188bet online casino games hotel, the end of Internet cafes?

“Let’s get started! ”

During National Day，I am traveling with two friends，Chunxi Road business district in Chengdu，Experienced an 188bet online casino games hotel，The room rate for a triple room is 499 yuan。In the hotel corridor，The sound of teamfight coordination echoes。Put down suitcases and backpacks，We haven’t changed our slippers yet，Just find the location of the power button，Power on，Log in game account，When entering our dormitory at the university，The most played map。

This is also after graduating from college，Our first time playing black in a room。No matter the computer configuration、Usage habits，It’s still the game collection interface，Both are similar to the experience of Internet cafes，Maybe just one more bathroom and three beds。

Check-out time is 12 o'clock the next day，If you need to extend the check-out time，The price is 40 yuan/hour，This is similar to the renewal logic of Internet cafes。

This is also most express hotels，The model of transforming 188bet online casino games hotels。

The largest city as an 188bet online casino games hotel，Major universities and business districts in Chengdu，Absorbing a large number of 188bet online casino games hotel formats。

In the national market distribution，188bet online casino games hotels are mainly concentrated in Chengdu、Chongqing、Changsha、Hefei、Xi’an and other provincial capital cities，or central city in the central and western regions，Its size is far known as ";188bet online casino games City”Shanghai。

In scale，Related data display of "China 188bet online casino games Hotel Market Research Report 2021"，The inventory of 188bet online casino games hotels nationwide is expected to reach 1 in 2021.50,000，Will exceed 20,000 by 2023。And in August 2019、On the node in August 2020，This data is 1200 and 8015 respectively，Market growth rate is 600%。

After rapid growth, there is a slow plateau period.

Total number of 188bet online casino games hotels opened during Q1 2021，Less than the number of stores opened in one month during Q1 last year。The corresponding one is，Internet cafes are in a wave of store closures——2020，A total of 12,888 Internet cafes have closed nationwide。

From Internet Cafe、Internet cafe、Esports Arena，Go to the 188bet online casino games Hotel，There are three core factors that promote the evolution of Internet cafes:

1. Value spillover after the 188bet online casino games industry matures

2005，A 20-year-old boy who has been struggling for food and clothing for six years，Finally born，Won the WCG (World Electronic Sports Competition) championship that year，The moment when you wear the national flag and raise your arms，“Get rich”Thoughts flashed through the boy’s mind。Compared to the WCG championship bonus of 100,000 yuan，What this young man doesn’t know，He will become the number one 188bet online casino games player in China，On a world-class stage，Announcement of China’s eSports“The Age of Discovery”'s opening。

That young man is“Human Emperor SKY”Li Xiaofeng。

At that time，The soil of domestic 188bet online casino games industry is barren，Policy、Capital becomes the driving force for the 188bet online casino games industry to move towards the next growth inflection point。

2008，The State Sports General Administration has designated 188bet online casino games as the 78th official sports competition；2011，Wang Sicong brought “Five small goals”Into the investment circle，The main sector is the 188bet online casino games industry，Acquired the 188bet online casino games club CCM that year，That is, the IG team that won the Demacia Cup in 2018；Following，It was Zhu Yihang who founded the EDG team in 2013，His father is Zhu Mengyi, the founder of Hesheng Chuangzhan。

Subsequently，The 188bet online casino games industry is gradually coming to the forefront，Chinese 188bet online casino games team won the first 188bet online casino games gold medal at the Asian Games in 2018。Following 2017，Shanghai proposes to build “Global 188bet online casino games Capital”Three years later，Promoting the development of the 188bet online casino games industry is included in the "Shanghai Action Plan for Promoting the Development of Online New Economy (2020-2022)"，Voices about 188bet online casino games entering the Olympics continue to rise。

Data display，2018，More than 500 popular domestic 188bet online casino games events，There are more than 5,000 188bet online casino games teams (including clubs) in operation，More than 440,000 188bet online casino games practitioners，The number of domestic 188bet online casino games users exceeds 500 million。Next year，188bet online casino games players and 188bet online casino games operators have also been recognized as new professions by the Ministry of Human Resources and Social Security。

