This may be the shortest-lived document in history.

According to Xinhuanet report on August 17, 2021:

From 0:00 on August 17, 2021，All Shanghai is a low-risk area，The city will continue to implement normalized epidemic prevention and control measures。The Shanghai Municipal Bureau of Culture and 188bet Live Casino issued the "Notice on the resumption of inter-provincial group travel and "air tickets + hotel" business in this city" on the 17th，Shanghai travel agencies and online travel companies can resume inter-provincial group travel and "air tickets + hotel" business from the 17th。

Only 24 hours。We are witnessing history，Witness the history and reflections condensed in 24 hours。

It has been less than two years from the beginning of 2020 to now，The 188bet Live Casino industry has been hit by the new crown epidemic，With the easing of the epidemic, we are still revitalizing，From "Pause" to "Resume"，From "resume" to "pause" again，This cycle is now shortened to 24 hours。

In this 24-hour reincarnation time and space，Can think about new situations and new problems，Think about some measures and methods。

——Look at 24 hours in a larger time and space，There are two fundamental differences between the 2020 COVID-19 epidemic and the 2003 SARS epidemic: First, the impact of the SARS epidemic on the 188bet Live Casino industry is ebb and flow，Is the growth or decline of 188bet Live Casino indicators；The new crown epidemic has triggered structural changes in the 188bet Live Casino industry。Secondly，The two are different economic and social development environments。

1、A very certain prediction for the future 188bet Live Casino industry is development confidence。Compared now with 2003，Travel has become people’s way of life，This is an irreversible law of development，This is the biggest source of confidence for 188bet Live Casino operators。Travel is yyds，Is the "eternal god" in people's daily life。

2、The National Day Golden Week in 2021 can maintain the 188bet Live Casino market’s expectations，188bet Live Casino operators should pay special attention to this year’s Mid-Autumn Festival and National Day Golden WeekOne long and one short with an interval of 9 days’s holiday structure，Adopt targeted short-term and fast business strategies。

——Under the normalization of 188bet Live Casino，188bet Live Casino and control has become a destination attribute。

3、Although epidemic prevention and control can now be targeted to communities，But if it affects 188bet Live Casino, it affects a city or even a province。One new crown case can shut down 188bet Live Casino in a city or even a province，Let a lot of manpower, material and financial resources go to waste，Shorten the validity of government documents to 24 hours。Under the premise of precise epidemic prevention，There should be conditions and methods to achieve precise recovery and development of the 188bet Live Casino industry，For example, whether we can consider reducing the administrative area where 188bet Live Casino is “suspended” in the future。

4、For the purpose of 188bet Live Casino and to avoid corresponding risks，The number of elderly tourists will decline in the future，The size and number of single group tours for senior citizens will decrease。

5、Rural 188bet Live Casino welcomes development opportunities，The popularity of self-driving travel，Social distance requirements and market factors for family short-distance leisure vacations，Formulating a rigid demand for featured destinations。For example, special food、Open space for sightseeing、Destination experience products can become a breakthrough。

6、2021 National Day Golden Week，Travel agency、Scenic Area、Hotels and other companies can put100% VaccinationAs an important part of external publicity and marketing，In other words, vaccination will become an integral part of the destination image，Employees of destination 188bet Live Casino companies may generally wear "vaccination" signs。

7、To reduce the risk of infection，Long-distance public transportation may be suppressed for future travel，For example, aviation、High-speed rail, etc.。On long-term travel，The proportion of self-driving cars has further increased，It 188bet Live Casino more obvious especially during the National Day Golden Week in 2021，Domestic scenic spots should consider the accessibility of light traffic and parking lots in advance。

8、Although the industry often regards "air tickets + hotels" as the representative of travel combination products，In the future, travel agencies and online operators should flexibly handle product organization forms，For example, focusing on the organization of “local” products at the destination，Reduce operational risks such as unsubscription。

9、Maybe it’s an opportunity，Travel social distancing requirements and popularization、The formation of family characteristics，188bet Live Casino bring from driving camp、The development of travel RVs and other related facilities，Form a real self-driving travel product。(A group trip with more than 10 cars is not a self-driving product，It’s just a change in the way you travel。）

——188bet Live Casino business entities and business models have been adjusted、Change and differentiation，188bet Live Casino business activities are further shifting to the mobile Internet。

10、It is no longer expedient for outbound 188bet Live Casino operators to return to domestic 188bet Live Casino，It’s a long-term plan。As the most suitable group, outbound 188bet Live Casino operators can learn from overseas maturityDestinationCreation of 188bet Live Casino products、Marketing and operation model，Instead of just focusing on traditionTravel agency's regular line and team.

