Since the release of the Central Document No. 1 in February this year，The comprehensive promotion of rural revitalization has also set off a huge wave in the cultural and tourism industry，Has traffic、Online travel companies with data and marketing advantages are particularly active。

After Ctrip proposed the rural tourism revitalization strategy，Tongcheng Travel officially launched last month“Thousand Villages Plan”，And use Lindu Nuan Village as a benchmark to create more rural tourism destinations，Tuniu recently launched its third country house in Nanjing，Promote the quality upgrade of the rural tourism industry by building a rural leisure resort tourism complex。In fact，Almost at the same time as Ctrip，There is also an Internet company that has been deeply involved in the hotel and B&B industry for many years and has entered the rural revitalization。

188bet app ，Actively implement rural revitalization projects nationwide，Relying on Internet technology and brand operation capabilities，Play service、Operations、Product、Channel、Aggregation Marketing Advantages，Join digital rural construction，From Technology、Talent、Operations empower the development of high-quality rural B&Bs。

Wei Xiaoan, President of the Leisure and Vacation Branch of the China Tourism Association, said not long ago，Three years of epidemic，Tourism hits rock bottom，In this process，The situation has forced two new tracks, urban leisure and rural micro-vacation。With the support of the national rural revitalization strategy and related supporting policies，City Leisure、Rural micro-vacation will become two important tracks in the next stage of China’s tourism development。  

Rural B&B is an important carrier of rural revitalization，Represents the lifestyle of urban people returning to nature。In the post-epidemic era，The lifestyle and consumption habits of urban consumers have undergone great changes，The traditional leading model of sightseeing and tourism has begun to transform into leisure and vacation consumption，People prefer to relax in places with beautiful scenery，More yearning for rural niche tourist destinations that are close to nature，Prefer small size、Distinctive、A country B&B that focuses on experience。

“stay”As a key link in travel，Rural B&Bs occupy a core position in the development of rural tourism。With the support of relevant policies，The construction of rural B&Bs not only provides new opportunities for the development of rural tourism，B&B itself has become an important carrier of the rural cultural tourism industry。

Said Zhou Rong, CEO of Luyue Group，Post-epidemic era，Branding country B&B、High-end、Differentiation、The trend of personalization has become increasingly obvious，Traditional B&Bs must follow the trend in the process of transformation and upgrading。

current，Domestic country B&Bs are still in their infancy，Under development、Under construction，Land Policy、Nature of land、Inherent problems such as investment and financing are difficult to solve in a short time。In addition，Poor location selection、Difficulty in attracting traffic and acquiring customers、Inefficient marketing promotion、The lack of professional talents is also a problem encountered in the actual operation of rural B&Bs。

Lvyue Group passed“Internet + brand operation capabilities”，Open up online and offline channels，Directly connect to OTA using XPMS smart hotel management platform，Solving the passenger flow bottleneck problem in the operation of rural B&Bs，Increase online customer acquisition，One-stop distribution of marketing content to various platforms through technological means，Use aggregate marketing to produce matrix communication effect，And use Luyue College as a platform，Training rural CEOs and store staff，Improving the operation and management level of country B&B butlers。

Yinchanggou Village, Foping, Hanzhong, Shaanxi Source: Luyue Group

Currently，Lvyue is already in Yunnan、Chongqing、Floral construction operations started in Shaanxi and other places·Yao mother’s guest room by the river、Fenghuang Home Village Fengqi Mountain Homestay and many other rural B&B projects，The boutique B&B project with Yinchanggou Village, Foping, Hanzhong, Shaanxi will also be launched soon。 

This article is based on the rural revitalization practice of Luyue Group in the past year or so as the starting point，Discuss based on own city B&B hotel operation experience，To create high quality、High-standard country B&B puts forward its own thoughts and practices, the main topics discussed include:

188bet Online Sports Betting and Casino 1、What are the core advantages of Luyue Group in operating country B&Bs？“Five in One”How to empower the development of rural B&Bs？

2、What are the characteristics of Luyue’s country B&B franchise model？Why is the Aladdin site selection system an operational decision-making assistant for B&B hosts？

3、What are the differences between consumer demands for country B&Bs and urban B&Bs？Why country B&Bs need to be branded、High-end、The road to differentiation？

4、What are Luyue’s experiences and achievements in strengthening digital rural construction and cultivating B&B operation talents?

