From“One person leads a street with fire&188bet login;The roly-poly lady of the Tang Dynasty’s Sleepless City，To all parts of the country“Scramble&188bet login;'s sweet wild boy Ding Zhen，Back to Cima Snowfield、Live streaming to help poverty alleviation";The most beautiful county magistrate&188bet login;He Jiaolong，In recent years, many destinations have begun to work hard on new media marketing。

Meanwhile，TikTok、Kuaishou、New media platforms such as Xiaohongshu are also focusing on incubating various 188bet login internet celebrities，Join this cultural tourism 188bet login marketing“Great War”。188bet login influencer“Out of the circle”In addition to increasing traffic，One of the most intuitive effects to empower the 188bet login，Promote consumption conversion in the local cultural tourism market。Xi’an, the ancient capital of Thirteen Dynasties、“City in the Sky”Ganzi、Fortress in Yili and other places in the south of the Yangtze River，They are all Internet celebrities in the above destinations“Out of the circle”Beneficiaries after becoming popular。

But these“Phenomenal level”’s 188bet login influencer really be copied？

Explosive: 188bet login internet celebrity with countless fans

Winter two years ago，The roly-poly lady from the Everlasting City 188bet login Tang Dynasty is very popular。

In the atmosphere 188bet login prosperous Tang Dynasty，In ancient costume、The roly-poly lady with exquisite makeup，The blend and interaction of traditional culture and modern aesthetics are performed almost every day。

Picture source: Douyin @pickachen

Data display，November 2019，Within one month the roly-poly lady became popular，The number of views on its related Douyin topic has exceeded 1 billion；The search volume of Datang Evernight City on Baidu mobile and PC within 30 days increased by 1158% year-on-year，Mafengwo data also shows that the 188bet login popularity of Xi’an Datang Evernight City increased by 420% year-on-year.77%；Even the performer himself has been on the Weibo hot search list one after another。Some netizens even said，Drove 2000 kilometers to Xi’an alone，Just to be able to hold on“Miss Tumbler”hand。

As one 188bet login most popular Internet celebrity projects in Datang Everlasting City，The performance 188bet login roly-poly lady made tourists feel the tangible culture 188bet login Tang Dynasty、Touchable、Interactive，Bringing it closer、The distance between culture that only museums can look up to and modern consumers after a thousand years。The sudden feeling of closeness is like a lady in Tang suit walking from the height of a temple into the fireworks 188bet login market，Let tourists can’t wait to share this experience with more people through short videos，That’s why the roly-poly lady is so popular。

One performer set an entire commercial street on fire，This is the new media era“Top Internet Celebrities”One of the typical cases of empowering cultural 188bet login destinations。

One year later in November 2020，The same story is in“City in the Sky&188bet login;Ganzi staged。

“Double Eleven”Today，The first short video release that made Ding Zhen famous，And this time it became popular even faster。Within 10 days，Total interaction volume of Ding Zhen’s popular short videos (i.e. forwarding + likes + comments，The same below) has exceeded 3 million，#丁真#The video related to the topic has been played more than 1.2 billion times，There are 6 topics with over 100 million views，There are 31 topics with over 10 million views。Meanwhile，Ganzi Cultural 188bet login announces free tickets for scenic spots in the state for a limited time。The number of tourists received by 13 scenic spots in Ganzi increased by more than 110% in 10 days。

Picture source: Douyin @Litang Dingzhen

Same reason，The purity in Ding Zhen is given to him by the unique 188bet login temperament of the Tibetan area in Litang，Warm, clean and handsome smile，Let the mortal world，The worldly and tired urbanites see the calm and indifferent appeal of this world，So my heart longs for it，Thus creating expectations for Litang as a 188bet login，Isn’t this the beauty we are looking for when traveling？

A 188bet login internet celebrity who appeared almost at the same time as Ding Zhen，Also includes He Jiaolong, the current deputy director of the Culture and Tourism Bureau of Ili Kazakh Autonomous Prefecture。

188bet login is said that He Jiaolong is the grassroots official with the largest number of fans。Dressed in Hanfu，Red cloak，Riding a horse galloping on the vast grasslands of Xinjiang，Her image creation is extremely successful，Almost in line with most people’s yearning for Xinjiang。Even her name doesn’t matter——Yu Jiaolong played by Zhang Ziyi and Luo Xiaohu played by Zhang Chen in "Crouching Tiger, Hidden Dragon"，Also came from the northwest desert，Wild and unruly、Legging the horse by the reins、Wandering around the world。

Image source: Douyin @ Director He Shuo Yili

How about？Does He Jiaolong satisfy your yearning for Xinjiang？The contrast between official status is even more wonderful，Making a report as serious as everyone imagined、Is the leader who read the manuscript on stage completely wrong?？This contrast creates a dramatic sense of conflict。But Deputy Director He Jiaolong seems to be out of trouble，Strong communication power has formed，“Fire&188bet login;It is inevitable。

He Jiaolong’s popularity has also directly boosted the sales of local specialty products。August this year，She once showed off her live broadcast in a forum“Transcript&188bet login;，He Jiaolong said，In 2021, I took out a total of 84 broadcasts in my spare time，Carrying nearly 60 million yuan，Individuals have provided employment to more than 900 people from poor households，And her sales target this year is 100 million。

