As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 106】，Cultural and tourism frontline information，In-depth analysis of the week。

188bet Online Sports Betting and Casino

（Follow“Zhihui”Public account，Background reply“Hui Review No. 106”，Full version available)

Hainan“Horse racing begins、The horse lottery opens”True True False False，False, false, true，This stock“Wind”The arrival seems to be further away。

Recent，Hainan Ruize issued an announcement，Wholly-owned subsidiary Shenghua Tourism and Reclamation Shenquan Group on February 28, 2019、Shenzhen Yuehua Equestrian Culture Industry Co., Ltd. jointly signed the "Haiken·Nantian Equestrian Cultural Town Project Cooperation Contract》。

mentioned in this announcement，November 11, 2021，The project company Hainan Ruishenji received the "About Dissolution< from the major shareholder Nongken Shenquan Group;Haiken·Nantian Equestrian Cultural Town Project Cooperation Contract>Notice》: In view of the fact that the partner Shenzhen Yuehua Equestrian Culture Industry Co., Ltd. has not complied with the cooperation contract so far.1 agreement to pay a performance bond of 30 million yuan，Seriously overdue and in fundamental breach of contract，Constitutes a condition for the termination of the contract；In addition, there is no upper-level planning for the project area，No substantial construction progress on the project，The cooperation contract has been terminated since "About termination<Haiken·Nantian Equestrian Cultural Town Project Cooperation Contract>Notice" will be terminated on the day it is delivered to Shenghua Tourism and Shenzhen Yuehua Equestrian Culture Industry Co., Ltd.。The project company will also be dissolved。

Two core points: One of the three parties to the cooperation signed the contract，No deposit，Insufficient sincerity；No upper-level planning for the project area，No substantial construction progress on the project。

One party“Lost the chain”，Plus the project is not planned、Not under construction，It is difficult to continue the project，Project company disbanded，The tens-billion equestrian town project that was once claimed to be built has basically failed。

Press public information，The total area of ​​this equestrian town project is about 2,000 acres，The total planned investment is about 10 billion yuan。Hainan Nongken Shenquan Group is a large state-owned enterprise in Hainan Province“Landlord”，His Nantian Farm owns nearly 200,000 acres of land，The controlling shareholder is Hainan Provincial State-owned Assets Supervision and Administration Commission，This background brings a lot of speculation to the market。Hainan Shenghua、Shenzhen Yuehua was established in February 2018、August，Mainly engaged in the horse racing industry。

This combination of state-owned enterprise veterans and private enterprise newcomers，Intention to enter the Hainan horse racing market 188bet online sports betting as soon as possible，Based on all conditions，Hainan is currently the most suitable area in China to explore the opening of horse racing。

Actually，In the cooperation agreement signed earlier for the above project，Already showing caution。The project partners are unsure whether they can“Gamble”To Hainan“马彩”，Maybe there is no bottom。It can be regarded as the dissolution of the project company，Plain some foreshadowing。

One of the details is，The starting area project of this equestrian town is 500 acres，Estimated investment is 3 billion yuan，The next 1,500 acres of land will be given after the starting area is built，This is to prevent developers from enclosing land，Hainan Nongken Shenquan Group specially provides land in batches。At the same time，The construction time of the starting area is set to 72 months，This is because Hainan’s horse racing policy is unclear，Considerations of extending the construction period to observe the policy direction。

The subsequent policies did not show a clearer and more intuitive direction，May be activated“马彩”The spring breeze is still on the way。This may give project partners new ideas。

Vanke’s ideas in the hotel field are even clearer.

Recently，According to the company’s check，Vanke Hotel Management Co., Ltd. was established。As understood，The legal representative of Vanke Hotel Management is Ding Changfeng，Registered capital 50 million yuan，Business scope includes: hotel management;Catering Management;Property Management;Professional design services；Information consulting services, etc.。According to Enterprise Chacha Equity Penetration Display，The company is 100% controlled by Vanke。

December 25，Public information，Vanke newly established hotel and resort business unit (BU)，The original ice and snow business unit merged into the new BU。Partner of Vanke Group、Ding Changfeng, former chief partner of the Ice and Snow Business Department，Served as the convener of the EMT (Executive Management Team) of the Hotel and Resort Business Department，And served as the chief partner and general manager of the new BU。

Although Vanke included the hotel in the name of the new business unit，But the fact is，Vanke’s hotel segment has a relatively low presence in many cultural tourism projects。But around the hotel，What Vanke wants to do，And its market space，Not small。

