mentions of prepared dishes，Most people’s first reaction is，Are prepared dishes hygienic、Is it healthy、Is it nutritious，In just one year, reports and searches about prepared dishes on the Internet have increased exponentially。On February 13 this year, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Key Works of Rural Revitalization in 2023" 188bet online sports betting (hereinafter referred to as the "Implementation Opinions") were publicly released to the public，This is the first time that prepared dishes have been written into the Central Document No. 1 since their inception，The "Opinions" propose to cultivate new rural industries and new business formats，Need to improve the cleansing、Standardization and normalization level of central kitchen and other industries，Cultivation and development of prepared vegetable industry。

Subsequently appeared in many primary and secondary schools“Prepared dishes”Enter campus，Causing great concern and strong reaction from parents and society，quickly became a hot topic widely discussed on major social media。On September 22, the Ministry of Education announced ";Prepared dishes come to campus”State your position，Given that there is currently no unified standard system for prepared dishes、Certification system、Effective supervision mechanisms such as traceability systems，Yes“Prepared dishes come to campus”Be very cautious，Not suitable for promotion on campus。

CNR Reviews Pre-made Dishes Entering Campus Source: Spiral Laboratory

According to iiMedia data: China’s prepared vegetable market will be 345.9 billion yuan in 2021，The output value of the entire prepared vegetable industry will exceed 400 billion yuan in 2022，19 year-on-year increase.8%，188bet online sports betting ，The size of the prepared vegetable market will reach 1.072 billion yuan in 2026。

The origin and characteristics of prepared dishes

Prepared dishes began to appear abroad in the 1940s，Rise in some European countries after the 1980s and gradually mature，And entered mainland China in the 1980s and 1990s，McDonald’s as we know it、KFC、Eight-treasure porridge、canned food、frozen dumplings、Lantern Festival、Mullard, etc.，All are standardized pre-made dishes，Simply put, prepared dishes are semi-finished foods，Just heat or simply cook to eat。Prepared dishes can be divided into ready-to-eat meals、Ready-to-heat food、Self-heating rice，Four categories of ready-to-prepare food，Common instant noodles in life、ham sausage、Braised eggs、Self-heating rice、Self-heating hot pot、Snail noodles are one of the categories of prepared dishes。

Judging from the current prepared dishes, they are mainly high in salt、High fat、Characteristics of high sugar and various additives，Excessive consumption 188bet app download may lead to obesity、High blood pressure or induced diseases，Causing consumer concerns，In addition, the hygienic status of prepared foods is as“Laotan pickled cabbage”“Shuanghui Ham Sausage”Appears more frequently in media reports and 315 parties，Hygiene、Safety、The three key words of health have become the core of consumers’ attention to food。

The relationship between prepared foods and travel

On our trip，Whether traveling by car、Free travel or business trip、Outing, etc.，In order to prevent the long distance or meal time、Uncertainty of location，Choose to carry some ready-to-eat food with you，Instant noodles from the beginning with the purpose of ensuring food supply、ham sausage、Braised eggs、Eight-treasure porridge and other ready-to-eat snacks，Today’s self-promotion pot、Duck neck、Pastry Bread、Prepared foods such as snail noodles that pursue diversified tastes，Just in case of emergency。When we enter the scenic spot、Theme Park、Station、You can see these prepared foods and skewers outdoors in the park、Liangpi cold noodles、stinky tofu，It can be said that these prepared foods have become the most common opportunity for people to come into contact with prepared foods during travel，The main feature is convenience、Quick、Various flavors, etc.。With the rise of takeaway food in recent years，Popular consumers have more diverse food choices，More convenient，But it still cannot fully satisfy the demand for food during travel。

The close connection between prepared food and travel has also attracted the attention of tourism companies。2017，Nestlé Global Travel Retail launches Kit Kat to meet the needs of millennials for travel snacks when traveling、New travel wear from Smarties and Swiss。2022，Tongcheng Travel and Hainan’s top specialty brand Nanguo Food cross-border cooperation，Launch of summer travel gift box，Create“Travel + Food”’s marketing model，Online sales limited to 100,000 boxes。September 2022，Air China and Quanjude reach strategic cooperation，Both parties jointly create exclusive meal products for Air China，Starting from September 15th，The first batch of Quanjude dishes will appear in the second class of Air China flights departing from Beijing、Economy Class，Collaboration dishes include old restaurant roast duck、Sauce fried duck strips、Spicy shredded duck breast、Pea yellow duck, etc.。July 2023，Juneyao Airlines’ catering brand“Huajishi”Cooperate with Shanghaojia (China)，Both parties will cooperate in the field of aviation catering，Provide co-branded snack packs for passengers，Enrich the delicious experience of in-flight snacks。

Air China and Quanjude reached strategic cooperation. Source: China Civil Aviation News

