2022，The possibility of video streaming leader Netflix being surpassed by Disney increases，The competitive landscape of streaming media will usher in changes。

The latest quarterly financial report shows，Disney’s three major streaming media platform subscribers increased by 17.4 million to 1.96.4 billion，And Netflix only grew by 8.3 million，Disney predicts that the growth rate in the second half of the year will be higher than the first half of the year，And Netflix expects to grow 2.5 million subscribers in the next quarter。As of December 31, 2021，The number of Netflix subscribers is 2.2.2 billion，The difference between the two is only about 20 million。

Netflix began to focus on streaming media in 2010，Disney officially launches Disney+ in December 2019，The latter took more than two years to basically achieve overtaking in corners。Except Walt Disney，AT&Warner Bros. under T、Universal Studios owned by Comcast、Hollywood competitors such as Paramount are also continuing to encroach on Netflix’s streaming market share。

However，New subscribers are not the only indicator of streaming media performance。Disney’s latest streaming subscriber growth of 40%，Revenue growth 34%，But operating profit loss was nearly US$600 million。Essentially，The streaming media business still relies on large capital investments to increase original content，A giant game in exchange for user growth and revenue diversification。

Except for subscriber growth，Whether the average revenue per booking user will increase？How is the user change rate (stop subscribing)？Can the huge annual investment in original content be exchanged for corresponding income、Profit and market share？Why the Hollywood film and television media giant has a soft spot for streaming media？Who will win in the future streaming competition？

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current，In terms of number of subscribers，The number one player in streaming media is Netflix，The second is Disney+ launched by Walt Disney、American telecommunications giant AT&HBO Max owned by T、Paramount+, a division of Paramount Global and Peacock, a division of Comcast NBCUniversal。

Also，Tech giant Apple、Amazon、Google and others have launched streaming media services。This article mainly discusses and analyzes the streaming business of Netflix and the four major Hollywood media and entertainment giants。

Let’s first look at the streaming media business layout and strength of each giant.

Netflix wins 44 Emmy Awards in 2021，More than the second and third place media companies combined。

There are many types of online programs that 188bet Online Sports Betting and Casino can be played on the Netflix platform，In original TV series、Movie、More documentaries and features than any other competitor。This is also the solid foundation laid by Netflix’s annual investment of more than 10 billion US dollars in the past few years to create original content。

As a strong competitor cultivated by major Hollywood film and television companies (major film and television companies put films and television on the Netflix platform，Authorization fee charged annually)，Netflix also leveraged its relationship with Hollywood to reach out to Spielberg、Adam·Sandler、Ryan·Murphy and other directors or creative talents collaborate to produce films。For example，June last year，Netflix signs a multi-year cooperation agreement with Amblin Partners, a subsidiary of Spielberg，The latter will produce multiple movies for Netflix every year。

Also，Despite the recent slow growth in new users，Netflix is ​​still one of the most popular streaming platforms among users，First, the platform has a lot of original content，The second is that users can use various devices、Log in through different channels。

As of December 31st，Netflix has 2 in total.2.2 billion subscribers，An increase of 8.3 million compared with the third quarter。Fourth Quarter，The company’s revenue is 77.USD 100 million，16% year-on-year increase，Net profit is 6.USD 0.7 billion，12% year-on-year increase。The earliest entrants have achieved profits，This is one of its greatest advantages。

Disney+ is the most powerful to challenge Netflix。Disney Video Streaming Matrix by Disney+、Sports streaming media ESPN+ and the controlling streaming media platform Hulu。Over 10 million launched on the first day，The number of streaming media subscribers exceeded 100 million in more than a year，The three major streaming media platforms have nearly 200 million subscribers in more than two years，As fast as riding on a rocket。

As of January 1, 2022，Total number of platform subscribers is 1.96.4 billion (Disney+84 million、ESPN+21.3 million、Hulu45.3 million、Disney+ Hotstar 45.9 million)，Disney+’s subscriber base increased by 11.8 million in the most recent quarter。However，Disney’s overall streaming business is in the “Burning money to expand user base”14928_14931，The company’s streaming media business revenue increased by 55% to US$16.3 billion in fiscal 2021，Still losing $1.7 billion，Revenue increased by 34% in the latest quarter，Business loss of US$600 million。

Since the launch of Disney+，Concentrated，very popular，Its focus is to only play content related to Disney movies and television on the platform，Get the news、Complete stripping away of sports and other non-Disney content。Create unique platforms for independent vertical subdivisions，Then bundled with other streaming platforms。