From scourge to national honor，188bet online casino games is on the road to becoming a mature industry，It took more than twenty years。The 188bet online casino games industry also starts from competitive events，Continuously extending upstream and downstream，Production authorization formed、Operation/Distribution、Consumption/derivative business closed loop，This includes the 188bet online casino games real estate model represented by 188bet online casino games hotels。

The earliest 188bet online casino games hotel case that can be found in the industry，It is Winter Esports Hotel in 2015，The first 188bet online casino games hotel opened in Zhengzhou，And start growing rapidly in 2019，So far the brand has been sold in 17 provinces，Opened more than 100 188bet online casino games hotels。

2. The epidemic promotes industrial transformation

The maturity of the 188bet online casino games industry is a natural growth，The epidemic has catalyzed the expansion of 188bet online casino games hotels。

During the epidemic，According to relevant regulations on epidemic prevention and control，Any city where an epidemic occurs，188bet online casino games Internet cafes and other leisure and entertainment venues，Business needs to be closed since the outbreak was discovered，Until 14 days after the last confirmed case。No revenue，Employee salary、Shop rent、Expenses such as water and electricity cannot be offset，This undoubtedly makes Internet cafes、Internet cafes are under huge cash flow pressure。

In the early days，The 188bet online casino games Hotel has undoubtedly put a "supervision" on it.;Edge ball”，Undertaken the Internet cafe during the epidemic、Demands of Internet Cafes。

Also，In order to speed up recovery from the epidemic，Improve unit price and occupancy rate，has also become the main force driving the growth of 188bet online casino games hotels。

Research on the forefront of entrepreneurship，Operating a 30-room 188bet online casino games hotel in a second-tier city，The initial investment cost is 210.About 40,000，In the relevant investment return calculation，The annual total revenue of the 188bet online casino games hotel is expected to reach 3.25 million，Annual consumable expenses and operating expenses are 570,000 and 1.47 million respectively。

Calculate this way，The annual profit of a hotel can reach 1.2 million，Counting the upfront cost，The payback period is about two years，The data for traditional budget hotels is 4-5 years。

In the context of the steady growth of the 188bet online casino games hotel market，Transform into an 188bet online casino games hotel，Become an Internet Cafe、The ideal transformation direction for owners of Internet cafes and express hotels。

3. The homogeneity of Internet cafes forces an upgrade

2014，The country has fully liberalized the approval of one million Internet cafe licenses，Let the Internet cafe market become saturated，Intensified competition gives rise to Internet cafes、188bet online casino games city and 188bet online casino games hotel form。

Among them, the experience of 188bet online casino games hotels is also constantly upgrading:

at 1.0 period，The 188bet online casino games hotel mainly solves the needs of 2-5 people to play black games，In relative privacy、Smoking-free space without being disturbed。On the premise of ensuring the computer configuration，The hotel simplifies sleeping and bathing spaces，That is“Pack a few computers into the express hotel”'s pattern；

at 2.0 period，188bet online casino games hotel in space，Differentiating from traditional hotels，For example, a multi-person room with bunk beds、Large-capacity refrigerator and rich snack selection，Demarcate a leisure waiting area in the front desk area，And pass the figure in the front desk area、Elements such as display and game live broadcast，Conveys social and leisure attributes；

Now，The 188bet online casino games hotel is at 3.0 period，Service via specification、Space and environment，Perfect check-in experience。For example, in space，In the form of loft，Distinguish between game area and rest area，Improve bathroom and audio-visual entertainment experience，And combine 188bet online casino games IP to create space cultural scenes。

The 3.0 stage is also the stage where professional players enter.

