188bet online sports betting This article is the twenty-eighth。This book involves the policy situation of China’s tourism industry、Digital Economy、Digital Economy、Marketing、Rural Revitalization、Scenic spot development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s tourism development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and tourism integration、New topics in digital tourism economy and new explorations in tourism management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding tourism companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

Modernity and tourist motivation

Relative to pre-modern or traditional societies，The emergence of modernity is a great event (or jump) in history。It breaks away from the iron chains of feudal shackles，Promoted the unprecedented development of productivity，Created a prosperous material 188bet sports betting app download civilization，Improved people’s living standards，And greatly promotes personal freedom。These are the structural conditions for people to “like”, “love” and “happy”。However，Modernity is essentially a “double-edged sword”，It is bringing people abundant material enjoyment、At the same time as "benefits" such as consumer civilization and freedom of choice，It also brought unexpected things to people、All kinds of discomfort and pain that go hand in hand with these "benefits"。Modernity should also include its temporal order (such as the stylization of working hours、Scheduling，Institutionalization of separation of working time and leisure time)、Social-spatial order (nationalization and urbanization of regional population、Abstraction of urban space、Economic globalization trend) and spiritual order (secularization、Tool rationalization), etc.。

The alienation accompanying capitalist industrialization、Anomie and the stylization and monotony of industrial work、Deterioration of the ecological environment、Alienation of interpersonal relationships, etc.，All are social reasons for people’s dissatisfaction with the conditions of existence of modernity。Therefore，In modern society，Clearly aware of the conditions for survival、Pure "love" and pure "hate" no longer exist。What is replaced is people’s “love” and “hate” for modern living conditions、"Good" and "Evil"、A fuzzy combination of “happiness” and “disgust” in different proportions，Also known as "likes and dislikes intertwined"。The inherent contradiction inherent in modernity is the structural root of this intertwining of likes and dislikes。

……

Characteristics of 188bet sports betting app download Water Splashing Festival, square dancing and carnival

(1) The cultural storytelling of 188bet sports betting app download Water Splashing Festival

The 188bet sports betting app download Water Splashing Festival originated from India，With the deepening influence of Buddhism in the Dai area of ​​Yunnan, it has become a national custom and has been passed down，Has hundreds of years of history。It’s the festival，Women each carry a load of water to wash the dust of the Buddha statues，Please bless the Buddha。"Bathing Buddha" completed，People started throwing water at each other，Express blessings，Hope to wash away diseases and disasters with holy water，In exchange for a beautiful and happy life。

……

(2) The leisure nature of square dance

Contemporary square dance has a group character、Diversity、Flexibility、Features of leisure and entertainment。On the one hand，Group activities，Can divert people’s attention from trouble，Enable yourself to adjust and rest、Relieve fatigue。On the other hand，Pass event，Can enhance communication between people，Reduce loneliness，Increase short-term dependence on the spiritual level。

(3) Carnival Culture “Carnival”，It is a term full of both practical character and theoretical meaning，It refers to a human cultural ceremony combined with folk celebrations。Soviet scholar Bakhtin first proposed this theory in his "Problems of Dostoevsky's Poetics"，Comprehensive explanation in the book "The Creation of François Rabelais and Folk Culture in the Middle Ages and Renaissance"。

……

Development and operation of the Splendid China Water Splashing Carnival Project

Shenzhen Splendid China Miniature Scenic Spot、The two major tourist attractions of China Folk Culture Village were established in 1989、Opened in 1991，Developed by Shenzhen Splendid China Development Co., Ltd.，It is China’s first theme park，Located in Overseas Chinese Town, Shenzhen Special Economic Zone。2003，The merger of the two scenic spots，Has been 188bet app successfully operating for 30 years now，The theme scenic spots continue to innovate。

