Comparing the tourism industry during the 13th Five-Year Plan、188bet app download Industry Development Plan，The recently released “14th Five-Year Plan” for 188bet app download and tourism development (referred to as the “14th Five-Year Plan for 188bet app download and Tourism Development”)，A lot of content appears for the first time，There is also part of the content "revisiting past events"。

In the past 5 years，In addition to the integration of culture and tourism "poetry and distance"，What else happened？Next 5 years，Where will the development of 188bet app download tourism industry be directed？

Benefits from the 13 chapters of this plan，Try to find some important words，To get a glimpse of what is happening in the 188bet app download tourism industry、The profound changes that will occur。

There are at least two main lines in this: one is the promotion of urbanization、Coordinated and integrated development of urban and rural areas through rural revitalization，This will further reshape the role of urban and rural 188bet app download tourism supply and demand relationship，Also changing the pattern of 188bet app download tourism industry；The second is national self-confidence、More “stronger” requirements and displays of 188bet app download confidence，More national cultures、Excavation and condensation of regional local culture，Will form a 188bet app download and tourism integration、More background on the development of destinations and 188bet app download tourism industry in the next five years。

In other words，These two main lines focus on a broader social and economic leap、188bet app download inheritance and development。

These main threads，The logic behind it represents the new product、Reshaping development logic in subdivided areas，And investment "top-up" opportunities, etc.。

And outside the main line，There are also many core elements that deeply affect the current 188bet app download tourism industry，They are scattered in the 14th Five-Year Plan for 188bet app download Tourism Development，When we show them one by one、Concatenation presentation，In other words, the picture of the 188bet app download tourism industry in the next five years，With more perception。

The "188bet app download Tourism Core" for the coordinated and integrated development of urban and rural areas

In the 14th Five-Year Plan for 188bet app download Tourism Development, there are two important sections:

(Promote the coordinated development of regional urban and rural 188bet app download industries) Promote the coordinated development of regional urban and rural 188bet app download industries and strengthen inter-regional relations、Overall planning and coordination of the development of 188bet app download industries in urban and rural areas，Encourage all regions to leverage their comparative advantages，Promote the formation of complementary advantages、Linked development pattern......Promote the development of 188bet app download industries and integrate them into new urbanization construction，Vigorously develop 188bet app download industries with rural characteristics.

(Promote the integrated development of urban and rural areas) Organically connect urban and rural 188bet app download construction with the new urbanization strategy，Use the city to lead the countryside、188bet app download people，Continuously improve the sense of 188bet app download gain of urban and rural residents。Considering counties as an important entry point for urban-rural integrated development，Strengthen the comprehensive service capabilities of the county。Promote the construction of integrated urban and rural public 188bet app download services，Achieve full coverage of basic public services in urban and rural areas，Promote the integrated development of public 188bet app download facilities and tourism public services。Building a livable environment、Green、Humanistic City，Make the city a space for people’s high-quality life。Leverage the radiating and driving role of central cities and urban agglomerations，Promote the joint development of culture and tourism in large, medium and small cities and small towns。Strengthening 188bet app download heritage protection in the process of new urbanization，Preserve the traditional style，Continue the historical context。Building urban and rural 188bet app download brands，Improve urban and rural 188bet app download taste，In City Update、Community Building、Fully reserve 188bet app download and tourism space in the construction of beautiful countryside。

“Coordinated development of urban and rural areas、Integrated development of urban and rural areas”，Specially proposed in the plan，Urban development、Rural Revitalization，Can be two important observation dimensions。

Urban development，Directly brings about two changes: First, cities (in big cities，Or the performance is more obvious in regional centers/key cities) The overall population increases，Plus socioeconomic development，Form a larger consumer group、Higher spending power，Consumption upgrading gradually spreads in cities，Space for urban 188bet app download tourism consumption、Increased potential，Intuitive manifestations of localization include the rising demand for urban 188bet app download and business tourism、Item added，Shopping centers move towards leisure and entertainment complex，And the overflow of urban residents’ leisure and vacation needs，Diversified leisure and vacation products in the suburbs or surrounding countryside、Deepening、Systematization；

