Real estate companies are violently infiltrating the blue ocean of health 188bet online casino games.

First, the field of health 188bet online casino games agriculture ushered in changes。March this year，Kaisa Health announced，Will inject 1.200 million to establish a project company in Shanghai，Aims to revitalize and transform Fuhu Village into a well-known agricultural health 188bet online casino games village with excellent infrastructure and a new rural image。

In addition，October last year，Kaisa 188bet online casino games has disclosed that it will cooperate with tourism development companies，Intended to jointly develop Jinding Lake，Transform the area into a rural revitalization demonstration area and high-end 188bet online casino games resort in the Beijing-Tianjin-Hebei region。

Later, the market share of the elderly 188bet online casino games field was seized by first-tier real estate companies。Greentown Healthcare Group’s “Daaitianxia” and “Greentown Nuanjun” won two awards respectively in May: “Top Ten Brands of China’s Elderly 188bet online casino games in 2021” and “Top Ten Brands of China’s Elderly 188bet online casino games Innovation in 2021”。

Let’s look at a set of data next。According to Far East Credit Statistics，From the beginning of 2018 to February 2021，There are 289 real estate companies that have issued bonds in the country，108 of them have entered the field of health 188bet online casino games real estate，Proportion is 37.37%。

At the same time，The rise of the big health industry has also brought development opportunities to health 188bet online casino games real estate。According to the "Healthy China 2030" Planning Outline: By 2020，The total scale of the health service industry exceeds 8 trillion，16 trillion by 2030。As an important part of the health industry，Calculated based on industrial economic correlation，By 2030，The scale of health 188bet online casino games real estate will reach about 10 trillion。

The above signs and data are intuitively revealed，The health and wellness industry has become a key direction in the forward-looking strategic layout of most real estate companies。Of course，The effects of forces are mutual，Real estate companies serve as aircraft carriers to move up the development curve，Also accelerating the promotion of health 188bet online casino games industry。

However，188bet online casino games companies that are joining the sunrise industry，It is not as smooth as insurance companies，Instead, we fell into an embarrassing dilemma。

Starting only for profit, entering the game is an inevitable choice

From the perspective of industrial economy，The trend of population aging that has been increasing in recent years，Stimulated the unlimited gold potential of the health 188bet online casino games industry。

On the contrary, it was once a prosperous gold rush，188bet online casino games companies that are struggling now。

Affected by policy，Currently, both supply and demand in the 188bet online casino games market are tight，The era of “scale is king” has become history，The industry is accelerating into the stock era。

Under the stock era，The industry faces continuous consolidation，In order to survive，Developers began to actively "de-real estate"，So much so that talking about "house" has turned ugly。If you want to survive, you must find a new growth curve，Therefore，The health 188bet online casino games industry coincides with the transformation of real estate companies，With huge market gaps and advantages，Become the hot cake that is fought over。

and，The health 188bet online casino games industry can also be used as a tool，Satisfying the ambitions of upper-class real estate companies。We all know that the intensive control policies have made it difficult for real estate companies to obtain land，If you want to get high-quality land, you have to take some measures，For example, using health 188bet online casino games projects for industrial land acquisition。

Picture source: Leopard Research Institute

In addition，In addition to the needs of their own development and the huge market demand gap, many real estate companies have entered the health 188bet online casino games industry，It also tends to be policy-oriented。

Based on the current situation of increasing population aging in our country，The central government clearly stated in the "Recommendations for the 14th Five-Year Plan and 2035 Vision Goals" that it is necessary to promote the coordinated development of senior 188bet online casino games and senior 188bet online casino games industries，Improving the basic elderly 188bet online casino games service system，Develop inclusive elderly 188bet online casino games service institutions and mutual-help elderly 188bet online casino games，Support families to assume the function of providing 188bet online casino games for the elderly，Cultivation of new forms of elderly 188bet online casino games，Building coordination between home and community institutions、A senior 188bet online casino games service system that combines medical and health 188bet online casino games。

Population proportion of each age group in the seventh census

Therefore，Combining traditional living functions with health and wellness、Healthcare real estate that combines medical and other services，To cater to the main theme of current social development，You may get more in the future、Greater support。For example, in recent years，Ministry of Housing and Urban-Rural Development、Ministry of Land and Resources、The Ministry of Civil Affairs and other departments have issued policies to support the development of health 188bet online casino games real estate in terms of land supply。

Based on all the above factors，In this context，188bet online casino games companies have their own agendas，Get together to enter。

It’s worth noting，The health 188bet online casino games industry not only involves large capital investment，Long cycle，Need to continue operation，And the profit recovery is still slow，Obviously，This style of play runs counter to the real estate companies under the "high turnover" model，It has become a difficult problem for real estate companies。

Dilemma under the uncertain situation

Currently，Compound development model of “wellness + medical 188bet online casino games + tourism + real estate”，It is the basic operation for real estate companies to lay out the health 188bet online casino games industry。

The “Matthew Effect” that is becoming more and more intense at the real estate level has also been replicated in the health 188bet online casino games real estate sector。Today，The leader in health 188bet online casino games real estate is Vanke、Greentown、TOP-level established real estate companies such as Poly。

Among them，Vanke was the first to explore the market，Layout。In 2009, when there was no concept of wellness，Vanke proposed a development model focusing on elderly 188bet online casino games，The first senior 188bet online casino games community “Suiyuan Jiashu” was launched。

