2 videos，80 million views，Added 5 million followers，Received 9 million likes。

This is Douyin beauty expert Liu Yexi“Debut”20 days’ results，Unexpectedly became a new generation“Idol ceiling”。

What is completely different from other beauty influencers，Liu Yexi is a virtual character。In her short two-minute video，Incorporated into ancient style、Beauty、Supernatural、Cyberpunk and other elements，Brings new visual impact and imagination space to short video users。

Virtual idols are no longer an unfamiliar concept.

Hatsune Miku’s holographic concert ten years ago，Already made this novel form initially popular。With the advancement of technology in recent years，Chinese virtual singer Luo Tianyi、《League of Legends》K/DA girl group、"Glory of Kings" Unlimited King Group、South Korea“Reality + Virtual”Girl group aespa, etc.，They all represent the market’s further exploration of virtual idols。

188bet app download Picture source: Weibo

Metaverse，A new concept that has been controversial this year but continues to heat up，It is also bringing an unprecedented opportunity to the virtual idol industry，its conceptual model、The operating mechanism and even business value may usher in disruptive changes。

March this year，known as“The first stock in the Yuan Universe”Roblox is launched in the United States；Roblox is also the first to“Yuanverse”Company written in the prospectus。

Roblox proposes eight key features of the Metaverse: Identity、Friends、Immersive(immersion)、Low Friction(low latency)、Variety(diversity)、Anywhere、Economy、Civility

August，Bytedance acquires VR manufacturer Pico for 9 billion yuan；

October，Social giant Facebook changed its name to Meta；

In November, Microsoft announced its official entry into the Metaverse

Facebook changed its name to Meta

The actions of technology giants represent the latest developments in the metaverse，What are the possible application directions of Metaverse in the cultural tourism industry？

188bet online sports betting

The virtual world identity creation of the Metaverse provides an excellent testing ground and scenario for IP shaping，The Metaverse can provide everyone with a“Incarnation”，This avatar is actually an IP image，We can give it a new personality and character，Liu Yexi、Hua Xiaolou and others are examples of IP that can 188bet Online Sports Betting and Casino be shaped，The IP creation mechanism will also break through the original industrial mechanism，Detached from actual experience scenarios and even industrial foundations，Can be born out of thin air and achieve quick success，Such an IP can break through the limitations of time and space，Generate greater imagination space。

Screenshot source: Douyin, Weibo

Immersive experience

The Metaverse will use artificial intelligence、Virtual Reality、Robot Internet of Things and other technologies，Promote the overall experience of virtual and real symbiosis to a higher level of immersion and personalization。Escape room in the future metaverse world、Theatre Performance、Concert、Cultural Tourism and Performing Arts、Script killing, etc.，It may bring tourists a more upgraded experience，Self-IP combined with a new virtual world，Create a more immersive experience，A more interactive experience brings tourists closer to the spiritual core of travel，We all seek or release our true or illusory selves during travel，The identity experience in "Westworld" is extreme，But it could be the future of immersive experiences。

The new cultural tourism economy

Disney CEO says he plans to build a Disney Metaverse platform；The Metaverse Project&ldquo under Qujiang Cultural Tourism;Datang·Kaiyuan”The project has also been launched。

188bet online sports betting The world's first metaverse project based on the historical and cultural background of the Tang Dynasty - "Datang" jointly created by Datang Evernight City and Taiyi Group.Kaiyuan》，It is a tool that leads to the digital virtual world，No matter where you are, you can“Datang Everlasting City”Travel and entertainment。

If this form can be realized，The experience of traveling anytime, anywhere will no longer be a dream，We can enter Disney at any time、Universal Studios、British Museum and even Mars、Moon、Universe space travel，In this way, models, experience forms and even new cultural and tourism economic forms may be born。

Of course，Although the concept of metaverse is not new，But as new technologies gradually mature，There will be new breakthroughs in its scope and boundaries，We don’t have to accept or deny everything，It’s best to keep an open mind，Explore、Innovation、Welcome to this new experience，Liu Yexi is just the beginning，Let’s wait and see，Into the future。