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December 22, 2021,The State Council issued "“14th Five-Year Plan”188bet game Development Plan》,The analysis and judgment of the future situation is:
——The world today is undergoing profound changes unseen in a century,The international environment is severe and complex,The impact of the COVID-19 epidemic is widespread and far-reaching,Uncertainty in the global 188bet game industry has increased significantly。The domestic development environment is also undergoing profound changes,The problem of unbalanced and inadequate 188bet game development is still prominent,There is still a certain gap between meeting the people’s new expectations for a better life,Travel demand has not yet been fully released,The task of structural reform on the supply side of the 188bet game industry is still heavy,Innovation momentum is still insufficient,Governance capabilities and levels need to be further improved,International competitiveness and influence need to be further strengthened。
The key word is “Uncertainty”。From a macro perspective, two certainties can be obtained: First, confidence in the revitalization of the 188bet game industry;Second, the inevitable transformation of the 188bet game industry。
At some technical implementation levels of the "Plan",There are many certainties and uncertainties,Wish to explore it,The work of seeing the smallest things。
——Innovate and enhance domestic 188bet game under normalized epidemic prevention and control conditions,Promote inbound 188bet game in a step-by-step and orderly manner on the premise that the international epidemic is effectively controlled、Steady development of outbound 188bet game。
The above 188bet game development strategy description appears in the "Plan",It means that the epidemic prevention and control factors are no longer a short-term impact,Even covers the 14th Five-Year Plan period,That is, until 2025。At the technical operation level,Comprehensive liberalization of domestic 188bet game, especially inbound and outbound 188bet game,It is impossible to determine a specific point in time,Not“One order”、“Break in two pieces”,But“Normalization of epidemic prevention and control”、“Step by step”and“Steady development”。
Therefore,The "Plan" determines the development goals for 2025 as “By 2025,……The foundation for epidemic prevention and control is stronger,Scientific and precise prevention and control requirements have been fully implemented in the 188bet game industry。Domestic 188bet game is booming,Inbound and outbound 188bet game is being promoted in an orderly manner”。
The new crown epidemic has caused a devastating blow to the 188bet game industry,The stagnation of 188bet game development is a trauma,The brain drain of 188bet game industry operators is an internal injury。The loss of 188bet game employees during the new crown epidemic has affected travel agencies、Scenic Area、Hotel、Rural 188bet game and other enterprises,Especially for travel agencies,There is still hope for those who are unemployed at home,More have switched jobs to other industries。
This situation creates uncertainty about the return of talents during the 188bet game revitalization period during the 14th Five-Year Plan,It is unlikely that 188bet game employees will appear in the future“Climb high and call,The applicants gathered”’s scene,Maybe hesitating and watching。After 2023,There may be talent gaps and shortages in the 188bet game industry,188bet game companies should respond in advance。What needs to be emphasized is,Colleges and colleges are the only ";Talent reservoir”,The revitalized 188bet game enterprises in the future will put pressure on 188bet game-related majors in colleges and universities, especially graduates from 188bet game vocational colleges。
——Implementing innovation-driven development strategy to give new momentum to the 188bet game industry,It also puts forward new requirements for innovative development of the 188bet game industry。Adhere to the core position of innovation in the overall modernization drive,Promote the in-depth development of a new round of scientific and technological revolution and industrial transformation,Will profoundly affect the acquisition of 188bet game information、Supplier selection、Consumption scene creation、Convenient payment and social sharing and other travel chain。At the same time,We must make full use of digitalization、Network、Intelligent technological innovation achievements,Upgrading the traditional 188bet game industry,Innovative products and service methods,Promote the transformation of 188bet game industry from resource-driven to innovation-driven。
——Strengthen independent innovation,Collect advantageous resources,Based on the needs of epidemic prevention and control,Accelerate progress towards digitalization、Network、Smart 188bet game characterized by intelligence,Deepen“Internet + Travel”,Expand the application of new technology scenarios。
The biggest certainty in the 188bet game industry after 2022 is digital transformation,is“Internet + Travel”,This is the first priority in the "Plan"。
“Acquisition of travel information、Supplier selection、Consumption scene creation、Convenient payment and social sharing and other travel chain”is the whole stage of tourist information interaction,Information technology has a profound impact on the interactive dissemination of 188bet game information。The future is here,Innovation has become the main way to solve many uncertainties in the future。
Jack Ma said: Many people lose because of new things,First invisible;Second look down on;The third one can’t understand;The fourth one is too late!
