188bet online casino games Beijing took 20 years to build，Welcome the first winter to welcome guests。

As the first 188bet online casino games in China，You can imagine how eye-catching it is before opening。Just like the opening ceremony of Shanghai Disneyland，The popularity of 188bet online casino games Beijing is only increasing。

But as winter approaches，It seems that except for the ice and snow business，Other businesses are going through“Winter”，The same is true for Beijing 188bet online casino games。

Mafengwo platform data display，Universal Beijing Resort’s order volume in December 2021 dropped 17% compared with November。Many tourists also expressed their opinions online，Now available at 188bet online casino games“Project Freedom”，The longest queue can be played in 1 hour。

Before this，It is not uncommon to see people queuing up to enter the venue at five in the morning，The popular scene at 188bet online casino games Beijing can be called ";Unprecedented”。

Last August，Beijing 188bet online casino games was on the hot search list when it announced its opening。Afterwards，It’s hard to get a ticket for the internal test worth thousands of dollars、Scenes of official tickets going on sale and disappearing are taking turns。

Today，Shanghai Disney is relying on the top-notch Lina Belle，Attracting more tourists。Experiencing“Winter”Beijing 188bet online casino games，We also need to come up with more new things to attract tourists，Only Megatron、Harry Potter is not enough。

Under epidemic control，188bet online casino games Beijing“Winter”

February 6，The sixth day of the Lunar New Year，It’s vacation，A netizen said on social platforms after checking in to Beijing 188bet online casino games，“Not many people，Beyond Jurassic，Almost finished，The longest item was queued for 50 minutes。”

Such lucky people were rare in 188bet online casino games last year.

According to Daily People Report，New Year’s Day，“Harry Potter and the Forbidden Journey&188bet online casino games;and“The battle for the source of fire&188bet online casino games;The queue time for these two projects is up to 1 hour；At the beginning of the park’s opening，The average queue time of these two projects is close to 2.5 hours。

At the beginning of the opening of 188bet online casino games，At the 2021 Beijing City Sub-center Cultural Tourism Industry Summit and Global Themed Entertainment Industry Leaders Summit Forum，Song Yu, chairman of Beijing Tourism Group, said，188bet online casino games is expected to receive 10-12 million tourists every year。

Guess based on this number，The daily passenger flow should be around 30,000-40,000 people，But according to daily reports，Since December，The daily passenger flow of 188bet online casino games always fluctuates around 20,000 people，New Year’s Day，The passenger flow is only 10,000。

Obviously，Compared with last year’s opening period，188bet online casino games Beijing has entered the“Winter”。But the outside world is not surprised by such changes。

Comparing the world's largest theme parks，The location of 188bet online casino games Beijing，is the coldest、The driest、A region with the most distinct four seasons。This also means，188bet online casino games has obvious off-peak and peak seasons。

Generally speaking，1、February is the off-season for tourism，Due to the low temperature，The decrease in passenger flow is reasonable。Specifically，Most of the projects in 188bet online casino games Beijing are outdoor projects，Suitable temperature、Good weather is one of the necessary conditions for tourists to enter the park。For example， “Future Water World Park”It has been closed for a long time since the beginning of winter。

If you must say what is fun about 188bet online casino games Beijing in winter，Then you can only bet on the Wizarding World of Harry Potter。End of last year，Beijing ushered in the first snow of this winter。At that time，“It’s snowing at 188bet online casino games Beijing”Hot search，The combination of snow scene and Hogwarts，Highly restored scenes from the movie Harry Potter，Attracted many Harry Potter fans to check in immersively。

current，The black swan of the epidemic is still affecting the passenger flow of Beijing 188bet online casino games”;Devil’s Claws”。January 2022，The attack of Omicron，Let Beijing’s epidemic prevention and control be stricter，This has raised the threshold for foreign tourists to enter Beijing to a certain extent，Visitors to 188bet online casino games are mainly local residents of Beijing。