Based on the advantages of Internet branding，Achieve online and offline“Two-wheel drive”

Lvyue Group was established in 2016，It is a hotel management company、Information Technology Services、Supply chain services、A comprehensive tourism industry group integrating culture and tourism innovation，Provide early planning for B&B hotel owners、Raising support、Operation Support、Product Empowerment、Service upgrade and other platform services。The number of contracted stores of its Huazhu B&B brand exceeds 2,000，Including floral decoration、Flower luxury、Weilai、Bona and other B&B brands ranging from high-end to economical。

Lvyue is committed to applying innovative Internet technologies to the traditional tourism industry chain，Thinking with Industrial Internet，Building a service center with B&B and consumers as the core、A hub-type B&B industry Internet platform connecting hundreds of thousands of B&B operators and suppliers，realize hotel、Digitalization of B&Bs、Technology、Branding、Professional development，Promoting the product and service upgrade of the entire industry。

The role of brand is reflected in product differentiation，Provide differentiated value to consumers，Excellent brand personality can also resonate emotionally with target users，Leading a generation’s lifestyle and values。For Luyue，The significance of branding is to empower urban B&Bs and rural B&Bs to increase their premium capabilities，Not only can it increase B&B income，Also for the chain of products、Standardization lays the foundation，Improve operational efficiency，Drive business growth。

XPMS Intelligent Hotel Management Platform Source: Luyue Group

Since its establishment，Lvyue Group has always focused on the deep integration of Internet operations and branding，Huazhu is an example of the integration of B&B brands and Internet technology。In the past seven years，Lvyue has developed nearly 5 million members，Member room nights account for 30%，Member repurchase rate 25%。2023，Joint members with Ctrip are expected to reach 2 million，Online operation alliance will serve more than 1,000 stores。

Lvyue is developing rapidly、Remarkable“Secret”Yi，Use the big data and technology accumulation provided by the two OTA giants Ctrip and Qunar，Combining the online intelligent management system with the powerful offline operation capabilities，Form core competitiveness，Realize from operation、Technology、Comprehensive empowerment of B&Bs from members and others。

In the era of mobile Internet，Offline operation of B&B determines quality，Online operations determine traffic and orders。In the process of implementing the rural revitalization action plan，The key to operating a country B&B in Luyue is，Use technology to open up online and offline links，Make full use of online traffic，Do a good job in content marketing，Create a communication matrix，Make high-quality country B&B products known to more consumers。

Meanwhile，Through the combination of Internet technology and rural tourism development，In view of the pain points in the development of rural B&Bs，Developing a new online operation model for rural B&B hosts，Introducing standardized B&B operation management and service standards，Thus solving the problem of online rural B&Bs，Promote the transformation and upgrading of traditional B&Bs，Empowering the healthy development of the rural cultural tourism industry，Injecting new vitality into rural revitalization。

Lvyue Country B&B Methodology:“Five in One”Empowering high-quality country B&Bs

Zhou Rong, CEO of Luyue Group. Source: Luyue Group

Zhou Rong said,The underlying logic of the products of country B&Bs and urban B&Bs is different，Consumers choose different travel purposes，There are also obvious differences in the product characteristics of the two。

Most city B&Bs are an effective supplement to business travel accommodation，Country B&Bs are more of a choice for leisure travel and vacation。Consumers will not travel to the countryside for simple accommodation。The former is based on standardized management，As a supplement to the city’s accommodation function，Market demand will exist for a long time，The latter meets the needs of urban consumer groups for pastoral leisure vacation，Huge potential for future growth。

This is why Luyue emphasizes that country B&Bs should goDifferentiation, high-end, branding, personalizationOne of the main reasons for the road.