The outbreak of the new crown epidemic has given a strong push to the digital transformation of the 188bet game industry,This will bring three uncertainties to the industry: I can’t understand、Taking it for granted and too late。
About“Can’t understand”Uncertain,Technological application brings about adjustments and changes in development models and ways of thinking,This change generally occurs at the essential level of technology application objects。For example,The rise of self-driving 188bet game can be seen as a change brought about by transportation,The occurrence of the new coronavirus epidemic also has a catalytic effect。But the widespread use of electronic map navigation systems,Greatly changed the information interaction role of tourists during the journey,That is, tourists know that they“Where”and“How to get there”,is“Profoundly affects the acquisition of 188bet game information”,It also plays a huge role in promoting self-driving 188bet game。“Saw it”Not necessarily“I understand”。
There is another uncertainty:“Take it for granted&188bet game;,When a county destination's overnight travel data or a scenic spot's reception number or even the data obtained by pressing a few clicks on the calculator are also called ";Big Data&188bet game;time,“Take it for granted&188bet game;Already flying all over the sky。A few businesses can watch videos on their mobile phones、The circle of friends thinks that they are not“Can’t understand&188bet game;,actually“Take it for granted&188bet game;,And behind it is the difference in thinking mode。
The final uncertainty is“Too late”,We really want to go back to the glory days of 188bet game,Planning again and again how to deal with the epidemic after the epidemic,Start the road to 188bet game revitalization with just one order,Mode、Market、Customers, etc. are all here when they are called。digitize、The Internet and information technology are only tools,instead of“Upgrading the traditional 188bet game industry,Innovative products and service methods,Promote the transformation of 188bet game industry from resource-driven to innovation-driven”。After the COVID-19 epidemic, it’s just old wine in new bottles,That must be“Too late”了。
——Strengthen the construction of 188bet game reservation platform,Promote time-scheduled tours、Traffic Monitoring、Scientific guidance and diversion and other services。
Actually,According to the Ministry of Culture and 188bet game 2020、The National Development and Reform Commission and ten other departments jointly issued the "On Deepening";Internet + Travel”Opinions on Promoting the High-Quality Development of the 188bet game Industry" requirements: “All state-owned tourist attractions should provide online reservation services before the end of 2021”。This means entering now in 2022,All state-owned tourist attractions across the country have implemented online reservation services。An easy-to-associate certainty is: Now through the reservation system, you can obtain and summarize the reception volume of state-owned tourist attractions in a region or even the country, as well as detailed customer source distribution data,This is a market forecast for regional destinations、Promotion Marketing、Management and regulation are of great significance。
However,Limited to the management of some local state-owned scenic spots,This seemingly simple job also has uncertainties。For example,So far, no destination cultural and 188bet game management agencies have been found to publish summary analysis data on reservations and reservations for state-owned tourist attractions in destinations during the 2022 Spring Festival Golden Week。
——Strengthening monitoring of 188bet game industry operations,And make good connections with the local epidemic prevention and control management platform,Improving the level of 188bet game supervision and public information services。
The so-called certainty of developing domestic 188bet game under normalized conditions of epidemic prevention and control is: from the perspective of technical implementation,The spatial movement information of tourists must be related to“Health Code”、“Travel code”and other epidemic prevention and control management platform information association and connection,This is the prerequisite for the comprehensive recovery of domestic 188bet game and precise epidemic prevention in the 188bet game industry。In other words,Tourists should know whether they can travel to county-level destinations before traveling,Instead of knowing after the fact。If the destination level of the circuit breaker is defined as a province,Still a bit thick。So,The uncertainty is: the current &ldquo of various provinces and cities across the country;Health Code”The system has not been unified yet,To achieve cross-department、Inter-provincial“Connection of epidemic prevention and control management platforms”,The difficulty can be imagined!If you only implement“Connection with the local epidemic prevention and control management platform”,Still not enough,After all, 188bet game involves crossing regions and provinces。
——Effectively integrate online and offline resources through the Internet,Promote the transformation and upgrading of travel agencies and other 188bet game enterprises,Encourage tourist attractions、Resort、Tourist Hotel、Theme Park、B&Bs and other hotels cooperate with Internet service platforms to build online flagship stores。
One certainty is: the online flagship store is not a copy and transfer of offline stores,Behind the scenes is the way to acquire customers、Business model、Product Organization、Changes in 188bet game dissemination。
The uncertainty about the travel agency business model is: most of the travel agency stores that are currently closed may not spring up again,Part of it will become“Douyin Showcase&188bet game;and WeChat applet。
——Support travel agencies to“Specialization、Featured、Innovative&188bet game;Direction Development,Realize travel agency management to be modern、Intensive、Efficient transformation。
——Guide 188bet game companies to proactively adapt to changes in market demand under normalized conditions of epidemic prevention and control,Timely adjustment of production and operation strategies,Actively explore new development models,Innovate products and services that effectively match market demand。
Under the influence of the new crown epidemic,Many travel agencies’ business signs and promotions have become “;Air tickets、Visa、Team building、Conference、Hongpei、Research、Self-driving”,Involved in almost all kinds of 188bet game-related businesses,Just no“Group travel”。