Back in January 2017，Banyan Tree Holdings and Vanke establish joint venture platform“Banyan Tree China”（Banyan Tree China），To integrate Banyan Tree Group’s brand hotels and assets in China，will also be used for parties in the hotel、Elderly Care、A platform to expand business in health care and other fields。But after that，Public information，Banyan Tree China, led by Vanke, does not have many voices。

Mentioned in public reports，The above-mentioned Qionghai·17 Degrees International Tourism Resort Project，will be launched including Banyan Tree、Angsana、Aisana and other hotel brands，Build a resort hotel group。

Understand Vanke’s more entry into the hotel field，Hotel’s stock asset operation、Creation of incremental projects，It is one of the important logics。It is more important in the expansion of corresponding sectors of real estate companies，This market has not peaked yet，At the same time, judging from the above-mentioned cooperation model and project types between Vanke and Banyan Tree，Hotels serve as supporting facilities for cultural and tourism complex projects such as resorts or cultural tourism real estate，The importance will increase，The hotel will become one of the future destinations，here，Vanke places hotels at the front of its new business unit，Maybe you have this consideration。

When Vanke signed a cooperation agreement with Banyan Tree Group，Yu Liang, who is the president of Vanke, once said，Over 9 million 188bet sports betting app download homeowners are in close contact with us，They will also be a big target customer group for Banyan Tree Group。We also have many urban comprehensive development projects，Able to accommodate the expansion of Alyssa or Yue Yuan。(Note: Yuesiya、Yueyuan is a brand of Banyan Tree Group)

Extended from this reference，Vanke develops through residential projects，A large number of homeowners or owners have been gathered，They can be regarded as Vanke’s“Private domain traffic”，Except housing，They have more consumer needs，Hotel accommodation、Elderly Care、Travel vacation, etc.。

As a reflection case of industry peers，Sunac and Huazhu hotel cooperation，I will understand that Vanke will spend more energy building hotels，Have more understanding。

Under the changes in the general environment, real estate has become even more difficult.

Recent，OCT continues to sell some of its shares in the real estate business。

November 11、12th，OCT has successively listed the transfer of 50% equity of its subsidiary Shanghai Pengkun Real Estate Co., Ltd.、Guangzhou OCT Real Estate Development Co., Ltd. 42.4% equity，The total price is about 2 billion yuan，Both are wholly owned assets of OCT A，And all are in loss。

Refer to OCT A’s 2021 third quarter report，Compared to the end of 2020，Their monetary assets have decreased by more than 10 billion yuan，And the company’s debt ratio remains high，Profitability is also declining，Selling equity of loss-making real estate company，Also natural and reasonable。

Sell, sell, sell，New investments keep coming，Used to be a typical feature of OCT in the past two or three years。Incomplete statistics，September to mid-November this year，OCT has nearly 10 equity transfer projects，The amount involved exceeds 3 billion yuan。Another in 2020，OCT has 11 equity transfer projects，The total transaction consideration is nearly 7 billion yuan。

About continuous transfer of assets，OCT once responded，Mainly adjustments are made based on strategic planning premises and business development needs，Conducive to further focusing on the main business，Ensure that enterprises have more energy and resources to focus on cultural tourism business，Improve the core competitiveness of cultural tourism business。

This statement is naturally logical，But returning some funds to ease the liquidity crisis，Also a consideration。At the same time，Selling some assets that are not of high quality，Layout new project，Go to the old and make something new，Optimize the overall asset layout。

Destination Investment Barometer

（Follow“Zhihui”Public account，Background reply“Hui Review No. 106”，Full version available)

2021 is about to pass，Under the influence of the epidemic for two years，How many tourism companies in each destination have taken over，And whether you can still carry it through？

Destined government departments continue to provide assistance and relief to tourism enterprises。

Recent，Shaanxi Provincial Department of Culture and Tourism issued an announcement on relief subsidies for tourism-related enterprises，Planned to list the top 30 travel agencies in the province in terms of number of inbound foreign tourists received in 2019、1123 full-time foreign language tour guides、39 travel entertainment programs、26 four-star and five-star tourist hotels undertaking the task of hosting the 14th National Games and the Paralympic Games will be subsidized。

Among them，Among the top 30 travel agencies in Shaanxi Province that received inbound foreign tourists in 2019，First place subsidy 300,000 yuan；Second place subsidy 250,000 yuan；Third to fifth place each receive a subsidy of RMB 200,000；The sixth to tenth place will receive a subsidy of RMB 150,000 each；11th to 30th place will receive a subsidy of RMB 50,000 each。1,123 full-time foreign language tour guides in the province will receive a job subsidy of 2,000 yuan each。39 travel performing arts programs included in the list，A subsidy of 50,000 yuan for each performing arts program。

Harbin has also taken action recently.