For country houses，Without differences, there would be no outstanding features，188bet Online Sports Betting and Casino Reduced into a homogeneous product，Compared with city B&Bs, it cannot show its differentiated value；Without a brand, it cannot occupy the minds of consumers and generate premiums，Nature does not establish deep emotional connections。High-end represents high quality、High standards，Urban consumers，Whether it is a parent-child family，Still a young consumer，Come to the countryside for vacation，If you can only live in low price、Poor experience、A budget hotel with average service and B&B，The experience and fun of the entire trip will be greatly reduced，It’s like arriving“Far away”，But no“Poetry”。

About Luyue’s methodology for building country B&Bs，Zhang Jianing, General Manager of Public Affairs of Luyue Group said，Similar to city B&B，The logic of Luyue’s country B&B franchise model is，Charge management fee、Brand usage fee、Service commission，Send trained store managers to specific B&B projects for management，Implement the operation SOP of the entire store，Provide preliminary training for all personnel、Preparation for opening and other services。After opening，Lvyue uses the marketing advantages of new media to promote the project，Will also use the Lvyue self-media matrix，via Wedding Live Broadcast、小红书、New media marketing methods such as experts’ shop visits will widely promote and disseminate the rural B&Bs they operate。

She emphasized,Lvyue takes a commercial path to realize rural revitalization，Don’t want to turn this into a special project or product，But treat it as a normal franchise project。This type of project is more unique、Rare，Rural tourism project with the attribute of cooperation with the government。She also pointed out，The estimate of investment recovery cost depends on different actual situations。Based on many years of front-line practical experience，A high-quality project，Lvyue estimates that the cost can be recovered in an average of 3-5 years。

Present，The homestay industry has become a“Red Sea”Market，Want to stand out in the fierce competition，The three key factors for a good B&B are:Site selection, positioning, operation。

First of all, the location of the B&B needs to be adapted to local conditions，With view、Transportation、Villages with distinctive folk customs are more conducive to attracting customers；Secondly，Find the correct customer group positioning，The destination is suitable for parents and children、Retirement care or something else，Where the user comes from，Build products based on this to match the needs of customer groups；Suitable location、Under the premise of accurate positioning，What needs to be done next is，Through major OTAs and marketing channels，Let more tourists know，Then through various technologies、Talent、Empowerment of members and other aspects to attract and retain tourists。

For any cultural tourism project，The importance of location selection exceeds almost any other influencing factor，Country B&Bs are no exception。When selecting the project site，Lvyue Group has its own site selection system。

Aladdin Global Intelligent Site Selection System Source: Luyue Group

Aladdin global intelligent site selection system launched in November 2020，is a comprehensive analysis and location selection system for global visual hotspots independently developed by Luyue Group，Able to fuse data in multiple dimensions、Analysis and processing，Comprehensive assessment of local market capacity and prospects，Helping tourist accommodation owners who rely on online orders to control the flow of people in the selected location、Average house price、Core data such as rent。

Although it is called the site selection system，But its role goes far beyond helping owners choose sites，Can also undertake more functions。

For example，The owner already has a property，But not sure what to do with this property yet，What consumer group is it targeted at，How high is the price per customer，What type of brand to choose，Aladdin site selection system can help owners analyze and solve these problems based on big data，Make more accurate decisions；If the owner has determined that the property will be used for hotel business，You can use the Aladdin location selection system to find matching hotels，Find out information about surrounding competitors，You can also understand the overall situation of the surrounding business district，For example，Measure the traffic of the entire business district。

Zhou Rong said,The role played by Luyue Group in all cooperation is more ";Efficient promoter”。Luyue financial support、Strong advantages in human development support and traffic support，Also has strong industrial empowerment capabilities。Lvyue when choosing partners，What is more important is to examine the feasibility of the cooperation project，The philosophy held by the other party，Technology、Are products and projects suitable for cultural tourism integration，And the need to accurately confirm the feasibility of the industrial cooperation model。

188bet app download For rural B&Bs that have been built and operated，Lvyue will be fully satisfied after joining the projectLeverage the company’s advantages in Internet + branding and big data，Open up online and offline channels，Based on service、Operations、Industry、Five aspects of channels and aggregate marketing，From Technology、Talent、Empower the project from the operational side, drive rural economic revitalization through professional operation capabilities.