The second is rural population outflow or migration，There is an obvious trend of rural hollowing out in some areas，Urbanization has become one of the important factors influencing rural hollowing。

Based on the second change，And the more essential goal of common prosperity，Promoting rural revitalization as a national strategy，In the process of revitalization，The subject should be "urban + rural"，rather than a separate village。Industrial revitalization in rural revitalization、Talent promotion，are directly related to the first change above，Urban-rural interaction、The city has some basic conditions to feed back the countryside。

Looking at it from the perspective of the 188bet app download tourism industry，The countryside has become an extension space and a carrier for urban 188bet app download tourism consumption，specifically (short-term) leisure vacation，Except for the updated supply of some 188bet app download and tourism complex projects in the city，Rural areas play an important role in the supply of new products，That is to say, the roles of supply and demand in the 188bet app download tourism market in urban and rural areas have been reversed，“Urban passenger flow and consumption + rural culture、The new market formed by "tourism products"，Become one of the fulcrums of industrial revitalization，In this way, talents will follow、Promotion of culture, etc.。

“Culture” is one of the key words to focus on in planning，Mentioned among them:

Vigorously develop 188bet app download industries with rural characteristics.

Strengthening 188bet app download heritage protection in the process of new urbanization，Preserve the traditional style，Continue the historical context。Building urban and rural 188bet app download brands，Improve urban and rural 188bet app download taste。

(188bet app download Industry Empowering Rural Revitalization Plan) takes key industrial projects as the carrier，Guide 188bet app download industry institutions and workers to go deep into rural areas to provide assistance and invest in industries，Promote employment and increase income for the masses。

(Promote the revitalization of rural culture) Incorporate culture and 188bet app download development into the rural construction action plan，The construction industry is booming、 Ecological and livable、Rural Civilization、Effective governance、Charming countryside in the new era with affluent life。

Outside of natural ecological resources，The unique culture of rural areas、188bet app download resource accumulation，It constitutes the competitiveness of rural tourism projects、One of the foundations of differentiated product system，It has also become a prerequisite for attracting project investment。In the wheel of urbanization，It will inevitably involve the "forgetting" of rural culture，Even certain damage，The importance of balancing protection and development has increased。

And in the competition for future urban destinations，Re-exploring and replenishing the local 188bet app download system、188bet app download IP or brand reshaping，It is the key，The importance of rural historical context is reflected in: 1、Historical context is the "life" that maintains rural areas，One of the absolute elements to restore or create rural vitality；二、Rural 188bet app download Heritage、Historical context，It is a relative personality existence，It is also integrated with urban culture/context，Can’t get around。

But the reality is also very grim，Programme Planning、Under different policies，Land in rural tourism、Funds、Products, etc.，There are still quite a few constraints，So the 14th Five-Year Plan for 188bet app download Tourism Development also mentioned:

(Support revitalization) Utilization of existing industrial land，Encourage rural collective economic organizations to use idle homesteads and idle residences to develop 188bet app download in accordance with laws and regulations。

Promote the development of rural 188bet app download，Launching key villages, towns and boutique routes for rural 188bet app download。

Land、Finance and other problems have become chronic problems，More relevant policies have been introduced recently，Looking for possible issues "loose"，But this will also be a long-term process。

Urban and rural coordination、Emphasis on urban-rural integration，In fact, it reflects the feasibility beyond market factors，Increase in government demand，Whether it is a political demand，Or social and economic development，The importance of rural areas、Solutions, etc.，has entered a new stage。

The main line of 188bet app download self-confidence and national self-confidence

The second core line points to: 188bet app download self-confidence and national self-confidence.

