These years，At the end of the year，I will have a habit，That is to review the course of the entire industry 188bet mobile year，Looking ahead to new trends in the coming year。I didn’t expect such a habit，I persisted for more than 10 years。

Due to our slight adjustments in the past two years，The 188bet mobile direction focuses on the cultural tourism industry amid consumption upgrading，Therefore，I don’t pay particularly close attention to the development direction of the 188bet mobile industry。But starting this year，For well-known reasons，The consumption upgrade process was interrupted，The cultural tourism industry has also encountered unprecedented difficulties。

Under pressure from the situation，The types of planning projects our team has received and our focus on the industry，Also returned to the old 188bet mobile，Urban 188bet mobile and micro-resort fields。Although the physical 188bet mobile field also encounters difficulties，But compared to the difficulties of the cultural tourism industry，This is still a relatively stable market。

It is precisely because of the intensive project planning and industry research work some time ago，I began to rediscover my sensitivity to the urban 188bet mobile market。So it’s the end of the year，Still have some experience，Want to communicate and report with friends in the industry。

Three big mountains that will oppress physical 188bet mobile in 2022

Looking back on 2022，The physical 188bet mobile field has encountered many new problems，Let me summarize，188bet mobile can be said that I have encountered three new mountains，That is:

1. The public’s consumption power is weakening;

2. Epidemics attack repeatedly;

3. Live streaming cannibalizes the physical market

Look at the first question first,The consumption power 188bet mobile public has weakened.Use more precise words to describe，That 188bet mobile be in 2022，The growth rate of total commercial consumption is unprecedentedly negative。

The year 2022 that just passed，What we are facing is a real declining industry situation，188bet mobile is for everyone who is used to long-term growth，It is an extremely difficult sight。Judging from specific numbers，Total retail sales of consumer goods in October 2022，A year-on-year decrease of 0.5%，188bet mobile is the first year-on-year decline in 20 years。

At the same time，January~October，The cumulative total retail sales of consumer goods only increased by 0% year-on-year.6%，Did not beat CPI。

The background behind 188bet mobile is the three-year epidemic，In 2022，The economy is experiencing growth difficulties。People are trapped at home due to the epidemic，Lack of consumption scenarios，Plus the cornerstone of macroeconomics，that isComprehensive collapse 188bet mobile real estate industry chain，Directly dragging down the core of economic growth。

So，Most people’s income has dropped sharply，188bet mobile shakes the essence of commercial consumption，That will greatly affect the commercial consumption capacity of the whole society。

Second question, the impact 188bet mobile epidemic is unprecedented.

Some time ago，I took entrepreneurial students to Xi’an to investigate and visit a group of Internet celebrities’ cultural and 188bet mobile tourism projects。My colleagues in Xi’an complained to me，They have had a difficult year，Going through 7 large and small lockdowns、8 times。There is no warning before each city is closed，But it was later unblocked，Project returns to normal operation，It often takes half a month or more。

Xi’an is like 188bet mobile，188bet mobile is especially true in Shanghai。Shanghai’s unprecedented empty city in the second quarter，Depleting the commercial vitality of an international consumption-oriented metropolis。And such a scene，Not only in Xi’an、Shanghai，It is more representative of the commercial scene in most cities。

The third question is that the impact of live streaming is like a scourge.

To know，The technology 188bet mobile is characterized by irreversibility，Once the process of technological substitution starts, there is no turning back。2022，Physical businesses also face huge online challenges。When the total market demand drops，The troublesome encroachment 188bet mobile Internet has not stopped yet。

188bet mobile’s not easy，Ali、The challenges faced by traditional manufacturers such as JD.com are basically stable，The live broadcast market has launched another fierce attack。2022 can be said to be the era of national live broadcast。Only during Double 11，Live broadcast e-commerce sales increased by 146% year-on-year。

How to win the market counterattack after the epidemic?