What’s more important，Beijing as the capital，Epidemic prevention requirements are extremely strict。Recent official news，Trains from multiple cities to Beijing，All must be done“Second Security Check”。188bet online casino games is the largest theme park in Beijing，Received by the epidemic prevention department、The tourism department’s request to restrict traffic is also reasonable。The park just opened last year，188bet online casino games Beijing has implemented an opening rule with a 60% capacity limit。

Also，Because of the uncertainty of the epidemic，The popularity of inter-provincial team travel has also decreased，The promotion of group travel on major platforms will also decrease，This has also become one of the factors causing the decrease in passenger traffic at 188bet online casino games Beijing。

The interesting phenomenon is，Previously, 188bet online casino games Beijing had a novel setting，And target group aged 20-30，Becomes a new place for team building in many companies。But now，The number of companies coming to team building has also decreased。According to Daily People Report，A tour guide said，Large company team building was originally the most important customer of travel agencies，But since January，Recurrence of epidemic in Beijing，There are obviously fewer companies doing team building。

What needs to be understood is，188bet online casino games targets tourists from all over the country and even the world，The customer traffic brought by local company team building is usually short-lived，And it is difficult to bring in repeat purchases。

After the brief climax，This is the peaceful 188bet online casino games Park in Beijing。Obvious differences between low and peak seasons，Under strong control of the epidemic，188bet online casino games Beijing needs new ways to generate more revenue。

188bet online casino games Beijing needs“Lina Belle”

Construction and operation of 188bet online casino games Beijing，It seems that the word epidemic cannot be separated。

Because of the epidemic，188bet online casino games was originally expected to open in May last year，Their business hours are pushed back again and again。final，Chosen near the Mid-Autumn Festival、September during the National Day holiday。

After opening for business，Under the epidemic，Reduced inter-provincial tourism，How to attract local tourists in Beijing to visit 188bet online casino games，And bring repurchase，Becoming a priority for 188bet online casino games。

A good example is Shanghai 188bet online casino games。Opened for five years，Shanghai 188bet online casino games Resort Happy Travel Trend Report，In the period 2017-2019 before the epidemic，Visitors returning to Disneyland increased by 50%，Park annual pass users visit the park more than 10 times a year on average。

Both are theme parks，188bet online casino games has been compared to Disney since its opening。At first，With the mystery and immersion of the newly opened park，188bet online casino games was once regarded by the outside world as Disney’s strongest rival。

At that time，100,000 188bet online casino games tickets sold on Fliggy platform within half an hour。Fliggy data display，188bet online casino games brings over 200% week-on-week growth in Beijing air ticket bookings。It’s the National Day holiday，Beijing has also become the most popular destination in the country because of 188bet online casino games。

What many people didn’t expect is，On the occasion of the opening of 188bet online casino games Beijing，Shanghai Disney launches heavyweight player“Lina Belle”，A battle for a theme park begins。

Looking back at 188bet online casino games，Ordinary people still have the impression of ";Megatron”Body，But its traffic is obviously not on the same level as Lina Belle，The contribution to revenue from peripherals and figures is also very different。

188bet online casino games little fox came out on September 29, 2021，Once launched，Keywords that quickly took over the Internet in the second half of 2021。Just like Bingdundun now，Consumers’ love for Lina Belle from Weibo、小红书、Comes from Douyin and other major platforms。

In addition to expressing love to 188bet online casino games little fox online，Taking photos with Lina Belle，It has also become the common wish of fans across the country。At Shanghai Disneyland，There are even male fans holding flowers，Propose to Lina Belle。

Last Christmas holiday，Doudou, who works in Shanghai, went to Disneyland three times because of Lina Belle。According to Doudou told Insight，Lina Belle was arranged to appear at the finale 188bet online casino games float tour as a top performer that day，After Lina Belle’s float passes by，A group of fans ran in the direction 188bet online casino games float。

In fact，Shanghai 188bet online casino games can stand out among many domestic theme parks，Attract tourists to check in、Repurchase，Mainly thanks to Shanghai 188bet online casino games Dolls、Floats and other interactive forms。

