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Early June,Beijing’s summer is here as promised,But for the homestay 188bet login,It’s still winter。
June 5th is the last day 188bet login Dragon Boat Festival,Beijing announces normal return to work and school in most areas,Resumption of various social activities in an orderly manner。Flow slowly one month later,Beijing is beginning to regain its past rhythm。
Talking to most people,Finally“Return to nature&188bet login;Different pleasures,Liu Yu, the host of Huairou B&B, let out a long sigh。
Liu Yu runs his own country B&B brand in Huairou。Company team building、Family gathering、Tourists in Beijing who go on outings and excursions usually come before every weekend,Booked Liu Yu’s house early。The Dragon Boat Festival holiday was originally a rare golden week。But affected by the 188bet login,All of May,Liu Yu’s turnover is only 2,000 yuan。
“Before the Dragon Boat Festival,I have been looking forward to this good news。”Liu Yu once hoped that 188bet login citizens who had been holding back for a month would take a revenge trip during the short holiday,Save some of her miserable May。“The notification is waiting,But the holiday is over。”
Even if the turnover is so sluggish,Liu Yu is still the envy of many homestay owners in the 188bet login。
Zhang Nan’s homestay business is spread throughout Beijing,Maximum time,She has 20 properties。After the outbreak,The number of people moving across provinces has dropped sharply,Even if there are occasional sporadic orders,188bet login often canceled due to repeated epidemics。Zhang Nan began to gradually withdraw from the short-term rental B&B track。
Due to repeated epidemics,The B&B 188bet login has hit rock bottom,Most B&B hosts are suffering in the darkness,Only country B&Bs are still struggling to shine faintly。
According to Tujia B&B data,2022 May Day holiday,The order volume of rural B&Bs exceeded that of urban B&Bs for the first time。Affected by the epidemic,People’s travel consumption has just begun to shift from cross-regional travel to surrounding travel,Rural B&B has become a new growth point in the B&B 188bet login。
Rao is so,Liu Yu, who holds several country B&B properties, still opens the order backend anxiously from time to time,Refresh,Waiting,What goes around comes around……Countless B&B practitioners like Liu Yu are waiting for the moment when the 188bet login blossoms。
The 188bet login is coming, and urban B&Bs are in retreat
Coming this year,Due to the recurrence 188bet login epidemic,Yiyi’s B&B business in Beijing has almost completely stalled。
Yiyi catches up with the&ldquo 188bet login city B&B;Last class”Express,A B&B host who can still drink soup。
June 2019,Yi Yi launched her first homestay on the platform after resigning。Because 188bet login aesthetic accumulation in past work,Yiyi’s house is beautifully decorated,Unique design,The market became very popular as soon as it was launched,Usually reservations must be made more than a month in advance。After the property is fully booked,There are still many customers coming to inquire about the schedule。
Early 2020,New coronavirus outbreak,Yiyi’s overseas guests cannot come in,The movement of people has 188bet login been stopped in China。Originally full, orders were canceled one after another in March。
This situation will last until June 2020,Yiyi returned to normal operations 188bet login the property had been vacant for several months。
Although starting in early 2020,The B&B business has begun to suffer losses,But the first few sets of themed B&Bs received an extraordinary response,Yiyi decided to focus on the domestic market,Keep doing it。Starting from May 2020,The national epidemic situation is gradually easing,The May Day holiday ushered in Yi Yi’s long-awaited recovery。Yi Yi was given a shot 188bet login arm,Five more properties have been invested in one after another。
“I really didn’t expect that the epidemic would last so long。”Many B&B hosts had the same optimistic ideas as Yi Yi at the beginning 188bet login epidemic。Also,Because 188bet login early rental 188bet login B&B、Renovation and other expenses are generally expensive,Most people cannot give up this huge sunk cost。
“Enter the trap”Earlier Xu Jin experienced the rapid rise of urban B&188bet login in China。2017,Xu Jin started to use B&B as his side job,Soon the supply of houses exceeds the demand,He found that the profit completely exceeded his main job salary,Resign decisively and start working as a B&B landlord full-time。
Xu Jin, who is in Wuhan, has the most intuitive perception of the impact of the epidemic on the 188bet login。
2020,Wuhan has been closed for nearly four months,Many local B&B landlords are unable to support,Begin to take the lead in withdrawing from this 188bet login,But Xu Jin persisted。After Wuhan is lifted from lockdown,He waited for the expected recovery,Occupancy rate reached 100% throughout May。
June of this year,The 188bet login situation nationwide is temporarily easing,There is a retaliatory growth in domestic tourism,Xu Jin’s B&B occupancy data also performed well,He began to open up the Changsha market。
