If 188bet online casino games are a travel enthusiast，Then wherever 188bet online casino games go，Most likely 188bet online casino games can’t get around a similar“Scenic spot package”。

Scenic spots across the country，188bet online casino games can find similar sausages，Almost the same stinky tofu。

People hold similar bombing giant squid，Holding almost the same old yogurt。

20 yuan a piece on the street，188bet online casino games’s a similar specialty popsicle，The shapes are almost all terracotta warriors and horses、Panda and Yellow Crane Tower。

Screenshot source: Xiaohongshu

If 188bet online casino games still want to bring some travel souvenirs as souvenirs，Then 188bet online casino games can also find similar wooden knives in handicraft stores，A similar horn comb and a similar silk scarf。They are almost all made in Yiwu。

The more artistic young people may look down on these things，They will go to similar cultural and creative stores，Write a similar postcard，Buy similar leather notebooks and cheap seals。

And these stores almost all sell the same“TICKTICKTICKTICKTICK”。

Why go from Nanluoguxiang to Hefang Street，From Kuanzhai Alley to Tianzifang，Historic and cultural districts across the country，They all have similar faces？

When the spring breeze of commercialization blows throughout the tourism industry，Why 188bet online casino games brings cheap and same business format？

Those who are scornfully called "ldquo" by the locals;Liar to outsiders”Pedestrian Street，Why 188bet online casino games has become the mainstream of China’s tourism business？

Actually, many people have talked about this topic before，Most of them are developed from the perspective of the 188bet online casino games industry。

I will change the angle，Examine historical and cultural districts from the perspective of urban management and commercial real estate。

I used to say “Everything is based on real estate”，In my opinion，All offline businesses are ultimately the product of real estate logic。

The impact of real estate logic on China’s business phenomena，In fact, 188bet online casino games has strong explanatory power。

As usual, let’s put the conclusion first.

In my opinion，Many historical and cultural blocks are neither tourist attractions，Not an organic part of the city。

188bet online casino games essentially an urban-themed consumer paradise，A two-dimensional department store driven by business。

Declaration here，Some cities and scenic spots will be mentioned in this issue，But 188bet online casino games’s definitely not for map cannons。If some wording makes you feel uncomfortable or objectionable，I bow to everyone here！

First，I ask a question，How historical and cultural districts came into being？

Many people may think，Of course, we have historical and cultural heritage first，There are cultural landscapes worth seeing，That’s why these old streets and tourist areas exist。

But in fact，China’s historical and cultural districts，Most development times do not exceed thirty years。

Because historical and cultural districts are not naturally there，188bet online casino games needs to be modified。

The transformation here includes two modes，One is the bottom-up model。

For example, Nanluoguxiang，188bet online casino games has been a dilapidated alley for a long time。90s，Students from the nearby Central Academy of Drama for private work，Start renting a house near the school。

Nanluoguxiang

There are more literary and artistic young people，Coffee shops and bars are also open，Livehouse and small theater attract people from all over the country，Different cultural backgrounds，People of different classes and interests。

Although Nanluoguxiang itself has the genes of Hutong culture，Preserves a large number of traditional buildings in Beijing，But what really sets this area apart from other areas，188bet online casino games the foundation of youth culture established from the 1990s to the 2000s。

Many people call Nanluoguxiang ";Brooklyn in Beijing”。

Until 188bet online casino games stage，188bet online casino games place can’t even be called a scenic spot，More like a spontaneous“Neighbor”。

The change occurred around 2008，That year，Nanluoguxiang has been intensively reported by the New York Times and Time Magazine，Known as one of the four must-visit places in China。

Plus the influx of tourists from around the world during the Olympic Games，The popularity of Nanluoguxiang has exploded。

Afterwards，The commercial development of Nanluogu Lane was promoted，Now 188bet online casino games looks like a tourist attraction。

2005，Nanluoguxiang has less than 60,000 passengers a year，And 188bet online casino games was only 2009，The passenger flow reaches 1.6 million in one year。

188bet online casino games’s National Day or May Day，The number of visitors may reach hundreds of thousands on any given day。

The Tianzifang route in Shanghai is similar.

Tianzifang

Tianzifang does not even have a deep historical and cultural heritage.

Past，188bet online casino games is an ordinary residential block located on Taikang Road, Shanghai，Built between 1912 and 1936。

Because the location is on the edge of the old French Concession and the Chinese boundary，So the quality of housing is not good，There are still a large number of factory buildings left in the lanes。

But everyone knows，Artists particularly like old factories。Art districts in many cities，They are all built based on old factories。

1998，At the invitation of local street cadre and design master Wu Meisen，The famous American artist Chen Yifei settles in。

Afterwards，A large number of well-known artists and handicraft shops have settled on Taikang Road，Gradually gaining artistic flair。

2001，Painter Huang Yongyu titled Lane 210, Taikang Road ""after the ancient painter Tian Zifang";Tianzifang”。

Tianzifang Gate

Based on the artistic and creative district，Tianzifang as“Shanghai New Cultural Landmark”，has been further developed and improved。

With the influx of tourists，Business types here，Also from the past art studio，Transform into a 188bet online casino games business focusing on catering。

188bet online casino games can be seen from these two cases，The bottom-up model values ​​the active participation of community residents，Because the living ecology is preserved，So the historical continuity and authenticity will be relatively strong。

The other model is top-down.

