In the new era of cultural tourism，New key building blocks are emerging，Construction of the Yellow River Cultural Tourism Belt，is one of the representatives。

Proposed in the 14th Five-Year Plan，Implementing the Yellow River Cultural Heritage System Protection Project，Create a Yellow River cultural tourism belt with international influence。Building a pioneer area for ecological protection and high-quality development in the Yellow River Basin。

This is also consistent with the new major national strategy of "ecological protection and high-quality development of the Yellow River Basin"，And further implementation measures，Behind this also corresponds to cultural confidence、National confidence，And the upgrading and development of the cultural tourism industry、Multiple significances such as regional social and economic development。

However，Inheritance, Protection and Development of Yellow River Culture、Construction of the Yellow River Cultural Tourism Belt，They are all macro propositions，How to effectively dismantle this proposition？This involves the condensed construction of Yellow River cultural symbols or cultural IP、Deeper collaborative cooperation among 188bet app download the Nine Provinces (regions) along the Yellow River，And the single-point breakthrough improvement of the Yellow River cultural node city，Thus at the point、line、An effective connection carrier is formed on the surface。

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The Yellow River culture has been elevated to a very high level.

Back in September 2019，Proposed by high-level national officials，Ecological protection and high-quality development in the Yellow River Basin，Coordinated development with Beijing, Tianjin and Hebei、Development of the Yangtze River Economic Belt、Construction of the Guangdong-Hong Kong-Macao Greater Bay Area、The integrated development of the Yangtze River Delta is the same，It is a major national strategy。

High-level national officials also mentioned protection、Inheritance、Promote Yellow River Culture。Yellow River culture is an important part of Chinese civilization，It is the root and soul of the Chinese nation。root，Refers to the origin of Chinese civilization in the Yellow River Basin；soul，It refers to the basic core of Chinese civilization、Values ​​and Yellow River culture are of the same origin。It improves the protection and management of the Yellow River to continue the historical context、Strong cultural confidence，And the height of realizing national rejuvenation。

This means the protection, inheritance and development of Yellow River culture，It will also have more connections with the ecological protection and high-quality development of the Yellow River Basin，Promoting national self-confidence、Cultural confidence，And in the context of promoting the integration of culture and tourism，Display the meaning of urgent necessity。

This was also reflected in some subsequent programmatic documents，The direction of Yellow River culture has been further systematically planned。

Mentioned in the 14th Five-Year Plan released 188bet sports betting app download this year，Implementing the Yellow River Cultural Heritage System Protection Project，Create a Yellow River cultural tourism belt with international influence。Building a pioneer area for ecological protection and high-quality development in the Yellow River Basin。

The "Implementation Plan for Cultural Protection, Inheritance and Utilization Project" jointly issued by the National Development and Reform Commission and seven other departments was also mentioned recently，Including until 2025，Grand Canal、Great Wall、Long March、The construction of the Yellow River and other national cultural parks is basically completed，Create and form a number of important symbols of Chinese culture，Relevant important cultural heritage has been effectively protected and utilized，A number of major landmark projects have effectively exerted their comprehensive benefits，The inheritance and development level of China’s excellent traditional culture has been significantly improved。

In fact, we have to go back to a fundamental here，What exactly is the Yellow River culture？

The Yellow River originates from the Yuegu Zonglie Basin at the northern foot of the Bayan Har Mountains in the Qinghai Plateau，Flow through Qinghai respectively、Sichuan、Gansu、Ningxia、Inner Mongolia、Shaanxi、Shanxi、9 provincial administrative regions including Henan and Shandong，Inject into Bohai Sea。The Yellow River Basin has been the main political power of the Chinese nation for thousands of years、Economy、Military、Technology、The location of the ideological center and center of gravity，Constitutes the main component of Chinese civilization，It is the root and source of the Chinese nation。

Public information display，Archaeological discoveries in the Yellow River Basin include numerous Stone Age cultural relics，Representative ones include Majiayao culture、Qijia Culture、Old official culture、Pei Ligan Culture、Longshan Culture、Dawenkou Culture and Yangshao Culture, etc.。Hehuang culture was also nurtured here、Heluo Culture、Guanzhong Culture、Qilu Culture, etc.。