11、Offline traditional 188bet Live Casino business will be further compressed，For future travelers"Trajectory"Data is very important and necessary。If travel activities are offline，It’s hard to figure out the “trajectory”，That is, "Where are you"。It can be said to be an 188bet Live Casino requirement in the short term，In the long run, it is the requirement of the times，This era has arrived ahead of schedule。

12、Social distance requirements will cause "fragmentation" of 188bet Live Casino activities，This then drives 188bet Live Casino operators towards “fragmentation”，This may be a new form of "resurrection" of small and medium-sized travel agencies。

13、Destination state-owned 188bet Live Casino groups, especially state-owned scenic spots, will further bear operating pressure in the future，Especially to bear the "security cost" under the normalization of the epidemic。

14、As more and more destination 188bet Live Casino groups attach importance to the construction and operation of online 188bet Live Casino platforms，These platforms similar to “one machine travel” will have to overcome many “hard hurdles”，For example, the adjustment and reform of the operating model under the normalization of epidemic prevention；For example, the relationship between destination 188bet Live Casino groups at different levels，that isWhy a municipal 188bet Live Casino group joined an online platform operated by a provincial 188bet Live Casino groupWait.

15、The decision-making period for tourists during the National Day Golden Week may be shortened，Delay the reservation to a few days before Golden Week，Golden Week peak days will be moved forward，188bet Live Casino companies can focus on Golden WeekThe first three days and the Mid-Autumn Festival holidaySituation, quickly adjust business and marketing strategies.

——Digital-based green code、Trajectory、Reservation has become a must for 188bet Live Casino activities，The dissemination of 188bet Live Casino information has become the essence and foundation of 188bet Live Casino product operation，The era of reservation travel is coming。

16、Taking online ticket booking as the leading force，While vigorously promoting the digitalization of tourists’ time and space mobility，New business opportunities and models will be generated around the dissemination of 188bet Live Casino information。

17、188bet Live Casino product operations increasingly rely on information dissemination，188bet Live Casino operators are accelerating their flock to Douyin、Kuaishou、小红书、Video number, etc.，Proficient in using short videos and live broadcasts，188bet Live Casino product operator becomesInformation Disseminator。This change will not disappear or weaken because the 188bet Live Casino is over。

18、Future Country、Province、Municipal cultural and 188bet Live Casino agencies can make use of the big data of “electronic health codes” from various places，This can not only solve the problem of 188bet Live Casino statistics that has plagued the 188bet Live Casino industry for many years，More importantly, this is a real gold mine of 188bet Live Casino data。

19、In a deeper sense，If you book air tickets、Scenic spot ticket reservation、Combining hotel room booking and other related 188bet Live Casino data with the “electronic health code” and other epidemic prevention data on the public platform，Change the "post-tour" trajectory tracing into "pre-tour" to effectively avoid it，This may be the normalization of 188bet Live Casino development under the normalization of epidemic preventionTechnical approach。

20、There 188bet Live Casino stricter traffic control during the National Day Golden Week，Destination scenic spots and related enterprises should make technical preparations，Ability to quickly figure out "trajectory" data。It is not excluded that certain places or activities require tourists’ nucleic acid test certificates。

——188bet Live Casino marketing has shifted from “selling” products to “selling” destinations and “selling” products，Destination marketing enters a period of integration。

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21、During the National Day Golden Week，Masks may become a carrier for promotion and marketing of destinations and scenic spots，Become a tourist souvenir and give it to tourists，Become a mobile 188bet Live Casino information "media"。

22、In the future, destination marketing pressure on cultural and 188bet Live Casino institutions at all levels will increase，“Hesitating” between traffic and risk，This will prompt marketing resources to further shift to online marketing, which has greater room for maneuver。

23、Tour operators shift marketing focus to destination and product combination，The flexibility of 188bet Live Casino product organization is improved and the relevance of products and destinations is increased，Thus triggering marketing content、Marketing Channels、Adjustments and changes in marketing methods。

24、Tracing information on tourists’ trajectories in the past due to 188bet Live Casino needs，For example, tourist status、Channel source、Source of tourists、Travelers and other data，Even which store is in the scenic spot、How long the restaurant stayed, etc.，From a marketing perspective，Isn’t this information data the real effect data of destination marketing and product marketing。A reminder is:The data obtained by destination scenic spots due to 188bet Live Casino requirements can be used in publicity and marketing and play a great role。

*Source of this article: WeChatPublic account "Weituo Yichu" (ID:cn12301)，Author: Yan Xiangjun，Original title: "Shanghai Twelve Hours - Qingping's Talk in the Wind 106》.