Specifically，Lvyue Group empowers the "&ldquo" of rural B&Bs;Five in One”Includes:

Service

Relying on“Lv Yue Academy”Digital learning platform promotes rural talent cultivation；

Operations

Introducing a new online operation model，Achieve digital operation upgrade，Provide service SOP guidance and smart solutions for rural B&B stores；

Products

Through Lvyue’s own resources and integrated marketing capabilities，Expand diversified product composition，Increase non-guest room revenue channels for local villagers；

Channel aspects

Open up online and offline channels，Directly connected to OTA platform with intelligent management system，Solve the passenger flow bottleneck，Increase online customer acquisition；

Integrated marketing

One-stop distribution of marketing content to various platforms through technological means，Generate matrix effect。

Laojiazhai is an ancient village inhabited by pure Miao people，Located in the north of Shanjiang Town, Fenghuang County，The entire village is dominated by Ming and Qing architecture，Built based on Bagua diagram，Exquisite village layout，The original ecology of ethnic minorities and the historical and characteristic dwellings of the Miao people are well protected。The Fengqi Mountain Residents B&B here will be built by Phoenix Tourism Group in 2021，View from Qingmiao Lake、Fengqi detached courtyard and the original rural residential old house detached courtyard，Total 29 buildings、63 rooms。

花庄luxury·Fenghuang Fengqi Mountain Residence (Laojiazhai Scenic Spot Store) Source: Luyue Group

The local cultural characteristics of Laojiazhai are outstanding，Unique natural and tourism resource endowments，Able to provide tourists with great personality、Unique product experience。After joining the Laojiazhai project，Lvyue is based on its own professional ability，Through research on surrounding markets，Comprehensively reshape the characteristics and market positioning of Fengqi Mountain Homestay。

Then put yourself inInternet + brandAdvantages on，Introduced into the overall operation of Fengqi Shanju，Building service standard SOP，Introduction of XPMS system to directly connect to OTA channels，Build a professional B&B management team，Provide a full range of platform resources and technical support，Create high quality、High-standard B&B cluster，Use the focusing effect of homestays to empower Laojiazhai Village。

For example，Through aggregation marketing，Lvyue launched&ldquo on the all-media platform;花庄luxury·Fengqi Mountain Residence”New Media Matrix。December last year，Lvyue also planned“Exploring my hometown in western Hunan”Live event，Activity on Ctrip、Planet、Simultaneous live broadcast on WeChat video accounts and other platforms，Received nearly 100,000 likes，will“Hometown”、“Fengqi Mountain Residence”’s story，Reach target groups through new media channels。

A country B&B project that has achieved good results through the operation of Lvyue is also the "ldquo" in Xishuangbanna, Yunnan;花庄·Yao mother’s guest room by the river”。This is the first project of strategic cooperation between Luyue Group and Xiaoyun Poverty Alleviation Center，It is also the Luyue Group“花开乡庄”The first pilot of rural revitalization action。

After joining the project, Luyue will be openedCountry B&B Internet + Brand Operation’s new practice，Before official online operation，Service process、Digital operations and other smart solutions、Diversified product expansion、Integration of online and offline channels、Optimize or improve aggregate marketing and other aspects，By creating a high-quality country B&B experience，Inject new vitality into the development of rural tourism in riverside villages。

For example，Lvyue project team adopts differentiated positioning and personalized product packaging，Let“Yunnan Elephant”、“Jungle Hiking”Become a traffic keyword，From increasing exposure、Increase conversion rate、Optimize product formulation and other dimensions to continuously improve operational capabilities，Expand different homestay application scenarios，Provide consumers with high-quality travel products，Solve the passenger flow bottleneck problem，Enhancing online customer acquisition capabilities，Expand non-guest room revenue channels for local villagers。

花庄·Before and after comparison of the guest room of the Yao mother by the river. Source: Luyue Group

One month after online operation，The exposure and views of the B&B project in Hebian Village are more than 50% higher than those in the competition；188bet Online Sports Betting and Casino Later browsing data on Ctrip platform、Operating data、Service data appears on the city dimension comprehensive ranking list，Ranked second among hundreds of B&Bs and hotels，Far beyond the average level of the local competitive circle。Currently，The Hebian Village project has become a demonstration site for the innovative model of targeted poverty alleviation。

According to Zhou Rong,As a cultural tourism brand，Lvyue Group has a very professional and excellent communication operation model。

On the one hand, Luyue has a very professional marketing team，They are extremely professional，While implementing corporate projects，Be able to conduct in-depth experience and exploration of local return on investment。

