in the form of eight blind box experience stations，The design of each "blind box" is a decoding of the regional culture of Dongcheng, Beijing。

What can be found in the city 188bet app download?

The "Visiting the Garden East of the Forbidden City" 188bet app download is a 15-meter-long large interactive digital scroll，This 188bet app download recreates the daily life of old Beijing，You can see hopscotch here、Bingxi、Cage Bird、Rolling hoop、Life-like scenes of throwing pots etc.。

The dream 188bet app download of stipple painting comes true, allowing experiencers to paint by themselves，For example, you can draw the Zhayan kite of old Beijing，After drawing，The dream 188bet app download can make it fly out from the turret of the Forbidden City。

There are other ways to express the 188bet app download life scenes of old Beijing。Interactive AR drama - traveling through the blind box；A magical blind box that can shoot, jump and listen to music；The cute baby with trendy emoticons that makes emoticons “alive”、Cute second-class offline cross-border store——Energy Blind Box；A large-scale national trend interactive experience area covering many intangible 188bet app download heritage skills - Guochao Blind Box；A futuristic trendy store east of the Forbidden City to create a trendy derivative area——Space Blind Box。

“East of the Forbidden City·Urban Blind Box” 188bet app download tourism consumption promotion activity，Also started online grass planting、Double-loop tour mode for offline immersive experience。With the help of Meituan、Qyer.com and others serve as online guide channels，Optimize and upgrade the product supply side and traffic side。

“East of the Forbidden City·Urban 188bet app download” among diverse scenes，Build a culture、The relationship between industry and city，Derived the immersive experience space into the tourism attributes of the brand and store。In the most prosperous Wangfujing business district in Beijing，By guiding deep emotional resonance，Promoting Beijing flavor culture、While promoting IP resources，Greatly boosted commercial consumption。

Through this product design idea，You can analyze several core logics supporting brand positioning:

Scenario power: 188bet app download restoration of Beijing’s Dongcheng.

The scarcity of commercial space is not the food，But the uniqueness of the scene。Local 188bet app download theme blocks provide unique scenes，Scenarios can be further transformed into value increments，Become real purchasing power、Consumption power。

Immersive Expression: Immersive Theater 188bet app download

“East of the Forbidden City·Urban 188bet app download” immersive experience space is based on the urban culture of old Beijing、Alley、Food、opera、Red culture and other elements，Divide the space into several dramatic scenes，Adopt plot substitution、Fun Treasure Hunt、Interactive form of immersive drama，The main clue is to find the "Lord Rabbit" who was lost while playing in Dongcheng，Under the guidance and interaction of multiple real-life NPCs (role-playing)，Visitors can complete an immersive theater experience。

Unique space 188bet app download，Let the target customer group 188bet app download both interactivity and 188bet app download in a limited space，Give them the joy of 188bet app download

Technology empowers immersive 188bet app download

“East of the Forbidden City·Urban 188bet app download” digital immersive experience space uses digital technology，Innovate from the product side，A new way to realize the interactive experience between people and technology，Use technology to make traditional culture perceptible、Touchable。The 15-meter-long large-scale interactive digital scroll in the space reproduces the daily life of old Beijing，The technologically advanced “Traveling 188bet app download” allows visitors to experience interactive AR technology。

In summary，Aim at young people，Capture the preferences of young people，Basically seizing the opportunities and explosive points of new consumption in the new era。Online planting + offline sightseeing check-in or photo shopping + 188bet app download immersion experience + consumption，roughly forms the core of 188bet app download spaces such as "East of the Forbidden City·Urban Blind Box"、Consumption series。

Local 188bet app download: Hyperlinks to Themed Neighborhoods and Commercial Centers

In recent years，Link Culture、Business、Commercial districts with the theme of 188bet app download are springing up，But large quantities of homogeneous products，It is inevitable that the freshness of theme business will be greatly reduced。

The popularity 188bet app download Peace Fruit Bureau is a turning point。August 2019，Peace Fruit Bureau opens as the first Beijing-style immersive experience space in China，Bringing new vitality to Wangfujing Department Store, which has lagged behind in consumption iteration。Refer to public data，It received over 10,000 consumers every day before the epidemic。One of its core is to build a miniature "old Beijing city" 188bet app download 1970s and 1980s，Based on the old Beijing street scene，With the courtyard、Old shops and alleys are the main design elements，Let consumers “immerse themselves”。

Similarly, there are mountains in Changchun、Wen Heyou、Nanjing Republic of China 1927 etc.，Including the above-mentioned "east of the Forbidden City，Urban blind box”，What these popular themed 188bet app download districts have in common is，Choose to be located in a commercial plaza in the core business district of first- and second-tier cities，Taking local culture as the core，Become one of the important supporting facilities for existing or new commercial real estate projects。

Why urban renewal is keen on creating local 188bet app download experience spaces in commercial plazas？

First，The urban “micro-vacation” lifestyle that is rapidly becoming popular in the post-epidemic era，Let "Business+"、Cross-border culture and 188bet app download has become the key to "breakthrough" for urban commercial real estate in seeking differentiation，Innovative species、Inventory upgrades begin to appear frequently in urban commercial spaces；

Moreover，The significance of 188bet app download renewal is to enhance vitality，The criterion for testing 188bet app download renewal is whether it can attract people、Juren。Young people of Generation Z are the source of vitality，is currently the fastest growing group among the entire consumer population，It shows higher willingness and ability to consume。

The shopping pattern of young people has long changed from simple dining、Clothes pop out，Simple material acquisition is difficult to meet needs，Social、Spiritual satisfaction is the fundamental need。

The local 188bet app download theme district just hits this "pain point"。They empathize with tourists through space design，Making the commercial street meet the consumption needs of tourists，Continuously triggering emotional resonance。

The above ultimately points to obtaining more customer flow and stimulating consumption。Local 188bet app download districts can bring new attractions to traditional shopping malls，Avoiding homogeneity issues，Improve the ability to gather customers，Responsibility and mission to increase project value。

Under fierce market competition，Local 188bet app download theme blocks have become shopping malls and play a good “experience card”，It is also the “standard configuration” for building differentiated experiences。