As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Quotes of cultural and tourism giants

This week’s giant news focuses on the Japanese travel agency giant’s plan to sell Japan’s largest theme park。

Recently，According to media reports，Japanese travel agency giant H, the major shareholder of Huis Ten Bosch Group, the largest theme park operator in Japan.I.S.Considering selling equity，Other shareholders local power company Kyushu Electric Power Co.Kyushu Railway Co.Also plans to sell its shares。

H.I.S is the second largest travel agency giant in Japan after JTB，We have tourism business in 157 cities in more than 70 countries overseas，Pre-epidemic revenue in fiscal 2019 exceeded US$6 billion (808.5 billion yen)，Exceeding Tokyo Disney with annual revenue of US$4.5 billion。

The Huis Ten Bosch Group includes two theme parks, Huis Ten Bosch and Laguna Ten Bosch，Among them，Huis Ten Bosch theme park opened in 1992，Located in Sasebo City, Nagasaki Prefecture, Japan，covers an area of ​​about 152 hectares，Twice the size of Tokyo Disney。The biggest feature of this theme park is，Named after the palace of the Queen of the Netherlands，There are many Dutch medieval urban buildings in the park，Known as“Japanese Little Europe”name。

Financial report data display，Huis Ten Bosch Group attracted 272 tourists in fiscal year 2018.20,000 people，Second only to Tokyo Disney in Japan、Universal Studios Osaka、Nagashima Hot Spring Paradise 188bet app and Japan’s largest museum National Art Center。However，This theme park, which once had 4.25 million visitors, also filed for bankruptcy protection with debts of more than 220 billion yen (for details, please refer to the Zhihui WeChat official account article:After 18 consecutive years of losses“Back to life”，Ranked among the top five in Japan by the number of tourists！This“Little Europe”How the famous theme park is made？）

Affected by the epidemic and international travel restrictions，The Japanese travel agency giant suffered a serious decline in performance due to a sharp decrease in international tourists，In addition, its electric power retail enterprise subsidiaries suffered serious losses，Eager to sell the theme park business with relatively good cash flow and revenue profits，Relieving business pressure，By sale of Huis Ten Bosch Group 66.7% equity to improve the company’s current financial situation，This is not difficult to understand。Under current cash flow pressure，The company is also considering selling its unprofitable electricity retail subsidiary。

Financial report display，H.I.S lost 29.6 billion yen in the first half of the fiscal year from November 2021 to April 2022 (1.US$9.4 billion)，Loss of 23.2 billion yen in the same period last year，Performance losses hit a new high again。Before this，H.I.S.Interim financial report has suffered losses for two consecutive years，Last year’s loss reached a record high in 2002H.I.S.Records since listing。

According to Japanese media reports，The theme park equity may be sold to a Hong Kong investment company。actually，Back in December 2018，The news came out that Fosun Group acquired approximately 25% of Huis Ten Bosch shares，The two parties not only plan to cooperate to transport 200,000 Chinese tourists to Japanese theme parks every year，There are also plans to build a theme park in China。February 2019，Huis Ten Bosch Group announced the suspension of continued negotiations with Fosun Group on investment and equity matters。

Tokyo Disney、Universal Studios Japan has occupied the largest share of Japan’s entire theme park market for many years，They are also the two theme parks that attract the most international tourists，In recent years，Legoland Japan has also opened。Tokyo Disney’s two major parks have received 30 million visitors every year for many years，Universal Studios Japan is also the reason for the Wizarding 188bet Online Sports Betting and Casino World of Harry Potter、The opening competitiveness of Nintendo Super Mario World Park has significantly improved，And the location is not advantageous，Huis Ten Bosch, which covers a relatively large area, also ushered in a second construction opportunity。

Recently，The Nagasaki Prefectural Government plans to change the current single business format，Planning to invest 4.2 billion US dollars (460 billion yen)，Expand the existing theme park into an integrated resort including a casino，Become a collection of leisure and entertainment、Travel and sightseeing、A vacation destination that combines shopping and entertainment，It is expected that the integrated resort will receive 6.9-9.3 million tourists per year after completion。 

Last year，Casinos Austria International takes over，Develop and operate this integrated resort on 31 hectares of land in Huis Ten Bosch，The integrated resort to be developed will also include eight hotels including Hyatt，We will also provide tourists with“A casino experience that meets the highest international standards”。This operator owns and operates the casino、Lottery and online gambling business，Operating 12 casinos in Austria，13 casinos operating elsewhere around the world。 

As understood，October 2019，The Nagasaki Prefectural Government has begun the bidding process related to the development of the resort，After the process officially starts in January 2021，The local government selected Niki in March & Chyau Fwu (Parkview) Group、Oshidori International Development and Casinos Austria International three companies，In the end Casinos Austria International won。

Three major international IP theme parks enter Japan，Play to your advantage as a local Huis Ten Bosch theme park，Attracted many local and international tourists。But its shortcomings are also obvious，The geographical location is relatively remote，Relatively poor transportation accessibility，This was also introduced to Fosun Group before.，It may also be the introduction of Hong Kong investment companies this time，With the power and resources of capital，Bringing more funds also brings more international tourists。

According to Kyodo News，June 10 this year，About two years after stopping inbound tourism，The Japanese government announced the resumption of entry procedures for foreign tourists visiting Japan。According to the estimated data released 188bet sports betting app download by the Japan Tourism Agency on July 20，The number of foreigners visiting Japan in June is 12.040,000 people，13 times that of the same period last year，More than 100,000 people for three consecutive months，But there are only 252 tourists。Although H.I.S sells stake in Huis Ten Bosch theme park，But restrictions on outbound travel will be lifted in the future，As the second largest travel group in Japan, the travel agency giant is also expected to continue to bring more international tourists to the theme park。

Destination Investment Barometer

This week’s destination focuses on the Dubai Metaverse strategy.

