Where has the most cars this summer?？Not Chang’an Avenue in Beijing，Not Shenzhen’s Shennan Avenue。

The Duku Highway in Xinjiang that runs through the Tianshan Mountains with a total length of 561 kilometers，Became a large parking lot，It’s a mess。

It is not difficult to see from the video sent back from netizens，It is not the tourist bus that blocks the Duku Highway，But a self-driving car。

I visited Shiyan in early July，I found that there are almost no cars in the bus parking spaces in the scenic area，But the car parking lot is full。

How popular is self-driving travel，In fact, no need to say more，But it seems that my colleagues at the travel agency are not too cold。

I often listen to my peers，These guests all chose to drive by themselves，You still have a dime to do with me？

Is self-driving travel an insulator for travel agencies?

Don’t rush to get the answer, let’s take a look at my point below first.

Duku Highway traffic jam scene

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According to the "China Self-Driving Vehicle" issued by the China Tourism Vehicle and Vessel Association、RV and camping tourism development report (2020—2021）》Show，The proportion of national self-driving travel in domestic travel in 2020 is 77.8%。

There is no doubt that self-driving travel is the first choice for domestic travel.

With the further popularity of charging piles in Xinjiang and other central and western regions，Car enthusiasts who can only buy green license plates in first-tier cities，Will continue to join the self-driving camp。

① Why tourists choose self-driving travel

I am a self-driving travel enthusiast，Have many self-driving experiences abroad。

Suhua Highway, the most dangerous road in Taiwan Province, China，And the most beautiful Huadong Rift Valley，I have driven by it all。

Even if you drive a right-hand drive car in Malaysia，188bet app I am quite adaptable，But I personally cannot speak for everyone。

My wife doesn’t like driving，But if you take your children to play around，She will fill the trunk with things for the two children。

People who have no fun driving，I also have to choose self-driving travel，Because it is so convenient。

When to leave，When to take a break，Where to eat、When to get up，It’s all under your control。

Even if you charter a car and ask the driver to drive，You can’t ask someone to take you for a late-night snack at 12 o’clock at night, right？

② Why do resource end favor self-driving tourists

It’s simple, because the stay time is long and the average consumption is high.

Self-driving tourists vs. group tourists，Stronger autonomy，Won’t be urged by the tour guide to go to the next stop。

Sufficient length of stay，It will generate more consumption，No matter it is a scenic spot、Hotel or restaurant。

Even a shopping mall，Since self-driving cars are more portable，It is also easier to buy large and small packages to take home，The suitcases of group tourists simply cannot hold so many things。

So，The parking lots of domestic scenic spots and hotels have become larger and larger in recent years，But in peak season, I still can’t find a parking space。

My hometown Nanyue Hengshan Scenic Area，The parking spaces at the visitor center are already full during the Spring Festival，Tourists can only pay high prices to park outside the store。

Street touts will basically not pay attention to people who follow the guide flags，Because all their consumption has been arranged in advance。

③ Why does the government like self-driving tourists

You may not have noticed this，I will help you figure out the logic this time。

Orientation from the destination government，By revitalizing the local economy，Get higher taxes，This is correct？

Traditional group club-ground club-resource model，Tax on this transaction chain，The first step is left to the government of the source of tourists。

The tour group company deducted the profit and handed it over to the local travel agency，The local agency deducted the profit and handed it over to the resource end，To be honest, tax audits in these two aspects are not easy。

But personal consumption of tourists coming by car，Only the visitor-resource link，It’s easy to supervise，Also stayed at the destination。

188bet online sports betting “If you want to get rich, build roads first”，It is indeed the truth，Better tourist roads will attract more self-driving tourists，While driving local people to become rich，The government also received reasonable taxes, everyone is happy.

Why can’t travel agencies provide self-driving tours?

Xinjiang is booming this year，In addition to Duku becoming a crying block，There are also room charges that have skyrocketed。

Look at these screenshots of real-time house prices，I can’t afford it anyway，But there must be high-end tourists who don’t care。

I am more concerned about，Such an expensive resource cost，How much money can fellow travel agencies in Xinjiang earn？

① You can’t make much money during the peak season

In the final analysis，Traditional travel agencies are middlemen，The packaged resources are too expensive，The overall price is even more expensive。

Although there are still people willing to pay，But because the unit price is too high，The gross profit margin dropped。

I believe in colleagues with many years of practical business experience，Like me, you will find that shoulder seasons are the most profitable，It’s good if you don’t lose money during the peak season。

