As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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1. Uxin Travel releases 2022 annual report

Recently，Zhongxin Tourism Group Co., Ltd. releases 2022 annual report。During the reporting period，Total operating income in 2022 5.0.7 billion yuan，Decreased by 29 year-on-year.08%，Operating profit loss 2.6.2 billion yuan，Reduce loss by 59 year-on-year.85%，Net profit attributable to shareholders of the parent company-2.2.1 billion yuan，Reduce loss by 52% year-on-year.18%。According to Uoxin Travel，The narrowing of losses in 2022 year-on-year is due to the company’s establishment of a sound cost reduction and efficiency improvement mechanism、Optimizing the asset and liability structure and other measures；With the recovery of outbound tourism business in the first quarter of 2023，Business scale increases，Uxin Travel’s operating income in the first quarter of this year is approximately 1.3.8 billion yuan，131 year-on-year increase.72%；Net loss attributable to parent company is about 3749.950,000 yuan，Narrowed by 34% year-on-year.15%。

2、Ctrip releases "2023 May Day Travel Data Report"

Recently，Ctrip releases "2023 May Day Travel Data Report":The May Day holiday user’s flight distance reaches the highest level in four years，The travel radius increased by 25% compared with the same period last year；Inter-provincial hotel bookings account for over 70%，“Pet friendly”、“AV room”Hotel bookings significantly exceeded those before the epidemic；Domestic scenic spot ticket sales increased 9 times year-on-year，An increase of more than 2 times compared with May Day in 2019 before the epidemic，Orders for aircraft and wine in many places exceed pre-epidemic levels。As understood，“May Day”The holiday has become the most popular short holiday for outbound travel in the past three years，Based on overall order volume data，The overall mainland outbound travel order volume increased by nearly 700% compared with the same period last year，Outbound air tickets、Hotel order volume increased by nearly 900% compared with the same period in 2022、Nearly 450%。

3. Jin Jiang Hotel’s revenue and net profit increased in the first quarter

Recently，Jinjiang Hotel releases the first quarter report of 2023:Achieved operating income of 29 in the first quarter.2.2 billion yuan，25 year-on-year increase.22%；Realized net profit attributable to parent company 1.3 billion yuan，An increase of 2 over the same period last year.5.2 billion yuan；Net profit after deduction 9222.340,000 yuan，An increase of 3 compared with the same period last year.0.9 billion yuan，An increase of 30 compared with the same period in 2019.19%。According to Jin Jiang Hotel，Benefiting from the significant recovery of the wine and travel industry，The operation of the company’s hotels has rebounded significantly compared with the same period last year，Driving the company’s operating performance to improve in the first quarter，Estimated to be in the country in the second quarter of 2023、Overseas overall average RevPAR is 110%-115% of the same period in 2019。

4、WeChat release“May Day”Data Report

Recently，WeChat release 2023“May Day”Game Blowout Data Report，“May Day”National retail sales during the period、Catering、Wine Travel、The average daily consumption in transportation and other industries has achieved a substantial increase of 93%-212%，The enthusiasm for going out also makes WeChat sports“Wanbu Youth”Quantity refresh history，The average daily total number of steps in WeChat sports exceeds 3 trillion steps，881 billion more steps taken every day than during this Spring Festival。According to reported data，Except Beijing, Shanghai, Guangzhou and Shenzhen，“May Day”The city that ranks first in the national tourism industry consumption during holidays is Chengdu，Chongqing、Xi’an、Suzhou follows closely behind；Overseas aspects，“May Day”The popular overseas destinations during holidays are Hong Kong, China、Macau, China、Japan、Thailand、South Korea and Singapore。

5、Sanxiang Impression’s performing arts project“May Day”The number of viewers reaches 20.250,000

