The five-day long holiday has caused a surge in demand in the May Day tourism market。According to the forecast data released by the agency，The number of travelers this holiday may reach 2.500 million or even higher，Welcoming the hottest May Day Golden Week in history。

Compared to previous market recovery，May Day holiday is a long-distance trip、Inter-provincial travel brings more room for imagination。Compared with previous years，Based on vacation、Casual、Tourism consumption for entertainment purposes is growing rapidly，Personalization、Niche、Outstanding characteristics of trending toward novelty。Mafengwo data display，Family-child tour、Island、Ancient Town、B&B、Camping is“May Day”Most popular search keywords。

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As the situation of epidemic prevention and control continues to improve，Residents’ willingness to travel continues to grow。China Tourism Academy data display，Visitors’ willingness to travel in the second quarter was 83.19%，Increased by 4 year-on-year and 188bet Online Sports Betting and Casino month-on-month respectively.93% and 1.02%。

Superimpose the benefits of the May Day holiday，The May Day tourism market has soared in popularity。Fliggy data display，Both the volume and price of May Day tourism increased，Comprehensively surpassed before the epidemic。Travel vacation and hotel bookings increased more than 11 times year-on-year。The booking volume of inter-provincial long-distance travel exceeding 3 hours increased by more than 150% year-on-year，The growth rate exceeded that of peripheral tourism for the first time after the epidemic。The "Research and Judgment of National Road Network Operation during the May Day Holiday 2021" released by the Road Network Center of the Ministry of Transport shows，It is expected that the country will travel on highways during Labor Day this year for tourism、Mainly visiting relatives，Interweaving of short and long distances。

Among many destinations，Island destinations perform well。Qyer.com report display，Among the top 10 popular tourist cities for May Day trips，Sanya ranked 3rd，From the data of Lvmama platform，Sanya tops the list of popular destinations。Wuzhizhou Island、Weizhou Island、Gulangyu Island and other attractions have also been listed on the list of popular attractions published by major platforms。Mafengwo report pointed out，Weizhou Island becomes“May Day”The most popular tourist attractions，Young people are flocking to niche activities such as diving。

Weizhou Island scenery

The increasing willingness 188bet Online Sports Betting and Casino to travel has also driven the continued strong demand for travel。Public information display，Haikou Meilan Airport is expected to carry out 2,343 flights during the May Day holiday this year、Transporting about 34 passengers.890,000 people，An increase of 96 compared to the same period in 2020.23% and 153.17%；10 more than the same period in 2019.62% and 14.41%，It is expected to exceed the level of the same period before the epidemic、A record high in passenger traffic during the May Day holiday。

Holiday travel is so popular，Many people want to improve their travel experience，Choose to avoid crowded destinations，“Reverse Tour”、“flying off the peak”Mode is favored，Niche destinations become more popular。In the reverse game rankings announced by Fliggy，Except Sanya，Zhoushan and other island destinations are also among the best，Island travel has become a priority choice for travelers who pursue in-depth experience。

Picture source: Flying Pig

Also，The "2021 May Day Holiday Travel Forecast Report" released by AutoNavi shows，In the TOP10 prediction of 5A popular mountain climbing scenic spots，Zhoushan Putuo Mountain Scenic Area ranks fourth；The top 10 popular self-driving scenic spots in the country are predicted，Beihai Silver Beach、Nanao Island Ecological Tourism Zone is on the list。

Nanao Island scenery

As Generation Z becomes the main force in consumption upgrade，What attracts them is no longer traditional 188bet app download tourist attractions，But have an attitude、Innovative consumption methods and destination experiences。The report released by Mafengwo，Catch the sea、Surfing、Diving and other travel methods are selected as the most popular niche methods。

Picture source: Mafengwo

In order to meet the increasingly younger consumer needs，The tourism industry is also undergoing a series of changes。Recent，Tongcheng、Ctrip、Where to go、Fliggy and other platforms have launched blind boxes for air tickets、Train Ticket Blind Box，Attracting a large number of young consumers to snap up purchases。The results of the first day of blind box sales announced by Qunar on April 22，The blind box products on the 21st were sold out as soon as they were launched，More than 70% of participants are born after 1995，The highest redemption volume of travel products during May Day。

May Day also ushered in the music festival blowout period。Barley data display，During May Day，More than 20 music festivals will be held across the country，Many music festivals have been held in tourist cities，Changzhou Xinlong Forest Music Festival、Changzhou Xinlong Forest Music Festival，Hainan M_DSK Music Festival、Hangzhou Rabbit Mountain Music Festival、Nanjing Midou Music Festival、Shanghai Guochao Music Festival, etc.，In addition“Old brand”Such as Wuhan Strawberry Music Festival，Over 60% of the users who purchased music festivals during the May Day period chose to watch 188bet app download performances across cities。

About“Music Festival + Travel”，What are the performances of island destinations？During May Day，Hainan will hold Little Strawberry Parent-Child Music Festival，Focus on parent-child and performance market。Public information display，Little Strawberry Parent-Child Music Festival will be combined with a mini marathon、Ocean-themed parent-child costume parties and other parent-child projects，Create“Parenting + Music + Education”’s innovative scenario，Realize the update and upgrade of the island parent-child tourism supply model。