As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Quotes of cultural and tourism giants

This week’s giant market trends focus on the financial reports of the listed cultural travel industry in the first half of the year。

Recently，Most listed tourism companies release results for the first half of 2022，According to incomplete statistics，Except for OCT’s expected profit，Almost all others are losses。

Yunnan Tourism Preliminary Loss of 24-36 Million Yuan，Uoxin Travel expects a loss of 75 million to 100 million yuan，China Youth Travel Service’s pre-planned loss exceeds 200 million yuan，Guilin tourism loss is about 1.3.7 billion yuan，Sante Ropeway’s pre-loss is 50-65 million yuan，Jinjiang Hotel pre-loss 1.1-1.500 million yuan，Fosun Travel Pre-loss 1.5-2.500 million yuan，Huangshan Tourism Preliminary Loss 1.5-2.1.5 billion yuan，ST Caesar’s pre-loss in the first half of the year 1.3-1.600 million yuan，OCT’s expected profit is 89 million-1.3.2 billion yuan。

Also，Lijiang Shares, which released its first-half performance forecast last week, suffered a pre-emptive loss of 48-57 million yuan、Qujiang Cultural Tourism lost about 91 million in advance、Xinhualian Cultural Tourism lost more than 900 million yuan、Boutique Hotel has a predetermined loss of 3.6-4.200 million yuan、Zhangjiajie 1.05-1.300 million yuan、Changbai Mountain is expected to lose more than 71 million yuan。

Easy to find，This loss-making company covers a wide range，Tourist listed scenic spots、Travel agency、Hotel Group、No comprehensive tourism group is immune。188bet app Among them，Loss-making enterprises are divided into two categories，Some losses narrowed，Some turned from profits to losses in the same period last year，For example，China Youth Hostel、Huangshan Tourism、Boutique Hotel、Changbai Mountain, etc.。

If you add airlines，The losses of the entire listed tourism companies are even more serious。Air China、The three major airlines China Eastern Airlines, China Southern Airlines and Hainan Airlines all lost more than 10 billion yuan in the first half of the year，Calculated loss of more than 57 billion yuan based on the lower limit of loss announced by the company，Air China, the most serious among them, lost at least 18.5 billion yuan，The average daily loss exceeds 100 million yuan。Although China、Spring and Autumn、Private aviation companies such as Juneyao suffer relatively small losses，But they all turned from profit to loss，The degree of loss is several times the profit in the same period last year。

The main reason why most listed cultural and tourism companies suffer losses，Reduced revenue time due to sudden changes in the epidemic。Since the first half of the year，Affected by the persistence and recurrence of the new coronavirus epidemic，Tightening of epidemic prevention and control policies，“Inter-provincial travel”Or the ban on intra-provincial travel has not been restored or fully restored，The business hours of major companies have been greatly shortened，Tourist attractions、Travel agency、This is especially true for major tourism enterprises such as tourism transportation。The final result is，Visitor reception has dropped significantly，Sudden revenue drop，Operating results fell short of expectations。

The epidemic situation is relatively stable in the first half of 2021，Tourism is recovering well，Dragon Boat Festival、Holidays such as the May Day holiday have a great impact on the performance of listed tourism companies。So，Compared to the same period last year，The performance decline of listed tourism companies this year has become more serious。Obviously，Affected by the epidemic，Residents’ travel time or long-distance travel time is reduced，Tourism-related consumption declines。

The domestic tourism data for the first half of 2022 recently released by the Ministry of Culture and Tourism can also prove this。

According to the statistical results of the domestic tourism sample survey of the Ministry of Culture and Tourism，First half of 2022，Domestic tourism revenue (total tourism consumption)1.17 trillion 188bet app yuan，Decreased by 28 from the previous year.2%。Among them，Urban residents’ tourism consumption 0.94 trillion yuan，Down 26.7%；Rural residents’ tourism consumption 0.23 trillion yuan，Down 33.8%。First half of 2022，Total number of domestic tourists 14.5.5 billion，Decreased by 22% from the previous year.2%。Urban residents’ domestic tourist trips 10.9.1 billion，Down 16.6%；Domestic tourist visits by rural residents 3.6.4 billion，Down by 35.4%。

