“In the past period，About 100,000 international tourists enter Thailand every day，Tourists from China to Thailand are about 1 per day.50,000 people，During the Songkran Festival in Thailand，that is188bet sports betting app download ，So，This explains to a large extent，Thailand is actually very safe，Otherwise there wouldn’t be so many people traveling to Thailand，”Li Wenhua, Director of the East Asia Department of the National Tourism Administration of Thailand, said in a recent interview。

To boost and revive Thailand’s tourism industry，The National Tourism Administration of Thailand last year designated 2022-2023 as“Thailand Tourism Year”，Also launched&ldquo for the Chinese market;Visit Thailand，The more you play, the happier you will be”Annual publicity theme event。Early this year，China’s epidemic prevention and control measures have been relaxed，After the first flight into Thailand，Thailand Deputy Prime Minister and Minister of Health Anutin personally greeted Chinese tourists at Bangkok Airport，Laying a solid foundation for the rapid recovery of the Thai tourism market after the resumption of outbound travel。

“Visit Thailand，The more you play, the happier you will be”Promotional theme activities Source: Tourism Authority of Thailand

February，Pippa from the Ministry of Tourism and Sports of Thailand met with Minister of Culture and Tourism Hu Heping，Both parties mentioned three important issues: The first is product quality，The second is the issue of tourist safety，The third issue is travel experience。Currently，Both parties are implementing quality tourism、Details on safe travel and improving visitor experience，Especially the second point about tourist safety，Thailand National Tourism Administration pays special attention to it。

Li Wenhua emphasized，There was some negative news about Thailand’s unsafe situation some time ago，Visitors who are visiting Thailand for the first time or who don’t know much about Thailand，They will have safety concerns after hearing similar news；For those who have been to Thailand many times，For 188bet Online Sports Betting and Casino tourists who know Thailand well，In fact, it doesn’t have much impact，They will still choose to travel to Thailand。

Not long ago，The National Tourism Administration of Thailand held a roadshow promotion conference on Phuket and Amanda Sea in Greater China in Beijing，Thailand tourism industry delegation group composed of 55 organizations，Conducted business negotiations with more than 200 representatives from nearly 100 domestic tourism companies。

Magical Thailand Andaman Sea & Phuket 2023 Greater China Roadshow

20% flight recovery in three months，150,000 tourists arrive every day during Songkran Festival

As of April 19th，Thailand received a total of 8 million overseas tourists，Among them 680,000 Chinese tourists。Currently，Over 200 flights from China to Thailand every week，There is still a big gap compared with the number of flights in 2019 before the epidemic。Thailand’s goal this year is to attract 25 million tourists from around the world，At least 5 million tourists from China are attracted。

Thailand in terms of tourism revenue，Ranked 4th in the world，Second only to France、Spain and the United States；Thailand ranks eighth in the world in terms of international tourism volume。Li Wenhua pointed out,Under the premise that such a large number of people travel to Thailand every year，The safety of tourists must be guaranteed，If unsafe，There are not so many international tourists traveling to Thailand every year。

Grand Palace, Bangkok, Thailand

Present，Outbound travel is hot，Especially Southeast Asian tourist destinations, including Thailand，Due to the close distance、Convenient transportation、Advantages such as relatively low price，Chinese tourists are becoming more and more enthusiastic about visiting。But in the process，There is also a shortage of flights for outbound travel、Issues such as rising air ticket and hotel prices，It discourages many Chinese people who intend to travel abroad，Or continue to hold a wait-and-see attitude。In summary，That’s itFew flights, high pricesTwo major problems.

Li Wenhua said，There are several reasons for the small number of flights。First，It will take time for the ground support team and employees to recover。Currently，Both China and Thailand have a serious shortage of ground support personnel。Second，International oil prices rise。Local wars caused by geopolitics have caused international oil prices to continue to rise，Putting cost pressure on increasing flights。Third，The Thai baht has currency depreciation。After the outbound travel policy is relaxed，Demand is rising rapidly，Resulting in the devaluation of Thailand’s national currency。

Thailand is actively dealing with these issues，Maintain close communication with the Civil Aviation Administration of China，By increasing training、Recruitment efforts and other measures to increase flights，Let China-Thailand flights fly more frequently，After the number of flights increases，Air ticket prices will naturally gradually decrease。

Spring Airlines resumes Shanghai-Phuket route. Source: Phuket Life

For the problem of rising prices，Li Wenhua pointed out,In the post-epidemic era，Rising prices are a common global problem，Not just Thailand，Traveling to Europe and the United States is now more expensive than before the epidemic，The current purpose of the Thai Tourism Bureau is，Let global tourists enjoy a value-for-money trip to Thailand as much as possible，Hotel accommodations ranging from THB 500 to THB 100,000 per night，There are also tickets from low-cost airlines to high-quality airlines，Tourists can choose travel products that suit them according to their travel budget。

2019 before the epidemic，11.9 million Chinese tourists visited Thailand，At the beginning of the year, media reported that Thailand is expected to attract 7-8 million Chinese tourists，Two promotion roadshows in six cities in the past two months，This also shows Thailand’s tourism expectations for the Chinese market。Judging from the current recovery trend，Chinese tourists accounted for the fifth and fourth sources of overseas tourists in Thailand in January and February respectively，The overall recovery momentum is stable and improving，We welcome 680,000 Chinese tourists in about a quarter，Considering that outbound travel will only resume for three months，The number of flights is only 20% of what it was before the epidemic，This is also a good result。

