Tourism project is a unique industry，Each project has its own unique charm。For example Jiuzhaigou、The Forbidden City and other places cannot be copied，Because they have unique natural scenery and historical and cultural heritage。188bet online sports betting ，This is a source of failure。Imitation obviously cannot help enterprises gain a lasting competitive advantage in the competition，Because consumers are choosing travel projects，What matters more is uniqueness。

However，Some places are developing new tourism projects，Excessive imitation exists，Some places are just simple“Copy”Other scenic spots，It does not have its own unique characteristics and highlights，Unattractive。In the ever-changing market environment，Imitation cannot meet the diverse travel needs of consumers，On the contrary, it is easy to fall into the quagmire of repetitive work，Unable to stand out from the competition。

Management benchmarking should not be about patterns，Not a product form either，ButBusiness indicators。Business indicators are very critical for any tourism project。This covers team and service levels、Number of visitors、Income、Profit and many other aspects。Compare through these specific indicators，Enables managers to have a clearer understanding of how to carry out effective management and judgment in the process of sustainable business development。

It is important to learn advanced experiences and practices，But learning to be advanced is not copying it。Scenic spots cannot blindly copy and imitate the practices of other companies，ToLearn experience and innovate according to your own actual situation。Because the conditions and resources of each enterprise are different，So when applying advanced experience，Need to find a method suitable for your own scenic spot。

Tongguanyao Ancient Town

Success is not easy to come by，Almost always achieved under specific conditions。Success is scarce，Also random。Even successful projects like Aranya and Wuzhen，The success is also a success under special historical and economic conditions，I have not mastered the password for success，It has both scenic spots and non-standard products，is regional、National、Climate、Comprehensive presentation of history，Collect the essence of heaven and earth，Good luck of the times。Therefore，It is impossible to blindly copy scenic spots to the prerequisites for success of benchmark scenic spots，While learning from successful experiences，Thinking about howAdapt to the current market environment and consumer needs, in order to enhance its competitiveness.

Success requires more than just specific conditions，Also requires rational thinking and careful management。If these prerequisites are not fully taken into account，Blindly copy，The final result will be failure and loss。The tourism industry is a highly competitive industry，Only clear and unique core competencies，Innovate and continuously improve，In order to achieve healthy development。

As a tourism enterprise，We can’t just focus on the model or form of our competitors，And more needPay attention to industry operating indicators。Only by tracking and analyzing these indicators，Only in this way can we better understand our market position and business performance，And formulate appropriate business strategies accordingly，To achieve better performance。

Fantasy Fireworks Display at Xiangyang Overseas Chinese Town Fantasy Resort

Anyway，Tourism is an industry full of opportunities and challenges。A successful tourism project is unique，Pass onlyAnalyze business indicators and formulate appropriate business strategies，Only then can we do our job well，Achieve better performance。

01Benchmarking research on scenic spots focuses on internal improvement

Everyone knows，Tourism projects are all unique，No point in copying。However，In-depth research on tourism benchmarks can not only analyze the success of various tourism companies，You can also compare the differences between different brands，Provide reference for the development direction of scenic spots。

Tourism benchmark research can help companies design products.Different scenic spots have different resources and capabilities，So they need to do in-depth thinking and research on their products，To find new travel ideas。Tourism benchmarking research can not only help companies find valuable tourism ideas for themselves，You can also consider the company's resource utilization and competitive environment，Provide targeted tourism product design solutions，Helping companies with product innovation。

Huaqing Palace Song of Everlasting Sorrow Source: Huaqing Palace Scenic Area

Tourism benchmark research can provide a reference for market positioning.The tourism market is highly competitive，Enterprises need to accurately grasp the market，Use advanced marketing tools to win market share。Tourism benchmarking research can analyze the market positioning strategies of different companies，Based on the company’s own characteristics and market environment，Propose a new market positioning plan，Help companies change their market positioning，Find the market profit margin that suits you。

Tourism benchmarking research can provide marketing strategies for enterprises.Marketing is one of the most important sales tools for an enterprise。Tourism benchmarking research can not only reveal the marketing models and strategies of tourism companies，And it can be based on the business type of the enterprise、Resource configuration、Market awareness and strategic planning，Proposing new marketing strategies，Ensure that the company’s marketing promotion can be more efficient and effective。

Anyway，Tourism benchmarking research although all tourism projects are unique，No point in copying，But it is of very important value to the management and development of the tourism industry。Through in-depth research and analysis、Compare、Summarize and refine the experiences and practices and excellent management experiences of different travel companies，The tourism industry canFurther optimize management and enhance tourism brand value, play a positive role.

02Study more about yourself in small scenic spots and be your own lighthouse

Many small scenic spots will also study those already very successful benchmark scenic spots in order to improve their competitiveness，A frustrating study is a benchmark for small scenic spots but cannot become a benchmark，Also due to blind application of“Successful Experience”Resulting in a sharp increase in costs，Accelerate the deterioration of scenic spot management。

Each scenic spot has its own unique characteristics，This feature is also an important factor in attracting tourists。But，If you just blindly pursue the benchmark，188bet online sports betting Just a move to copy benchmark scenic spots，Then the differences between scenic spots will become smaller and smaller，Their own characteristics will also gradually be weakened。For small scenic spots，We should explore our own characteristics，Continuously explore potential and make characteristics your greatest advantage, thereby attracting more tourists.

Sanli Ancient Street Source: Wenlv Dazhou

The success of benchmark scenic spots is often closely related to local resource endowments。What small scenic spots should do to successfully replicate benchmark scenic spots，You need rich natural and cultural resources，This may not be realistic for some scenic spots。actually，Many small scenic spots themselves also have manyUnique local natural and cultural resources，It’s just not used yet，So small scenic spots should pay more attention to themselves，Find your own unique advantages，Where to start exploring。

Guangde Ganxi Village Source: Guangde Cultural Tourism

Small scenic spots should have confidence in themselves，Play your role。Different scenic spots have different positioning and market needs，Benchmark scenic spots are developed to meet public needs，And small scenic spots canFocus on cultivating specific tourist markets based on market demand and resource endowments，For example, for culture lovers or nature lovers, etc.。Think of yourself as a simplified version of popular scenic spots，Will not be particularly successful，Just like a small impatience can mess up a big plan，The best choice for a small scenic spot is to focus on its own characteristics，Continuously strive to climb your own peak，Always believe that you can become a lighthouse。

Small scenic spots should do more research on themselves，Less research on benchmark scenic spots，Each scenic spot has its own advantages，188bet sports betting app download Only by focusing on your own characteristics can you achieve long-term success。Benchmark scenic spots also need to look like benchmark scenic spots，Small scenic spots should also have their own unique style and characteristics。OnlyContinuously explore your own advantages and characteristics，Keep distance from benchmark scenic spots，Only in order to gain sustained advantages in the fiercely competitive market。