——Judgment of 188bet mobile innovation trends in 2023

Experienced an unbearable year 2022，Then，What will happen in 2023？Everyone is looking forward to 188bet mobile。

First，We need to make a qualitative judgment on the market in 2023，I think:2023 is a typical post-epidemic recovery market。And such a market，Has its own inherent laws，I summarize 188bet mobile into the following three points:

First，From the perspective of epidemic prevention paths in various countries，After the relaxation of epidemic prevention policies，Experienced many repeated stages 188bet mobile epidemic，The road to recovery after the epidemic is actually not smooth。

Second, among many commercial consumer categories,Commodity-based retail consumption 188bet mobile recover the fastest.

Third, compared with commodity consumption,High-contact service consumption 188bet mobile recover relatively slowly, 188bet mobile will be difficult to reach the pre-epidemic level in the short term.

Therefore, in 188bet mobile market situation, ICombined with market observation in 2022，Let me give you a prediction，Some minor trends 188bet mobile physical commercial market in 2023。

I divide this trend into two parts，The first part is space innovation trends，The second part is the trend of 188bet mobile innovation。

一、Space innovation trends——Create a commercial space with high emotional concentration

The current physical 188bet mobile,To combat the impact of online traffic，Must rely on the creation of experience space, 188bet mobile is the industry consensus.

But the problem is，A 188bet mobile market that is constantly seeking innovation and change，What kind of space experience scenario will be favored by the new generation of consumers in the future？What theme direction、What kind of immersion，It is the fashion maker？

There is a new answer to 188bet mobile question in 2022, that isBuilding an emotional 188bet mobile。

To know，In an era of material abundance，Product value has a richer connotation，188bet mobile“Functional value + emotional value + asset value”16654_16657。Being able to bring additional emotional value to users is no less important than the functional value 188bet mobile product itself。

So,From the perspective of creating emotional commercial value，I think there are two major types of emotional commercial spaces that are more favored by the market:The first is to create“Relaxation”’s emotional field；The second is to create an emotional field for the theme cultural experience。

1. Relaxation emotional scene

There is a hot word in 2022 called relaxation.

The background of its birth is，As the economy enters a downward cycle，“Involution”Becoming the new normal，Adults are always in a state of tension, both mentally and physically。“Relaxation”Neither emphasis“Confrontation”，188bet mobile does not encourage giving up completely“Lie flat”，But 188bet mobile puts forward a reasonable &ldquo for the complex emotions that have nowhere to vent.;Solution”，So“Relaxation”Accepted and respected by more and more young people and people of different ages。

Then，On a 188bet mobile level，What is the element that best reflects relaxation？

I think,Natural resort styleis a typical manifestation.

So, we see a lot of them in 2022New 188bet mobile formats such as outdoor markets and camping are widely popular，They are not just in commercial outdoor spaces，188bet mobile even spreads to the roof of the shopping mall on the fifth facade，188bet mobile has even penetrated into the scene creation of many specialty stores。

Shanghai Suhewan Vientiane World Atrium Outer Display Area

So,Watching movies outdoors recently、Concert、Camping night run、Retail markets have also become a new method of delayed operation of shopping malls，188bet mobile also the best way to create a sense of urban relaxation。

And when this feeling becomes more intense，Many 188bet mobile experiences introduce a more positive mood，That is a 188bet mobile scene with the theme of healthy ecology。

From the perspective of international trends led by Europe and the United States，Vacation feeling、Health、Ecology is the best trigger point for popularity。

In fact, looking back at the market in 2021 and 2022，Can be clearly found，“Park-style commerce”Is a mainstream innovation trend spreading across the country。Chongqing Halo opening in 2021，The most popular project by 2022, Shanghai Vientiane World，All by creating an ecological park commercial scene indoors and a natural river valley themed scene outdoors，Won the head traffic 188bet mobile entire network。

2. Theme cultural scene

I define 188bet mobile category as yesSome emotional spaces with great movie scenes。For example, science fiction theme、Cultural story theme、Urban nostalgia theme, etc.。

(1) Science Fiction Metaverse

New energy、Artificial Intelligence、The outbreak of the metaverse industry，Let today’s 188bet mobile consumption also have the attributes of technology，Thus triggeredFuture science fiction theme scene18533_18536，188bet mobile is an obvious trend in the past two years。In a sense，I define it as new digital civilization and interstellar civilization。It symbolizes the ultimate dream of mankind，That is to get rid of the status quo，Future-oriented，The goal is the sea of ​​stars。