Led by the government，Developers provide funding and commercial operations。188bet online casino games model is completely commercial，Completely strip away the original residential functions，Relocation of residents as a whole。

The representative of 188bet online casino games model is Kuanzhai Alley in Chengdu，And Shanghai Xintiandi, which combines large-scale demolition and construction with small-scale maintenance。

Because 188bet online casino games a unified planning and development，So the overall look and feel will be more “Regular”，It will also be better to combine it with high-end business。

But no matter which mode 188bet online casino games，They all generally follow a very clear logic:

First of all, there is a certain cultural/historical foundation，Then there is community transformation led by the government or local citizens，Finally completed commercialization，Become a city card。

In 188bet online casino games logic，The core element is not history and culture，But business development and later continuous operations。

If development and operation capabilities are sufficient，Even if Tianzifang is like 188bet online casino games“Mediocre talent”'s neighborhood，Can also be used as a city cultural business card。

Why is 188bet online casino games said that historical and cultural blocks are actually a type of commercial complex？

Because there is no ceiling，No two, three, four, five or six floors，188bet online casino games no different from Wanda Capital Raffles。

The core modes of the two are similar: space development，Attract people，Merchant settled in。

188bet online casino games’s just that they attract people in different ways.

Shopping malls rely on location selection、Brand and shopping functionality attract consumers。Historical and cultural districts need to use (packaged) historical and cultural landscapes to attract tourists。

In fact，Now many shopping malls are also consciously increasing their 188bet online casino games attributes，For example, inviting famous architects to design the exterior，Introducing various art installations、Internet celebrity exhibition、Check-in point。

Insert a sentence here，Maybe there is something wrong with my aesthetic level，Many shopping mall designs，Some are very hellish，Some are very magical，To be honest, I don’t understand 188bet online casino games very well。

But after watching Teacher Shilifen’s video，I feel normal，Magic is the ultimate form of China’s commercial complex。

Having said that，There is another characteristic of China’s shopping malls，188bet online casino games highly homogeneous。

For example, the first floor of an old shopping mall must be a beauty and jewelry counter，On the second floor and above are women’s clothing，Children's clothing，Men's clothing，Sports。

Shows a clear chain of consumer contempt: women>children>men>college students playing fieldball。

New complex，There must be a Starbucks on the first floor、Nike and Huawei，The third and fourth floors are mostly beauty shops and education and training institutions (remains)，There must be hot pot above the fifth floor、Barbecue and Hong Kong style tea restaurant。There may be a cinema on the top floor。

The core store near the entrance of a high-end shopping mall，Most of them are reserved for luxury goods such as LV and Gucci。If there is a Hermès，That would be more classy。

Similarly，Historical and cultural districts in various places are becoming more and more alike，188bet online casino games also an inevitable ending。

Then why do we all do the same thing？Why no one does differentiation？

While writing 188bet online casino games article，I was chatting with a friend，I just found out that he also invested in scenic spot catering a few years ago。

Just at the north entrance near Nanluogu Lane，A cafe was invested on Gulou East Street。The business is also very simple，Just selling coffee，Selling juice and milk tea，The price is not cheap，Twenty-thirty-one cup。

This investment has made solid money，After all, the scenic spot is crowded with people，Everyone needs drinks to quench their thirst。The profit model of beverages is simple，Exceptionally high gross profit，As long as there is a large flow of people，188bet online casino games will definitely make money。

I asked him, isn’t the rent expensive?

He said he entered the venue early，Although the rent is expensive，But the flow of people is too large，188bet online casino games can still make a lot of money。The rent increase later became a bit unbearable，And one sign per year，Rent increases every year，He withdrew。

He told me，Doing scenic spot catering，You must choose one that can make money steadily，There is enough profit margin，188bet online casino games best to have a model that has been proven repeatedly。

Because the rent is too expensive，Very low fault tolerance，Homogeneity is inevitable。

Let’s use the analogy of a shopping mall.

If 188bet online casino games are a maverick shopping mall manager，188bet online casino games gave the gold shop on the first floor to the bookstore，To Hai Lan Home、Seven Wolves Extra Long Rent Free，Piece of jewelry、All cosmetics rushed to the basement level，A cinema and food court are arranged on the second floor。

Then the mall suffered a loss，Closed，Your boss conveniently arranged for 188bet online casino games to move to the 18th floor underground。

From this perspective，Operators choose a cookie-cutter model，In fact, 188bet online casino games a very reasonable choice。

188bet online casino games don’t live well，Not necessarily alive，But if 188bet online casino games take the wrong approach，99% possibility，The market will give 188bet online casino games an ugly death。

To the historical and cultural district，This rule is also valid，And the way 188bet online casino games takes effect is even more cruel。

First of all, commercial space in 188bet online casino games is more scarce than shopping malls.