Notice of the Harbin 188bet app download Municipal Government on Several Policies and Measures to Effectively Respond to the Impact of the Epidemic, Relieve Enterprises, Stabilize the Economy and Promote Growth。The "Measures" focus on department stores and exclude supermarkets、Catering、Entertainment、Sports、Tourism and other industries greatly affected by the epidemic，Issue 400 million yuan in government consumption coupons，Including A-level and above tourist attractions，The ticket sales price is not higher than 50% of the price approved by the price department，The municipal finance will provide a subsidy to enterprises in the scenic area based on 30% of the approved ticket price，The maximum subsidy amount for a single-family enterprise shall not exceed 1 million yuan。Encourage travel agencies to attract tourists to Kazakhstan，For tour groups staying overnight in Kazakhstan，Rewards to travel agencies based on a maximum of 50 yuan per tourist per day，The maximum reward for a single-family enterprise shall not exceed 300,000 yuan。

Chongqing mainly provides financial support.

Recently, the Chongqing Municipal Culture and Tourism Commission jointly issued the "Policies and Measures to Support the Resumption of Work and Production and Production and Operations of Cultural Tourism Enterprises"，Proposed to strengthen financial support to stabilize enterprises。Extend the deferred principal and interest payment and credit loan support measures for small and micro cultural tourism enterprises until the end of 2021；Support qualified private small and micro enterprises’ first loan and loan renewal centers to build cultural tourism financial service centers；Support the creation of grassroots bank branches in areas where cultural tourism elements gather to become a "ldquo for the cultural tourism industry;1+5+N Financial Service Harbor for Private Small and Micro Enterprises and Individual Industrial and Commercial Households”；Encourage district and county governments to develop A-level scenic spots for non-small, medium and micro enterprises、Star hotel、Cruise ship companies implement loan interest discounts, etc.。

From the contents of the above three destinations, we can roughly see:

1、Compared to the first year of the epidemic in 2020，Destinations that have introduced specific measures to provide relief and support for tourism companies/industries、And the size of measures and policies，There are relatively few in 2021 (from the overall situation of the whole year)，In some respects it can be said，Many tourism companies will have a harder time in 2021 than in 2020，After all, we just encountered the epidemic，There is still some "somewhat" at home.;Storage food”(such as a certain cash reserve, etc.)，On the other hand, the national level、Many departments in the destination have introduced relief and assistance measures，Relieved some pressure。But 2021，Relevant assistance measures are reduced (otherwise，It is difficult to say that some assistance measures have really been implemented，Or the landing effect is not ideal)，The impact of the epidemic continues，Revenue and profit are not optimistic，“Storage food”Decrease，Cash flow/liquidity crisis intensifies；

2、Some destination government departments have felt the difficulties of some tourism enterprises，Continue to help，Help him continue to carry on，After all, winter is not over yet；

3、Cash relief subsidies such as Shaanxi、Relevant measures in Harbin，It will bring some direct help to the tourism enterprises that will receive subsidies，But in terms of the amount of cash subsidy，It can only relieve the short-term difficulties，Bring some buffer time to the enterprise。If during this buffer time，Enterprises can push themselves to find some transformative measures to deal with the epidemic，Create some business breakthrough effects，That is naturally 188bet app better。If it cannot be achieved，The crisis remains；

4、Chongqing’s financial measures，Look on the positive side，It can not only help partially alleviate the financial crisis of tourism enterprises in the short term，It may also be possible to promote the establishment of some new initiatives that truly help tourism companies in financing in the medium and long term、New mechanism，This will have a huge effect。But the reality is，How to implement these measures effectively，Real support effect，In the short term、In the medium and long term, we can make substantial progress along the existing expectations，There are many realistic and objective difficulties here，Because of this，More substantial exploration and breakthroughs are needed。

A brief introduction to some aspects of the domestic tourism market，Look at the recent changes in international inbound and outbound tourism。

November 15，Cambodia releases new regulations on international tourism。Announcement，Those who have been fully vaccinated against COVID-19 can enter Cambodia without quarantine starting from November 15th。Notice pointed out，All fully vaccinated persons are required to undergo a COVID-19 test upon entry，You can travel freely after the result is negative。Those who have not been vaccinated still need to undergo 14 days of quarantine，And receive a COVID-19 test。

November 15，The Indian government has issued the latest visitor entry notification local time。According to the latest regulations，Visitors from 99 countries if they have completed both doses of the COVID-19 vaccine，There is no need for mandatory quarantine after arriving in India。Visitors only need to submit a declaration of completion of two doses of COVID-19 vaccination on the official New Delhi Airport website before boarding，And submit a negative nucleic acid test certificate within 72 hours when entering the country。These 99 countries include the United States、UK、Israel、France、Germany、Spain、Australia、Belgium、Bangladesh、Russia、Singapore、Sri Lanka、Nepal, etc.。

