Recent，Xiangban Cultural Tourism Group、Yelin Garden Camp cooperates with ISPO Shanghai，Co-organized with "188bet mobile login Village，188bet mobile login life，The 2021 First China Campground Development Summit with the core theme of "188bet mobile login Outdoor"。Strive to create a panoramic solution for China’s camping industry，Join hands with investors、Operator、Supplier、Industrial chain links such as local governments and service project parties，Promote local promotion、Investment、Resource docking、Sharing and implementation of operational solutions。

Zhihui founder、Chairman Liu Zhaohui was invited to attend the meeting and delivered a keynote speech。In speech，Liu Zhaohui said that the key elements in rural revitalization are reflected in three levels - people、Money、Place。current，Most of the land resources in rural areas are collective land，How to re-view the element of land from a rural perspective，The appreciation of this element will definitely have 188bet mobile login logic and space，How to empower through operations，Empowerment through the creation of 188bet mobile login products，How to empower the value of land in a 188bet mobile login way of life in the future，This is the current question to think about。

Meeting，He also mentioned，From the perspective of the driving force behind the development of cultural tourism，A consumer trend is taking shape，Post-90s generation、Future consumer trends represented by the post-95s and post-00s，The composition of the 188bet mobile login middle class is centered on them。To understand camping, we must first look at the huge changes in consumer groups。At this angle，Via Internet、Offline experience forms consumption interaction，This is a very important attribute for future products。At the same time，Reflection of quality of life per unit time，Pay equal attention to functionality and experience，Personalized labels behind products and services，Diversified leisure consumption scenarios and other changes in consumption concepts have led to consumption upgrades，Creating 188bet mobile login business models。

How to prevent the camping market from becoming a red sea、Homogenization？When capital enters and large-scale competition begins，How to choose products？To 188bet mobile login，Liu Zhaohui said，Return to the most fundamental functions of the product，It is to solve the last mile of travel。Among them，The part that really requires investment and creating something personalized is the content、Experience and culture。The future is in the process of full competition and imperfect competition，Variables are the most critical。

Liu Zhaohui also said，In summary，The 188bet mobile login scene of cultural tourism IP has three dimensions。First，The promotion of technological power will reshape the 188bet mobile login scene experience of tourism。Second, the experience of 188bet mobile login tourism scenarios brought about by border integration.Third, diverse traffic promotes the experience of 188bet mobile login scenarios.Also，He also believes that the future economic development and business model should be considered from four perspectives。First，Thinking about 188bet mobile login hot styles；Second，Contents of the third space，Accommodation、How to get matching packages for these games？Third，Formating self-media communication；The fourth is the subscription model。

The following is the full text of Liu Zhaohui’s speech

Zhihui has been focusing on the research of cultural 188bet mobile login in the past many years，We have held a lot of summits，I am very honored to have cooperated with all of you here several years ago，We can get together again today，Everyone is still in the same circle，Still paying attention to the development of the industry frontier，This is a good thing。

Three key elements of 188bet mobile login revitalization

What I’m telling you today is “How 188bet mobile login IP Empowers the Development of Campgrounds under the Strategy of Rural Revitalization”。The concept of “rural revitalization”，Proposed it in 2017，There is a lot of content discussed in rural revitalization，But in summary，The key elements are actually at three levels: people、Money、Place。

First: people.

It is from leaders to village practitioners in the countryside，Constructor of all aspects of the industrial chain combined with the rural scene，There will be a lot of problems involved in 188bet mobile login，From management system to talent operation，Including actual work at the rural level from construction to implementation to operation to product creation，Need a large number of talents at all levels。

Second: Where do the funds come 188bet mobile login?

Capitalization of the countryside，Where did our capital go before，Going to urbanization construction、went to real estate、We have gone to many industries that originally supported our extensive development in the past。Now many people are beginning to pay attention to the rural dimension，There are many 188bet mobile login investment models and investment structures in this，How to support the financial development of rural areas，From collective economy, from collective property rights to numerous needs，Problems solved from the perspective of capital value，It’s all about making money。

Third: Land.