In travel scenarios，There is only one principle for shop location selection: the closer 188bet online casino games to the scenic spot, the more valuable 188bet online casino games，The closer 188bet online casino games to the flow of people, the more valuable 188bet online casino games。

No matter whether 188bet online casino games suitable or not, good shops must be expensive.

For example, Nanluoguxiang，2008 years ago，The monthly rent for a 50-square-meter shop is only a few thousand yuan，2017，At least 100,000。

The Imperial College is not far away，The rent may be less than a fifth。

Businesses in 188bet online casino games also bear costs that pure commercial spaces do not need to bear，Historic buildings need repair, renovation and maintenance，Residents need to be relocated and resettled，Residents who will not be demolished need to improve their living environment，These social costs need to be borne by the scenic area businesses。

Secondly，The range of commercial options in 188bet online casino games is narrower than that in shopping malls，Usually only two large pieces。

One piece is a scenic spot product，Including souvenirs and specialties。The other part is catering and snacks，Includes full meals、Special snacks and water drinks and snacks。

Third，Consumers faced by historical and cultural districts，That is, the tourist group，The consumption patterns of local residents in cities are also different。

Although the traffic of tourists is huge，But the per capita consumption power is actually not high。

Based on data from the Ministry of Culture and 188bet online casino games，2021，The annual per capita 188bet online casino games consumption in China is only 899.28 yuan。And most of them are one-time consumption，No repeat customers。

In such a scene，The fault tolerance rate of businesses in 188bet online casino games is actually lower，Homogeneity will be more serious。

Only low unit price，High gross profit，Does not occupy store area，Stable supply chain，Highly replicable products can survive here。

Like roasted seitan and mace potatoes；Such as small badges and refrigerator magnets；For example, Internet celebrity ice cream and Internet celebrity yogurt。188bet online casino games can also share the homogeneous products 188bet online casino games often see in scenic spots in the comment area。

And under the high rent，For many scenic spot merchants，188bet online casino games very likely to be the optimal solution within a period of time。

If you think about 188bet online casino games further，Homogeneous scenic spot business，188bet online casino games’s not just tourists who are fooled，188bet online casino games also cheated local residents。

The famous Shanghainese up master G Seng Dong made a joke，Once a Shanghainese steps into Tianzifang，188bet online casino games will be expelled from Shanghai household registration。

188bet online casino games is not unreasonable.

Because 188bet online casino games in a historical and cultural district，Those that are not standardized，Higher unit price，The profit is not high enough，Not suitable for volume，Products that pursue repurchase rates cannot survive at all。

For local residents，These business types are what they need。

In fact，188bet online casino games’s not local residents who look down on tourist attractions，But the business formats of these tourist attractions are driving away local residents。

In Sociology，There is a concept called “Gentrification”，Also called gentrification，Refers to the city under development，A community after the middle-class people enter，Changed the past form，Become decent、Standardized and monotonous。

In the process of gentrification，The past market culture will be eroded，Relationships severed，The original aesthetic value of the city will be destroyed。

To make up for 188bet online casino games damage，Also to draw benefits from the original aesthetic value，Urban development tends to be preserved to a certain extent、Preserving the urban landscape of the past。

This is a more advanced method，If done well，188bet online casino games can enrich urban culture。

But most capital and operators are not good enough.

What they can do，188bet online casino games to preserve an empty shell of history and culture，Build according to stereotypes，Filled with homogeneous small commodities and restaurants。

So，A pedestrian street only for tourists was created。

In my opinion，If you travel，Only go to so-called popular scenic spots，To some extent, 188bet online casino games like entering a parallel universe of a city。

188bet online casino games thought 188bet online casino games drank a bowl of old yogurt，Bought some souvenirs，Just walked into“Old Shanghai”、“Old Beijing”、“Old Hangzhou”，Feeling the local culture，In fact, all I see are stereotypes created by commercialization。

The ultimate form of this business，I mentioned it in last year’s content，In fact, 188bet online casino games a brand like Wenheyou。

They recreated the old landscape of the city，Put the small street shops in the past into a six or seven-story complex，Selling the so-called feelings of the past。

A high imitation old city，Can actually make locals line up with tens of thousands of numbers，Is 188bet online casino games magic？

So locals don’t think so either，Don’t go to these“A place to deceive foreigners”Just spend money。

If 188bet online casino games live these years，happened to experience the process of urbanization，188bet online casino games should find out:

Local snacks you could eat downstairs at home，188bet online casino games can only be seen on a large scale in this kind of scenic spots。

You can count，Those &ldquo in your family;Locals only”The place I just went to，Isn’t 188bet online casino games already very few，And may disappear at any time。

When citizen culture gradually passes away，188bet online casino games will still choose to walk into these places to find memories，188bet online casino games will become a tourist in your hometown。

And your past life，Sooner or later they will be squeezed and destroyed by these commercial complexes。

When low-level commercialization gradually erodes the living space of the city，No one can stay away。