Recently，Dubai releases metaverse strategy，Plan to create more than 40,000 jobs by 2030，Contribute $4 billion to the UAE economy through digital transformation in the next five years，1% of the UAE economy，And plans to build the UAE into the top 10 metaverse economy in the world。According to announcement，VR、AR currently creates 6,700 jobs in the UAE，The economic value created is close to 500 million US dollars。

The metaverse represents the future of mankind for decades，It has become a new track for various countries to compete for layout，For example，Recently, Shanghai has also proposed to strive to increase the scale of the Metaverse industry to 350 billion yuan by 2025，Although some countries have announced strategies related to the Metaverse，But on the strategic layout and implementation of the universe，The United Arab Emirates, a wealthy country in the Middle East, is undoubtedly at the forefront。

The Prince of Dubai tweeted，This plan is the next revolution in technology and economics，will affect all aspects of life in the UAE in the next twenty years。The UAE has taken a series of measures to integrate related technologies such as the Metaverse and cryptocurrency into the economy、Government and society。

May this year，Establishment of Dubai Virtual Asset Regulatory Authority (VARA) in accordance with Dubai Virtual Asset Regulatory Law,Becomes the first similar legal regulation in the UAE，The Metaverse Headquarters was also established，VARA becomes the first regulatory agency to move in。

Also，Dubai also recently announced that it will be held at the Future of Museum and Emirates Towers, two iconic landmarks in Dubai, on September 28 and September 29 respectively，Estimated to exceed 300 industry experts、Policy makers, government officials and 40 organizations will participate，More than 100 workshops are planned to be held during the conference。

The Metaverse Conference 188bet online sports betting will become a global innovation platform to promote the future development of the Metaverse，Attendees will experience the most advanced technology，Dubai will take advantage of this digital world，Become the fastest to promote its application，A city embracing its vast potential。On the basis of the existing 1000 metaverse and blockchain enterprises，This strategic plan plans to double the number of blockchain companies in the future，The number of Yuanverse enterprises increased fourfold。

The metaverse is a digital space，Users can use the personal image set in the three-dimensional space to communicate and move freely here，It is called the representative of the next generation of Internet，Blockchain、Decentralization、Open、Stronger user activity is its distinctive feature，There is a lot of room for development and growth potential in the future。

Canadian research institution Precedence Research report shows，Global metaverse market size will reach 1 by 2030.$6 trillion，Compound annual growth rate exceeds 50%，The market size in 2021 was approximately US$40 billion。 

A report released by McKinsey & Company in June is even more predictive，The global Metaverse market will be worth approximately US$5 trillion by 2030，Report also expected，The total investment in Metaverse projects in the first half of this year has exceeded 120 billion US dollars，110% increase over the same period last year。Among them，E-commerce accounts for more than 50% of the Yuanverse market，Virtual online learning ($270 billion)、Advertising ($206 billion) and games ($125 billion) follow closely behind。

The McKinsey report also summarized the four major factors promoting investment in the Metaverse: 1) Advances in technology；2) Changes in the structure of consumer groups；3) Consumer-led brand marketing and high participation；4) The market conditions for the development of the Metaverse have been met。

For enterprises，The Metaverse represents a strategic turning point，Seizing this opportunity will profoundly affect people’s lives、Connection、Study、The way of innovation and cooperation。For individuals who prefer the metaverse，They have gained a lot in the metaverse，For example，Link to know more people、Explore the digital world、Meet and work together with colleagues working remotely、Purchase and exchange NFTs products、Creating games and other VR experiences、Customized personal image、Buy real and virtual products、Attend 188bet sports betting app download a concert、Trade fair or online learning, etc.。

In UAE，The first metaverse wedding was held not long ago，NowSome advanced technologies can provide wedding venue choices、Personalized cake、Wedding dress and other services。Also，The public can now meet and interact with the virtual police officer Ajman Police in the Metaverse，This avatar-like police officer can answer all kinds of questions people have，Seven police officers from Al Nuaimaiah Police Station have been trained in metaverse technology，will prepare for the rapid promotion and application of this technology in the future。

In an 18-minute video interview，The Vice President and Chief Operating Officer of Dubai Future Foundation introduced Dubai’s goals in formulating the Metaverse strategy，The basic work done by the government and the regulatory and regulatory policies issued，The impact of Dubai’s metaverse strategy on the world and even mankind，And the foundation’s future role in the Dubai Metaverse strategy, etc.。

From seven-star Burj Al Arab Hotel in Dubai、Atlantis Dubai，To Dubai Eye、Dubai Museum of the Future，The UAE is a benchmark for the future world in many fields，The announcement of the metaverse strategy and the large investment will once again help this country become a leader in this new field。