If the monthly sales of live broadcast products are 20 million，Not that interesting，Many top Douyin accounts can already achieve sales exceeding 10 million in a single live broadcast。But if the sales of tourism products exceed 10 million in a single month，I believe it is very attractive to any tourism-related company。With the continuous release of tourism demand，The sales volume and search volume of travel products also increased，According to the "2023 Douyin Tourism Industry White Paper" released by the Giant Engine Research Institute in early June，Report Display，188bet online sports betting

Spring Festival since this year、The number of travel trips and income during the May Day holiday increased significantly year-on-year，Tourism companies are also actively embracing changes in market demand，From talent reserve to resource development、Channel Operation、Start preparations in various aspects such as publicity and promotion，Hope to seize the opportunity to recover the losses caused by the epidemic in the past three years。Tourism companies use Douyin、New media channels such as Xiaohongshu actively promote products，Growing grass to users，Use the e-commerce functions of each platform to explore traffic conversion。After the epidemic was fully relaxed at the beginning of this year，The domestic tourism industry is cheering，Long-disappeared tourism companies have increased their publicity and promotion efforts by using platforms such as Douyin，Expand product sales channels，Also achieved good results。

Displayed based on third-party software monitoring data，The past May，Some travel-related Douyin accounts have sold 20 million yuan in a single month through live broadcasts，Really surprising，Of course, the following data analysis is only done by the author using gray dolphin data、Analyzed by third-party platforms such as Douyin，Because some travel account names do not contain travel、Hotel、Keywords such as paradise，Perhaps the monitoring is not comprehensive enough。Discuss and communicate with the industry only by understanding the data.

No. 1 in game sales nationwide in May with monthly sales of 20 million

I originally thought that someone like Ctrip would be able to top the Douyin live streaming sales rankings、A well-known travel service brand like Tongcheng Travel，May，&188bet Online Sports Betting and Casino ldquo;Tesco Nationwide”Douyin account ranked first in sales of national gaming Douyin accounts in May with 20 million+ monthly sales，Investigation found that the number of followers of this account is only 7.60,000，Products on sale and travel routes、Hotel Package、Mainly cruise products，Among them, the monthly sales of a 7-day and 6-night trip to Tibet for two people reached 5 million+，Northwest Grand Ring Road 5800 Tour for Two、The monthly sales of 8888 double tours in the Maldives reached more than 2 million。The number of online travel group purchasing products has reached more than 300 pieces。

It’s quite simple from the live broadcast format，Adopt green screen + promotional video to recommend products，From the perspective of product features，The price includes round-trip air tickets to all parts of the country，Different from conventional group products, which have fixed departure points or only ground pick-up services，Departure date is valid for 365 days，Users can make reservations in advance，The products sold by this account are all travel agency products，In terms of income, ";pit fee+commission”Mode，Unable to obtain specific data on the write-off rate of sold products, worth noting based on sales alone.

Scenic Area Category:“Wuzhen Tourist Attractions”Douyin live broadcast monthly sales 4 million

Wuzhen is a well-known tourist attraction in China，Always loved by tourists，Discovered through analysis“Wuzhen Tourist Attractions”Official Douyin account sales exceeded 4 million yuan in the past 30 days，Becomes the top seller of Douyin accounts in scenic spots。From the official store, the products are mainly adult tickets for scenic spots and“Wine + Views”Package products。From the perspective of account quality，“Wuzhen Tourist Attractions”Account number of followers reaches 65.30,000，Number of works: 717 short videos，From the perspective of live broadcast rules，Fixed every day、下注、Three live broadcasts in the evening，From 8 am to 8 pm。

Wuzhen is one of the benchmarks for domestic tourist attractions，Service、Marketing、Management and other concepts have become industry models，It is recommended that major scenic spots refer to the Douyin operation model of Wuzhen Scenic Area，An operation model integrating short video promotion + live broadcast detailed explanation + product sales。Live broadcasts are mainly live broadcasts，Let users have a more comprehensive and detailed understanding of the scenic spots and attractions，Promote product transaction conversion。The short video is shot with scenery、Cultural Communication、Leisure lifestyle、Mainly talent shows and other types，Planning innovative hot 188bet sports betting app download spots in content，Like throwing a bowl of wine in Yongxingfang、Miss Tumbler、Internet celebrity bridge and others are one of the forms of popular Internet through short videos。At the same time，Major scenic spots can also be analyzed in depth“Wuzhizhou Island Tourist Scenic Area”“Shanghai Haichang Ocean Park”“Wuhan Mulan Flower Township Scenic Area”“Benxi Grand Canyon Scenic Area”Live streaming method、Store product type、Sales status、Price comparison、User portrait and other data，Find operational ideas and advantages。