This point，Happy travel trend report also proved in Shanghai 188bet online casino games Resort。Report Display，For 188bet online casino games，Except for check-in rides，Tourists’ play patterns are becoming more and more diverse，Some people enter the park to watch the show、Interact with 188bet online casino games friends。Meanwhile，Taste the food、Buy peripherals，Watching fireworks shows has become the main reason for repeat purchases。

Shanghai 188bet online casino games Resort Happy Travel Trend Report，Daytime float parade“Mickey’s Fairy Tale Train”Example，2018 to 2021，The number of tourists watching this performance is increasing year by year，Growth of nearly 20%。

can see，In addition to the well-known “Mickey and Friends”Series，Original by Tokyo 188bet online casino games，"Introduced by Shanghai 188bet online casino games";Duffy and Friends”The series is a weapon for the Nuggets。Due to its high popularity，Tourists like to call them “Grab money F6”。

Wang Wei, who has applied for a 188bet online casino games Annual Pass, told Insight，“Worked in Shanghai for seven years，I go to 188bet online casino games once every two months on average，Especially when the work pressure is high，When you are in a bad mood。”

Can be seen from the Shanghai 188bet online casino games Resort applet，There are three types of Shanghai 188bet online casino games Annual Passes，Dream Crystal Card、Starlight Gem Card and Unlimited Diamond Card，The price is 1399 yuan each、2399 yuan、3599 yuan。Among them，The first two types have specified annual card use dates each year，The latter offers unlimited admission throughout the year。

In comparison，188bet online casino games Beijing has not launched an annual pass，Only single-day tickets at different price points are divided throughout the year。Judging from the current ticket price，The highest price is 845 yuan per ticket。

No annual pass，For 188bet online casino games，Want to attract local residents in Beijing to repurchase，You need more new things。When Shanghai Disney owns Lina Belle, a new profitable IP，188bet online casino games Beijing can only seek popularity from Megatron。Especially in Beijing where the seasonality is obvious，188bet online casino games should probably create seasonal events on demand、Customized services and other new methods。

What needs attention，There are fundamental differences in operating strategies between Disney and 188bet online casino games。

Always，188bet online casino games attempts to recreate scenes from the movie through rides，Allow tourists to have immersive play，即“Focus on projects and neglect performances”。The Wizarding World of Harry Potter、Minions Paradise、Themes such as Kung Fu Panda’s Unparalleled Land are created based on this logic。36氪 reported，One Decepticon in 188bet online casino games is worth hundreds of millions of dollars，A seat on Harry Potter and the Forbidden Journey costs one million dollars。

Opposite，Disney has always adopted the“Reprise the light project”’s operation strategy。Float performance、Cartoon image、The continuous renovation of firework design has always brought new growth to Disney。At the same time，The festive atmosphere created by different festivals can also attract tourists to check in at a low cost。188bet online casino games needs to rely on the construction of new film and television parks to create a sense of freshness，This kind of construction cost is higher than the design“Lina Belle”Much higher。

Obviously，A good movie IP does not mean that it can tell new things to tourists。188bet online casino games is weaker in its ability to transform IP into stories，The interaction with tourists is also lackluster。After all，Only stories that allow tourists to experience the magical world for themselves，It is possible to make 188bet online casino games a destination that consumers can visit multiple times。

188bet online casino games cannot rely on a single income

Passenger flow is visibly reduced，188bet online casino games Beijing is not sitting idly by。

Last month，Designated single-day party tickets (for four persons traveling together) at 188bet online casino games Beijing are now online。In simple terms，Reunion tickets can be purchased for the price of three tickets，Buy four 188bet online casino games tickets，Equivalent to 7 tickets.50% off。Calculating it this way，And a Beijing Happy Valley ticket worth 200 yuan，The difference is not big。

Price is always the most sensitive nerve for consumers，Service and experience are what attract consumers to repurchase“Nirvana&188bet online casino games;。

A netizen visited Beijing 188bet online casino games for the second time，Sent out this sigh“Whether it’s for fun、Product or service experience，Not even a little bit worse than Disney。Goed to Disneyland three times，I still want to go。”

In fact，During Spring Festival，188bet online casino games Beijing has launched a number of activities with Spring Festival elements。For example, changing into Spring Festival limited-edition clothing and taking photos with characters，Launching peripheral products with Spring Festival elements，And holiday-only performances and dishes……

But these did not cause enough splash in the market.