Mentioned in the 14th Five-Year Plan for 188bet app download Tourism Development:

(Museum Memorial Hall Construction) Cultivate a number of world-class museums，Build a number of national characteristic museums and industry museums，Implementing the Excellence Museum Development Plan、Small and medium-sized museum support plan。Support the construction of a number of museums and memorials、Extension、Function improvement。

Promote research on museum legislation，Promote the Forbidden City Protection Regulations、Research on ancient books protection regulations and other projects。

Insist on putting protection first，Promote the investigation and systematic protection of 188bet app download heritage resources，Develop in protection、Protect in development，Use 188bet app download heritage to inherit Chinese culture、An important role in building a strong sense of community for the Chinese nation，Make the results of 188bet app download heritage protection more beneficial to the people。

Implementing projects such as exploring the origin of Chinese civilization，Strengthen the protection of intangible 188bet app download heritage items that embody Chinese 188bet app download genes，Carry out Yellow River Culture、Yangtze River Culture Research，Empirical evidence of the development of Chinese civilization，Building a strong sense of community for the Chinese nation。Research well、Good interpretation、Explain Chinese culture well，Establish and highlight Chinese 188bet app download symbols and the image of the Chinese nation shared by all ethnic groups，Use culture well and fully、188bet app download Relics、Travel resources，Sorting out the spiritual genealogy，Continue the historical context，Promote the value of the times。

Revolving around major national strategies，Developing Beijing, Tianjin and Hebei、Guangdong-Hong Kong-Macao Greater Bay Area、Yangtze River Delta、Chengdu-Chongqing Twin Cities and other 188bet app download industry clusters and the Yellow River、Yangtze River、The Grand Canal and other 188bet app download industry belts。

(Building a National 188bet app download Park) Promoting the Great Wall、Grand Canal、Long March、Construction of Yellow River and other national 188bet app download parks，Integration is of outstanding significance、Important influence、188bet app download relics and 188bet app download resources on major themes，Vividly presents the unique creation of Chinese culture、Values ​​and distinctive features，Promote and display a number of 188bet app download landmarks，Building a number of iconic projects。

Museums represent the aggregation and survival of historical and 188bet app download resources，It can also be said to be the physical carrier of historical context，In 188bet app download display、Education, etc.，Irreplaceable value，The number of museums、Resource thickness, etc.，Represents a region to a certain extent、188bet app download protection of a country、Different degrees of 188bet app download confidence。Museums are 188bet app download confidence、One of the core elements of national self-confidence。

At the same time，New consumption of 188bet app download tourism，New customer group、New content、The interaction of new experiences and new technologies，Make the museum have more market value，In balance between protection and development，The trend of industrialization of 188bet app download museums is more obvious，There is still a lot of room to be explored。Among them，Smart Expo/Digital Expo is an important one。

Recently, the Ministry of Culture and 188bet app download also issued a document proposing to build a strong museum nation，Building a city of museums，The above two important meanings。

And zoom in to the entire culture and tourism level，It is a region、A country conducts 188bet app download education and enhances 188bet app download identity internally，Meet the needs of the people、One of the ways to promote consumption，It is also a 188bet app download dissemination to the outside world、Image building，An effective carrier of 188bet app download influence，Amplification of these two effects，We need 188bet app download landmarks、188bet app download IP，Enough differentiation、Representative，So there will be the construction of a national 188bet app download park、The development of 188bet app download industry belt。

On the one hand，Great Wall、Grand Canal、Long March、Yellow River and other national 188bet app download parks，The construction of multiple 188bet app download landmarks，means multi-pointing of landmarks under a big IP、Differentiation，National confidence、A more “strong” display of 188bet app download confidence，Detailed to each province, city and region，In fact, it is the 188bet app download confidence of the region，Look further、Filter、Refining your own 188bet app download IP，It will be the “mission” and own needs of each province and city destination；

On the other hand，188bet app download Park、Industry Group、Industrial Belt Construction and Development，means the necessity of regional coordination，Large regionalization of 188bet app download tourism resource development、Chainization (banding) requirements are clearer。

One，Urban development brings areas、Expansion of population，Plus improved traffic conditions，Regional connection between different cities、Increased synergy；Part 2，Fragmentation of similar resources，Brings about homogeneous competition，The formation of multiple resources、成面，It will increase the space and value of redevelopment。

The inevitable trend of digital 188bet app download tourism transformation

Mentioned in the 14th Five-Year Plan for 188bet app download Tourism Development:

Implementing the digitalization strategy of 188bet app download industry，Accelerate the development of new 188bet app download enterprises、188bet app download format、188bet app download consumption model，Continuously improve the reasonable structure、Complete categories、High technology content、Creative、 A modern 188bet app download industry system with strong competitiveness。