The most critical element of civilization is land，In the past 40 years, we have used the appreciation of land to support the development scale and efficiency of urbanization。But when we see 188bet mobile login efficiency gradually slowing down，When we rethink the most important and scarce land resource，What angles should be used to crack it？For example, if we see green water and green mountains, they are worth the gold and silver，After proposing it, a very strong schedule was actually set，It is impossible to develop agriculture on a large scale in rural areas。Because China has been here for thousands of years，We are a small farmer economy model，Unless a certain degree of mechanization and scale can be partially achieved in many places in Xinjiang，Most of them are still small farmers.，Still scattered。

The other thing is that our land resources in the countryside are mostly collective land，How is this management system linked to capitalization？How do we re-view the element of land from a rural perspective，The appreciation of this element will definitely have 188bet mobile login logic and space，How to empower it through operations，Empower it through the creation of 188bet mobile login products，How to empower the value of our land in terms of 188bet mobile login lifestyles in the future，This is a question we have to think about。

The rise of 188bet mobile login consumer groups

From the perspective of the driving force behind the development of cultural tourism，A consumer trend is taking shape，That’s the post-90s generation、Post-95s and post-00s represent the future consumer trends，The composition of the 188bet mobile login middle class is based on them。The young people in the 1990s are already old and young，The core group that is enough to support family consumption。

Picture 188bet mobile login WeChat public account "Yelin Xcamping"

Why is camping suddenly getting hot，We have found an outlet for the 188bet mobile login lifestyle we are pursuing，This exit may have been a B&B in the past few years，Further ahead is the resort hotel，Further ahead is a traditional scenic spot，So far we have seen camping，With a 188bet mobile login lifestyle angle，So to understand camping, we must first look at the huge changes in consumer groups。

188bet mobile login behavioral preferences are a very important perspective from which we look at this consumer trend，What does the 188bet mobile login consumption model look like？

188bet mobile login comes first, longing for a different life.

So from the perspective of experience economy，Look, if a campsite only has the function of staying for one night，What is its experiential nature？Why not stay in a more luxurious and comfortable five-star hotel？In fact, the content of the experience everyone is pursuing must have higher requirements。That’s from 188bet mobile login angle，We see them via the internet，Consumption interaction formed through offline experience，It must be a very important attribute of 188bet mobile login product in the future。

Changes in consumption concepts give rise to 188bet mobile login business models

If we evaluate consumption upgrade 188bet mobile login four dimensions，There are several points:

The first one is the reflection 188bet mobile login quality of life per unit time.

The same is 100 yuan，Should I watch a movie or drink a cup of coffee，In fact, 188bet mobile login consumption demand must have a unit price theory in terms of unit time cost，It represents a choice of consumption structure。

Second, both functionality and 188bet mobile login are emphasized.

We often only focus on the explicit functions of our cultural 188bet mobile login products，Many times its hidden functions are ignored，What is the explicit function？It is all the basic requirements for our food, clothing, housing and transportation，But what is the hidden function？It’s an experience。So the experiential requirements for cultural 188bet mobile login products are very high，It has strong spiritual product properties。

Picture 188bet mobile login WeChat public account "Yelin Xcamping"

The third one is the personalized label behind the product and service.

The rise of Xiaohongshu，Personalized content on Douyin，Including a lot of 188bet mobile login media content，all show more prominence of personalized tags，This is extremely challenging for our supply side，Because we need to achieve scale，We must also consider personalized demands，So how to implement a 188bet mobile login model，We need to find a standard

At the same time，Diversified leisure consumption scenarios，Supply of traditional single tourism products，Can no longer meet 188bet mobile login consumer demands。This is when we see tourist sightseeing&Cultural experience, camp&Education, leisure and vacation&Local folk culture, polar tourism&Ecological environmental protection, outbound travel&Exotic cultural experience, parent-child travel&Education, event tourism&Sports culture, food tourism&Food culture has more superpositions，No longer making a single product，But a combination of different products，Breaking Boundaries，Reinnovation，Combined into a 188bet mobile login business model。

The problem behind the “heating” of campsites

We see some data，The number of camp registrations 188bet mobile login past 10 years, and the number of registrations in 2020 is more than 7,000，Increased 331%。So you can see that the popularity of the camp 188bet mobile login past two years is from the data of registered companies，1.A stock of 70,000 companies established 188bet mobile login past three years，Accounting for 81%，That is, a big tide will form soon。

Follow it，The problems I worry about will also appear，Just like our previous B&B，A fully competitive market will soon be formed，It will turn into the Red Sea soon、Homogenization，There will be many industry problems。How to prevent 188bet mobile login problem before it occurs？When capital enters and large-scale competition begins，How to choose products？

Return to the most fundamental function 188bet mobile login product: solving the last mile of travel。