On the eve of the National Day holiday last year，Qunar.com released the "188bet online casino games Per Capita Consumption Report"，Based on estimate，Tourists who came to Beijing 188bet online casino games during the National Day holiday，Per capita consumption is around 3,300 yuan；In non-prime week periods，Per capita consumption is expected to be around 2,500 yuan。

Same，Data display from China Tourism Academy，188bet online casino games tourists usually stay in Shanghai for 2 to 3 days，Per capita spending is around 1,000 yuan to 2,000 yuan。

Obviously，The per capita consumption of thousands of yuan is much higher than that of Disney、188bet online casino games tickets worth a few hundred yuan，In other words，The theme park has more than one profitable item: tickets。

Walt 188bet online casino games’s financial report for the first quarter of fiscal year 2022 (fourth quarter of 2021) shows，Theme park and consumer products business achieved revenue of US.2 billion in the quarter，Much higher than market expectations of US.1 billion，102% year-on-year increase。

But in 2020, when the epidemic is the worst，The theme park business has been challenged。Take 188bet online casino games in the United States as an example，Due to the epidemic，FY2020 revenue of US.8 billion，Compared to .9 billion in 2019，Down nearly 70% year-on-year，Net profit plummeted directly，Loss of US0 million。

188bet online casino games pointed out in the announcement，The prevention and control measures of the new coronavirus epidemic have affected the company’s business in many aspects，Especially for theme parks、Experience and consumer goods business，Contributed a loss of approximately .9 billion to its fiscal 2020 revenue。

At this time，The secondary consumption of theme parks is particularly important。According to financial report disclosure for the first quarter of fiscal year 2022 (fourth quarter of 2021)，188bet online casino games launches some value-added services in a timely manner (such as the Magic Key Annual Pass at a discounted price、Queue artifacts, etc.) to further stimulate per capita consumption。

specifically to Shanghai 188bet online casino games，Walt 188bet online casino games Financial Report Display，Shanghai Disneyland’s annual revenue in 2019 reached 7 billion yuan，Becoming the 188bet online casino games Group’s most profitable theme park in the world。

What needs to be noted is，Theme parks are still a tough business，It is not easy to make a profit。According to statistics from China 188bet online casino games Research Institute，As of the end of 2019，Among 339 domestic theme parks，22% unchanged、53% profit，Still 25% loss。

Cheng Chaogong, chief researcher of Tongcheng Research Institute, once told Tech Planet，To measure the operating level of a 188bet online casino games, we mainly look at two indicators，One is the revisit rate，The other one is the second sale (secondary consumption，Includes meals、Accommodation、Proportion of goods, etc.。

Take Tokyo 188bet online casino games’s revenue in the first three quarters of 2018 as an example，Ticket revenue is 13.USD 900 million，Accounting for 38% ；And the product、Catering、The income from secondary consumption such as hotels is as high as 22.USD 400 million，62% 。

According to Daily People Report，188bet online casino games Beijing’s ticket profits are highly transparent，Since December last year，Third-party apps and even official websites often offer 10% off tickets，And travel agencies are also falling into low-price competition“Involution”，Further compressed profit margin。

This also means，188bet online casino games Beijing needs to find new ways to make a profit。Except tickets，Hotel、Food、Contents for secondary consumption in theme parks such as merchandise，It may become the main means of profit。

188bet online casino games is currently only open for the first phase，Estimated to attract 10-12 million tourists，Wait until the third phase is completed，It is expected to bring 35 million passengers per year。The declining passenger flow is showing，Want to achieve this expected level，Not easy。

At present, Lina Belle still belongs to ";Top stream”，Other family members also have their own fan groups，IP creation brings considerable income to Shanghai 188bet online casino games。

Looking back at 188bet online casino games Beijing，More IPs are needed，Only by“Chatty Megatron”，Not enough。

（Dou Dou in the article、Wang Weijun is a pseudonym，The header picture of this article comes from the official Weibo of 188bet online casino games Hollywood。）