Promote the digitalization of culture and tourism、Network、Intelligent development，Promote 5G、Artificial Intelligence、Internet of Things、Big data、Cloud computing、Beidou navigation and other applications in the fields of culture and tourism。Strengthen the construction of 188bet app download and tourism data resource system，Establish and improve data opening and sharing mechanism，Enhancing data mining applications，Continuously improve the monitoring of culture and tourism industry、Risk prevention and emergency response capabilities，Promote the modernization of industry governance through informatization。

Strengthening the construction of 188bet app download information infrastructure，Deepening "Internet + 188bet app download"，Accelerate progress towards digitalization、Network、Smart 188bet app download development characterized by intelligence。Strengthen the construction of standards related to smart 188bet app download，Create a batch of smart 188bet app download destinations，Cultivate a group of smart 188bet app download innovative enterprises and demonstration projects。

Digitalization is a typical manifestation of the superposition of industrial development trends and the impact of the epidemic，The epidemic has accelerated the transformation trend of digital 188bet app download tourism。

From the perspective of making money from business，What should digitalization bring？

1、Digitalization has changed consumption channels or paths，Also optimize the experience、Possibilities brought about by improved industry efficiency，Project、Smart and efficient management and operation of the destination，Digitalization has become one of the most important things；

2、Digitized into a single item、Integrating resources at the destination provides the possibility，Digital Technology、The implementation of digital thinking，means a more global operational perspective、A more efficient way to link resources，It becomes possible to create a network of fragmented and integrable resources，It is also inevitable；

3、Digitalization is a new technology，Also new，Project Reconstruction of Digital 188bet app download Resources，Create opportunities for new supply of 188bet app download tourism products。

Digitalization is the means to upgrade and develop the 188bet app download tourism industry、Path mode，It is a new concept change。

Old things and new trends in scenic spots

In the 14th Five-Year Plan for 188bet app download Tourism Development，There is a lot of content about scenic spots，We focus on one sentence here:

Guide all localities to formulate and implement policies such as ticket discounts and subsidies.

Why is this sentence important?

Although the scenic spot tickets are not directly stated here，But among the main subjects affected by this policy，The scenic spot is quite outstanding。

This sentence can be broken down into two keywords: ticket discount、Subsidy。

一、Before the epidemic，The demand for ticket price reduction for state-owned 5A scenic spots is irreversible，It’s just a matter of time；After the epidemic，The destination government aims to stimulate the entire consumer market，promoting discounts or free admission to many scenic spots，Considering the normalization of the epidemic、Eagerness to recover consumption in destinations，This situation is expected to continue intermittently。Higher traffic in the scenic spot、Sightseeing tours still occupy a large proportion，Meaning that scenic spots are in the current 188bet app download tourism product supply system，still plays an important role，Plus the controllability of the destination government, etc.，Making scenic spots in the "small and big" model of destination consumption recovery，Become an important role。However, the revenue model of the scenic spot makes it difficult to bear its weight，Destination、The "contradictions" in scenic spots will become more intense；

From the expression of the 14th Five-Year Plan for 188bet app download Tourism Development，Scenic spot tickets continue to have discounts，It will be a high probability event。

二、The destination government needs interests in the scenic spot、Among the interests of the entire consumer market，Find more balance，After "forcing" the scenic spot to give up profits，Give certain subsidies to scenic spots，It is an intuitive and effective method，Helps to moderately increase the enthusiasm for ticket discounts in scenic spots，This will be a longer-term solution。

Another possibility can be explored，Normalization of scenic spot tickets、Continuation of government subsidies，Will the scenic spot seek the possibility of upgrading and reforming products and services？Possibly，But the probability is small in the short term。

New supply of accommodation, new consumption of 188bet app download tourism

Same sentence，Mentioned in the 14th Five-Year Plan for 188bet app download Tourism Development:

Optimize accommodation supply，Support featured B&Bs、Innovative developments such as theme hotels。

This sentence can be regarded as a "blessing" for many homestay policies (national and local) some time ago。The "special B&B" here should mostly refer to country B&Bs。Rising demand and spillover for urban leisure vacations，Rural areas become one of the main subjects，The epidemic has brought more frequent local travel/surrounding travel，Raise its dominant position，Personalized accommodation experience in rural B&Bs、Vacation destination attributes，Become a representative transformation product under high demand，Theme hotels also have similar logic。