By 2024，Disney’s goal is to reach 2 Disney+ subscribers.3-2.600 million，Including Hulu and ESPN+ 188bet app subscriber target is 3-3.500 million，In comparison，Peacock’s goal by 2024 is to have 30-35 million active users，HBO Max aims to have 50 million domestic subscribers by 2025。 

HBO Max, owned by WarnerMedia, since its global launch in June 2021，Already providing services in 46 countries。As of December 31, 2021，HBOMax has 73.8 million global streaming subscribers，The company plans to achieve 1 in 2025.2-1.500 million global subscriber target。

Paramount+ was formerly known as CBS All Access，includes MTV、BET、ViacomCBS other channels and platforms、Original content such as Paramount Pictures movies。Subscription prices start at $6 per month (with ads)，$10 without ads。Recent，The company has launched a $5 basic subscription plan excluding CBS local TV channel live broadcasts，If you keep the CBS TV show，Users want to upgrade to a $10 per month ad-free subscription plan。

On the earnings call，Company says Paramount+ has 32.8 million active users，And very optimistic about the prospects of streaming media business，Increase the global streaming subscriber target from 65-75 million to more than 100 million by 2024，And announced at the online investor conference that it will invest US$6 billion to create original content for streaming media。

Peacock, the streaming media brand launched by Comcast’s NBCUniversal, is divided into three price levels，Advertising more tax-free viewing，4 less ads per month.USD 99，Ad-free 9 per month.USD 99。As of 2021，The company’s streaming media Peacock revenue 7.USD 7.8 billion，Adjusted loss of $1.7 billion，9 million independent paying users。The company will invest US$1.5 billion in streaming media business in 2021，Doubled to US$3 billion in 2022，will increase to US$5 billion in the next few years。

Video“Streaming Media War”What to fight for

For subscription services，Except for the number of new subscribers，Average revenue per user (ARPU)、Bounce rate (the number of users who cancel their subscription within a certain period of time) and total dwell time are the three most important indicators for measuring streaming media business。

From the current competitive situation，The streaming war between Hollywood giants，The final winner will increase users and revenue mainly from domestic and international markets、Significantly increase investment in original content and open up the company's internal platform business to enhance competitiveness in three aspects。

First of all, we must capture both domestic and international markets.

It can be seen from the financial report data of Netflix and Disney，High average revenue per user in the North American market，High profits，The international market can not only expand the scale of users，It can also bring more diversified income。

For example，Netflix has 2.2.2 billion users，Average revenue per user from Latin America 8.14 USD to North America 14.Varies from US$78，75.22 million subscribers in the United States and Canada combined，Accounting for more than one-third。

188bet app In Disney’s overseas markets，Disney+ Hotstar, which mainly focuses on the Indian market, is expected to account for 30%-40% of global streaming media users in 2024。As of December 31, 2021，Disney+ Hotstar subscribers reach 45.9 million，Growth as high as 57%，Accounting for 35% of total global bookings，But the revenue per user is only 1.USD 03。

In addition to adding new registered users，Also equalize the average revenue per user in the international market and the North American market。For example，Except Disney+ Hotstar，Disney’s international streaming user ARPU is equivalent to 90% of US domestic users，And Netflix’s international subscriber ARPU is only 70%-75% of the domestic level。

The second is to increase investment in original content.

Exclusive content is a powerful driving force for new user registration。On high-quality content reserves，Everyone of the five giants is good，They also have their own rich film and television resources。

For example，Disney and Paramount, two century-old film and television companies，Each library has thousands of world-renowned film and television shows，Disney’s Disney Channel、Fox Television Network，Showtime by Paramount、Nick Roton、CBS，Warner Bros.，Harry Potter at NBCUniversal Studios、

But，Users need a steady stream of new content，Instead of simply taking the previous "Star Wars"、"Justice League"、"Mission Impossible"、"Harry Potter"、"Stranger Things" and other popular movies and TV shows are placed on streaming media platforms for users to subscribe。

Former Disney CEO Bob·Since the epidemic，Disney+ will achieve 20242.3-2.600 million subscriber target，The company needs to produce more varieties、High-quality original content targeting a wider range of consumers，Create more content for more specific segments。

Since the epidemic，Hollywood film and television companies’ productions are constantly affected and interrupted，The supply of original content is greatly reduced。As the epidemic improves，Disney says it will invest approximately $22 billion in Disney+ and Hulu original content in fiscal 2022，The portion for Disney+ amounts to $8 billion。

Netflix is ​​expected to invest US$17 billion in original content in 2021，It is expected to increase in the face of fierce competition in 2022，Peacock doubles investment to US$3 billion，Paramount also announced that it will invest US$6 billion to create original content，The importance that various giants attach to the streaming media business can be seen。

Obviously，This is also the most direct solution to the slowdown in subscriber growth、The most effective way。Just like Disney constantly updating attractions and rides in theme parks every year，Streaming media platform attracts new users、Similar measures are also needed to retain old users。

The third is to use the binding sales strategy to increase new users and revenue.