According to the latest statistics from the Maldives Ministry of Tourism，As of November 10th，The Maldives has received 1.06 million international tourists this year。Currently，Most resorts in the Maldives have reopened。According to World Bank estimates，Maldives expected to receive 1.1 million tourists in 2021，is 65% of the number of guests in 2019。Considering that tourists’ average stay in the Maldives is longer than in previous years，The recovery of the tourism industry may be better than expected。With the gradual normalization of international tourism，The Maldives economy is expected to return to pre-epidemic levels in 2023。

Based on the recent relaxation of inbound tourism policies in more countries or regions，More countries or regions are joining this camp，Inbound and outbound travel restrictions usher in more loosening，On the one hand, the entry method is based on vaccination as a prerequisite，Being more adopted，The mutual recognition mechanism of vaccines will be the key，At the same time, it also helps to push back more people who need to be on camera to be vaccinated more actively，Then form a two-way interactive effect，Can this effect be expanded，It also depends on whether there will be more emergencies with the epidemic virus in the future，Such as new mutations, etc.；On the other hand，Epidemic prevention policies in more countries or regions have become normalized，It’s time to restart inbound tourism，The domestic tourism industry is in urgent need of international passenger flow，Perform blood replenishment or blood resuscitation。

However，What still needs to be faced is the reality，The overall recovery of inbound and outbound tourism will still take a long time，Once there is a major fluctuation in the epidemic，There is a high probability that many countries or 188bet app regions will tighten restrictions。

Cultural tourism consumption insights, innovative business formats

（Follow“Zhihui”Public account，Background reply“Hui Review No. 106”，Full version available)

Winter has come，The Winter Olympics is approaching，Ice and snow tourism is naturally more popular this year。

Mafengwo Tourism Winter“Bee Directioner”Show，Since the beginning of winter，“Ice and Snow”Related search terms increased by 234% in Mafengwo APP，Followed by“Hot Springs”Related searches increased by 155%。In previous years, with“Look at the snow”、“Appreciating the Aurora”Mohe, which attracts tourists, became an Internet celebrity destination in early winter with the song "Mohe Ballroom"，After the song is released，In Mafengwo Station“Mohe Travel Guide”Search popularity immediately increased by 166%，“Mohe Dance Hall”’s search popularity increased by 430%。

The heat in Mohe，It’s an important detail，Once again proved that a popular song can bring popularity to a destination，Some songs have unique melodies and lyrics，Convey some specific themes or story scenes，Causing emotional resonance among a certain group of people，Cause more singing and awareness，Formulate a wider range of communication influence，The cycle finally goes awry，For tourists, they know and remember this destination，Influence their travel decisions，Bringing substantial transformation in tourism to destinations。here，This year’s Mohe ice and snow tourism is expected to be even more popular，But back to the old topic of whether Internet celebrities can become popular，This still requires Mohe to transform the new flow，More thoughts and actions，More explosive news、More corresponding product acceptance, etc.，is part of the key。

Finally, look at the new capital actions in the hotel market.

Recent，Perin Wine Management completed its investment in Ucheng Hotel Group through Perui Enterprise Management, which holds a large proportion of the shares，Strategic cooperation reached，And achieved control of Youcheng Hotel Group。This signing，Perlin Wine Pipe will be in the product、Mode、Member、Many aspects including central reservation and PMS platform construction，Enter deeper integration with Ucheng Hotel Group，Building a mid-to-high-end hotel brand system，Develop various mid-to-high-end hotel brands。As of now，The number of hotels opened by Perlin Liquor Management has exceeded 200。

There are two more key pieces of information: Perlin Wine Management is a hotel management company strategically invested by Tongcheng Yilong；Starting from 2008，Polin Wine Management focuses on the development track of mid-to-high-end hotels in third- and fourth-tier cities，Existing mid- to high-end hotels account for nearly 50% of the total scale of Perlin Wine Management。

Tongcheng Yilong can provide funds for Perlin Wine Management、Customer flow and other support，Instead of expanding the business layout of hotels in third- and fourth-tier cities, including mid-to-high-end hotels，As well as collaboration with its accommodation and the entire business，Has a greater relationship。

At the same time，The domestic mid-to-high-end hotel market is still expanding，Hotel consumption, including in the third- and fourth-tier lower-tier markets, is also upgrading accordingly，This is also an important market for mid- to high-end hotels，Triggering competition among more companies。