May 30-31，The 7th China Cultural Tourism Big Consumption Annual Summit and Awards Ceremony was successfully held at the Shanghai National Convention and Exhibition Center。This conference is hosted by the China Dragon Bird Awards Big Consumption Organizing Committee，Zhihui Group、Co-organized by Shanghai UBM International Exhibition Co., Ltd.，With“Hold on·Cohesion·Resuscitation”is the subject，Gathered thousands of guests and industry media organizations，Provincial and municipal cultural tourism group、Investment institution、Destination Government、OTA、Planning and Design、New business enterprise、Representatives from dozens of provincial tourism associations and other enterprises or institutions attended the meeting，Special guests and industry experts give keynote speeches、Roundtable Forum、High-end dialogue、Awards Ceremony、Discuss the new trends in cultural tourism consumption in the new situation through thank-you dinners and other forms、New trends in cultural tourism development，Combined with new products、New business format、New marketing and other topics，Provide insights and references for the development of cultural tourism industry。Liang Hongjie, Chairman of Dingyi Cultural Tourism Group, was invited to attend the meeting，And delivered a speech on the theme of "Innovation in Performing Arts Gives Scenic Spots New Vitality"。

Present，Cultural tourism has become a new engine of economic development，The emergence of new cultural tourism and performing arts spaces has provided a new development direction for the cultural tourism industry，In the context of the new era，How to promote the integration and innovation of cultural tourism scenes and drama performances，Becoming the key to the current cultural industry upgrade。

To this，Liang Hongjie, Chairman of Dingyi Cultural Tourism Group, said in his speech，Although the 188bet app cultural, tourism and performing arts market is booming，But many people only understand it at the level of propaganda，Without truly meaningful thinking，Performance project operators must have the experience and insight to grasp market demand，And long-term accumulated operational experience，Products and business formats need to have emotions、Have the endurance to continuously improve、Update、Promote。

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I just listened to the introductions from industry friends，I will share some of my stuff with you next。

I have been engaged in this industry since the beginning of China’s new cultural tourism，Since 1991，This is the 33rd year of engaging in cultural tourism and cultural tourism performing arts。Most of my friends and leaders just talked about it from a macro perspective，I will be more grounded、Some actual combat，Closer to the grassroots、Public and corporate some，Share with you some cases and some practical theories that I have summarized over the past thirty years，The purpose is to introduce us to all our friends，Also, let your friends avoid muddy waters，Take less detours，Save a few pitfalls。

Everyone talks about retaliatory growth after the epidemic、Blowout。Although there is a blowout，“Death”The same number，What should be good is as good as ever，If it doesn’t work, fix it“Death”了。Someone else dug the hole for you，There are also some who dig it for themselves，Or you may have entered the hole dug by others without knowing it。The epidemic is a mirror that looks up to the devil，Only do things seriously，Products with long-lasting vitality and good operations and marketing，Talent is getting better and better；The epidemic is also“3.15”，Help the country fight against counterfeiting，Shuffle the industry。

So，Reviewing after the epidemic can find the root reasons for the survival of cultural tourism and performing arts。Our company、Product、Project、How to do、Is the operation and management done correctly，What we follow，No rules followed，In my opinion, these mainly include four aspects: First, the return of cultural tourism and the current situation of performing arts empowerment；The second is the five major functions and eight major misunderstandings of cultural tourism and performing arts；The third is the practical theory of cultural tourism and performing arts；The fourth is cultural tourism and 188bet online sports betting performing arts“Red”Luck in the lead。

Data from post-epidemic cultural tourism and cultural tourism performing arts，We found that from New Year’s Day to Spring Festival to May Day，The recovery speed is getting faster and faster，Especially on May Day this year，Has exceeded the May Day data of 2019，And the number of viewers of the show、Revenue compared with tourism，The recovery speed and growth rate continue to increase。

Tourist attractions recovered quickly，Project performing arts may not recover quickly，Scenic spots where tourism and performing arts can recover quickly，its comprehensive income、The number of people will definitely recover well after the recovery。Many people talk about cultural tourism and performing arts，The understanding is actually not profound，Most of them still stay in propaganda，There is no real connotative thinking about cultural tourism and performing arts。The combing and excavation of culture is only the superficial level of cultural tourism and performing arts，As we go deeper step by step，You will find it increasingly difficult，Ability to you、The assessment of experience will become more and more serious。

After excavation and sorting，How to focus and select，There is still a certain degree of difficulty。For example, how to form an IP，How to transform IP into products and business formats after forming it，This is the most difficult problem，Must have market experience、Insight，Only those with long-term basic operating experience can make the judgment，But most of the people in our industry are people who pat their heads，Slap the head in front，Clap your chest in the middle，Finally slap your ass and leave。Products and business formats also need to have emotions、Have the endurance to continuously improve、Update、Promote。

The&ldquo of cultural tourism and performing arts;Five major functions”

The first is to increase the aura，Become a core attraction，Cultural and performing arts can be used as the core attraction of scenic spots、Key Highlights，Become the sun and moon in cultural tourism projects；