The long history of Yellow River culture，Profound and rich connotation，Make it unique、Distinctive values ​​and characteristics，More prominent。

There is an information detail in the 14th Five-Year Plan，In addition to the Yellow River Cultural Tourism Belt，Also mentioned the construction of the Yangtze River International Golden Tourism Belt，Both rivers are involved in tourist belts，But the difference between the two descriptions is，Yellow River emphasizes culture，And the integration of culture and tourism，This is because the rich culture of the Yellow River Basin is deeply rooted in the human landscape，For example, Yungang Grottoes、Longmen Grottoes、Xi’an Ancient City、Luoyang Ancient City、Kaifeng Ancient City, etc.，There are also outstanding natural landscapes，includes waterfall、Snow Mountain、Lake、Wetland、Grassland、Forest、Wildlands and other rich landforms，Distributed in nine provinces (regions) along the Yellow River，Already differentiated or unique，Also shows rich systematicity。

This makes the integrated development of culture and tourism in the Yellow River relatively more outstanding basic conditions。

The views of Zhang Hui, Dean of the Modern Tourism Research Institute of Beijing Jiaotong University, are somewhat representative。He mentioned it，Great Wall、Long March、Construction of four cultural parks on the Grand Canal and the Yellow River，A strip-shaped cultural village is formed，The most influential among them、The easiest place 188bet app to build a tourism system with cultural purposes is the Yellow River。The construction of the Yellow River Culture Tourism Belt is a key point in reconstructing China’s tourism system with cultural purposes，It will become the main battlefield of China’s cultural tourism system。

He also mentioned，If you dig into the various cultural circles surrounding the Yellow River culture and its tourist belt，China’s tourism system with cultural purposes has formed a foundation、A concept。The reason is，The Yellow River is an important representative of belt tourism in my country，Plays an important role in my country’s tourism space system。From a natural perspective，The Yellow River is one of the two major water systems in my country，Water system、The mountain scenery is very rich，Many landscapes are distributed in this watershed，From a historical perspective，The Yellow River is the birthplace and birthplace of the Chinese nation，It is also a concrete embodiment of China’s historical and cultural belt。

He thinks，Looking at the basic trends of world tourism development，Cultural tourism and natural tourism are the two major market themes。Cultural tourism depends on history and culture，Natural tourism depends on the ecological environment，A region has one of these two types of resources，Have the foundation for tourism development。The Yellow River Basin has these two important resources at the same time，So it should become a tourist destination with cultural purposes in China。

How to "Yellow River Cantata" under the macro proposition

Analysis from a higher perspective，The construction of the Yellow River Cultural Tourism Belt will have at least multiple high-level meanings or values，First, it will partially reconstruct and upgrade the supply system of the domestic cultural tourism industry，Promote the development of cultural tourism industry；The second is its cultural tourism supply system to the areas along the Yellow River Cultural Tourism Belt、Upgrading and development of cultural tourism industry, etc.，It also means reconstruction，And promote the industrial transformation of these regions、Social and economic development；The third is to form national self-confidence、New carrier or new marker of cultural confidence，Export to Chinese civilization，And promote the development of inbound tourism，Also helpful。

Objectively speaking，The development of Yellow River cultural tourism has indeed entered a context of overlapping benefits，But this is also a macro proposition，Top-level design、There is no shortage of framework prototypes，But how to make it effective，Still facing many challenges，More exploration is needed。

In the near future, it will be guided by the Resource Development Department of the Ministry of Culture and Tourism，Sponsored by the "Yellow River Journey" Tourism Alliance of the Nine Provinces (Districts) Along the Yellow River，Henan Provincial Department of Culture and Tourism、Sanmenxia Municipal Government、Hosted by Henan Cultural Industry Investment Co., Ltd.，At the 2021 Yellow River Basin Cultural Tourism Innovation Conference supported by Huihui，Many expert guests put forward diverse views from different angles。

Zeng Bowei, director of the China Tourism Economics and Policy Research Center at Beijing Union University, pointed out，There are three problems with current Yellow River cultural tourism products: Yellow River culture lacks imagination、There is tourism but no 188bet app download consumption scene、There are historical stories but no experience content。