Hotel category:“Guangzhou Chimelong Panda Hotel”Monthly sales of 20 million ranked first in the hotel category

The account that sold hotel products for more than 10 million yuan through Douyin in May is Guangzhou Chimelong Panda Hotel、Yinji Ice and Snow Hotel、Shenyang Qinghe Peninsula Resort Hotel、Travel customizer (hotel)、Chimelong Hotel。Among them, Guangzhou Chimelong Panda Hotel ranks first with monthly sales of 20 million yuan，The products are mainly hotel packages，The price per customer is nearly 2,000 yuan，In terms of consumer demand, it is mainly the rigid demand of tourists from Guangzhou Chimelong Tourist Resort。

Recommended for major theme parks、Scenic area hotels can be tracked and analyzed，Based on the author’s understanding of hotel companies，It is recommended that the hotel launch a fixed-period flash sale event during the live broadcast，Like Wednesday、Friday Flash Sale Dining Package；80 yuan to offset 100 yuan voucher，Lock potential consumer groups。Couple Package、Parent-child package、Business travel package (airport transfer + accommodation)、Inter-industry brand cooperation package。The core of promoting transaction conversion in live broadcast consists of three aspects，First, hotel accommodation conditions、Environment、Supporting Services。Second, product price，High-quality cost-effective products are the key to transaction conversion。The third is transportation convenience and surrounding entertainment facilities。So whether it is short video promotion or live broadcast，These three aspects need to be considered to create corresponding advantages，Promote transaction conversion。

Paradise category: Kaiyuan Senbo Resort Park has monthly sales of 6 million

Kaiyuan Senbo Resort Park has become the top account in the park sales rankings with monthly sales of 6 million，Product sales mainly focus on package meals，The product is a self-operated product，Average viewers 1.40,000 people，Average sales of 400,000 yuan per game，Fan portrait shows that the proportion of women is 70.96%，The main user group is 31-40 years old。The second is Xuzhou Paradise Resort with monthly sales of 5 million。

Cultural and creative categories:“New Forbidden City Cultural and Creative Industries”Monthly sales 7 million

Forbidden City Cultural Creation is the domestic 188bet Online Sports Betting and Casino Cultural and creative leader and cultural creative head“Internet celebrity”，The many cultural and creative products launched have become“Best item”Loved by the market，“Forbidden City Cultural and Creative Industries”has also become a well-known brand and benchmark in the cultural and creative field。Past month，“New Forbidden City Cultural and Creative Industries”Sales reached 7 million yuan using Douyin live broadcast，See sales products，Mainly selling cultural toys and bracelets，The merchant’s business license is Hangzhou Shangxin Culture Communication Co., Ltd.，Not the official account of the Forbidden City。The second is“China Wood Sculpture Museum-Culture and Creativity”“Potala Palace Cultural and Creative Account”The ability to carry goods through live broadcasts belongs to the top sales。

In recent years, domestic 188bet Online Sports Betting and Casino Cultural and creative enterprises have flourished everywhere，Cultural and creative products have diverse personalities，But in terms of market sales, the price is affected、Sales area、Influenced by factors such as product pictures，The market size still has certain limitations。Based on the cultural and creative enterprises the author has contacted，No problem with product creativity and cultural heritage，However, the high cost has an impact on product transaction conversion，Similar products on Taobao、The price gap between JD.com and other platforms is large，For cultural and creative enterprises，The key is to make the product price friendly to the people，Diversified product categories，Life-style usage scenarios are more conducive to product sales。For example, a cultural and creative product launched by Chang'antong and Shaanxi History Museum“Queen’s Seal Transportation Card”，Made in scale based on the Queen’s Seal of the Western Han Dynasty，Sought after by the public。

Travel agency category: Shaanxi Longyou International Travel Agency dual account monthly sales of 5 million