Professional 188bet online casino games hotel brand Ruai 188bet online casino games、Yibo and Winter are gradually expanding their economies of scale，GreenTree、Economic hotel chains such as Super 8 and Junyi quickly cover the battlefield，Flagship store model created by Tencent and Shangri-La，There are also Internet fish and Internet cafes、The joining of cross-border players such as JD.com and Suning。

Just like behind every emerging industry，There will be competition among traditional business forces。From rapid period to stable period，After the giant joins the melee，188bet online casino games hotels are also becoming the entrance to surrounding industries。

Giants join, industry melee

2019“Burn it up”’s 188bet online casino games hotel industry，Behind the scenes are giants with their own advantages，Cut into this track，The trend of encouraging 188bet online casino games hotels。

Platform enterprises enter the market

Platform companies such as Tencent、JD.com and eLong，Both with their own advantages，Cut to the track of the 188bet online casino games hotel。

Leverage the operating experience of high-end hotels，And rich game IP content，Tencent extends the 188bet online casino games industry chain into offline immersive scenes。

June this year，Tencent Games、Tencent Esports launched“Tencent Interactive Entertainment Digital IP Hotel Co-creation Cooperation”，Will be with Shangri-La、Hyatt、Wanda、Ascott、Jinmao Group、Super Racing Group、Yekan Technology、全游电竞、Ouyu Technology’s first batch of alliance partners，Create a full-scenario 188bet online casino games game themed hotel。

Among them，Chengdu Shangri-La、Kerry Hotel, Beijing、Kerry Hotel Pudong, Shanghai、Xi’an Shangri-La and Haikou Shangri-La Phase I，Becomes the first five hotels to have 188bet online casino games themed rooms，The theme rooms use 188bet online casino games IP and game elements as the main visuals，And provide exclusive game benefits and peripheral mall，The unit price of a room is basically more than 1,000 yuan。

188bet online casino games hotel to Tencent，is an immersive entrance。There is an entrance，means new increments can flow into it。

Except Tencent×Shangri-La's“Flagship store mode”，The more mainstream one is“Group mode”，The mainstream room types of 188bet online casino games hotels are between 2-5 people，Group play can reduce the cost of a single player。

Compared to Tencent's“Empowerment”Thinking，Jingdong rolled up its sleeves，End in person，Combined with JD 188bet online casino games Club，Created“JD 188bet online casino games Hotel”Brand，Cooperate with its own supply chain advantages in 3C products，Accelerate the popularization of 188bet online casino games hotels，Thus feeding back its 188bet online casino games industry chain。

Compared to the previous two，Tongcheng Yilong spent tens of millions of yuan，Invested in a professional 188bet online casino games hotel brand“Love Esports”，And output a“Platform and technology empowerment”’s story。After this round of financing，The valuation of Ai Esports brand also exceeded 100 million yuan。Currently，More than 200 Ai Esports brand signed stores，35 stores opened，The pace of store openings is also accelerating。

New engine for hotel chain brands

Compared with “Change lane”，188bet online casino games hotels are more suitable for hotel chain brand layout“Add track”。On the base of the main business，Via eSports Hotel Concept，Brings new growth possibilities。

According to the same trip report，Currently the most popular hotels among China’s 188bet online casino games hotels are Ai 188bet online casino games、GreenTree、speed 8、IU Hotel etc.。Among them，Only Love 188bet online casino games is a professional 188bet online casino games hotel，The rest are basically upgraded from budget hotels。

188bet online casino games hotels belong to the hotel category，Traditional hotel in service、Have first-mover advantages in management and cost investment。At the same time in the melee，The leading 188bet online casino games hotel brand has not yet been formed。Traditional hotels rely on scale advantages，Able to stay in a professional 188bet online casino games hotel or“Shop within a shop”’s pattern is quickly rolled out。

Internet cafe transformation breaks through scene limitations

Different from traditional hotels, transformed into 188bet online casino games hotels，Internet cafes and 188bet online casino games hotels are the real "ldquo";cross-border”，Public space and private space operation itself，Just two completely different logics，The representative player is Wangyu Internet Cafe。

In July this year，Wangyu Internet Cafe relies on NVIDIA’s supply chain advantages，Plans to open 30 188bet online casino games hotels in Shanghai within this year，The first 188bet online casino games hotel is located in Songjiang University Town。This is also an experiment for the 188bet online casino games hotel format in first-tier cities。