Zeng Bowei thinks，Effectively solve these three major problems，First of all, we need to create a unique Yellow River cultural tourism image for each province，This is the prerequisite to stimulate the desire to travel；Moreover，To present the Yellow River cultural tourism symbol，Revitalizing and utilizing cultural heritage，Make visitors aware、Senseable、Can be consumed，Reconstructing cultural tourism information，Enrich the Yellow River cultural tourism experience in terms of food, accommodation, travel, shopping and entertainment，Implement unified Yellow River cultural tourism standards，Create a fashion event that young people love。Ultimately, a closed consumption loop of "imagination of Yellow River culture-experience of tourism-aftertaste of stories-sublimation of spirit-publicity of word-of-mouth" is formed。

From another perspective，The solution to these problems will fall into one of the core points，That is, how the nine provinces (districts) along the Yellow River find their respective breakthrough points in the development of individual Yellow River cultural tourism，It can also form a community with synergistic and mutually reinforcing interests，Work together to create a high point for the development of Yellow River cultural tourism。

Cooperation among 188bet app download the Nine Provinces (regions) along the Yellow River has actually begun，And continues to this day，But there is still more room to explore evolution:

1992，The former National Tourism Administration listed “Yellow River Tour” as a key tourist route to be promoted to the international tourism market。April of that year，By the former National Tourism Administration、The first tour of the "Journey to the Yellow River - Soul of the Chinese Nation" boutique tourism route sponsored by the Henan Provincial Government and the first Sanmenxia International Yellow River Tourism Festival were held in Sanmenxia City, Henan Province。Currently this line is based on the Yellow River、The golden tourist route with the Yellow River culture as its connotation has become famous at home and abroad；

May 2010，Initiated by Sanmenxia City，United with Yuncheng City, Shanxi Province、Linfen City，Xi’an City, Shaanxi Province、Weinan City，Zhengzhou City, Henan Province、Luoyang City、Three provinces and eight cities including Kaifeng City have joined hands to establish the "Yellow River Journey" tourism alliance，Released the "Declaration of Establishment of the "Yellow River Journey" Tourism Alliance"，Proposed to jointly build a regional tourism cooperation mechanism、Work together to create a regional tourism brand、Jointly recommend high-quality travel routes、Jointly build a regional tourism information exchange platform、Jointly carry out tourism marketing、Work together to promote regional tourism investment、Jointly implement the "Yellow River Journey" tourism alliance exchange visit plan、Jointly establish a human resources exchange mechanism、Jointly promote regional barrier-free tourism、Ten action plans to jointly create a good tourism environment，Opened a new path for regional cooperation in Yellow River tourism；

May 2011，Qinghai、Sichuan、Gansu、Ningxia、Inner Mongolia、Shaanxi、Shanxi、Henan、The tourism departments of Shandong and other nine provinces (regions) along the Yellow River jointly signed the "Proposal for the Tourism Alliance of 188bet app download the Nine Provinces (regions) along the Yellow River" in Sanmenxia，Established the "Yellow River Tour Tourism Alliance along the Nine Provinces (Districts) of the Yellow River"，The "9+1" tourism cooperation mechanism of nine provinces (districts) along the Yellow River has been formed，Marks the formal establishment of China’s largest regional tourism cooperation；

May 2012，"China's Top Ten Great Yellow River Tourism Routes" released，Each line runs through nine provinces (regions) in the Yellow River Basin，Marking the cooperation of the "Yellow River Tour Tourism Alliance along the Nine Provinces (Districts) of the Yellow River" is more concrete，The concept of tourism in the Yellow River is more clear；

May 2013，The Greater Yellow River Tour Tourism Alliance has begun to shift from inter-governmental cooperation to a new stage of tourism enterprise cooperation；

May 2014，The construction of smart tourism brand along the Yellow River in nine provinces (districts) started，The all-media tourism promotion alliance of nine provinces (districts) along the Yellow River was established、China Yellow River Tourism Marketing Alliance，Promote collaboration and interaction between the media and the tourism industry；

May 2016，The tourism departments of nine provinces (districts) along the Yellow River are in Sanmenxia，Issue the “Declaration on Co-construction of Yellow River Tourism Destination Cities”，And launched the "Nine Provinces Linkage·One Hundred Thousand Tourists Touring the Yellow River" tourist destination co-construction project；