The "Suiyuan Jiashu" project is the first real senior 188bet online casino games project developed by Vanke，The project adopts the development model of "large community + senior 188bet online casino games group"，The land attribute used is 40-year property rights tourism land。Three months after project launch，Suiyuan Jiashu Senior Apartment has achieved 106 real occupancy，The 120-bed Suiyuan Nursing Home in Suiyuan Jiashu will achieve 100% occupancy rate within 1 year，Good market performance once made it a benchmark for senior 188bet online casino games communities。

Greentown started testing the first embedded elderly 188bet online casino games institution "Greentown Lanting Nursing Home" in Hangzhou in 2010，Regarding the health 188bet online casino games industry as an important development path for enterprises。

Among them，Greentown Wuzhen Yayuan’s wellness project was named a sacred disk。This project is China’s first comprehensive health 188bet online casino games industrial park with the theme of “college-style elderly 188bet online casino games” invested by the National Social Security Fund。The project adopts a new model of "health 188bet online casino games + health 188bet online casino games + leisure vacation"，Introducing Zhejiang Yada International Rehabilitation Hospital and a team of German medical experts，Service packages featuring health and medical 188bet online casino games，Satisfied for health 188bet online casino games and retirement、Various needs such as leisure and vacation。

I still remember that Yu Liang publicly stated at the 2017 Vanke performance meeting: "Currently, Vanke's senior 188bet online casino games projects across the country are not making any money。The senior 188bet online casino games business has just sprouted，We don’t have to make any money in the early trial and error phase，You can even lose money，But we must break through our past thinking and habits in real estate。Before I retire，I must complete Vanke’s senior 188bet online casino games business before leaving！”。

He did what he said。Vanke has promoted residential industrialization since 2010、Commercial real estate、After the Three Major Strategies of Senior 188bet online casino games Real Estate，Just active in Hangzhou、Beijing and other first-tier cities are developing senior 188bet online casino games real estate，As of now，Vanke’s senior 188bet online casino games business has expanded to 16 cities。Present，Vanke’s healthcare real estate business focuses on building senior housing and providing senior community services。

However，The misaligned development model of health 188bet online casino games and real estate has suffered backlash。In 2018, Vanke closed Beijing’s “Vanke·Happy Home” community senior 188bet online casino games center，Then shut down the Beijing “Vanke Jiayuan” community embedding center in 2019。Same year，Vanke withdraws from the operation of Beiwan Guangxi Rehabilitation Hospital。

With the successive closure and withdrawal of these three projects，The “3+N” senior 188bet online casino games product line that Vanke once swore by，There is only one public building and private one left、Non-profit CCRC (Continuing 188bet online casino games Retirement Community) "Suiyuan"，With a heavy asset、For-profit elderly 188bet online casino games institution "Yiyuan"，The number of operating projects has also been reduced from 5 to 2。

If you focus on the health 188bet online casino games industry, you will understand，Vanke’s closure is actually a microcosm of the current situation of Kangyang Real Estate。

As of now，Sun Hongbin, chairman of the board of directors of Sunac China, which has deployed 22 health 188bet online casino games projects, once said: "Health 188bet online casino games is an industry worth more than 10 trillion yuan。This is a huge market，But it is also a relatively difficult market。”，In addition，Executive Director of Sunac、Jing Hong, executive president and president of Beijing Regional Group, also admitted at the Sunac Health 188bet online casino games Brand Press Conference: Recently，The industry is generally in a state of loss，Still need to provide feedback from other business sectors such as real estate。

As an emerging industry that needs to be developed urgently in the market，While the situation is still unclear，Most real estate companies are in a dilemma。Further unprofitable health 188bet online casino games projects will bring capital chain risks，Take a step back but fear that you will miss the opportunity and not get the new growth curve，Died in the ever-consolidating industry environment。

Back to the root cause，The profit model of the health 188bet online casino games industry is a killer of real estate companies。

Profit model of China’s health 188bet online casino games real estate (Source: Toubao Research Institute)

Everyone knows，The "high turnover" development model of real estate requires 4 months to open the market，Funds are positive for 5 months，Funds withdrawn in 6 months。As for health 188bet online casino games real estate that is mainly owned，The common view in the industry is that the investment payback period is 10-15 years，8%-10% return rate per year。(For fair comparison，Here are examples of health 188bet online casino games properties that are mainly held)

Therefore，If a real estate company develops a self-sustaining operation type of health 188bet online casino games real estate project，On the one hand, it will generate a lot of capital precipitation，Fund utilization efficiency is relatively low。

On the other hand, it will increase the demand for debt financing，Not only will debt levels rise，Correspondingly, debt solvency may also be affected。At the same time，The development of health 188bet online casino games real estate projects may lead to an increase in the proportion of long-term debt。

So，As the market development rate continues to increase，Most health 188bet online casino games properties choose to use a combination of leasing and selling to recover part of the cash in advance，Make sure the project is functioning properly。

It can be seen from this，In the future, real estate companies want to continue to develop in the field of health 188bet online casino games，Don’t miss out on the blue ocean of hundreds of billions due to profit and loss，We must explore more effectively、Diverse profit models。Otherwise，Not only will no new growth curve be developed，The main real estate business will also be destroyed due to the broken capital chain。

The 188bet online casino games and wellness battle among real estate companies，It’s still difficult to move forward，It’s hard to decide the outcome。

*Source of this article: WeiboLetter to the public"Luming Finance" (ID:luminglab），Author: Ebisu，Original title: "The whole army was wiped out in the health 188bet online casino games war of real estate companies?》.