According to incomplete statistics from a third party,More than ten performing arts projects under Sanxiang Impression are in“May Day”Full operation during the short holiday，173 performances in total，The number of viewers reaches 20.250,000 people，Much higher than the full month data in May last year，Compared to 2019 before the epidemic“May Day”Also increased significantly，The number of performances increased by 90.11%，The number of viewers increased by 69.17%，Better than the overall level of the industry；Among them "Impression Dahongpao"“May Day”It’s hard to get a ticket during the period，Received about 3 tourists in total.420,000 people，A year-on-year increase of nearly 440%。According to China Performance Industry Association ticketing system collection and service platform data monitoring，April 29 to May 3, 2023，A total of 31,050 commercial performances nationwide，Increased by 49 compared with the May Day holiday in 2019.1%，“Travel + Performance”It has become a very popular new business format in the current cultural tourism industry。

6. Royal Caribbean International Cruises returns to the Chinese market

According to Royal Caribbean Group executives’ disclosure in yesterday’s first quarter 2023 earnings call，Royal Caribbean International, its leading global luxury cruise brand, will restart international cruise routes departing from its home port in China to surrounding countries in the first half of 2024，This is more than three years after China’s cruise industry suspended sailings，The first international cruise company to announce its return to the Chinese market。As understood，Royal Caribbean officially entered the Chinese market in 2009，Deploying and operating world-class cruise ships in the Chinese market，Introduced“Ocean Voyager”and“Ocean Mariner”；2019，Royal Caribbean’s new Quantum Series first ship “Ocean Spectrum Number” Start maiden voyage to China。

This week’s giant market trends focus on Uoxin Travel’s losses in 2022 narrowing further compared with the same period

Uxin Travel recently released its 2022 annual performance report:Total operating income in 2022 5.0.7 billion yuan，Decreased by 29 year-on-year.08%，Operating profit loss 2.6.2 billion yuan，Reduce loss by 59 year-on-year.85%，Net profit attributable to shareholders of the parent company-2.2.1 billion yuan，Reduce loss by 52% year-on-year.18%。

Benefit from establishing and improving cost reduction and efficiency improvement mechanisms、Optimizing the asset and liability structure and other measures，Uoxin Travel’s losses in 2022 will further narrow compared with the same period。

As a large-scale comprehensive travel service operator in the country and a well-known domestic travel retail brand，The current main business of Zhongxin Travel includes tourism wholesale、Travel Retail、Integrated Marketing、Tourist destination operations、Tourism industry chain services, etc.，Destination covers Europe、Oceania、Africa、Middle East、America、Asia、Major countries and regions in the world such as the Antarctic and Antarctic。

Zhongxin Tourism Business Scope Source: Flying Whale Investment Research

Before the epidemic,Zhongxin Travel used to focus on outbound tourism business，The two businesses of outbound travel wholesale and outbound travel retail account for nearly 90% of total revenue，Its tourism service revenue has grown steadily from 4.2 billion yuan in 2014, the year it was listed, to 12.6 billion yuan in 2019，The number of service visitors increased significantly at the same time。

But in the past three years，Due to the impact of the epidemic，Overseas travel blocked，The outbound tourism business of Uoxin Travel is basically suspended，Performance in the doldrums。

Financial report display，2019 to 2021，Zhongxin tourism business income is 126 respectively.2.2 billion yuan、15.6.1 billion yuan、6.8.4 billion yuan，A year-on-year increase of 3 respectively.64%、-87.63%、-56.19%，The net profit attributable to shareholders of the listed company is 68 million yuan respectively、-14.800 million yuan and -4.6.4 billion yuan。Under pressure due to tourism operation，Income from Uoxin’s tourism business dropped from hundreds to single digits in three years。

2018-2021 Zhongxin Tourism Operation Data Source: Cultural Industry Review

Facing many uncertain factors such as the international economic landscape，In 2022, UX Travel will shift to the domestic market，Actively expand domestic tourism products and services，In original travel wholesale、Travel Retail、Based on the three major businesses of integrated marketing services，Accelerate the strategic transformation layout，Towards high-end tourism、Study abroad、Immigration and property purchase、Health and Medical、A series of subdivided areas such as destination services and the development of comprehensive tourism services，By opening a parent-child farm in the suburbs of Beijing、Launching the Youxiang B&B brand and other initiatives，Seeking new performance growth points。