Xi’an Old Vegetable Market

Not just new projects，On update projects，Many people often choose 188bet mobile theme。The target customer group of 188bet mobile type of project is very clear，That’s the post-95 generation、The post-2000 generation of natives who grew up in the digital world。For the mobile phone、For a generation where computers are derived from human organs，They are interested in electronic screens、The metallic style has a natural intimacy。

Therefore，I saw space capsules in many avant-garde shopping malls、Spaceship、Mars and other scenes，188bet mobile kind of ideal represents the stars and the sea of ​​mankind，It is also a consolation for the pioneering spirit in the hearts of the younger generation。

Xi’an SKPS

In terms of actual cases， SKPS、TX Huaihai are outstanding representatives of 188bet mobile type of projects。At the same time，There are also more and more renovations of traditional department stores，all adopt 188bet mobile popular scene form。

(2) Cultural National Trend

Today,A theme park-like 188bet mobile with a strong scene, is also a new popular method in commercial space.

For example,In 2022，Relying on popular web drama IP as the theme，“Chang'an Twelve Hours”Winning market popularity in 2022，Became a phenomenal internet celebrity。Its success is due to breaking the traditional 188bet mobile operation model，Using a theme park-style immersive experience，To give a 188bet mobile entity the content of the story，188bet mobile model is very popular among young people。The key points of 188bet mobile project are notNot just scene creation，The overall entertainment operation 188bet mobile project is also very important。

Chang'an twelve o'clock

Of course, this project itself is beyond the scope of conventional 188bet mobile，Entering the pan-188bet mobile field of paradise-like operation。Except scene story，What’s more important is the emergence of groups of various characters and NPCs，Driving billions of traffic on the entire Internet, becoming the most popular project in China in 2022.

I believe in 2023，188bet mobile type of commercial scenes adapted from film and television scenes will definitely be staged in the Chinese market，Let’s wait and see。

(3) Theme landscaping

Moving natural landscapes into shopping malls，becoming more and more a common trend。For example, digging a big river in a shopping mall，Building mountains in the mall，They are all manifestations of commercialization of natural scenic spots。This is a model of high-cost production scenes，Investment in such projects，In a sense, it means a big gamble。But judging from the actual project performance，Still very good。For example, the famous mountain-themed town-type 188bet mobile in northern China——Changchun“There are mountains”。

There is also a &ldquo that just opened in southern China 188bet mobile year;Tiana Guizhou”，188bet mobile is 30 meters underground，Put“Water Street + Old Guiyang Shiban Street + Huajia Courtyard + Huangguoshu Waterfall”Miniature landscape + miniature underground landscape of Zhijin Cave + "" from Journey to the West;Huaguoshan•Shuiliandong”and other projects integrating multiple natural scenic spots into commercial entities，188bet mobile kind of bold innovation and boundless creativity amazes me。

Tiana Guizhou

New commercial species that will be used for landscaping in 188bet mobile kind of commercial space in the future，will definitely appear in the land of China again and again。

(4)IP breaks the circle

In the past two years, more and more shopping malls have begun to have their own IP endorsements。These IPs can be two-dimensional、Can be a mecha beast、It can be a cute pet, etc.。The giant&ldquo from the entrance of Shanghai LALAPORT;Gundam”，To Shanghai Vientiane World“Elephant Parent-Child Band”，Back to Dalian“Xiongdong Street”，188bet mobile typeIP activated by new art forms，188bet mobile has become a popular check-in point for many projects, is also the traffic password used by many projects to become Internet celebrities.

Suhe Bay Vientiane World

Overall，From the perspective of space innovation trends，Commercial scenic spot、Paradise，188bet mobile an irreversible trend。It is based on this judgment，I am not optimistic about the future development trend of physical 188bet mobile，There will definitely be more popular projects that exceed our expectations in the future。

二、188bet mobile innovation trends——Return to the consumption era of inner abundance

Once the scene space that cost a lot of money to create is formed，The cost of updating is often huge，Longer iteration cycle。In comparison，The iteration of 188bet mobile formats and brands can be said to be endless, the speed of change can be said to be changing with each passing day.

