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Author of this article: International Island Tourism Conference 2023-10-09 20:41:47
Promote the localization and characteristic development of island tourism
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Under the new situation,Marine industry has become an important driving force for national economic growth。As the core of marine economy,Island tourism has shown great potential in recent years。

Recent,The Island Living Room specially invites Zheng Guangqiang, founder and chairman of Alanli Group, for a dialogue,Focus“Blue Economy”,Explore new opportunities for island destination development。

The following is the content of the conversation

Liu Zhaohui: With the urgent growth in demand for leisure vacation,Tourists are increasingly seeking emerging destinations and personalized travel experiences。To stand out in a highly competitive market,Island tourism needs continuous innovation、Provide unique quality services,To attract a diverse group of tourists。What aspects do you think need to be enhanced in the future development of island tourism?

Zheng Guangqiang: In recent years,The country pays more and more attention to the development of marine economy,Marine economy has become a powerful engine for the development of the national economy。As the core hosting place and main destination of marine tourism,Comparing the island with other tourism formats,Rich in resources、Various products、Travel all the way、Features such as longer cycle。

But corresponding to the above characteristics is,In the process of island tourism development, it also faces transportation inconvenience、Insufficient public service facilities、The reception capacity is limited、Restrictions such as high development costs。

Strengths and limitations two-phase balance,Conventional mass tourism products are difficult to become the development choice of future island tourism。Operation front-end perspective,The development of islands with resource endowments should focus on relatively higher-end experience tourism、Vacation Travel Market,By sorting out the local island culture,To create a rich vacation experience,Promote the localization and characteristic development of island tourism。

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Under the general tone of ecological protection,We should continue to promote the improvement of island infrastructure、Sound public service system、Travel product updates and other related construction 188bet app download implementation,Pass land and space planning、Revision of tourism development plan and other plans,Clear development directions for subsequent construction and development、Reserved land indicator,To further break through the bottleneck of island tourism development。

Liu Zhaohui: As emerging tourism models continue to evolve,The tourism industry ecology is showing a trend of diversification。Island tourism practitioners need to continue to pay attention to the market、Active innovation,To adapt to this changing tourism consumption environment,Maintain market competitiveness。In this scenario,How domestic destinations should create differentiated island tourism products and services?

Zheng Guangqiang: current,Self-driving tour、Customized tour、Themed cultural tour、Outdoor sports tour、New tourism models such as photography art tours continue to develop and grow,The island space has obvious characteristics,Attention from emerging tourism markets。In my opinion,Improve the competitiveness of island tourism,一在学、Er in Innovation。

The first thing is to learn。Refer to the world-class island tourism destination development model,Domestic island tourism development should focus on ";Global、Full journey、Full time”Sports,Create high-quality adventure、Sightseeing、Entertainment、Sports、Recuperation and other products,Form a cluster of local island tourism products to absorb overflow passenger flow。From scratch、From existence to perfection,Attract and retain tourists with high-quality products。

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Then innovation。One,A new attempt based on product and facility updates,Including but not limited to the reconstruction of humanistic communities similar to the Aranya model,Wuzhen/Boao model of large-scale conference and exhibition drainage,Echigo Tsumari/Foshan Nankai Model Land Art Empowerment, etc.;Part 2,Promote the application of new technologies in island tourism。Such as piloting the creation of a digital island scenic spot、Island Metaverse, etc.;Part 3,Strengthen the exploration of local cultural elements,Guide to the island lifestyle、Combining humanistic stories with modern fashion elements,Building a charming island tourism attraction,Creating a unique image of an island tourist destination。

Liu Zhaohui: Affected by various environmental factors such as the economic situation,The new consumption habits and needs of travel users will influence the pricing strategy of the island tourism industry、Have a profound impact on product development and marketing。Tourism practitioners need to 188bet app download flexibly adjust product positioning and marketing strategies,Thus achieving broader consumer appeal。In response to changes in consumer market entities,How cultural and tourism companies should innovate content、Create cultural tourism consumption“Second Curve”?

Zheng Guangqiang: What needs to be mentioned is,The core of the development of our cultural tourism industry should be service,Or multiple service integration“Products”,Customers pay more for services rather than just the hotels we see、Restaurant、Convention and exhibition center and other service space carriers。

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Under the current macroeconomic market,In fact, the consumption power of high-net-worth customers who favor island tourism is relatively less affected。Although the proportion of this group of customers in the total number of tourists is not high,But the relative size is still very large,The main factors for their island tourism consumption are product richness (whether there are suitable tourism projects) and service sophistication (whether the service quality meets the requirements of the customer group)。Many times,It’s because the product is not outstanding enough or the service is not detailed enough,Influenced tourists’ on-site consumption and subsequent repurchase。

Therefore,No matter whether the economic environment is good or bad,The development of cultural tourism as a service industry,Everything should be improved around two points: one,Existing users + ultimate service,Finding incremental turnover based on existing customer groups;Part 2,Specific customer groups + innovative business formats + customized services,Develop new products for market segments。

Liu Zhaohui: on a global scale,There are many island tourist destinations,Various forms。To further enhance our competitiveness,Domestic island destinations urgently need to take a series of measures,If the level of international openness is improved、Optimizing the business environment、Actively carry out market cooperation, etc.,By improving tourism infrastructure and service levels,Further enhance the international competitiveness of island destinations,Create more opportunities for the growth of island tourism,To realize the common development of island tourism。Take Zhoushan as an example,How island destinations can leverage their unique resource advantages?