The overall losses of listed tourism companies are just a microcosm of the decline in the domestic economy in the first half of the year due to the epidemic，Especially 3、April was affected by the impact of the international environment and the domestic epidemic，Main economic indicators have declined significantly。

Statistical data recently released by the National Bureau of Statistics，Preliminary calculation，Gross domestic product in the first half of the year was 56,264.2 billion yuan，Calculated at constant price，YoY growth 2.5%。First half of the year，Consumer price increased year-on-year 1.7%，Lower than the expected target of about 3% for the whole year，Core CPI excluding food and energy rose 1%。The bigger challenge is，Millions of companies closed down or canceled，10.76 million college students graduated，The job market has encountered unprecedented difficulties。

However，Since May，Domestic epidemic prevention and control is generally improving，The economy gradually stabilizes and recovers。Especially from June，As many places across the country recover“Inter-provincial travel”，The operating conditions of major projects of tourism companies, including listed tourism companies, have recovered significantly。As of now，Nearly 600 high-risk areas across the country，More than 600 medium-risk areas，Decreased compared to the past few days。Epidemic prevention and control measures are more relaxed than before，The ban on inter-provincial travel is no longer“One size fits all”The style is implemented throughout the country。

Recent report forecast released by the World Travel and Tourism Council (WTTC)，China’s tourism industry is expected to return to epidemic levels next year，There is even a possibility of transcendence，Regardless of whether the expected goal can be achieved，This is the most difficult stage for the domestic tourism industry。

Destination Investment Barometer

This week’s destination focuses on overseas travel destinations related to international travel。

Recently，Singapore Tourism 188bet Online Sports Betting and Casino Board releases forecast data，The number of international tourists in the country is expected to be 4 million to 6 million in 2022，International tourists will return to 2019 levels around 2025。Data display，First half of this year，Singapore welcomes 1.5 million international tourists，Almost 12 times that of the same period last year；Tourism revenue is close to S$1.3 billion，213% year-on-year increase。

Also，Indonesia (28.20,000 people）、India (21.90,000)、Malaysia (13.90,000)、Australia (12.50,000) and the Philippines (8.10,000) are Singapore’s top five tourist source areas，The number of passengers in the first half of this year accounted for 56% of the total number of international passengers。

It’s not difficult to see,International travel restrictions lifted，Transnational tourism recovery accelerates，Every country is working hard，Introducing various measures，Attracting and responding to international tourist arrivals。

For example，July 18，The Tourism Authority of Thailand released the 2023 Tourism Revitalization Plan，The goal is to bring water to water by 2023、Lu、Air freight capacity has returned to 80% of pre-COVID-19 levels，Total tourism revenue reaches 1.73 trillion baht (approximately 320 billion yuan)，Equivalent to 80% of Thailand’s total tourism revenue in 2019。

According to Zhihui’s understanding，The Maldives is also a popular destination for overseas tourism，In the absence of Chinese tourists last year，Welcome 1.3 million international tourists after opening borders，Achieve set goals。The total population of the Maldives is only about 550,000，Tourism revenue accounts for a quarter of GDP。

As of July 20，The Maldives has received more than 900,000 international tourists，YoY growth of 57.5%，There is no big problem with the 1.6 million target set in 2022，But a decrease of 4 compared with the same period in 2019.7%。The five countries with the largest number of tourists in the country are India (14.7%）、UK(11.6%）、Russia (10.5%）、Germany (8.1%）、Italy (5.8%）。