Phi Phi Island Peak Observation Deck, Thailand

Li Wenhua pointed out,The Tourism Authority of Thailand expects to attract 5 million Chinese tourists in 2023，7-8 million visitors is the direction of our efforts，We have been working hard to achieve this goal，But our goal is no less than 5 million visitors。In fact，The number of Chinese tourists arriving in Thailand every day recently 1.50,000 people，Rising to the first place among all source countries。

As for this data issue，He thinks，Because the 188bet Online Sports Betting and Casino policy adjustment time is relatively short now，Tourism employees may not be able to return to the tourism industry in time，Both Thailand and China have the same shortage of service personnel。If all employees can resume work normally，The goal of 8 million visitors is not difficult to achieve。

5F soft power attracts global tourists，Small group quality tours are more popular

The May Day travel forecast report released by Ctrip shows，During May Day this year，The search popularity for outbound air tickets recovered to 120% compared to the same period in 2019，The popularity of outbound travel hotel searches has recovered to about 70% year-on-year in 2019。Distribution of outbound travel destinations，66% of flight intentions are concentrated in Southeast Asia、Japan and South Korea、Hong Kong, Macao and Taiwan Asia-Pacific region，Year on year 2019，The growth rate in Southeast Asia is over 50%。 

As the first choice tourist destination for Chinese tourists，Thailand has launched multiple promotional activities in China。February of this year，Thailand National Tourism Administration has promoted it in three cities in China，The first stop of the second promotion in April is Chongqing，The second stop is Beijing，The third stop is Nanjing。

Phuket China Region Tourism Promotion Conference Beijing Station

To enhance Thailand’s tourism influence and attract more international tourists，Thailand is executing“5F soft power”Promotion policy, that isFood(food)、festival、Movie(film)、Fashion and Muay Thai (fighting)。

Chinese tourists are very interested in Thai food，Masven Beef、Special delicacies such as golden noodles have frequently won international awards recently；Thailand’s Songkran Festival——Songkran Festival、Loy Krathong Festival, etc.，There are festivals in Thailand almost every month，Tourists and citizens are on vacation and carnival，This has a very obvious pulling effect on overseas tourists in Thailand。For example，During Songkran Festival，International tourists to Thailand reach 150,000 every day。Many young people who have just started working，Even some retired aunts and uncles，They not only like Thai dramas，I also like to go to popular places that appear in Thai dramas，Or try the Thai food that stars in Thai dramas like to eat。For fashion and Muay Thai，The former is the pursuit of celebrity fashion derived from film and television，The latter uses its world-famous Muay Thai culture and 188bet sports betting app download activities to attract tourists from all over the world。

Thailand Songkran Festival Source: Bangkok Airways

Three years of epidemic，The outbound travel market has undergone tremendous changes，The situation is no longer the same as before the epidemic，Consumer travel、Consumption characteristics and consumption structure have also changed accordingly，Reconstructing the tourism industry chain、Flights and industry personnel are gradually recovering，As the world’s largest source of outbound tourists, the Chinese market and its consumer groups also have many new characteristics。

Li Wenhua pointed out,The Chinese market is very big，Different age groups in each place have different consumption behaviors。Overall，Chinese tourists to Thailand show a trend of younger customers，They pay more attention to quality travel，I prefer fashion，Prefer new travel experiences。For example，While traveling，Young consumers change hotels every night，To enjoy different experiences during travel，Don’t care too much about the price。

After the epidemic，This part of the consumer group does not pay that much attention to the destination，ThemPay more attention to lifestyle。For some office workers who are very busy at work，When they travel, they have ";Reward yourself”’s consumption mentality，Do something to make yourself happy while traveling、Some comfortable experience items，For example, doing SPA、Do meditation、Detoxify the body and more。Older tourists will still choose to travel in a group，But the way of group tours has also changed a lot，In the past, a tour guide might take 60 people，Now I will only travel with a small group of 8-10 people，Tourists can also customize their own itinerary，The quality of tourism products and tourists’ travel experience have been greatly improved。

Wear Thai clothes to experience Wat Arun. Source: Tourism Authority of Thailand Shanghai Office

In fact, it is not just consumers who pay attention to high-quality products,Consumers’ requirements for quality travel have also been conveyed to the local travel agency as the supplier and the tour group agency as the demander，They don’t want a price war，Hope to provide more products that meet the needs of tourists，Make them feel value for money，Then let them enjoy a good travel experience。In addition，The key to improving tourist experience is more choices，They also asked for more participation，Participate in the customization of travel routes while traveling in a small group。

Although there is still a big gap in the number of flights to Thailand every week compared with 2019，But it recovered to about 20% in just three months，It’s not easy，Significant increase compared with during the epidemic，In the future, with the increase in the number of flights and the continuous penetration of Chinese market promotion cities，The enthusiasm of Chinese tourists to travel to Thailand is likely to usher in a second wave of peaks during May Day or the summer peak season。

Nongba Paradise, Pattaya, Thailand

Whether it is Japan or South Korea competing with Thailand for Chinese tourists，Vietnam is still a country with great development potential in tourism，Thailand will continue to meet the lifestyle concerns of Chinese tourists，Provide high-quality products，Guarantee the safety of tourists，Give tourists an unforgettable travel experience，While attracting more young customers，Maintain and improve Thailand’s repeat tourism rate advantage of about 80%。