in the country，188bet sports betting properties are very complex，It’s a children’s toy，Adult players are gradually becoming the main consumers，On social platforms such as Zhihu，“Expensive”is a big label of 188bet sports betting，188bet sports betting also has its own gift properties。

188bet sports betting is still an internet celebrity product，Brings its own popularity，New product released，New IP online，Always triggers heated discussions on social platforms。

According to the financial report released on March 8，The 188bet sports betting Group’s full-year operating profit in 2021 reached approximately 158.2.4 billion yuan，32% increase compared to 2020，Net profit is about 123.800 million yuan。

Opened 165 brand retail stores on the sales side，90 of them are in the Chinese market。188bet sports betting’s business layout in China，Gradually from toys to education，To the theme park。

Judging from the announced news，The first Legoland in China will open in Meishan City, Sichuan in 2023。Shenzhen、Shanghai followed suit。

In China, 188bet sports betting has ushered in a broader market.

The undisputed giant

According to Euromonitor，188bet sports betting around the world、China’s construction toy market share reaches 68% respectively.8%、42.3%，Almost unrivaled among similar products。

Ranking first in the toy brand value list，188bet sports betting has a stronger premium capability。Even at a lower price，Domestic toy brands are also difficult to compete with the brand reputation accumulated by 188bet sports betting for decades。

Data display，Judging from the price of toys，Toys priced between 200-299 yuan in department stores are the most popular category among consumers，Accounting for more than 22%。The second is toys below 100 yuan and between 100-199 yuan。

Low-price competition does not affect 188bet sports betting’s success in“Expensive”still remain competitive under the premise of 13598_13609。The second-ranked Chinese brand Bangbao Puzzle，Sales ratio is only 4.3%，Catch up with 188bet sports betting，It will take some time。

188bet sports betting is like the apple of the toy world，Not only by “Hardware + Creativity”Win，Build your own “Ecological Platform”。

First-class enterprises set standards，Second-rate companies build brands，Third-rate enterprise doing OEM。Other toy manufacturers，Or follow the cooperation，Either become 188bet sports betting’s rival。

Domestic construction toys such as Xiaomi also follow 188bet sports betting’s form standards。This makes 188bet sports betting more compatible，Can derive more gameplay and creativity，Thus forming a virtuous cycle，And expanding competitive advantages。

188bet sports betting is original in IP，And business layout，Also expanding。The 188bet sports betting Movie，188bet sports betting Game Minecraft，188bet sports betting Educational Robot，188bet sports betting Toy Theme Park，Quickly occupying China’s children’s consumer market。

Same as Apple，Some people keep questioning its expensiveness，Think of relying on Made in China，It’s not difficult to copy 188bet sports betting’s success。However，188bet sports betting’s success，Due to its pursuit of ultimate product strength，At the same time, there are long-term brand accumulation and correct strategies。

On the question of whether 188bet sports betting’s success can be replicated，The fans of domestic products still deny 188bet sports betting’s core competitiveness，As if everything other than so-called hard technology is regarded as floating clouds，However, this still cannot conceal the lack of competitiveness of domestic toys。

Composed of 70% standardized parts，Under the effect of scale，Can effectively reduce costs。Even compared to other toy giants，188bet sports betting’s standardized model still has huge advantages in controlling costs。

2021，Mattel achieved net sales of 54.US.8 billion，18% year-on-year increase，Realized net profit 9.USD 0.3 billion。In comparison，The 188bet sports betting Group’s annual revenue is approximately RMB 509.5.8 billion yuan，Full-year operating profit is still 158.2.4 billion yuan，32% increase compared to 2020，Net profit is about 123.800 million yuan。

188bet sports betting’s rival

The children’s toy market is the main battlefield for 188bet sports betting’s expansion in China.

Huang Guoqiang, Vice President of 188bet sports betting China said，Children are still the main ones in China，Target cities are expanding from first and second tiers to third and fourth tiers。As of the end of 2021，The 188bet sports betting Group has opened branded retail stores in 85 cities，Among them, authorized stores in third-tier cities and below account for nearly 1/3 of the total。

Compared with first- and second-tier cities，Less mortgage pressure，Third and fourth tier cities have stronger consumption willingness、Better spending power and more leisure time for entertainment。

The 188bet sports betting for children’s toys is vast，2020，Total retail sales of toys in the domestic 188bet sports betting 779.700 million yuan，An increase of 2 over the previous year.6%。The concentration of the domestic children’s toy industry is still not high，The combined 188bet sports betting size of the top 10 online brands accounts for less than 16%。The 188bet sports betting share of private brands is still dominated by the mid- to low-end 188bet sports betting，The high-end 188bet sports betting is dominated by foreign brands。