Zhongxin Youxiang B&B Source: Zhongxin Travel

On the one hand，2022 coincides with domestic“Double reduction”The first winter and summer vacation after the policy，To satisfy“Double reduction”New demands brought by the market driven by policies，Zhongxin Tourism Education Brand“Zhongxin Study Tour”Accelerate progress“Tourism + Education”Integrated development，Its high-end travel brand“Miracle Travel”Replace the original“Zhongxin Study Abroad”Brand Merger，Adjust the product line to: wild luxury outdoor、Sightseeing vacation、Parent-child school、Event Event、Six major series including study abroad services and polar series。

“Zhongxin Study Tour” Source: Zhongxin Travel

On the other hand，Relying on its differentiated supply chain layout and omni-channel marketing model to empower new retail，Zhongxin TravelAchieved excellent results in new retail fields such as short videos and live broadcasts。During the reporting period，Uoxin Travel e-commerce live broadcast platform achieves a single live broadcast GMV of 1.54 million，The cumulative number of online users in a single game is 80,000，The cumulative harvest in 2022 exceeds 5,0 million GMV。

And beyond that，In order to fully implement the digital strategic layout in the entire cultural tourism industry chain，Uxin Travel will also establish a wholly-owned subsidiary in November 2022—Zhongxin Digital Culture (Hainan) Co., Ltd.，Building a comprehensive marketing platform for cultural tourism digital collections；Hand in Hand World Online，Enter comprehensive cooperation on branding in virtual space and commercial operation services of derived digital brand assets。

UXin Travel and Tiandi Online have reached strategic cooperation. Source: UXin Travel

To 2023，With the gradual optimization of prevention and control policies，The Ministry of Culture and Tourism is piloting the resumption of nationwide travel agencies and online travel companies to operate outbound group tours for Chinese citizens to relevant countries and "ldquo;Flight + Hotel”Business，Replenish after outbound travel，Uoxin Tourism’s performance is expected to release flexibility。according to financial report，Uoxin Travel’s operating income in the first quarter of 2023 is approximately 1.3.8 billion yuan，131 year-on-year increase.72%。

Zhongxin Travel pointed out: “The company’s overseas regional development strategy integration has achieved remarkable results，Contributed a relatively stable source of income and profit to the company even though outbound travel has not yet resumed，Overseas companies’ revenue increased to nearly 400% of the same period in 2021，Gross profit margin exceeds 30%，Gross profit ratio exceeds 16%。”National travel enthusiasm continues to rise，The market ushered in a strong rebound，It also provides a solid guarantee for the various businesses of Zhongxin Travel。

March 21，Uxin Travel Group signed a memorandum of cooperation with the Saudi Arabian Tourism Authority，Uxin Tourism Group became the first batch of strategic cooperative enterprises of the Saudi Arabian Tourism Authority，Both parties announced that they will carry out extensive and in-depth strategic cooperation，Actively promote China-Saudi Arabia tourism industry to enter a rapid and high-quality development model。

Uxin Travel Group signed a memorandum of cooperation with the Saudi Arabian Tourism Authority. Source: Uxin Travel

April 19，Zhongxin Tourism Group and Luoyang City Luanchuan County Government Tourism Industry Strategic Cooperation Signing Ceremony and Laojun Mountain、Chongdu Valley、Jiguandong Scenic Area Line Product Release Ceremony was successfully held in Beijing，By building communication and cooperation bridges with areas rich 188bet Online Sports Betting and Casino in ecological resources in China，Promote travel agencies and scenic spots、Deeper collaboration on the destination side。

Uoxin Tourism Group signed a strategic cooperation agreement with Luanchuan County, Luoyang City. Source: Uoxin Tourism