What cannot be bypassed is rural revitalization，Market dictates + government demand，Funds that will be injected into rural 188bet app download、Resource、Policy and other support will also rise，Support for the development of rural B&Bs，is one of them。

At the same time，As one of the rigid needs of tourism consumption，Rich and diversified accommodation products and formats、Update and upgrade，It is also inevitable。Also under the new consumer demand of 188bet app download tourism，Accommodation has gradually become one of the prerequisite elements of tourism consumption，The phenomenon of travel caused by accommodation is more obvious。

The night-time economy’s policies are high and cities are competing

As a high-frequency word "night economy" in at least the past two years，There is also a lot of ink in the 14th Five-Year Plan for 188bet app download Tourism Development:

Vigorously develop the night economy，Promote the construction of national-level night culture and 188bet app download consumption clusters。

Develop night 188bet app download and holiday economy，Expand the scope of 188bet app download time and space。

Build more than 200 national-level night culture and 188bet app download consumption clusters，Expand the scale of nighttime consumption。

Night Tour、Nighttime economy，Although it is inevitable that the excitement is greater than the substance，But it is undeniable that it is becoming an updated or new 188bet app download tourism project，And a new carrier for destinations to create new consumption hot spots。This is inseparable from two main reasons:

First, the boundaries between day and night in urban consumption are becoming increasingly blurred，Night is not just an extension of day，It is an independent consumption scenario，Formation of independent and differentiated new consumption scenarios，New supply of 188bet app download tourism consumption that can reconstruct destinations，The back corresponds to night travel or night consumption，Is becoming a new way of life；

Second, under the influence of the epidemic，The city relies more heavily on local/surrounding tourism，This will continue for some time to come，The circular effect will be reflected in，Destination reshapes 188bet app download tourism product supply system to respond to new consumption trends，In turn, it will generate more conversions for local/surrounding tourist groups、Higher stickiness，Equivalent to reconstructing the supply and demand structure of the destination。Night travel or night economy will be a new supply for consumption、One of the important roles of the new entrance。

And from the perspective of urban renewal，Urban space is going through a cycle of change and innovation from the incremental era to the stock era，Optimization of product formats in existing urban spaces、Newly added, etc.，Formation of new consumption experience scenarios，The transition from day to night，The emergence of night-time economy、Advanced，In fact, it can be understood as new or even upgrading of content at different times in the same space，What’s behind this？The rise of a huge new middle class in consumption、The strong demand for new consumption among young people, etc.。

The competition for urban night tours or night economy will become increasingly fierce.

When will paid leave be available?

One last sentence, not much content but a lot of information.

Mentioned in the 14th Five-Year Plan for 188bet app download Tourism Development:

Promote and improve the national leisure and paid leave systems.

This sentence should be read together with another sentence in the plan:

Strengthen domestic 188bet app download，Promoting inbound 188bet app download，Regulating outbound 188bet app download。Improving the quality of domestic 188bet app download supply，Promote the return of overseas consumption。

This is forced by the new market situation。It will take a long time for inbound and outbound 188bet app download to fully resume，Strengthening domestic 188bet app download is necessary，The customer base is already considered ready，Just look at the consumable products、How is the time available，For the latter，Promote and improve the national leisure and paid leave system，Just give more consumption time。

This is also inevitable for market development。Consumption upgrade next，Domestic leisure vacation demand is higher，We also need corresponding matching time and a better vacation system，Outside of fixed holidays，Implementation of paid leave，It will be possible to achieve more normalization of travel time、More balanced，Release more 188bet app download consumption demand。

By extension，Promote and improve national leisure and paid leave systems，Is the inevitable trend for the reconstruction and upgrading of the domestic 188bet app download market。

But the details are，The 13th Five-Year Tourism Development Plan also proposed “implementing a paid leave system for employees”，And the content is obviously longer than the 14th Five-Year Plan for 188bet app download Tourism Development。Five years have passed，Revisiting old things，And only one sentence，What does it say？Determined to promote implementation，But implementation is indeed not easy。