(1) Project positioning and situation introduction

After nearly 20 years of continuous exploration, the water splashing carnival project、Evolution and Innovation，Its market positioning is specifically aimed at modern people in metropolitan areas。The project operation time is summer every year，Conforming to the climate characteristics of Shenzhen，Generally from early June to early September，for three months，And mainly nightclubs。It has now become the flagship tourism experience product of Splendid China Company，The number of tourists entering the park to participate in the water-splashing carnival has been increasing for many years in a row，The water-splashing carnival project received more than 300,000 tourists in just three months at the nightclub，Average nearly 4,000 visitors per night，20,000 people/night during peak period。This project has achieved huge social and economic benefits。

(2) Project development and planning process Development process of Splashing Carnival project，Also experienced nearly 20 years of continuous improvement。Small performance from the original Dai village、Dai employees perform their own tricks，Visitors do not participate，To gradually increase the story and performance content、A small number of tourists participate，And now it’s so big，Can accommodate thousands of people，Built a large-scale water-splashing square with a strong Dai-style architecture and created a Dai water-splashing atmosphere。A huge pagoda was built in the center of the square，Surrounded by tall and strong artificial trees，And built various fountains on trees and on the ground、Water columns and three-dimensional lighting and sound facilities，At the same time, there is a dedicated tourist 188bet sports betting app download changing area on the side of the square、Service center that stores water-splashing equipment, etc.。

(3) Specific operation process of the project

……

Correspondence between the experience elements of the water-splashing carnival project and tourists’ motivations

Figure 2 lists the experience elements of the water splashing carnival project from right to left、Tourists’ feelings after the experience and its corresponding relationship with satisfying tourists’ travel motivations。It needs to be pointed out，Tourists after experiencing the water splashing carnival project，Their feelings are comprehensive，In layman’s terms, it means “very fun、Very exciting、relaxed、Forgot a lot of worries、Shocking scene、Splashing water to wish a good mood、There is no distance between people、It’s easy to interact happily with strangers、Throwing water on anyone will not cause any problem" etc.。

……

Starting from travel motivation，Exploration of experience elements in product development of theme scenic spots

Summary of years of practice in the Water Splashing Carnival Project，In the process of developing the theme scenic spot，It is important to select and explore experience elements in a targeted manner。Modernity has brought a lot of troubles and pressure to people、Level restrictions, etc.，This determines that tourists’ motivation for traveling is to avoid transfer、Entertainment and stress relief、Search for authenticity。Satisfies tourists’ motivations for traveling，It also meets the needs of the market。Then，Experience the Era，What experience elements are the most important in the development of theme scenic spots？The author analyzes it from the perspective of modernity，Think of the planning of a theme scenic spot，There are four aspects of experience elements that are crucial。

One，Story 188bet online sports betting culture，Especially stories with positive spiritual support are indispensable。

Part 2，Contrast，Products should reflect the contrast with people’s daily lives。

Part 3，The scale of multi-dimensional interaction，Value people and things、Interaction between people。

Fourth，Modern Passionate Atmosphere、The picture is impactful and shocking，It makes people immersed and forget themselves。

……

In summary，This article is based on listing the relationship between modernity and tourists’ travel motivations，Combined with the successful case of Shenzhen Splendid China Water Splashing Carnival Project，Analyzed the relationship between the experience elements of the project and tourists’ travel motivations，Propose the story culture elements that need to be explored in the development of experiential themed scenic spots、Contrast elements、Multi-dimensional interactive elements、Passionate atmosphere, visual elements, etc.，In order to provide ideas and inspiration for the development of theme scenic spots。

About the author

Tu Guoyong，Master，Senior Engineer，Current Vice President of OCT Cultural Investment Group、Chairman of Yunnan Performing Arts Group，Concurrently serves as deputy director and researcher of Shanghai Jiao Tong University Theme Park Research Institute。Formerly served as director and executive deputy general manager of Shenzhen Splendid China Development Co., Ltd.、Chinese General Manager of InterContinental Hotel Shenzhen OCT、General Manager of Shenzhen OCT Property Management Co., Ltd.。Long-time engaged in tourism theme parks、Tourism performing arts and resort operation and management business，Business management、Project Investment、Tourist attractions and performing arts、Tourist resort management and operation、Has many years of practical experience in enterprise Internet 188bet Online Sports Betting and Casino information system applications。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582