So in these dizzying changes in 188bet mobile formats，2023，What kind of common trend will there be？

I want 188bet mobileThe trend of 188bet mobile changes is consistent with the general economic trend，That is in a market with low consumption power，How each merchant and product responds？And the answer to 188bet mobile question is，If we look at it according to international experience，In a sense，We 188bet mobile enter the fourth consumption era facing Japanese society。

The so-called fourth era of consumption，In a relatively sluggish economic environment，The era after reducing material desires，188bet mobile the era of return after experiencing material prosperity，is oneFrom material abundance to an era of inner freedom and comfort。

In 188bet mobile context, the future188bet mobile consumption is more rational，Even more picky。No longer pursuing big names，But pursue inner wealth，That is, satisfying the inner emotional value。

So from the perspective of 188bet mobile format and brand,188bet mobile formats that create a sense of relaxation against the anxiety of the times are still popular。

Let me briefly list a few new phenomena，Look at the details，Their businesses are all centered around health、Sports、Nature-related 188bet mobile formats。

For example,

1. Camping.Camping style is the most comfortable state for people to face nature，Lifestyle surrounding camping、Fresh products，Still constitutes an industrial chain that has grown on a large scale。

2. Cute pets.In the era of epidemic，High growth of the cute pet industry，Behind the scenes is the emotional care that people need for inner healing。Therefore，Feeding around cute pets、Interactive experience、Various product chains such as food，188bet mobile also a stable growing track chain。

3. Baking, coffee, and new tea drinks.The launch of Mixue Ice City in 2022，It has greatly increased the public’s attention to new tea drinks，It also enhances everyone’s confidence in fighting on 188bet mobile track。Therefore，Pay more attention to healthy baking、coffee、The new tea beverage track will continue to be popular in the market。

4. Healthy Sports Experience Center.2023，The health sports market will also usher in an explosion of 188bet mobile formats that will bloom。We can see the clues from the boom of the track market in the past two years，Yoga dance、Meditation、Skiing、Surfing、Diving has become a hot spot for development，Supporting medical care businesses related to health sports，It is also a hot area of ​​development，Therefore，This trend will not fade。

5. Social scene 188bet mobile format.Community type、Learning 188bet mobile format，It will also become an urgent need for many community shopping malls。For example, paid study room，Capsule hotel、This kind of 24-hour self-study space、A social space for young people，Community communication space。

Thailand SAMYAN MITRTOWN 24-hour shared learning space

In addition to the above four categories of businesses that combat the anxiety 188bet mobile times，There is another categoryEmbrace online 188bet mobile formats，That is the live broadcast center and the offline store of Dachangmen。Since the trend is irreversible，The integration of offline and online is a major trend。For example, JD.com MALL is a typical example of big manufacturers entering offline，Jingdong MALL has already deployed offline in 2022，Network deployment 188bet mobile inevitably be carried out in more cities in 2023，Absorb traffic from offline，Feed back online。

In addition, there is another categoryDream-creating 188bet mobile，I define them as high-immersion collection stores。For example,With the &ldquo in the Sun Palace;Jianghu Market”Represented by，Themed dining blocks located on the top floor or underground level of various shopping malls，They are all typical representatives of 188bet mobile type of high-immersion gathering point。

However，Affected by the opening and recurrence of the epidemic，Some need to be in a confined space，188bet mobile formats that provide high-touch services，For example, the secret room 188bet mobile format that became popular in the market in the past two years，It is estimated that there will still not be much improvement in 2023。Investments in such projects still need to control risks。

Due to 188bet mobile innovation, there are too many things that can be predicted。Only one category of clothing，There are a lot of new trends in micro-innovation，I am not an expert in every segmented commodity 188bet mobile，So I won’t list too much here。

Overall, we have experienced the most difficult year in 2022,The 188bet mobile market in 2023 will definitely get better and better.expected 2023，Presumably there 188bet mobile be a new wave of investment and development after the Spring Festival。Now is the best time to prepare for 2023。

May we all have a fruitful harvest in 2023.

2023，What other new 188bet mobile trends do you think?？Welcome to leave a message to add。

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