Compared to the transformation of offline hotel formats，Wangyu Internet Cafe at the customer source level，Try to operate the Internet cafe membership system，Introduced into 188bet online casino games hotels。At the same time on the user portrait，Internet cafes and 188bet online casino games hotels are also highly overlapped。Precisely because the traffic diversion is guaranteed，And optimization of early trial operation，Online fish and Internet cafes can hold high and fight high，Directly convert the form of 188bet online casino games hotel，Batch copy to first-tier cities。

The pioneering road of professional 188bet online casino games hotel

Compared to the vigorous transformation during the epidemic era，Favoured by the pioneering professional 188bet online casino games hotel brand，It is the spillover effect of the 188bet online casino games industry on the real estate industry。

The leading brand of professional 188bet online casino games hotels——The story of loving 188bet online casino games，is a senior practitioner of traditional hotels，Insight into the prosperity of the 188bet online casino games industry，Especially after attending the Asian Games in Jakarta，Then anchoring 188bet online casino games hotels as the main direction of entrepreneurship。

Business travel needs that are different from traditional hotel docking，188bet online casino games hotel focuses on local life circle，Users who arrive at the store will stay in the room for a long time，It will extend to in-room consumption related to food and beverages，User stay rate、Higher retention and consumption frequency。

In view of the general demand for 188bet online casino games hotel services in the market、Poor impression of quality，If I love 188bet online casino games, I choose to start with immersive experience，In addition to combining different themes in decoration，Introducing customized space design，And an intelligent cinema system is integrated into the room，The check-out time has been postponed due to the characteristics of people who stay up late。

Therefore，Solving the urgent need to open a black market is just an introduction，How to improve spatial experience and social attributes，is the high-level position。In some Henan stores of Ai Esports Brand，Formed a fixed consumer group who stays 3-5 times a month。

Same story，There is also Winter 188bet online casino games who is also from Henan、Yibo Esports Hotel in Guangdong and VS Esports Hotel in Hebei。

The advantage of transforming a traditional hotel into an 188bet online casino games hotel is“Quick”，Especially if there are more than 45 rooms，Less pressure on transformation；Internet cafes have original accumulation in terms of number of members and operators，But there will be a lack of experience in hotel management。

By searching 188bet online casino games hotels on Ctrip，I found it in Shanghai area，The 188bet online casino games hotel with the best bookings，It is a single room，The next is the double room。Compared to the needs of the team to open black，Those who originally had accommodation needs，Then“Computer Configuration”As a bonus，Make them more inclined to choose 188bet online casino games hotels。

Long term，Operate 188bet online casino games hotels with hotel thinking，The success rate of running an 188bet online casino games hotel will be higher than using the Internet cafe mentality。

What kind of business is 188bet online casino games hotel?

Return to the logic of a business.

Is the 188bet online casino games hotel experience good?

My answer is yes，You can rest at any time when you are tired，Play with friends without being disturbed。

But，This kind of“Good”How to quantify？How many people，How high the frequency can be，Consume？Can it support the scale of 20,000 households......These issues involve cost structure、Consumption Behavior and Gaming Trends，It determines the current stock，Also limits future increments。

In terms of cost structure，In addition to the cost of hard and soft decoration of the hotel，There are other derived costs。

In the introduction of an 188bet online casino games hotel，In addition to the introduction of environment and lighting atmosphere，Also lists various configurations: curved screen、Video card 2060、Logitech Mouse、imbatop keyboard、16G running memory、Dilix’s gaming chair……

On Zhihu，Someone has also analyzed that in a second-tier city，The upfront cost structure of operating an 188bet online casino games hotel:

The total budget for a large flat floor of 3,000 square meters is nearly 3 million，There are 30 188bet online casino games rooms；

Double Room、Quadruple Room、The decoration cost of five rooms is 3.90,000、4.50,000 and 40,000 yuan；

Total annual income reaches 3.25 million yuan，The total annual consumables and operating expenses are 2.04 million yuan；

Including the upfront cost, the payback period is about two years.