On the other hand，Lvyue has built a new media matrix with nearly 5 million members and 1.5 million fans，Form a huge matrix of experts。When doing transaction conversion marketing，A powerful new media matrix can provide strong support，Whether it is from attractive self-media，Expand the reach of new media，Or order transaction conversion，Both have strong support from a fan base of millions。

Promoting the digital upgrade of rural B&Bs，Cultivate new B&B operation talents

Except for operating cooperative country B&Bs，Lvyue Group also plans to use the advantages of Huazhu B&B in the Internet + brand，Go deep into the capillaries of villages and towns，Passed with Government、Association、Groups cooperate，Create characteristic B&B cluster villages and towns，Leverage the focus effect of B&B。In the process of cooperation，Lvyue Group will play ";Great wisdom management system”Superiority，Digital upgrade for rural tourism and rural B&Bs，Sharing digital dividends。

2022，Huazhu B&B under Luyue signed a rural revitalization co-creation agreement with Tencent SSV，Jointly create a digital management and development brand for rural construction and homestays“Flowers for the Village”，Hejiayan Village, Youyang County, Chongqing, is the first pilot phase of the brand。

With“It is better to teach a man to fish than to teach him to fish”For purpose，“Flowers for the Village”With“Create high-quality digital country homestay services”for target，Committed to cultivating professional rural B&B management talents、Building a digital operation system for rural B&Bs、Improving the offline standard operation of rural B&Bs、Building offline smart scenarios for rural B&Bs、Explore the five major business sectors of rural tourism market research services。

Promoting rural revitalization requires a large number of talents and high-quality labor force，But the current rural population is aging、Severe hollowing out，The brain drain has greatly restricted the development of rural tourism，There is an extreme shortage of professional rural B&B operation talents to provide tourists with high-quality and strong experiences，The training of professional tourism talents and the construction of a talent cultivation system are urgent tasks。

Whether it is a hotel or a B&B，The core logic of the franchise model is to set standards、Building a brand，Making products and services systematic and large-scale。Lvyue Group has many years of practical experience in joining city B&B franchises，There is an effective methodology for every aspect of franchising。For Luyue，One of the biggest challenges encountered in the promotion of the rural B&B franchise model is the shortage of talents，There is a lack of professional B&B operation talents in the local area。

Lvyue Group is born with Internet genes，Not only has an efficient online intelligent system，There are also powerful aggregated marketing resources，Be able to use big data to effectively solve the talent gap problem in rural B&Bs。

Digital Mulan

The solution provided by Luyue Group is，With the help of Lvyue Academy platform，with“Digital Mulan”Cooperation in other activities，Carry out B&B housekeeper training program，Adopt a model that combines online and offline teaching，In the form of training courses，Provide comprehensive rural B&B operation skills training for rural CEOs and store staff from store services to catering practices，Injecting the vitality of emerging B&B talents into rural revitalization，Promote the sustainable development of rural B&Bs。

As understood，“Lv Yue Academy”The training content for different groups of people has different emphasis，B&B housekeepers mainly provide training on basic service skills，Including standardized operations at the guest room front desk、Customer service，Personal talents such as illustration、Tea Art、Catering and fruit platters, etc.。B&B store managers are more empowered and trained in daily operations，Including OTA platform operations、Store revenue management、Cost control、Safety management, etc.。For B&B owners or investors，More on investment and returns，Including store location、Engineering transformation、Item supply、Preparation process、Investment income analysis, etc.。

During the training process, LuyueCustomize an immersive teaching plan based on the current situation of local talents，Based on the actual needs of rural construction，Customized digitalization、Professional solutions，Empowerment Country Bed and Breakfast，Promoting rural revitalization。

Take Foping Yinchanggou Village as an example，After completing the B&B talent recruitment，Lvyue conducted local training courses for grassroots employees of offline stores，Known from B&B、Store service、Guest room operation、Front desk operation、Catering practice、Teaching begins in the six major areas of assessment and graduation，Building a complete rural B&B offline management team。

Weicunhuazhu-Village CEO participated in the training of Luyue Academy. Source: Luyue Group

The most valuable thing to mention is，In the full-time training class of rural B&B cultural tourism，Lvyue establishes rural CEO team，Team members and villagers learn the operation and maintenance knowledge of the B&B system from details to the whole，Members of the CEO team will also be sent to the Luyue headquarters as future B&B store manager trainers to learn B&B operation and maintenance，Experience every offline aspect of B&B operation and maintenance。This innovative training model not only attracts young people in the village to stay，It will also attract more young people who have worked in big cities，Provide broader development space for young people who return to their hometowns to find jobs or start businesses。