The second is to let the culture move，Dynamic cultural display。Cultural performing arts is the expression of regional culture in the form of performing arts，will“Death”’s buildings and scenic spots，presented to visitors in a dynamic way，Let the scenic spot move；

Architecture is the skeleton of the scenic spot，Architecture is the skeleton of the scenic spot，Performing 188bet sports betting app download art is the flesh and blood of the scenic spot，Construction is an industry，Acting is a profession，Industrial revitalization；

Fourth: Let tourists stay，Significant increase in overnight visitors，Tourist performing arts is not just about tickets and additional income，It can also promote tourism、Business、Attract investment，Formation of cultural, business and tourism industry chain；

The fifth is to establish the brand，Brand reputation is easier to spread，Travel and performing arts can make the brand stronger，Promote regional tourism brand，Enhance brand influence and competitiveness。

The&ldquo of cultural tourism and performing arts;Eight Misunderstandings”

First,Care about 80 but don’t care about 20，Care about spending 80% of the money to build a theme park、Scenic Area，I don’t care about spending 20% ​​of my money on acting；

Second,Care about acting but not interpretation，Care about the artistry of performing arts，Popular interpretation that does not care about the needs of ordinary people；

Third,Care about space but not time，Care about the construction of performing arts theater in space，Not concerned about temporary festivals，Most of the annual income of the scenic spot comes from holidays and weekends；

Fourth,Care about a single tree but not a forest，Care about the creation of a single performing arts repertoire，Don’t care about the creation of a performing arts ecosystem，Performing arts need the support of scenic spots，We also need to support each other；

Fifth,Care about the stars but not the sun and moon，Care about the creation of star-filled performances，Don’t care about core acting、Brand Performing Arts and Logo Performing Arts；

Sixth,I care about killing chickens but not about laying eggs，Care about the planning, arrangement and creation of performing arts repertoire，Don’t care about the operation and management of performing arts repertoire，Too much emphasis on profits in the relatively difficult first three years，Don’t care about post-rehearsal improvements；

Seventh,I care about heaven but not the world,Care about high-brow performing arts repertoire，High pricing，People look down on it，Don’t care about the down-to-earth and popular drama；

Eighth,Care about the mayor but not about the market，Care about executive leadership、Political decision-making instructions，Don’t care about the mass leisure market。

Practical theories for creating cultural tourism performing arts: First, the three principles.Planning is more important than planning：Planning is strategy、Planning is tactics。Planning thinks about project differences and innovation from a strategic perspective，Plan and complete drawing work from a procedural perspective。Planning, guidance and planning，Planning and implementation planning，Be sure to plan first and then plan，Make decisions before taking action。

Market is more important than resources: The market is the only criterion for testing products、Resources are the basis and sufficient conditions for the formation of products。Market needs to be met，More need to be created，We must make scientific judgments on the stock and increase of the market，“Create”Resources to satisfy the market。

Operation is more important than construction：Operation is blood、Construction is flesh and blood。Construction is about putting the drawings into practice，Operation is the key to continued profitability of the project，Operation thinking ahead，Fully consider the management of future projects、Profit model、Industry chain。Problems that occurred in the early stage after opening，It is also necessary to correct and improve through operations。

The second is the principle of three gains,Being able to be understood by Chinese people、affordable、Things worth seeing。The play targets the general public，Close to life，Love to hear and see，Meet the public’s needs for a better life，The ticket prices are affordable and down-to-earth，High quality and low price，Carefully crafted for quality and content，Tourists spend money and time well spent。

Three is the principle of three fasts。Quickcast，Reduce risk，Moderate investment scale，Performance is lightweight，Matching with the development of scenic spots，Find out product positioning；Quick Delivery，Project Construction、Repertoire arrangement、Production in progress，Efficient funds；Quick collection，Find the market，Control operating costs，Increase table turnover rate，The repertoire is constantly polished，Quick Profit，Shorten the recycling cycle。

The fourth is the principle of precision and skill。Exquisite product，Project content“Exquisite”，In-depth cultural excavation、IP choose high quality、The theme is profound；Accurate positioning，Product positioning“Accurate”，In-depth understanding of the market and the public，Accurately grasp product positioning、Target 188bet Online Sports Betting and Casino Market、Market segment；Smart design，Project Design“Smart”，Interactive innovation in viewing performances、Make full use of the theater (white + black)、Cleverly creative plot。

In addition，There is also the principle of three-dimensional integration (planning and design、Edited and produced、Operation management full service three-dimensional integration to form a closed loop)、Three policies and one regulation system (cultural performing arts planning + business operation planning + project overall planning = project overall planning)、1+3+N+T system (a core performing arts，Three distinctive performing arts，N dynamic cultural displays，（Time）Festivals。

And at the end，The most important thing is to find the best partner“Three reliable”Team (reliable performance、Reliable product、Reliable operation)，Strive to complete down-to-earth acting，Performance that the people like！