Meanwhile，As the popularity of tourist travel continues to rise，“Outbound travel”The business is also expected to usher in new benefits。According to the recent Ctrip "2023 May Day Travel Data Report"，“May Day”The overall mainland outbound travel order volume increased by nearly 700% compared with the same period last year，The market is gradually approaching pre-epidemic levels。

Outbound travel orders during the May Day holiday increased nearly 7 times year-on-year. Source: Ctrip

In this context，As an outbound travel service provider with integrated wholesale and retail channel advantages，Facing the increasingly fierce market environment，Can Zhongxin Tourism seize the opportunity，Innovate and develop on the original basis，Meet the new outbound needs of tourists after the epidemic，Get out of the current predicament，Worth everyone’s anticipation。

1、“May Day”The number of trips reached 2.7.4 billion

Calculated by the data center of the Ministry of Culture and Tourism,2023“May Day”Holiday，Total domestic tourism trips nationwide 2.7.4 billion passengers，YoY growth of 70.83%，Recovered to 119 in the same period in 2019 on a comparable basis.09%；Realized domestic tourism revenue of 1480.5.6 billion yuan，128 year-on-year increase.90%，Restored to 100 in the same period in 2019 on a comparable basis.66%。Based on data monitoring，18:00 on April 28 to 6:00 on May 3，243 national-level nighttime cultural and tourism consumption clusters with 7768 nighttime passenger flow.60,000 people，Average 6 per gathering area per night.390,000 people，114 more than the same period in 2022.5%。Among them，Nanjing West Road, Shanghai、Nanjing Qinhuai River-Confucius Temple Area、Taian Taishan Xiucheng、Luoyang Ancient City、Changsha May Day Business District and other cluster areas“May Day”The cumulative nighttime passenger flow during the holidays has exceeded 1 million。

2、Chengdu established 20 million yuan“Travel Integrity Gold”

Recently，Chengdu urban two-level coordinated establishment“Travel Integrity Gold”20 million yuan，Establish a advance compensation mechanism for travel-related complaints。During tourists’ travel in Chengdu，With local travel agency、Hotel、Hotel (B&B)、And restaurants in scenic spots、Shopping stores, etc. occur in the contract、Consumer disputes over price，You can dial“12345”Complain on the platform，If the tourist is not at fault and the facts are clear、Sufficient evidence、Claim clear，Culture and Tourism、Market Supervision、Business、The special work team jointly established by the development and reform departments and other departments immediately started the advance compensation，In principle, the settlement and compensation will be completed within 3 working days。Next step，Relevant departments in Chengdu will formulate and issue implementation details for rapid compensation for tourism disputes，Optimization“Travel Integrity Gold”Management、Use、Recovery and other procedures，Guaranteed fast、Efficiently handle travel complaints and disputes，Building specifications in order、Harmonious and stable tourism environment。

3、“Enjoy Beijing-Tianjin-Hebei One Code Pass”The platform is officially launched

Recently，Promoted by the Hebei Provincial Department of Culture and Tourism and the city and county cultural and tourism departments to build“Enjoy Beijing-Tianjin-Hebei One Code Pass”The platform is officially launched。As understood，“Enjoy Beijing-Tianjin-Hebei One Code Pass”The platform uses WeChat applet as the carrier，Tourists will be provided with special products in the Beijing-Tianjin-Hebei region、Hot product，Help cultural tourism companies build brand promotion、New channel for product sales，Currently there are 506 scenic spots、Hotels, B&Bs and travel agencies settled in，356 of them in Hebei、91 stores in Beijing、59 in Tianjin。Next step，Relevant departments will coordinate to promote more cultural tourism enterprises in Beijing, Tianjin and Hebei，One-stop solution to meet tourists’ needs for the whole process of traveling to Beijing, Tianjin and Hebei，Promote the joint construction of cultural tourism brands in Beijing, Tianjin and Hebei、Products recommended together、Win-win market。

4、Guangdong implementation“Seven Ones”Measures to accelerate the recovery of the cultural tourism industry