What impact will prepared dishes have on the development of tourism

Convenient in recent years、Quick、Diverse prepared ready-to-eat foods enter our lives，Enter major tourist attractions，Supermarkets in major scenic spots have increased their coverage of prepared ready-to-eat foods，But the high price caused complaints from tourists，Attract media coverage。In 2013, Oriental Morning Post published 188bet sports betting app download an article entitled "Huangshan vendors claim that the scenic spot is selling 45 yuan lunch boxes and bans the sale of instant noodles"，At the same time，A portion of fried rice in Lijiang Scenic Area costs 30 yuan，Box lunches starting at 50 yuan in Huangshan Scenic Area have caused dissatisfaction among tourists。Although the domestic tourism industry continues to innovate around tourism and food services，But natural scenery scenic spots、High-priced catering services represented by theme parks seriously reduce tourists’ travel experience。With the rapid development of current prepared dish products，It has become an inevitable trend for related products to enter the tourism industry，It will have three impacts。

First, reduce operating costs.For tourism catering service units，Will help reduce rent、Manual、Ingredients、Production cost，Especially in cultural relics、Grassland、Mountain and river scenic spots are not suitable for areas where open fires are used or where it is inconvenient to purchase conventional dishes。

The second is to improve service efficiency.Every travel holiday，Major scenic spots are overcrowded，Dining has become the most troublesome thing for tourists，Looking for a seat in the hotel、Venting dissatisfaction in the sound of urging food，The emergence of pre-made dishes will shorten the waiting time of tourists，Improve service efficiency。

The main purpose of saving time for users to buy pre-made dishes. Source: Spiral Lab

The third is to improve tourists’ experience.The first impact of the emergence of prepared dishes is instant noodles、Liangpi、The most basic prepared food represented by cold noodles，Tourists’ dining experience changes from full to well-fed，More diverse products，Compared to roadside vendors selling food from carts, food is more hygienic，The taste is richer。Planned outing、Camping、Self-driving tour、Outdoor Adventure、Business travel is the primary entry point for prepared dishes。

Many places have released guidance plans for the integrated development of prepared dishes and tourism industry

To promote the deep integration of prepared dishes and tourism，October 2022，The General Office of the Henan Provincial People's Government issued the "Henan Province Action Plan to Accelerate the Development of the Prepared Vegetable Industry (2022—2025）》，Explicitly stated，Improving the brand marketing system for prepared dishes。Tell the brand story of prepared dishes，Promote the cross-border integration of prepared dishes and culture and tourism。Support localities to build prepared food and cultural cities (streets) with Central Plains characteristics，Promote the prepared food industry and leisure、Travel、In-depth integration of cultural industries and other industries，Develop industrial tourism，Carry out“Tongue Cultural Tourism”“Eating in the Central Plains”etc. experiential activities，Drive consumption of prepared dishes；

Henan Province accelerates the development of the prepared vegetable industry

March 2023，The General Office of the Guangdong Provincial Government issued the "Ten Measures to Accelerate the High-quality Development of Guangdong's Prepared Vegetable Industry" 188bet online sports betting (hereinafter referred to as ";Ten pre-made dishes”），Proposed a series of measures to promote the high-quality development of Guangdong’s prepared vegetable industry。Propose to promote“Prepared dishes + camping”Requirements for integrated development；

July 2023，The General Office of the People's Government of Shanxi Province issued "Opinions on Accelerating the High-Quality Development of the Prepared Vegetable Industry in Shanxi Province"，The "Opinions" require a foothold in Shanxi“Special”“Excellent”Agriculture，Developed with“Jin Cuisine Jin Taste”Specialized prepared dishes，In promoting industrial integration and development，Exploring and protecting the farming culture in the prepared vegetable industry、Intangible Cultural Heritage、Traditional handicrafts，Culture empowers the development of the prepared vegetable industry。Developing cultural and creative products for prepared dishes，Developing cultural and creative products for prepared dishes，Recommended prepared food travel routes。In the business district、Food Street、Tourist Attractions、Beautiful countryside construction batch of pre-made dish experience points，Promote the prepared food industry and leisure、Travel、Culture、In-depth integration of catering and other industries。

Shanxi accelerates the high-quality development of the prepared vegetable industry

July 2023，The General Office of the State Council issued the "Notice on Measures to Restore and Expand Consumption"，The "Notice" proposes to support local food festivals，Create a special food district，Carry out catering and consumption promotion activities。Optimize relevant regulations on extending business hours of catering establishments based on local conditions。Cultivation“Breeding and breeding base + central kitchen + cold chain logistics + catering stores”Mode，Exploring the potential of the prepared vegetable market，Accelerate the construction of prepared vegetable base。

How should the tourism industry seize the development opportunities of prepared dishes

For tourism，What needs to be studied at present is not the issue of whether to introduce prepared dishes in the tourism industry，But howIn-depth integration of tourism service scenarios and prepared food industry，Seize the development opportunity of prepared dishes，Making prepared dishes one of the ways to improve tourism services。at“Food, accommodation, travel, shopping and entertainment”Among the six elements of tourism，Food-related content accounts for at least three of them，What the tourism industry needs to study is how to provide tourism services、Hotel Catering、Provide tourists with safety features during specialty shopping、Hygiene、Healthy and local prepared food products。