Copy: Mining 188bet login Propagation Tipping Point

Whether it’s the roly-poly lady of the Tang Dynasty’s Sleepless City in Xi’an，Still Ding Zhen from Litang, Garze Prefecture, Sichuan，Or He Jiaolong, deputy director of Xinjiang Yili Culture and Tourism Bureau……These 188bet login influencers are very different from most ordinary influencers。

Generally, Internet celebrities who become popular on short video platforms are basically“long”Online，By singing、Dancing、Good looks、Shadow、Knowledge、Talents, etc. to become popular and maintain popularity，They can be separated from the real scene to a large extent；But cultural tourism 188bet login internet celebrities have strong 188bet login attributes，It was that unique scene that shaped them、Even achieved them，No unique scenes，It’s hard for them to become popular。In other words。Their empowerment after leaving the scene may be no different from ordinary people。

For example，Ding Zhen represents an image to some extent，A pure Tibetan area、Open、Transparent、Beautiful personified representative。But left Litang，“Ding Zhen&188bet login;Maybe not“Ding Zhen&188bet login;了，Once he loses the characteristics that the land gave him，How far we can go is unknown，Even full of“Destroyed&188bet login;’s risk，For example, one day you see Ding Zhen smoking in the camera，Drinking，Going to a nightclub with a tattoo，Can you accept it？

Same，Under the snow mountain、He Jiaolong galloping on the grassland，If you break away from the environmental shaping 188bet login northwest of Yili, Xinjiang，It’s really a show。

Their fire is actually their 188bet login that makes them，The propagation password is also found at the 188bet login，Personified in them，The Tipping Point that touched new media communication，The tipping point found，It coincides with the time when new media platforms also need to cultivate a communication ecology，Traffic guidance and support are also essential。

The book "Tipping Point" attributes the phenomenon of product explosion popularity to three patterns: the law of individual people、Adhesion factors and environmental power laws。Among them，The law of environmental power refers to whether customer perception is highly consistent with the information expected from the project，This model is closely related to the overnight popularity and popularity of 188bet login Internet celebrities。To be a hit product、A popular video，Understand human nature、It is crucial to stimulate user participation and spread interest。

In the mobile network era，Traditional marketing methods are difficult to apply，The current marketing method is changing from 4P、4C to 4I principles (Interesting、InterestsInterests、Interaction interaction and Individuality personality) transformation。With TikTok、Short video platform represented by Kuaishou etc.，On user attraction and engagement，Intentionally or unintentionally, 188bet login perfectly matches the relevant principles。So Douyin Kuaishou short videos are not shot for yourself，I took this photo for those who want to share 188bet login。We all work together online and offline to build a hit-and-run relationship，This explodes。

After Ding Zhen became popular，Across the country“Fighting”Ding Zhen also became a hot topic for a time。Ding Zhen naturally has his uniqueness、Uniqueness，But except“jealous”Outside，Whether the 188bet login can copy or recreate popular items？

Although there is no shortage of traffic at the moment，But there are many people who share the traffic，Fierce competition in the attention economy，Good marketing requires at least two steps: good content production、Multiple transmissions，Being able to fission is naturally more powerful。here，The prerequisite for marketing is to break the circle of content，Pay attention to comparison、Reverse、Suspense, etc. stimulate emotional resonance，Unique scene highlights 188bet login symbols and memory points (uniqueness of scene)，And KOL’s scene-based interaction (character extensibility), etc.，Let’s tell a good story。

At least three key points can be seen in 188bet login:

1、Resonance can stimulate users’ desire to forward and spread，Generate twice、Three spreads，Spread 188bet login first circle first，Influence the second one、The third circle；

2、Discover“New、odd、Special&188bet login;Take the initiative to share after things，It is one of the natures of most people，It can also be regarded as a manifestation of attitude；

3、KOL is the one who focuses attention、Momentum maker，Preliminary dissemination of content、Redistribute rich content in the future，Maintain user stickiness、Attention span，188bet login has a big effect。

Cultural tourism marketing also pays attention to ";Scroller”Effect，Form a certain influence，Including at least two aspects: one is the continuous output of content、Broken circle，turn“Scroll”Formation of strong potential energy，Strengthen audience awareness；The second is content、User or traffic“Scroll”Function，Create a new 188bet login IP，It really stimulates user interest，Strongly related to user psychology or needs、High fit，has also become a new consumer target in the 188bet login。

Of course，In the context of the emergence of Internet celebrities，Can maintain“Changhong”There are still few。So dig deep into the local culture，It is a 188bet login that shapes differentiation、The core of the image of uniqueness，It is necessary to have scene marketing、New scene creation、Story telling and other support，We need to have long-term cultural exploration、Explore shaping, etc. as the basis for sustainable popularity。

I believe every 188bet login can create its own unique influencer，Instead of copying，This requires each 188bet login to explore its own characteristics，Crack the communication code，Personal expression，Find your own user group，Short videos are just a means，Whether it can detonate is the key。Have you found the transmission tipping point in your 188bet login?