Except for new users，The most direct financial indicator is average revenue per user。Generally speaking，The lower the price，The 188bet Online Sports Betting and Casino easier it is to attract new users，This is one of the reasons why Disney can quickly acquire new users，But in terms of revenue per user，Netflix is ​​even better。

Also，Bundled sales between various streaming media brands or other services of the same company can bring more users and revenue to the company。

In the subscription plan provided by Paramount+，Essential basic package with ads 4 per month.USD 99，Ad-free Premium upgrade package 9 per month.USD 99，Starting this summer，Paramount+ also plans to bundle the basic package with Showtime，Monthly subscription fee is 11.USD 99，This move makes consumers think it is a good deal，Paramount reduced prices to allow more users to try subscribing to its streaming service。

The problem Paramount currently needs to solve is，Let subscribers watch the content of its flagship TV brand Showtime through Paramount+ APP as soon as possible，Of course，Additional fees required，Essentially it is also a bundling sales strategy。

Disney is also using the same method to expand its user base.

Disney streaming has Disney+、ESPN+ and Hulu, the three major streaming media platforms。Starting from December 21, 2021，To expand the user base，Disney decided to open up three major platforms，Introducing bundled subscription plan。

Hulu+Live TV users only need to pay $5 on top of the original price，You can watch content on Disney+ and ESPN+。Although some users may have signed up for Disney+ or ESPN+，But Disney’s move can allow Disney+ and ESPN+ to get more new registered users from Hulu+Live TV。

This operation method has little impact on Disney+’s ARPU。Disney+ currently has 1.300 million users，More than 4 million subscribers, whose income is lower than the average in the United States, will not have a big impact on Disney+’s overall revenue。Again，The revenue per user of Disney+ Hotstar launched in the Indian market is only about US$1，This has a bigger impact on Disney+。

Future，Streaming media user growth slows down，There are many uncertainties。

Disney added only 2.1 million new subscribers in the fourth quarter of fiscal 2021 (as of October 2, 2021)，Increase of 12.6 million in the third quarter，17.4 million new additions in the first quarter of fiscal year 2022。

Affected by the improvement of the epidemic prevention and control situation，There is an increase in people going out to experience offline activities，Significant decrease in users signing up for paid and streaming services at home，But from another perspective，The improvement of the epidemic also means that the production of original content can be accelerated，New content attracts more new users，This is also the reason why Disney’s users increased significantly in the latest quarter。

Netflix also encountered the same situation，The company’s new users in the third quarter of 2021 were 4.4 million，Subscribers only grew by 1 million in the second quarter。Although it was announced that 8.3 million new users were added in the fourth quarter，But the expectation 188bet Online Sports Betting and Casino for the first quarter of 2022 has dropped to 2.5 million。

Future streaming media competition landscape

There are various signs，Streaming media has become the most popular program among users、Film, television and other original high-quality content broadcasting platform，There is more room for growth in the future。

Refer to Allied Market Research research data，Global video streaming market will approach US$150 billion by 2026，CAGR up to 25.2%。In the United States, the most mature market，Total number of subscribers expected to increase from 3 in 2021.5.4 billion to 4 in 2027.5.8 billion，By 2027，86% of TV households will subscribe to at least one streaming platform，Next five years，Each household will subscribe on average 4.37 streaming services。

Netflix spends $10 billion every year to create original content，Then put it on the streaming media platform to provide services to users。If there is no strong profit model，This style of play is unsustainable，This is Disney too、The reason why Comcast’s current business is experiencing huge losses。

But overall，The winner of the future streaming war is likely to be between Disney and Netflix。

Kevin·, the person in charge of launching Disney+ business;Mayer said，Not every streaming service will exist or win，In the next few years, players will continue to win or be eliminated。The CEO of Discovery, which has merged with HBO Max to form a new streaming media platform, made it clear，The winner or loser of this streaming media war will be announced by the end of 2022 at the latest。The streaming media platform most likely to win globally in the future is Netflix or Disney，Maybe one or two will survive，Others will be eliminated，Either acquired or absorbed by other players。