Recently，Guangdong launches promotion of cultural tourism consumption&188bet Online Sports Betting and Casino ldquo;Seven Ones”Measures，Promote the accelerated recovery and high-quality development of culture and tourism。As understood，“Seven Ones”The main measure is to issue 100 million yuan in cultural tourism consumption vouchers；Distribute one million discount tickets to scenic spots；One million discounted tickets available；Provide 10,000 preferential rooms；Organize a thousand theatrical performances into the scenic spot；Promote 100 million self-driving cars into rural areas and national cultural corridors；Carry out one hundred major cultural and tourism festivals with Lingnan characteristics。Beyond this，Guangdong will also integrate Hong Kong, Macao and provincial-level listing promotion platforms，Building a government、Industry、Media Communication Matrix，Join Hong Kong and Macao to carry out&ldquo at home and abroad;Four Seasons in Guangdong”Series of publicity and promotion activities，Further polishing the brand image of Guangdong cultural tourism and the Guangdong-Hong Kong-Macao Greater Bay Area as a world-class tourist destination。

5、“Damei Qinghai·Nanjing Xining Cultural Tourism Week”Start

Recently，By Xining Municipal People’s Government、&ldquo co-sponsored by Nanjing Municipal People’s Government;Damei Qinghai·Nanjing Xining Cultural Tourism Week”The opening ceremony officially started in Jiangsu。As understood，The launching ceremony kicked off with a song and dance performance with local Qinghai characteristics and an exquisite cultural tourism promotional video，On-site special promotion of key cultural and tourism resources for cooperation between the east and west of Xining City，Detailed introduction to the Hehuang Culture Journey、Self-driving ecological tour around Xining and other special themed product routes，Released preferential measures for tourists from Nanjing to visit Xining；Xining Municipal Bureau of Culture and Tourism、Xining Tourism Association and Nanjing Culture and Tourism Bureau、Nanjing Tourism Association jointly signed a strategic cooperation agreement，Datong County、Huangyuan County、Huangzhong District signed cultural tourism industry operation agreements with relevant cooperation units in the east and west respectively、Cultural tourism resource promotion and marketing、14 research and development projects on intangible cultural heritage products and agricultural products，Signing funds reached 2.600 million yuan。

6、Cultural tourism services in Zhejiang and Mongolia“Holding hands” Intentional amount of project signing is 1.4 billion yuan

Recently，Inner Mongolia cultural tourism and service industry special promotion meeting was held in Hangzhou, Zhejiang Province。Promotion meeting，13 enterprises in the Inner Mongolia Autonomous Region signed an agreement on investment in tourism projects and mutual transportation of tourists with cultural tourism enterprises in Zhejiang Province，Intentional amount of project signing is 1.4 billion yuan，Departments of Culture and Tourism of the two provinces、Guests from the Department of Commerce and key enterprises jointly launched the 2023 Zhejiang and Mongolia“Millions of people travel together”Plan。As understood，Inner Mongolia will further integrate resources in the future，Apply Hangzhou’s advanced digital technology services to Inner Mongolia’s cultural tourism、Service industry development，Reach long-term and extensive cooperation；Focus on construction“Cultural Tourism Development Zone”“Modern Logistics Agglomeration Development Zone”and“Specialized Health Care Service Development Zone”，Launch“Hand in hand on the grassland, meet in spring”and other series of activities，Driving more tourists to learn about Inner Mongolia、Falling in love with Inner Mongolia。

This week’s destination investment barometer focuses on Chengdu’s establishment of 20 million yuan“Travel Integrity Gold”

Recently，Chengdu releases news，To strengthen the tourist service concept of putting tourists first，Purify the tourism consumption market，Improve the quality of tourism services，Chengdu urban two-level coordinated establishment“Travel Integrity Gold”20 million yuan，Establish a advance compensation mechanism for travel-related complaints，Perfect“Quick handling of travel complaints、Quick compensation for travel disputes”Working mechanism。