However,Changsha, an emerging internet celebrity tourist city,The feedback to Xu Jin was not as expected。Xu Jin originally thought that tourist cities would not worry about traffic,Unexpected success, Xiao He,Defeat is also Xiao He,The flow of homestays in tourist cities is mainly supported by foreign tourists,Therefore, it is also quite subject to the epidemic situation。So,The epidemic will only repeat 188bet login future,Xu Jin’s room reservation rate in Changsha dropped immediately。
Last resort,188bet login withdrew two properties in Changsha,Stopped the pace of exploring new markets。
Except for the nightmare 188bet login epidemic,The gray area where the B&B is located,It is also a sword of Damocles hanging over the heads of urban B&B operators。
Because the B&B 188bet login has been in a stage of brutal growth,Thriving at the same time,Also spawned some in the firefighting、There are safety risks in terms of occupancy qualification review and other aspects“Black Homestay”,The government has also begun to explore the management model for the homestay 188bet login,Regulate and rectify the homestay market。
December 2020,Four departments including the Beijing Municipal Housing and Urban-Rural Development Commission jointly issued the "Notice on Regulating the Management of Short-term Rental Housing",File name,Short-term rental housing is prohibited 188bet login functional core area of the capital,Release information on short-term rental housing in other areas of Beijing through the Internet platform,Proof of house ownership etc. should be completed“Six Certificates”。
As soon as the notice comes out,Major B&B platforms have removed B&Bs with incomplete documents,For a while, the B&B hosts were in a mess。Yiyi Memories,The B&B landlord in her area created a group,I want to apply for a license according to regulations,But the management intensity of each district is different,There are also differences 188bet login standards for issuing licenses,Some B&B hosts finally removed their listings from major platforms in tears。
In order to stop losses, short-term 188bet login becomes long-term 188bet login
The 188bet login continues again,Someone chooses to retreat,Some people choose to work hard to save themselves。
Yiyi’s homestay business in 188bet login has been cut into several parts: hotel-style short-term rental、Long-term rental on a monthly or quarterly basis,And long-term lease on an annual basis。
This is obviously contrary to Yiyi’s original intention of running a B&B,The income from long-term rental is far less than the income from short-term rental。But the 188bet login is recurring,There seems to be no end in sight,Once a small-scale 188bet login occurs,Almost all orders will be cancelled,Complete shutdown of operations,“I can’t bet all my money on this。”
Yi Yi’s comments on "Leopard Change",When the B&B signs a contract with the property owner,Usually calculated from two to three years。Even if the B&B cannot receive orders,The rent agreed 188bet login contract must still be paid to the owner on time,This is a big expense。The perception is not obvious when business is good,But when the property is vacant for a long time,This expenditure always reminds Yiyi“Lossing”。
Since the outbreak 188bet login new coronavirus epidemic in 2020,Yiyi’s B&B business has been suspended until June。Finally restored the flow of passengers across the country,A new epidemic occurred in Beijing in July,Yiyi’s housing order failed again。
Last resort,Yiyi rented out two of his properties on an annual basis,To stop the loss as soon as possible,Her long-term rental price is even lower than the rent she paid to the landlord,“Loss of more than one thousand per set,Losing about 10,000 per month。&188bet login;
There is a familiar saying 188bet login investment community,“Don’t put eggs 188bet login same basket”。At stop loss,B&B hosts don’t dare to put their eggs 188bet login same basket。
12 properties in Yiyi’s hands,Less than half are still insisting on short-term rental of B&Bs。She completely signed out three or four properties through annual rent,Most 188bet login remaining ones are also rented on a monthly or quarterly basis,Only a few properties are left for short-term rentals。
This is also the common state of most urban B&B operators 188bet login past two years。
Capital is also keenly aware of the malaise of homestays in domestic cities。End of May,Foreign homestay platform giant Airbnb announced adjustments to its Chinese market business,From July 30, 2022,Suspension of support for domestic travel listings、Experience and related bookings。To this,188bet login insider Wang Ning said,Airbnb’s business decision to temporarily withdraw from the Chinese market was also based on its brand positioning of focusing on city B&Bs。
Airbnb’s decision to withdraw from China will undoubtedly add another layer of cold water to the already bleak homestay 188bet login。Although Airbnb’s market share in China is not large,But as a“Small but beautiful”'s 188bet login benchmark,This decision once again dampened the confidence of the precarious 188bet login。
Before Airbnb exited China,Zhang Nan“A strong man breaks his wrist”The determination is already very strong。After Beijing issued the “Notice on Regulating the Management of Short-term Rental Housing”,She gave up her determination to continue to develop 188bet login Beijing homestay market,Convert all B&B properties in your hands to long-term rentals,Turn to the surrounding travel B&B business,Update the progress of your Qinhuangdao Aranya property in your circle of friends。