Hotels and catering industries with good reputation and social recognition may consider cooperating with prepared food companies，Make special dishes into prepared dishes，Create a distinctive brand，Providing services to the mass market。In addition, there will be specialties with local characteristics、Cultivation and expansion of dishes，Continuous innovation，Let tourists take it with them，Share with friends 188bet sports betting app download and family，Through online e-commerce、Offline stores、Shopping malls and other channels to further expand the market size。In Shanxi、Henan、Similar statements can be seen in the policy documents supporting the prepared vegetable industry issued by Shandong and other places，Need to speed up the cultivation of leading high-quality enterprises。

What should you pay attention to when introducing prepared dishes in the tourism industry？What challenges are faced？

Based on current consumer response to prepared dishes，The most important thing is hygiene、Health、Nutrition、Taste, etc.，But it is expected that prepared dishes will enter the daily service scene，Public acceptance may become one of the fast consumer foods like self-heating hot pot。For tourism，Personally, I think the main challenges for prepared dishes entering the tourism industry are as follows:

Factors consumers pay attention to when purchasing food

First, tourists’ “prepared dishes”;Predictability”。Tourism service enterprise，When providing pre-made dishes to tourists，Tourists’ right to know should be protected，Hotels and catering companies should make notes on the menu in advance or inform them in person that ";Prepared dishes”，And the price of prepared dishes should be different from that of freshly cooked dishes，Do daily employee training，Ask tourists about taboos、Inform the production date、Ingredients list，Avoid disputes and complaints。

The second is the optionality of tourists.Food is the most important element of the travel experience，Tourists have more diverse requirements for food，When prepared dishes are fully introduced to the market，Hotels and catering companies should not only provide tourists with pre-made dishes to save trouble，There should be at least pre-prepared dishes and freshly cooked dishes available for users to choose from。

The third is the safety and reliability of prepared dishes.Based on the current status of catering hygiene exposed at 315 parties over the years，Units selling prepared dishes have no way of knowing the safety of their products、Reliability，But when purchasing prepared dishes, take the initiative to resist the three no-nos and pre-cooked dishes with potential safety hazards。Travel-related companies recommend using blockchain technology to supervise the entire commodity circulation process when making prepared dishes，Improve tourists’ trust。

Fourth is the diversification of characteristics of pre-made dishes.Travel itself is about tasting local specialties，Agricultural special products，If all the major domestic manufacturers provide fish-flavored shredded pork、Ma Po Tofu and other regular dishes that can be found everywhere，It will reduce the overall experience of tourists，Every region should have prepared foods with local characteristics，Allow tourists to taste or take away these local delicacies。

The fifth is the destructive effect on environmental sanitation.We often find ready-to-eat food packaging waste discarded by tourists in the corners of tourist attractions，Prepared vegetable packaging due to high fat and other factors，Corruption is more likely to occur in hot summers、Attract mosquitoes，Tourist Attraction、Public area、Scenes such as aircraft cabins should enhance the efficiency of pre-made food packaging waste disposal、Classification and management measures。Properly plan the dining area，Prepared food is prohibited in cultural relics protection areas、Dine in museums and passenger gathering areas，Prevent damage to cultural relics or cause burns、Disputes caused by throwing。In past public opinion cases，“Huangshan does not provide boiling water instant noodles”The topic sparked heated discussions among netizens，It is understood that the actual situation is due to tourists leaving instant noodle leftovers、Condiment packets and other garbage dumped on both sides of the tourist road，Causing damage to the soil and plant environment，No boiling water instant noodles。

Sixth is the lack of management systems and related regulations.The current restrictions on prepared foods in the tourism industry are not complete yet，Tourists for the convenience of dining，Carry prepared foods when traveling，However, it may bring certain risks when consumed in special environments，The tourism service unit bears responsibility for the losses。

According to the author’s Internet search, I found out whether prepared dishes can be brought on board a plane，There is no unified standard，Under normal circumstances, items containing liquids exceeding a certain range are not allowed on board the aircraft，Then some prepared dishes contain a lot of liquid soup，May be prohibited items，Lack of relevant notification may cause disputes and disorder。At the same time，Some scenic spots clearly prohibit the bringing of food that needs to be reheated or contains alcohol for the sake of the park's tourism environment or safety factors。Like Disneyland、Fangte Park clearly prohibits carrying secondary processing and heating、Refrigerate to keep fresh and spicy food (stinky tofu、Durian) Admission Terms。

Overall,Prepared dishes will help promote the development of the tourism industry，Improve travel service experience，Concerns about the public，I believe that relevant regulatory authorities will continue to enrich and improve legal provisions，Ensure users can eat with confidence、Safe to eat、Eat healthy、Delicious food。The emergence of prepared dishes will further force the quality improvement and innovation upgrade of existing tourism catering services，Eliminate some dirty street stalls，The pace of the times will not stop，The tourism industry can only stick to its original intention，Winning tourists’ satisfaction with service-oriented concept and high-quality products，You don’t have to worry about the challenges of prepared dishes。