The biggest certainty about travel agencies after 2022 is transformation and upgrading,The "Plan" believes that the direction of transformation is ";Specialization、Featured、Innovative”。From the exploration and practice of travel agencies during the epidemic,There are several operational levels that you can pay attention to: One,Senior group travel is one of the few highlights,This may become an important market for travel agencies during the 14th Five-Year Plan,Customer acquisition channels should be adjusted in a timely manner、Strengthen social and family ties、Optimize product structure;Part 2,Should pay attention to destination products,Become a destination product supplier,Especially product suppliers with the characteristics of integrating culture and 188bet game;Part 3,Customer information of travel agencies is the best and most precious resource,Is the foundation for travel agencies to revive their business,Travel agencies’ customer acquisition channels will undergo major adjustments in the future,The rise of a few Internet celebrity tour guides has sent a signal。
——Support 188bet game planning、Creative Design、R&D Incubation、Management Consulting、Development of marketing and promotion and other professional institutions and service enterprises。
Under the great changes in the 188bet game industry,Provides a broad space for professional organizations and third-party companies serving the 188bet game industry。A foreseeable certainty is that a new group of professional companies will emerge in the future,The main feature is to serve the digital transformation of the industry。
What is uncertain is the specific business model and service model。Under the premise that domestic 188bet game, especially peripheral 188bet game, plays an important role,What digital resources should a destination marketing agency have、Channels and models。For example,There may be a 188bet game professional MCN organization,To serve the e-commerce live streaming needs of 188bet game companies。
《Planning》requirements:““14th Five-Year Plan”Period,Promote the basic realization of intelligent transformation and upgrading of national 4A and above tourist attractions”,This alone contains huge business opportunities,However, there is a relative lack of professional 188bet game information institutions in China。For example, the symbol of intelligence in many scenic spots is the towering big data platform screen in the command hall,The internal problem of local tourist congestion cannot be solved,These large screens are more ";Visit and observe”’s prop scene。Too much red tape,It conceals or reduces professionalism,Study smart 188bet game cases published by the media,Tried and tested。
There may be 188bet game content production agencies,To be precise, it is a travel information content production organization,The proportion of short- and medium-distance travel, especially peripheral travel, has increased,Tourists need more detailed, in-depth and targeted information。The 188bet game market needs Internet celebrities who have a little taste“Exploring the store”,Also need a professional travel guide,These are travel information contents。
Maybe there should be an intangible cultural heritage agency,Productizing intangible cultural heritage 188bet game through creation and innovation,And act as an agent for the commercial activities of intangible genetic inheritors;Or there should be an intermediary agency integrating culture and 188bet game,Building a transformation channel for the integration of culture and 188bet game;Or create professional study courses and product development institutions,Developing courses also brings channels, traffic, etc.,Of course, all of the above are inseparable from digital resources。
Of course, 188bet game agencies have the advantage to transform into the above professional organizations.
——Strengthen the integration of culture and 188bet game、Product Fusion、Market integration、Service integration,Promote complementary advantages、Form a synergy for development。
What is certain is,The future situation of cultural and 188bet game integration、Situation、Mode、Accelerated display of paths, etc.。
From a macro perspective,The changes in the 188bet game industry and the normal development of cultural undertakings after the COVID-19 epidemic have made the integration of culture and 188bet game even more difficult,On the other hand, it also increases opportunities。
At the micro level,The biggest uncertainty is“Market integration”。For example,Online travel platforms Ctrip and Fliggy can make reservations for 40 yuan tickets to the Palace Museum,This is business integration、Initial stage of product integration。You can also purchase the Palace Museum artificial explanation product provided by the travel agency for 880 yuan on Ctrip,This is an advanced version of product integration,Also service integration。Let’s dig deeper,I found that the explanation products provided by these travel agencies did not indicate that they were authorized or endorsed by the museum,In other words, everyone actually does their own thing,And then bring“Market integration”Uncertainty: If a museum as a public institution authorizes or cooperates with a travel agency to develop museum interpretation service products,How to distribute the market gains obtained。A larger case is Henan,at“Tang Palace Night Banquet”Behind the popularity of cultural phenomena is the low profile of 188bet game products,And“Market integration”Looks even more lonely。
In the future, we still need to start from the deep mechanism.
——around“Travel is a kind of life、How to learn and grow”Strengthen publicity and promotion of the concept,Further tapping the potential of the domestic 188bet game market,Create a good social atmosphere。
What is 188bet game?The "Plan" gives a very definite answer: 188bet game is a kind of life、How to learn and grow。This sets the direction for the promotion and positioning of the 188bet game industry,Set the main tone for 188bet game products。
Such a status has completely integrated 188bet game into people’s daily lives,Become an integral part of mass consumption,“Become the rigid demand for a better life for people in a well-off society”。
One certainty is that in the next few years, the image and promotional slogans of destinations at all levels of domestic provinces, cities and counties will move towards ";Life、How to learn and grow”'s topic is closer,The main trajectory is by“What’s the destination?”evolves into“What do tourists get”,Evolved from resource display to visitor acquisition。Fully embody“188bet game is spreading Chinese culture、Show the achievements of modernization、Important role in cultivating socialist core values。”This contains a lot of innovative work,Of course, it also provides market opportunities for professional institutions。
For 188bet game product operating organizations,Future“Life、Learn and grow”Becoming a mainstream 188bet game product,High value-added 188bet game products created through innovation will achieve higher business returns。One uncertainty is,If the original rights and copyrights of 188bet game products are not strictly and effectively protected,The appearance of unreasonable low prices and debris,It will delay the realization of this goal to some extent。
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