This is also for 188bet sports betting“Sinking”Brings opportunities。

Under a good situation，188bet sports betting still needs to compete with mobile phones for time，Competing for more extracurricular tutoring time。Like all Internet companies，In the market for attention，The final opponents are Douyin and Kuaishou。This is also the fundamental reason why 188bet sports betting is eager to expand more user groups。

Huang Guoqiang once said “In fact, our real competitor may be the mobile phone in the hands of children，(They) spend a lot of time on electronic media。”

From TV to video games，Mobile phone，Changes in media，Also changing the way children entertain and learn。188bet sports betting’s competitors are not just toy manufacturers of the same type，We must seize time from the mobile phone screen。

China Internet Network Information Center (CNNIC) released the 49th "Statistical Report on China's Internet Development Status" in Beijing，The Internet usage behavior of my country’s netizens shows new characteristics: First, the per capita online time continues to grow。As of December 2021，The average weekly online time of Chinese netizens reaches 28.5 hours，Increase by 2 compared with December 2020.3 hours，The Internet is deeply integrated into people’s daily life。

Not only adults, but also children’s time is dominated by major platforms.

Data shows: The mobile phone exposure rate of children in kindergarten (3-6 years old) is as high as 91.8%，Computer contact rate 80.6%，44 of them.1% of children play online games，Type from QQ Farm、Flying chess and other mini games，To a large online game。And Chinese manufacturers are also making plans，Seize the post-00s 188bet sports betting share。

As an industry giant，188bet sports betting’s position remains solid。Continuous expansion in the Chinese market，Of course 188bet sports betting cannot maintain rapid growth，It can also rely on its dominant position to gain more market share。

But in a battle for children’s time, how does 188bet sports betting win?

According to market research organization NPD survey，Since 2012，Adult players buying 188bet sports betting for themselves increased by 65%。The number of adult players continues to increase，Further expanding 188bet sports betting’s audience。

188bet sports betting is also happy to see the success，In recent years, the number of small-pellet products targeting the adult market has increased year by year，33 new 1000-2000 particle sets released in 2020、2000+ particle set 17 styles。

At the same time，On IP selection，The Friends series and others are also designed to attract more adult groups。This year’s TOTY Toy Awards has specially established a new Grown-Up Toy of the Year (Grown-Up Toy of the Year) this single award，Used to recognize toys and games developed primarily for adults (grown-ups/kidults)，And the 188bet sports betting bouquet won Best of the Year。

in the country, the expansion of the adult 188bet sports betting is also a top priority.

Compared to children，Adults are even more active consumer groups，Has higher spending power。Trendy toy brands represented by Bubble Mart are hyped by scalpers and capital，While driving the fashion 188bet sports betting，It also attracted adults’ attention to the trendy toy 188bet sports betting。From Lina Belle to Stellar，Dolls in niche fields，Going to the public under the hype。

188bet sports betting has also increased its social marketing efforts，On Xiaohongshu’s brand planting help，188bet sports betting also ranked fifth。The price of second-hand 188bet sports betting has soared and it once became a hot search topic，Disney Castle、188bet sports betting Rose、The Taj Mahal and more limited editions are selling for new high prices in the second-hand market，188bet sports betting’s investment and collection attributes are further explored。

"China Collectible Toy Industry 188bet sports betting Insight Report 2021" shows，The 188bet sports betting size of the domestic collectible toy industry will exceed 150 billion yuan in 2025，The core consumer group will exceed 100 million people，The overall growth rate of China’s collectible toy 188bet sports betting is as high as 35%。

The 188bet sports betting Group makes a big push into the adult collector market in 2021，And this strategy has also achieved great success。The first batch of 18+ products will be officially launched on the market this year，Includes package style of set、Sizes and prices are specifically for adult fans。

However，188bet sports betting is positioned as a mass product，Huge number of new products，More market margin，The value of the model after assembly will be greatly reduced. Investing in 188bet sports betting cannot guarantee returns。Entertainment and game tools are the real 188bet sports betting，Continuous innovation，This is also the reason why 188bet sports betting has remained popular for decades。

When summarizing the reasons for revenue growth，The 188bet sports betting Group attributes this growth to its “The largest ever、The most diverse product lineup”，Meet the different needs of consumers of all ages。

Going to the public，Become a toy in the hands of more people，Instead of a collectible。