The two accounts of Shaanxi Longyou International Travel Service live broadcast and sell goods for 300、2 million，Total sales of 5 million ranked on the front page。In recent years，Travel agencies explore Douyin live broadcast and short video to bring goods as a trend，Major travel agencies have set up Douyin accounts，However, market demand has been suppressed for three years due to the epidemic，Sales have been weak，Having dampened the enthusiasm of travel agencies to use Douyin live streaming，Some simply give up their Douyin accounts，Lack of problem analysis and surrounding products、Content Optimization 188bet sports betting app download Innovation。Based on the account number of Shaanxi Longyou International Travel Service，Live broadcast products are handled locally、One day trip、Performance tickets、Mainly package products。[Group Tour] Terracotta Warriors + Huaqing Palace + Song of Everlasting Regret one-day tour product sales reached 3,000 orders。

OTA: Tuniu Island Tour (Sanya&Maldives) monthly sales 10 million

The author compares Ctrip Travel、Tongcheng Travel、China Youth Hostel、Tuniu Travel、Live broadcast effect of well-known OTA platforms such as Feiluwan Tourism (Lvmama)，On the way to Niu Island Tour (Sanya&Maldives) monthly sales reached 10 million，The platform is positioned to focus on promoting Sanya and Maldives tourism products。The second is CYTS Flagship Store，Monthly sales of 7 million ranked second，The products are mainly high-end outbound travel products。Ctrip’s monthly sales are 3 million， Tongcheng Travel has built an amusement park、Sanya、Big player、Going to Yunnan just for fun、You South China and other sub-account matrix，Sales volume is about 1.5 million yuan。From the OTA brand live broadcast，First of all, account positioning is relatively focused，Some accounts are named after popular destinations，There are also names based on product categories，Ctrip train ticket、Ctrip train ticket、Ctrip Travel and Vacation、Ctrip car rental, etc.。Construct a marketing matrix through different destination services and product type services，Expand product sales。

Through the above cases in different subdivisions，Aims to provide research, analysis and learning directions to industry enterprises，Find channel construction ideas that suit your own development。Look at the cases，It is recommended that resource-based tourism enterprises have more advantages，By building an official Douyin account，First, use short videos to achieve brand promotion。Brand awareness is the key to business transaction conversion，In recent years, major tourism-related companies have used Douyin、WeChat public account、Weibo、小红书、Mafengwo and other platforms use pictures and texts、Video and other forms of promotion of grass planting，Expand brand awareness，Arouse user attention and interest，Only when users are interested can traffic be monetized and converted into economic value。The high-quality video content accumulated over time can also be used for promotion through different channels，Saving operating costs。

The second is to use product launch to guide transaction conversion.Whether it is a short video to guide transactions or a live broadcast to promote sales，Each has its own advantages，Same purpose。Short video promotion has long-lasting effect，Any time。Provide guided conversion transactions when search users have consumption needs。The live broadcast leads fans to visit scenic spots online in a more comprehensive and detailed manner、Hotel，More interactive，can provide real-time answers and introduce product details，Professional answers around products。

The third is to establish private domain traffic.Take Dongfang Selection Douyin account as an example，322 have been created so far.80,000 private fan base，Make full use of Douyin fan base for product marketing promotion，Short video promotion。Also，For tourist attractions、For hotels，Visitors may be one-time visitors，How to use user portraits to conduct in-depth analysis and improve products、Service、Content competitiveness，And secondary conversion into economic value is something that the tourism industry needs to study in depth。The fourth is to make full use of the merchant platform’s agency sales and rebate model cooperation。There are many individual or corporate users on the Douyin platform who do not produce any products on their own，Instead, products are sold from the product library based on product type and rebate ratio。For merchants, it not only expands product revenue but also saves their own operating costs。For tourist attractions、Hotel、For amusement parks, geographical information annotation is performed through merchant POI and other methods，Product online。

The current tourism industry is facing the challenge of insufficient domestic consumption power，How to activate market demand，Converting traffic into economic value requires continuous innovation in the tourism industry，In-depth research。around products、Continuous innovation of content，Sales Channel、Continuously develop brand promotion strategies，The team’s professional level continues to improve，Provide power for high-quality development of enterprises。