Yesterday we analyzed the IP logic of Bingdundun’s popularity，But I believe many people still have a common question about Bingdundun’s explosion: Is Bingdundun’s explosion a flash in the pan or can it have long-term vitality？Olympics、Asian Games、World Cup、World Expo、Mascots are designed for major sports events such as garden expos or world-class expositions。

Mascots are also called cute things, It is a product of human primitive culture, It is the original human culture formed by primitive humans in their struggle with nature。For example, our ancestors created dragons、phoenix、Qilin and other auspicious animals and twelve zodiac signs, etc.，And give these things a symbolic content and meaning，To satisfy people’s inner psychological needs for blessing，There are all kinds of mascots 188bet online sports betting spread among the people，Too many to name。

Olympic mascots are generally based on animal images that are representative of the host country。The mascot first appeared in the 10th Winter Olympics in Grenoble, France in 1968, The mascot at that time was called Schuss，This is a half-human, half-object cartoon skiing figure，Has an exaggeratedly huge head and a delicate and hard body，Symbolizes an elf with a strong will。

The Summer Olympics mascot first appeared at the 1972 Munich Olympics，The mascot at the time was a decorative German purebred beagle figure known only as Waldi，Seen everywhere in Bavaria。The flexibility of a small hound、Patience and tenacity are also symptoms of an athlete’s character。

Afterwards，Mascots have become a tradition of the Olympic Games and have continuously developed into one of the leading factors in the Olympic image，It belongs to the visual communication system,Become an important carrier of Olympic culture,Explains the origin and development of Olympic mascots。Until now，A total of 13 kinds of mascots were born in the Summer Olympics，14 kinds of mascots were born in the Winter Olympics，Top 50 most profitable IPs in the world，The entry threshold is income exceeding 10 billion，Sorry，There 188bet sports betting app download is no Olympic IP，Olympic IP and cultural tourism IP，Including anime、Game、Film and television, etc.，Maybe it’s not a category at all。So pour cold water on those who advocate that the cultural tourism industry will explode，Don’t expect too much from Bingdundun，If you can’t buy it temporarily, you can wait。

If you want Bingdundun to become a real cultural tourism IP，Breakthroughs can be made from the following three aspects。

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A true cultural tourism IP must have a clear personality，And this person has a growth process、Has storytelling and empathy，Its connotation and denotation must be full，Can touch fans’ emotions，What touches the heart must be the story，Just like the ups and downs of a wonderful life，The story is touching and meaningful。

2、 Will Bingdundun still have the ability to create self-traffic after the strong traffic of the Winter Olympics stops?

The super IP of the Winter Olympics is a grand event for global mankind，Global media overwhelming propaganda，Under huge traffic，Bingdundunhuo is expected for a while，But after the Winter Olympics，Can Bingdundun create his own topics and traffic，Stay hot for a month、One year、Ten years，If it can’t be done，That won’t be 188bet app too different from the fate of previous Olympic mascots。

3. Can a closed loop of IP business model be formed

Cultural tourism IP can never win with just one image，Business model is the key，A successful cultural tourism IP must have a highly recognizable image，Rich and full character story，Empathy is a touching emotion，Given consumer-grade industrial chain value improvement space，There must also be a complete IP operation system，From LBE (Outdoor Theme Park)、FEC (Family Entertainment Center) to CP derivatives authorization，A complete set of IP licensing models can maximize the industrial value of IP，It is difficult to go further with only a single image。

Compared to most Olympic mascots，Bingdundun has achieved great success，But can we go further，Still have to wait and see。