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Zheng Guangqiang: From Hawaii, USA and Maldives, South Asia,It’s not difficult for us to find,Most world-class marine tourism destinations have superior natural conditions and unique cultural backgrounds。Although their development time and development background 188bet app vary,But the common characteristics are that they grasp and make use of their respective internal conditions and external opportunities。International cooperation in island tourism,We should focus more on the development model、Product Planning、In-depth communication and learning exchanges on planning and guidance,Through inspection and research、Cooperative development and other forms,Promote international advanced experience to guide local practice。

Zhoushan Islands is the largest archipelago in my country,The number of its islands is equivalent to 20% of the total number of islands in our country,Superior location,Facing more than 200 million customers in the Yangtze River Delta。The future development of Zhoushan Islands,First of all, we must learn from and learn from the experience of world-class marine tourism destinations,Continuously upgrade our own tourism products and services,How to create a deep-sea island resort experience area on Dongji Island、Perfect Putuo Mountain meditation vacation products、Building Taohua Island themed cultural island and island B&B cluster, etc.。

Secondly, we should focus on the construction of national new areas,Try to build a high-level industry summit、High-quality general event、"Supported by high-quality activities";Destination Marketing、Theme Marketing、Festival Marketing”Three-stage marketing rocket,To achieve comprehensive traffic drainage,Continue to build a maritime bridgehead for China’s foreign exchanges、An important open maritime gateway in the eastern region。

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Liu Zhaohui: based on a huge consumer base,Especially pursuing leisure vacation、Middle-class and family groups who have cultural experience and are close to the ocean,China’s island tourism market has gradually emerged internationally,Becoming a key customer source market with huge growth potential,More and more people are willing to invest time and money in island tourism。In terms of market performance,What do you think of the prospects of domestic island tourism?

Zheng Guangqiang: my country’s island environment has its own characteristics、Beautiful scenery,Marine Culture、Rich folk custom,Has a good foundation for developing island tourism。The huge customer base market and the rapid release of cultural tourism demand that has been suppressed for three years,I think the future will usher in a period of major opportunities for the development of domestic island tourism。

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But considering the existence of the island as a special destination,There is a retreat line in front、Difficulties in planning caused by red lines,Floor-standing 188bet app download products are like carvings on eggshells;Typhoon coming、Operation and maintenance difficulties caused by sea erosion,Ongoing projects need to face more force majeure effects。Even in the face of excellent development opportunities,Developing island tourism still requires spatial planning、Make adequate preparations in terms of operational plans and other aspects。

Liu Zhaohui: Rural tourism development emphasizes guiding tourists to remote and rural areas,To experience the real local life and culture。Islands are usually located in remote areas,Provides natural countryside and natural scenery,Complementing its development philosophy。In operation of rural tourism project,It can actually bring a series of opportunities to island destinations。How to use rural construction to continuously empower island tourism development?

Zheng Guangqiang: Most of the islands in our country have a certain size,In fact, most of them are distributed in villages。Promoting the revitalization of the island’s rural areas and developing island tourism are two directions that go hand in hand。

Under scientific organization and reasonable arrangements,The development of some islands can form a two-wheel drive of rural revitalization and global tourism、A new development model of mutual integration and mutual promotion。Through rural revitalization,Roads on the island can be improved and optimized、Infrastructure such as water and electricity, as well as village committees based on village groups、Public facilities such as health rooms,Continuously improve the basic facilities of the island。Through Global Travel,Based on the hotel、Catering and other commercial development and B&B、Farmhouse and other rural tourism product placement,Can consolidate the foundation of the island tourism industry,Attract capital to the countryside、Talents return home,Driving the villagers to the spot、Employment nearby。

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Liu Zhaohui: The development of rural tourism on the island aims to integrate the natural beauty of the island、Rural scenery and cultural traditions are integrated into the tourism experience,Provide tourists with a unique rural tourism experience。While pursuing economic benefits,It is also necessary to emphasize the importance of sustainability and environmental protection,Ensuring long-term ecological health、Undertake social responsibility。How to promote the sustainable development of island villages? 

Zheng Guangqiang: This problem has actually been solved in rural revitalization“Prosperous industry、Ecological and livable、Rural customs and civilization、Effective governance、Life is rich”The answer 188bet Online Sports Betting and Casino is given in the Two-Cross Policy,Focus on sustainable development of island villages,Needs to be interpreted from the following three aspects:

The first thing is to strictly abide by the red line of ecological protection。Considering the particularity of the island space,All factors that have a negative impact on ecological protection should be eliminated now。But protection does not mean no development,Business formats that have no adverse impact on the ecological environment or have controllable impacts,It also needs strong support。Industry activation based on protection,Promote the healthy development of the island rural tourism market。

Secondly, we must actively guide the renewal of rural community space and community。Promote technology、Funds、Talents and other resource factors flow to rural areas,While renovating and optimizing the rural space environment,Exploring and cracking the constraints of rural factors,Accelerate the flow of resource elements to the island、Flowing to rural areas,Promote high-quality development of island rural construction。

Finally promote the inheritance of rural culture、Governance innovation and common prosperity。Use ecological protection、Industrial revitalization、Three aspects of community update work together,Combining and strengthening the inheritance of rural culture,Guide village collectives and villagers to participate in industrial development,Promote the practice of co-prosperity on islands with cultural tourism as the core!

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