Two-year payback period，For entrepreneurs in second, third and fourth tier cities，Has a strong attraction。

But as the epidemic eases，Internet Cafe、Internet cafes and 188bet online casino games cities are open in an orderly manner，Fierce competition on a scale of thousands of stores，And the ensuing global supply chain crisis，The rising cost of purchasing computer equipment，Making the growth of 188bet online casino games hotels“Stall”，Single store occupancy rates are also affected。

For “Internet cafe thinking”Building an 188bet online casino games hotel，After rapid growth during the epidemic，Start by carefully controlling costs and benefits，At the same time, early business problems，It will also gradually appear as the epidemic slows down。For example: the original site selection affects the room setting and planning，And will directly affect subsequent room pricing，And then appear in the turnover；Facing the attractive payback cycle problem，This also depends on whether it can be through acquaintanceship，Compress upfront costs to a minimum......

Although there is no relevant profit data in the industry，But faced with the scale of thousands of stores and the diversion of Internet cafes and Internet cafes，Later entry、188bet online casino games hotel with the mentality of making quick money，Profitability is worrying，The payback cycle is gradually converging with that of budget hotels。

In consumption behavior，The average number of purchases made by 188bet online casino games hotel users per person per year is about 1.5 times，The average proportion of 188bet online casino games hotel users who spend 2 times or more per year is 22.1%。Among them，Professional game players and 188bet online casino games team training are the most sticky groups；67.9% of 188bet online casino games hotel users are male，44.2% are under 26 years old，That is, the often mentioned “Generation Z”；The prices of mainstream 188bet online casino games hotels are mainly below 250 yuan/room night。

The other side of repurchase rate is user experience.

The hotel has clear and unified star classification standards，corresponds to the building、Standardization of facilities, equipment and services。The 188bet online casino games hotel lacks standards，A large number of 188bet online casino games hotels are out of low-end competition，Its characteristic is a high elimination rate、High substitutability，This will further affect the repurchase rate。

Finally on trend analysis，188bet online casino games hotels also encounter two major problems: the decline of PC games，And game upgrades force hardware updates。

After EDG won the League of Legends global championship，Started the craze of Generation Z，Half the people party，Half of the people are trapped。It is no longer the barrier between the niche circle and the mainstream circle，More like a mainstream circle，Collision with another mainstream circle。

But influence is not directly proportional to the number of players.

League of Legends player groups are concentrated in the post-90s and post-95s generations，Now these groups are gradually entering the workplace，While they achieve financial independence，Also due to work and life, etc.，Gradually leaving the League of Legends game，The new generation represented by those born in 2000，Also missed the peak period，The number of people entering the trap has decreased。2019 before the epidemic，League of Legends’ revenue has had its worst year in the past five years。

League of Legends is a light and shadow，Reflects the decline of PC games。PC games accounted for 32% of overall game revenue in 2016.31%，By the end of 2019，This proportion dropped to 23.32%，Reduced by 9%。Estimated 2020-2024，my country’s client game market share will continue its downward trend。

For 188bet online casino games hotels，The decline of PC games，Will limit the rigid needs of the scene，It will also affect the frequency of consumption。

Also，Upgrades for every mainstream game，It will also lead to hardware upgrades。Just as Cyberpunk 2077 appears，stimulated players to carry out a new round of hardware upgrades。This is for 188bet online casino games hotels，is an invisible one、Future costs，Will increase the depreciation cost of computer equipment。

Any business，It’s all about careful planning and complicated details，Cut out profits。

The future Chinese 188bet online casino games market，also belongs to“Professionalist”of。With the rapid development of professional 188bet online casino games hotels，And the acceleration of 188bet online casino games IP layout in mid-to-high-end hotels，The proportion of mid-to-high-end 188bet online casino games hotels with prices above 400 yuan will show an upward trend，This is the next incremental cake in the 188bet online casino games hotel industry，It’s about fine management、The premium space brought by comprehensive experience，Instead of “Lie and win”’s business。