The part we really want to invest in and create something personalized is the content、Experience and culture，I think we understand 188bet mobile login future profitable development，We should go to the future in the process of full competition and imperfect competition，Let’s look at its variables，And 188bet mobile login variable is the most critical，If you find it correctly, you can develop better，If not sure，In fact, there will also be a serious problem of excess in the entire market。

Another problem is the RVs of Chinese families，In fact, copying many American models is not feasible，Our RV ownership and basic facilities are far behind，It turns out that the RV and the campground are hung together，That’s the campground where I want to have my RV，My transportation can solve it，But in fact, you found that the campground should still have our gasoline reserves for self-driving，Including our existing high-speed rail transportation，There should be 188bet mobile login thinking logic。

We cannot copy the American RV + operation model，We should think about building on our existing high-speed rail network and existing highway network，And how to make profits based on our existing self-driving car ownership，I think 188bet mobile login is a very different point in the model。

Looking at the development trend of camping sites 188bet mobile login three dimensions

Trends in the campground industry，I want to review the next few summaries，The 188bet mobile login scene of cultural tourism IP probably has these three dimensions:

First，The promotion of technological power will reshape the 188bet mobile login scene experience of tourism。

Technical power includes content such as light and shadow holography of specific offline products that directly change the travel experience，There is also technical traffic，For example, Xiaohongshu、Douyin and 188bet mobile login field platforms，In fact, now we are looking at a lot of offline product space，Be sure to think about the online space，Create a very good scene offline，What does it look like in the minds of online consumers。So when looking at this angle，We need to achieve relative scale at the product level，Relatively personalized and relatively standardized，Find a balance between scale and the experience of good industrial products，This is the business model。

Second, the experience of 188bet mobile login tourism scenarios brought about by border integration.

This kind of edge fusion is not a simple matter of you adding me、I’ll add you，In fact, we are now looking at agriculture、Text、Brigade、Chinese Business Travel、Cultural tourism plus sports、Cultural tourism plus education、Cultural tourism plus entertainment，Cultural tourism plus B&B and real estate，In fact, we cannot separate many industries and look at them，Rural revitalization actually integrates a larger scene，There are many 188bet mobile login boundaries that need to be broken in this scene，Need to innovate，Then you need to reshape it。

Picture 188bet mobile login WeChat public account "Yelin Xcamping"

Third, diverse traffic promotes the experience of 188bet mobile login scenarios.

188bet mobile login traffic does not only come from offline，Traffic also comes from scenic spots、Internet，There is a wider range to come，So under the construction of 188bet mobile login traffic scenario，Technology、Boundaries and multiple flows should be three dimensions to observe it。

What are the key points of full-scenario marketing of cultural 188bet mobile login IP?

In the future, many of our IPs will actually have to communicate with rural areas、Combining products and scenarios，IP is unique，It has stronger barriers，We changed from basic element resources to products，Product upgraded to brand，The brand continues to become IP with stronger vitality，IP finally gave us，Stories give us content and experience。I think 188bet mobile login closed loop is actually a higher-level thinking，Don’t simply stay at the basic level。

In fact, cultural tourism IP + rural scene，From traffic IP to how to mine 188bet mobile login traffic now，Improve its efficiency，Then gradually form our own development strategy to explore 188bet mobile login opportunities，This is a system，I think this system may be in the ascendant in the future，Because today we are seeing the development of campgrounds，Only based on the extensive expansion of the original early stage，The future requires economic development and business model thinking，So I want to think about it from several angles in the future。

The first one is for us to think about 188bet mobile login hot styles.

188bet mobile login hot models do not need to be homogenized、Done a lot，But can what I do become a phenomenon?、Unique、This can only be experienced in this place，It’s very important。

The second one is the content 188bet mobile login third space，Accommodation、How to get matching packages for these games？

Such technical elements，Just like we all know the basic raw materials of certain agricultural products，But not everyone can be as good as a Michelin restaurant chef。I think 188bet mobile login dimension is how we process and refine 188bet mobile login raw material。

The third one is the spread of self-media.

Whether 188bet mobile login is bringing goods or aggregating in-depth operations，Can 188bet mobile login be spread?，188bet mobile login is the most critical element to capture the core young people，That is, its social attributes must be strong。

The fourth is the subscription model.

We have seen a lot of hotels using memberships and points，But can we form our own user system，The point is not whether we can sell the product on Ctrip after we make it，It’s about how to make the content good，Form the stickiness of your own IP。I think if 188bet mobile login point is really formed，The campsite can have stronger vitality。