Although the homestay market in second-tier cities such as Wuhan and Changsha is not as volatile as Beijing,Xu Jin also stopped the expansion of his B&B territory。Xu Jin’s comments on "Leopard Change",The 188bet login is indeed in recession now,But the biggest problem is instability,Especially when an epidemic occurs in a big city,Inter-provincial movement of personnel is blocked,It will be very intuitively reflected in the occupancy rate of the B&B。
“B&B will continue to operate,It’s just that there will be no more listings recently。”Xu Jin’s statement is relatively optimistic,But his circle of friends is no longer what it was three years ago,Full of photos 188bet login B&B and customer feedback,Replaced by the camping activity business he has recently developed。
188bet login“Hibernation period”Too long,Many B&B hosts can’t wait for spring,The long cold winter has worn away the confidence and will to persevere,Gradually disappearing。
The reason why Yiyi persists is besides the huge initial investment,And the warmth brought to her by the B&B guests she has received。Yi Yi feels unwilling to do so,Because the loss is not because of poor management,188bet login are still many repeat guests who still miss her B&B,So maybe it’ll be fine just to get through it。
Zhang Nan’s reason for switching to Aranya is similar,Communications with guests when running a B&B in the past,Let her always have a warm filter on the homestay 188bet login。Zhang Nan still hopes to keep the career that once touched him as much as possible。
Warmth has always flowed between the B&B host and the guests,This is also the unique charm of the homestay 188bet login。
But back to reality,What cannot be avoided is the loss figure that is as cold as iron。Tourists from Beijing and Tianjin account for most 188bet login tourism in Qinhuangdao。Since 2022,The epidemic in Beijing and Tianjin has repeated one after another,Zhang Nan’s B&B in Aranya has not yet opened。
The landlord’s enthusiasm,It seems that the heat is at freezing point“Sleep”’s B&B 188bet login。
188bet login B&B, the last ray of hope
Compared with other B&B counterparts,Liu Yu, who has been focusing on running country B&188bet login, is undoubtedly the lucky one。
Liu Yu’s country B&B brand was established at the end of 2019。At that time,Liu Yu’s B&B business is mediocre,Occasionally accept bookings 188bet login customers for parties or family outings。Liu Yu works hard to promote on Xiaohongshu and other platforms,But with little effect。
The turning point is in the second half of 2020。Mid-Autumn Festival、National Day,Even just a regular weekend,B&B schedules are suddenly crowded。Many 188bet login guests Liu Yu received were from state-owned enterprises and institutions,These units respond“Do not leave Beijing unless necessary”Call,Choose a country B&B in the suburbs of Beijing for the team building location。
188bet login insider Wang Ning said,The concept of country B&B was already quite famous before the epidemic,In Mogan Mountain、Yunnan、Guizhou and other places are developing very well。After the epidemic,Rural B&Bs around big cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu have also begun to rise。
Affected by the 188bet login,A considerable number of customers cannot leave the province,Can’t even leave the market。Many B&B hosts have noticed this phenomenon。According to Xu Jin’s estimate,The number of local tenants in Wuhan increased significantly after the 188bet login,Only 30% or less of foreign tourists remain。The vacation travel needs of this group of people have objectively given rise to the popularity of suburban country B&Bs around first-tier cities。
At the same time,Policies to support the development of rural B&Bs have also emerged as the times require。August 2021,《Beijing“14th Five-Year Plan”The Implementation Plan for the Rural Revitalization Strategy 188bet login Period (referred to as the "Plan") is issued,which states,Launching a batch of rural boutique B&Bs,Create a batch of rural B&B towns with characteristic features,Realize the comprehensive improvement from scale to quality of rural B&Bs in the city。
Major online travel companies are also grabbing market resources for rural B&188bet login。In recent years,Ctrip、Tuniu and others have opened their own holiday farms and B&188bet login。
Post-epidemic era,The pattern of the homestay 188bet login is being reconstructed。Country B&Bs rely on people’s gradually shortening travel radius,A new 188bet login opportunity arising from radiation to the suburbs of the city。
Wang Ning thinks,Rural B&Bs are currently an obvious breaking point in the B&B 188bet login,This is also the current situation where 188bet login confidence is generally sluggish,The only opportunity to see hope。
Experienced a month-long depression,Although I know that now is the bonus period for country B&Bs,Liu Yu is still cautiously slowing down the pace of expansion。She described her attitude as ";Conservative and optimistic”,The 188bet login will not end in one day,She can’t let go of her worries。
(At the request 188bet login interviewee, all names in the article are pseudonyms)
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