Scene, stickiness and diversity

With the popularity of computers and mobile phones，Mobile games are gradually replacing PC games，And the growing pressure on offline operations，188bet online casino games hotels are also thinking about these three issues: how to position the core scene——What cannot be done in home space，What 188bet online casino games hotels can do？What kind of 188bet online casino games hotel do people need？How to plan space and experience to increase stickiness、Repurchase？

Some people in the industry once summarized the answer as: diverse、Multiple and multidimensional。

“Diverse”refers to breaking through the original boundary，In addition to basic accommodation functionality，Different product functions should also be integrated；

“diversity”Refers to hotel products should be changed to focus on investment、The traditional model that focuses on facilities，Enrich user accommodation experience through more soft content implantation，To cultivate consumption stickiness，Increase the number of members；

“Multidimensional”It is hoped that hotel products can break through the single revenue limit of guest rooms，Expand more revenue channels through IP content implantation。

Diversified products、Operation of strong community，Will influence young people’s consumption decisions in the future、Important factors in repurchase rate。Future 188bet online casino games hotels not only need to enhance the 188bet online casino games fun in the room，Social attributes should also be integrated into every experience scene in the hotel，Really capture the hearts of users。

It can be summed up in one sentence: 188bet online casino games hotels are based on physical needs，Extended as a social venue for young people。

To support this social scene，On the one hand，Need to integrate online and offline，Combining 188bet online casino games mechanisms and elements with hotel scenes，Create a social interactive experience，The 188bet online casino games hotel will be regarded as“188bet online casino games cultural space”；On the other hand，188bet online casino games hotels are also using 5G、Big data and VR and other technologies，Implement user demand classification，From differentiated experience、Attempts in different directions in terms of immersion creation，Promote the subjectification of 188bet online casino games hotels、Standardization、Establishment of intelligent experience。

As traditional hotels enter the 188bet online casino games hotel，Capital influx，And the government may introduce policies to standardize 188bet online casino games hotels，This track will gradually become standardized、Standardization and mid-to-high-end transformation are closer。

Compared to the single store model with weak risk resistance，Chain brands will have greater advantages。

Can small categories support a large market?

From 0 to 10,000，The 188bet online casino games hotel industry has spent five years，From 10,000 to 20,000，This time turned into three years，188bet online casino games hotels seem to be on the rise。

But how long can this trend last？How big of a bubble can it stir up？How much real demand can it support?？

A simple and rough calculation: According to the "2020 China 188bet online casino games Hotel Annual Data Analysis Report"，Data as of the end of 2020，The average number of rooms per 188bet online casino games hotel is 22。If the occupancy rate is 50%、Average 3 people per room and average 1.Calculated based on 5 consumptions，188bet online casino games hotels must absorb 1 every year.600 million people staying。According to statistics from the Game Working Committee，The number of users in China’s 188bet online casino games industry in 2020 is 4.8.8 billion people。

For the emerging category of 188bet online casino games hotels，Can it support coverage 1.A big market of more than 600 million young people，It is doubtful。

First，Mainstream 22-26 year olds，Will gradually enter the workplace，An 188bet online casino games hotel with late-night properties，Demand will inevitably be squeezed；

Secondly，As mobile games replace client games，And the gradual recovery of Internet cafe customer traffic，The substitution effect of 188bet online casino games hotels is also gradually emerging；

Last，188bet online casino games hotel operation standard“Boots”Not yet landed，Relevant policies have become a major variable in subsequent operations。

These factors combined，It will definitely be like squeezing out the water from a sponge，Clean most of the“Internet cafe + bed”Extensive 188bet online casino games hotel，Information about the transfer of 188bet online casino games hotels has appeared on major platforms。

Those that can be preserved in the future，Either cost control、Individual store with the best customer base，Either it is a chain brand with a complete membership system and standardized experience，The premium of branding and experience。

Maybe，The future trend of 188bet online casino games hotels，Will start from“Strong 188bet online casino games attributes”Return to“Strong check-in experience”，A sense of community will become even more important。