② You can’t do a self-driving tour by packing and moving bricks

I also want to share an experience，When I opened a travel agency in Guilin，The so-called "doing";Customized tour”Also package resources。

Once the customer needs to split the quotation，Only the fare can make some profit。

Ctrip is available in the hotel，Tickets are available with Meituan，Dining has Dianping reviews，The fare is other than other travel agencies，No reference found。

I have been accustomed to this kind of&ldquo for a long time;Customized tour”'s company，Once the guest drives by himself，I don’t know how to quote，The profits are so pitiful that it is better to give up。

A travel agency that only knows how to pack and move bricks，Can’t and don’t want to do a self-driving trip。

③ Products cannot be made without social attributes

There is still a concept that needs to be clarified，Self-driving travel does not mean that tourists can drive their own car，Self-driving tour that can be used as a product，More often travel in a motorcade。

But put strange riders together into a team,The product lacks social attributes and the customer experience is also very poor。

In fact, self-driving cars have natural social attributes，Most drivers are fathers，They will have common topics；Most of the passengers are mothers and children，It will be easier to create topics。

If we filter and target customer groups，Event social design、Work hard in these aspects to create a community atmosphere，People who come to join the motorcade，Addictive。

To do things to the extreme is the threshold

Although we are talking about self-driving travel today，But it’s actually a campground，Doing outdoors，Just like doing research，Professionalism must be brought into full play。

Take Xinjiang as an example，The resource cost is so high，We will continue to increase the price difference to make profit，Should we find breakthrough points through services？

① The professional threshold for self-driving travel is actually very high

Personal opinion，Self-driving travel that many peers disdain，In fact, the professional threshold is very high。

I remember someone said in the community，Tourists can go anywhere by installing navigation software on their mobile phones，What else do we need to do？

I responded with just one sentence，Try taking the Xinjiang Dahai Channel、Places like Qilian Mountains in Qinghai，No signal at all on mobile phone，How do you navigate？

Guidance is only one of the most basic services for self-driving tours，I drove more than 2,000 kilometers on 318 from Chengdu to Lhasa last year，I feel very deeply。

Good self-driving tour leader，Good pilot vehicle + support vehicle，The experience given to tourists is completely different from that of using navigation by themselves。

Where to rest，Where to eat，Which intersection has a small and beautiful view when you turn into it，Which restaurant is not on Meituan but is very authentic，They all know。

Not to mention at high altitudes and harsh environments，Their professional skills bring safety guarantee and psychological counseling to tourists。

② Products with thresholds have profit margins

I once appeared in "Not Yet Lying Down"，Written in "I'll give you a few successful cases for reference"，From information asymmetry to professional asymmetry is one of the development directions of travel agencies。

For example, the professional outdoor field has extremely high technical thresholds，Tourists want to play but can’t do it themselves，At this time, the opportunity for outdoor tourism agencies comes。

If you do not consider the professional threshold in this field，It will start to compete with the price like regular products，The profit margin will be gone。

High enough professional threshold for self-driving travel，Let some colleagues who are deeply involved in this category live a very nourishing life。

A colleague from Hunan who has been doing self-driving tours for 10 years told me，He now removes all costs including team leader labor，People who can still do 50+.Daily profit。

5 cars，20 guests，7 days is 7000 net profit，There is always room for group buying on the resource side？

③ Sunk costs keep customers with you

And this average profit of 50 per person per day，Very transparent、Very reasonable，Even if you spread it out and tell tourists，No problem。

Precisely because many people look down on self-driving travel，This track is not very involute，On the contrary, it will incur relatively high sunk costs for tourists。

If he minds these 50 people.Day’s profit，Planning to change a company，It may take a huge amount of time and effort，Old car enthusiasts all know，It is not easy for the team to run in。

As long as we don’t take the initiative to make mistakes，High sunk costs will keep riders going，from 318 to 317，From Bingchacha to 219，Cross the 331 border again，To the west line of Hainan Island。

Last words

It’s not that few people succeed, but that many people give up.

A self-driving tour that is not even considered tasteless in the eyes of travel agencies，Actually, it’s a piece of cake。

But not everyone can eat it，Good self-driving travel products have a high technical threshold，Not everyone can hold it。

But it gives middlemen with insufficient financial strength，In addition to becoming a resource party，Another direction provided。

Teacher Liu Run recently raised a point called ";Channel serviceization”，I think it is completely suitable for travel agencies。

From selling goods (delivering value)，Transform to provide services (create value)，Service is always king，The value creator is always the C position。

It’s getting harder and 188bet online sports betting harder for you to continue to make money by moving bricks.