The past few years，Lvyue serves and operates 2,000 stores worldwide，Served nearly 10 million people，Lvyue compiles the operating experience of B&B hotels into a book。As a Lvyue Group with dual genes of Internet and offline entity operations，Lvyue is extending the talent training resources that were originally limited to internal support to the entire industry、Open to the whole society，Remarkable results have been achieved in cultivating and exporting new B&B talents，Reserve more talents for the sustainable development of rural B&Bs。

Five years from 2017 to 2022，Successfully held nearly 100 wine and tourism industry training sessions，Export nearly a thousand high-quality talents to the industry。Take Nanling Village as an example，Since 2021，More than 60 country B&Bs with nearly 500 rooms，Annual tourist arrivals reached 30,000，Created employment for more than 100 people，The annual income of villagers has increased from 2,000 yuan in 2014 to 15,000 yuan now，Village collective income reaches more than 10 million yuan。

Country B&B meets the standard of country hotels，Satisfies the personalized experience of a B&B。Under the trend of urban leisure and rural micro-vacation，Breakout”Amphibious Products”Achieved a certain degree of "&ldquo in a narrow regional market;Breakout”，Accepted by the market and more urban consumers。

Lvyue Group is committed toCreate a rural micro-resort life experience destination, uphold“One building, one village”Concept，Carry out whole village operation，Use Huazhi B&B as the entrance，Create a village living room，Promote employment and increase income for farmers in the entire village，Provide consumers with close proximity、Much content、Good experience、Low-cost consumption scenario。

Weicunhuazhu-A corner of Hejiayan Village Source: Luyue Group

Improving the accommodation experience of rural B&Bs is the core of high-quality development of rural B&Bs，The accommodation experience comes not only from staying in the physical space，It also comes from the infiltration of cultural atmosphere，Not just a single experience of staying，We need more multi-dimensional improvements in food, travel, shopping and entertainment。Farming culture in rural areas、Customs and customs、B&Bs have their own characteristics in terms of etiquette and other aspects，Each region can choose according to its own cultural traditions，Using country B&B as a link，Open special festival activities、Handmade and other cultural experience activities，Enable tourists to experience folk culture and customs through personal participation。

For example，“花庄·Yao mother’s guest room by the river”Based on the rich natural and cultural resources of Hebian Village，Combined with the current popular gameplay，From“Food, accommodation, travel, shopping and entertainment”Buy in multiple dimensions，For the team、couple、Create customized experience product packages for multiple customer groups such as parents and children，Multi-dimensional integration of riverside village characteristics and B&B scene，Create a study tour、Winter Camp、Yao cultural experience、Special pig killing feast、Rainforest hiking and rubber tapping、Picking、Bamboo weaving and other experiential products。

Zhou Rong said,The quality of service in rural B&Bs is uneven，Is a major pain point in the development of rural tourism market，Lvyue has been committed to solving this problem。With the improvement of consumption level，Consumption destination shifts from tourism consumption to vacation consumption，The huge consumption base proves that the development 188bet Online Sports Betting and Casino of country B&Bs must be cultural tourism“Blue Ocean”。But in the process of doing it，Country B&B is definitely not a simple copy，Every village has its own innovation points，Need to adjust measures to local conditions，It is necessary to retain rural cultural characteristics，Another innovation and iteration is needed，Continuous development，Promote rural development，Realizing industrial empowerment。In this process，‘人’will be the most critical factor，Lvyue needs to help future rural cultural tourism practitioners better integrate with Internet technology and high-quality cultural tourism services。

Future，Combined with rich Internet experience and resources，Especially the Internet branding operation capabilities，Lvyue Group will continue to systematically empower the operation of rural B&Bs from an overall perspective，Preliminary planning、Preparation、raised，Go to team building、Employee training，And then to the traffic diversion after opening、Content、Marketing and other aspects of operations，Achieve online and offline integration，“Five in One”Comprehensive support and empowerment of the development of rural B&Bs，Promoting digital rural construction, injecting new vitality into rural revitalization and rural tourism.