Past half month，A song called "Mohe Dance Hall" is popular all over the Internet，quickly topped the hot search lists on major music platforms；On Douyin，The number of videos under the topic #Mo河夜场# has exceeded 3.3 billion times。About&ldquo on Douyin;Mohe”’s search volume increased by 621% month-on-month，More than 680,000 people watched Mohe live broadcast，“Mohe Culture, Sports and 188bet game Bureau”’s official Douyin account increased by 30,000 followers in a short period of time。

The prototype of the character in the song is an old man named Zhang Dequan，His wife in Daxinganling in 1987“五·六”Dead in a huge forest fire accident，The old man has not remarried for more than 30 years since then，No children。He often goes“188bet game Dance Hall”Dancing alone，In memory of my wife who loved to dance during her lifetime。

This touching story，Not only brings "Mohe Ballroom" back to the spotlight，It also brings Mohe, a small northeastern border town, into the public eye。As the northernmost county-level administrative region in China，Mohe is one of the few places in China where you can observe the Northern Lights、A place to experience the extreme day and night，Has the northernmost point in China、Source of Longjiang、Magical celestial phenomenon、Christmas World、Primitive stone forest and other 188bet game resources。

"188bet game Dance Hall" is popular all over the Internet. Screenshot source: Douyin

Feng Guangqing, director of Mohe City Culture, Sports, Radio, Television and 188bet game Bureau, said in an interview with the media，Many colleagues around me are talking about it，The cultural 188bet game industry may benefit the most from the song "Mohe Dance Hall"，Waiting for the peak tourist season in December，There should be many people coming because of "Mohe Ballroom"。

With the rapid development of short videos and digital music platforms，More and more songs have become the cultural imprint of a city，Become an important symbol for tourists to understand and remember the 188bet game。Some songs have even become the city’s cultural calling cards，Becoming the key to converting 188bet game marketing power。

"Chengdu" not only made this city popular，Also made Yulin Road red、POIs (points of interest) such as taverns；

"The 188bet game of Xi'an People" Jiang Bell Tower、City wall、Paomo and other beautiful food are written into the 188bet game，Inspiring countless tourists to be curious about this city and check in；

"The Shepherd of Cocotuo Sea" allows more people to see the beautiful scenery of Altay and Ili in Xinjiang；

"Going to Dali" has quickly made Dali a travel 188bet game that urban white-collar workers yearn for，Become the new favorite of travel check-in points。

Looking further back，"Beijing Welcomes You", "Paradise", "South of Colorful Clouds" and even "Kangding Love Song"，can be regarded as a key for tourists to open the door to the 188bet game。From the melody to the lyrics of the song、Story，Music marketing has become the key to increasing awareness of tourist destinations。

Music brings the 188bet game and tourists closer together

Music is an emotional art。Any song has a unique melody and lyrics，To express specific ideological themes。From a communication perspective，Music marketing is more likely to resonate emotionally with consumers。And tourism consumption decision-making happens to have a strong emotional tendency，The emotional resonance brought by music，Be able to build a bridge between the 188bet game and potential consumers thousands of miles away，Thus gradually shortening the distance between the 188bet game and tourists。

Emotion empowers destinations, giving destinations stories and warmth

Sound is an integral element of the 188bet game landscape，An important part of the tourist experience，It is the sensory information content that cannot be ignored by the 188bet game，It can also expand the imaginative dimension of 188bet game marketing。

There is still a lot of 188bet game marketing，Focus on image、Highly abstract positioning and so on、Conceptual symbols，In fact, there is always a lack of systematic thinking from the perspective of the audience’s basic senses。The songs display situations and induce emotions，Will effectively enhance the image construction and awareness of the 188bet game。For example，The story of coexistence of romance and tragedy in "Mohe Ballroom"，And Mohe is always cold、The bleak landscape forms a direct contrast，The lyrics also refer to the aurora at the 188bet game、野风、Refining Evening Star and other symbols，Realize links to consumers with multi-dimensional emotional expressions。

Of course，The scope of music marketing is not limited to places directly related to songs，Instead, it empowers global destinations，Significant impact on tourists’ overall decision-making preferences，has obvious spillover effect。

Strengthen 188bet game image and consumer awareness，Form 188bet game brand and IP

Relatively traditional visual advertising，Music marketing has some special communication advantages: for example, it can break through the limitations of time and space for rapid communication，Once the audience likes and remembers the melody and lyrics，It can also produce viral marketing effects，The most direct case at this point is the hit "Mixue Ice City Sweet Honey" in the middle of this year。

Revealed through stories、Emotional link and fission communication，Music marketing can help strengthen local image and consumer awareness，And quickly formed a 188bet game brand and IP。According to Feng Guangqing, Director of Mohe City Culture, Sports, Radio, Television and Tourism Bureau，Three or four film and television companies have contacted him recently，Hope to cooperate with Mohe to develop IP。

However，Music only provides the most direct way to the 188bet game、The most convenient tipping point。Chengdu、Xi'an can "long-term";Occupy”The top list of Internet celebrity cities，Not just because of the song "Chengdu"，Or a "Song of Xi'an People"。After obtaining the traffic password，How destinations can transform communication potential into development momentum，How to create a sensible、Touchable、A consumable 188bet game to handle a large number of passengers，It is still a long-term practice that needs to be faced at the 188bet game。