September 2020，The country’s first Yellow River Cultural Tourism Research (Big Data) Center was established，will provide intellectual support and technical support for the development of cultural tourism in nine provinces and regions along the Yellow River。Established the first "Hometown Henan·Visit the Yellow River" travel center and the practical application of the Yellow River TPI index, etc.。The 27th Sanmenxia Yellow River Cultural Tourism Festival will be held recently，Further promote this cultural tourism festival to become the longest held in the Yellow River Basin、The greatest impact、The highest level comprehensive festival with the theme of "Yellow River Cultural Tourism"。And the above-mentioned 2021 Yellow River Basin Cultural Tourism Innovation Conference，It also further promotes the innovative development of cultural tourism cooperation in the nine provinces (districts) along the Yellow River，Seeking new paths。

The 27th Sanmenxia Yellow River Cultural Tourism Festival will be held recently，Further promote this cultural tourism festival to become the longest held in the Yellow River Basin、The greatest impact、The highest level comprehensive festival with the theme of "Yellow River Cultural Tourism"。And the above-mentioned 2021 Yellow River Basin Cultural Tourism Innovation Conference，It also further promotes the innovative development of cultural tourism cooperation in the nine provinces (districts) along the Yellow River，Seeking new paths。

Over the years，The high-quality development of Yellow River cultural tourism relies on regional coordination，Already have good fundamentals，And achieved certain results，But accelerating the integration of culture and tourism，New business format、New customer group、Under the new consumption background of cultural tourism constructed by new products，Construction of the Yellow River Cultural Tourism Belt，There will be new opportunities，Also facing new challenges，How to innovate and collaborate next for the nine provinces (districts) along the Yellow River，It will be a new proposition。

In terms of "face"，The Yellow River Basin has not yet formed a highly recognized cultural symbol，Or a commanding cultural IP，That is, there is still a lack of important representative elements of the Yellow River culture、The condensed body of the essence of Yellow River culture，This aspect may affect the presentation of the value of Yellow River culture。Especially 188bet sports betting app download in the process of building the Yellow River Cultural Tourism Belt with international attributes，The construction of this cultural symbol or cultural IP，High importance and urgency。

Analyze it from the perspective of “line”，The nine provinces (districts) along the Yellow River are of the same origin，But their natural and cultural resources are different，And their respective logics of cultural inheritance, protection and development、Paths, etc. are also differentiated，Different cultural circles formed、Cultural Tourism Core Object。If you want to build an internationally competitive Yellow River cultural tourism belt，This will inevitably involve collaboration across multiple administrative regions，How to carry out a feasible top-level design，And consider establishing a higher-level comprehensive coordination agency，Form a new mechanism of synergy and mutual promotion of interests，Coordinate and coordinate the construction of the entire Yellow River Cultural Tourism Belt，It may also need to be considered，This promotes the formation of "linear" resultant force in each region。

Points，Still cannot be bypassed，specifically to each city along the nine provinces (districts) of Huangzhou，Especially the key cities in the Yellow River Basin，For example, Zheng Bianluo area in Henan、Sanmenxia、Jiyuan、Jiaozuo, etc.，These Yellow River cultural node cities，In a certain or a certain type of Yellow River culture，Representative，And has created some differentiated cultural tourism projects，Even the product supply system of Yellow River cultural tourism。How to connect these important nodes of Yellow River culture、Composition surface，It will also be part of the main focus of the construction of the Yellow River Cultural Tourism Belt。

In Zeng Bowei’s view，The nine provinces (districts) along the Yellow River are definitely cooperative，But objectively there is some competition，How to be under the big brand of Huanghe，Derive some sub-brands or sub-brands，And it fits the Yellow River theme，It is indeed a big problem。The construction of the Yellow River National Cultural Park provides an opportunity，On this carrier, the collaboration between provinces and regions will be closer，And it will also receive greater support at the national level。

Future，Inheritance, Protection and Development of Yellow River Culture，At the point、line、Lateral direction of surface、Vertical strengthening of cooperative development，Only in this way can we promote the "chorus" of the construction of the Yellow River Cultural Tourism Belt in the new era of culture and tourism。