Early July，WTTC releases the latest Economic Impact Report，EIR)display，International tourist consumption will only increase by 1 in 2021.4% to US$40.3 billion，But much lower than the US$190.9 billion in 2019。Reported，China、Indonesia、South Korea、Saudi Arabia、The tourism industry in Japan and other countries is growing rapidly，The tourism industry in some countries is expected to basically return to pre-epidemic levels as soon as next year。The next ten years，The tourism industry in these countries is ushering in a period of rapid development，The growth rate of tourism is higher than the growth rate of domestic GDP，Create millions of new jobs。

Indonesia’s tourism industry will grow at an annual rate of 10% in the next ten years，And its GDP is expected to grow by 5 per year.1%，Tourism revenue will account for 7% of Indonesia’s entire economy.2%，Estimated to 2032，5 million new jobs，The number of people employed in the tourism industry reaches 16 million。

End of this year，Indonesia’s tourism revenue increased by 57% year-on-year.2% to US$45.5 billion，3% of its GDP.6%。However，Employment growth only 2.1%。During the epidemic，Indonesian tourism employment fell by 15%，The contribution of tourism to the economy has dropped by more than 50%。

South Korea’s tourism industry will develop very rapidly in the next few years，By 2032，The annual growth rate is 4.8%，Higher than GDP1.8% overall growth rate。Report forecast，During this period，South Korea’s tourism industry creates 4.90,000 new jobs；It is expected that South Korea’s tourism revenue will return to pre-epidemic levels in 2023，reached 83.4 trillion won，Only 4 less than in 2019.7%。

The report also predicts，South Korea’s tourism industry is expected to grow by more than 30% this year，Contribute to South Korea’s economy 3.5%GDP，Employments remain at around 1.3 million。

Japan’s tourism industry can return to pre-epidemic levels as early as next year，Contributes 40 trillion yen to its GDP，Only a difference of 2 compared with 2019.2%。

Report forecast，The next ten years，Japan’s tourism industry is expected to have an average annual growth rate of 2.6%，Higher than Japan’s economy 0.7% growth rate，Estimated contribution to Japan’s overall economy 7.8%。Estimated to be by the end of this year，Tourism revenue accounts for 6% of Japan’s GDP.5%。Also，Estimated by the end of 2032，Japanese tourism industry employs 6 people every year.80,000，A total of 68 new jobs.30,000，The industry employs 6.2 million people。

Saudi Arabia has the fastest growing tourism industry in the Middle East。Report forecast，By 2032，Its tourism industry is growing at an average annual rate of 11%，Six times the national economic growth rate。By 2032，The contribution of tourism revenue to GDP has reached 17.1%。

Also mentioned in the report，Saudi Arabia’s employment will double in the next ten years，1.4 million new jobs，The total number of employees in the tourism industry is close to 3 million。Estimated to 2023，The growth rate of Saudi Arabia’s tourism industry is two percentage points higher than the pre-epidemic level。By the end of 2023，It is expected that the number of new tourism employees will increase by 14.1%，The number of employees in the entire industry will reach 1.8 million。

Also，Report’s forecasts for China include，By the end of 2023，The tourism industry contributes more than 13 trillion yuan to China’s economy，32% year-on-year increase，Employment in tourism industry exceeds pre-pandemic levels，New 76.60,000 jobs，The total number of industry practitioners exceeds 8.3 million，By 2032, the number of people employed in the tourism industry will exceed 1.0.7 billion，Income reaches 25.2 trillion yuan (13.7%GDP）。The next ten years，The average growth rate of China’s tourism industry is 9.7%，Much higher than GDP average 4.4% growth。

The biggest connection between China and many overseas tourist destinations is，When will China allow outbound travel，Tourist destinations around the world are looking forward to Chinese tourists，What matters more is the excellent spending power of Chinese tourists(Over 200 billion US dollars in 2019，Ranked first for many consecutive years)。Recently, Thai media reported that，Thailand is ready to welcome Chinese tourists on October 1st，But considering many factors，China wants to open its borders，Dealing with inbound and outbound (returning) tourists，Obviously more time is needed to consider all aspects，Be fully prepared in all aspects。