Chengdu established 20 188bet Online Sports Betting and Casino million yuan“Travel Integrity Gold”

According to the introduction，During tourists’ travel in Chengdu，With local travel agency、Hotel、Hotel (B&B)、And restaurants in scenic spots、Shopping stores, etc. occur in the contract、Consumer disputes over price，You can dial“12345”Complain on the platform，If the tourist is not at fault and the facts are clear、Sufficient evidence、Claim clear，Culture and Tourism、Market Supervision、Business、The special work team jointly established by the development and reform departments and other departments immediately started the advance compensation，In principle, the settlement and compensation will be completed within 3 working days。

Since the beginning of the new year,While the tourism market is recovering rapidly，Industry chaos also emerged，Not only affects consumer experience，It also harms the foundation of the development of the tourism industry。

According to the "2023 Spring Festival Consumption Complaint Data Report" released by Black Cat Complaint，The number of complaints in the travel and accommodation industry on the Black Cat Complaint Platform during the Spring Festival in 2023An increase of 42.36% compared with the same period last year，Booked hotel、Attractions、The ticket was canceled without reason，The discrepancy between the hotel’s actual accommodation conditions and the promotion and the difficulty in refunding tickets have become the main consumer feedback issues。

After many years,Classic“Cheating customers”Routine returns to the world，Some businesses seize every opportunity、Opportunity to make revenue，“6 noodles for 20 yuan”、“High-priced seafood in Beihai”Many cases of suspected customer rip-offs have become hot searches on Weibo，causing group ridicule，Business travel before May Day、Food prices skyrocketed，The malicious increase in prices and breach of contracts by B&Bs exposes the long-standing shortcomings of the tourism market。

May Day Homestay“Broken contract”Hot discussion

Before and after the epidemic，There are always practitioners who pursue maximizing profits，Knowing the law and breaking the law，Various“Hidden rules of tourism”Repeated bans，Misleading and deceiving consumers through excessive publicity，To malicious competition or even disrupt the market order，Simple“Integrity”These two words have become the """ of the tourism industry.;Old problem”。

In desperation, in order to create a good travel atmosphere,Many places have introduced measures to strengthen the construction of cultural and tourism integrity systems，Strictly manage the tourism market，Even shouted “Who will blame us，Smash anyone’s bowl”Slogan to shake the night off。

March 29，The first tourism recruitment company in Wuhan, Hubei Province“Chief Quality Officer”“Benchmark waiter”，Set a quality model for the industry，Regulate the order of tourism market、Improving the tourism consumption environment。

The first tourism recruitment company in Wuhan, Hubei Province“Chief Quality Officer”“Benchmark waiter”

April 28，The joint meeting of the Guangdong Provincial B&B Association issued a proposal，Emphasis on clear price tag，Integrity Management，Put an end to price fraud、Malicious rip-off、Illegal activities such as forced transactions。

Including the recently popular Zibo BBQ，The reason why it remains so popular，It depends on“Integrity Management”。

May Day Eve，Notice issued by Zibo Municipal Administration for Market Regulation，Implementing price increase control measures for hotel room prices，Calculated based on the average transaction price of various types of guest rooms in March，With an increase of more than 50%，Investigated and punished as price gouging，Some hotels in Zibo have appeared“Lower prices”: a tourist said，I booked a hotel for 1341 yuan a night，I was later informed that I only had to pay 735 yuan。

Zibo introduced“Hotel Bed and Breakfast”Price limit measures“

Building a healthy and orderly tourism consumer market cannot be separated from the joint efforts of all parties，While fully protecting the rights and interests of tourists，Stick to“Integrity”will further drive the tourism industry to improve its service quality，Promote industry development，Establish a good tourism brand image。

at“May Day”After the big exam，Can the tourism market deliver satisfactory results in 2023，“Integrity”It will be an unavoidable problem，AndOnly by adhering to long-termism can the tourism industry develop healthily。