In today’s tourism field，The survival and development of scenic spots face many challenges。However，Many problems can often be solved with common sense，Not to the point where professional solutions are needed。188bet online sports betting

In the field of investment in scenic spots，A common problem is that many investors lack basic knowledge of scenic spots，Excessive pursuit of popular concepts and scale，ignoring the origin of the scenic spot。This phenomenon not only affects investors’ returns，It has also had a negative impact on the entire scenic spot industry。

Many investors before getting involved in the scenic spot industry，Not fully understanding and recognizing the uniqueness and complexity of the scenic spot。They often only see superficial business opportunities，ignoring the essence of scenic spots as a special commercial form。The survival and development of the scenic spot depends on its unique natural and human resources，These resources often require long-term protection and management。If investors only focus on short-term interests，Neglected the protection and cultivation of these resources，It will ultimately lead to the destruction of the scenic spot and loss of its attractiveness。

Zhangjiajie Landforms

Investors chase popular concepts and scale too much, leading to putting the cart before the horse。In the scenic spot industry，Some so-called“Popular concept”Often just a short-lived fad，Not necessarily suitable for every scenic spot。However，Some investors pursue fashion and the so-called 188bet app ";Internet celebrity”，Blindly introduce these popular concepts into your own projects，Ignoring the actual situation and market demand of the scenic spot，Even at the expense of the uniqueness and characteristics of the scenic spot。Such an approach is not only difficult to succeed，It will also lead to a decrease in the quality of the scenic spot，Destroying the long-term development potential of the scenic spot。

In order to avoid putting the cart before the horse，Investors need to re-examine their behavior。First，They shouldEnhance understanding and understanding of common sense of scenic spots。Before entering the scenic spot industry，Carefully understand the characteristics and rules of scenic spots，Fully aware of the complexity and challenges of scenic spots。Secondly，Investors should be more carefulPay attention to the actual situation and market demand of scenic spots。When introducing popular concepts，We must fully consider the uniqueness and characteristics of the scenic spot，and tourists’ needs and expectations。Only this way，Only in this way can we truly create an attractive and competitive scenic spot。

Many challenges

In the current tourism market，Scenic spot management faces many challenges。Product homogeneity、Backward marketing model、Management chaos and other problems emerge in endlessly。However，Many times，We tend to overcomplicate these issues，Ignoring the importance of common sense in solving survival problems。Seize the key points that are the same，Just avoid 80% of“pit”。

1. Meeting the needs of tourists is the core of scenic spot management

Tourists heading to scenic spots，To experience a different culture、Landscape and lifestyle。Therefore，Understand market demand，Customized products according to consumer needs，Is the basis for scenic spot management。For different consumer groups，Like family tourists、Young people、Elderly people, etc.，Provide services and products that meet their needs，To enhance the attraction of the scenic spot。

The 10th Wuzhen Theater Festival Source: Wuzhen Theater Festival

2. Improving the brand awareness of scenic spots is the key

Brand is one of the important factors for tourists to choose scenic spots.By strengthening marketing promotion，Increase the exposure of scenic spots，Can stand out in the fierce market competition。Use social media、Promotion through online platforms and other methods，Increase interaction with tourists，Increase brand awareness and reputation。At the same time, pay attention to the construction of the navigation and signage system within the scenic area，Provide clarity、Concise instructions and explanations，Convenient for tourists to visit。

“Shuiyun Jiangsu”Cultural Tourism Promotional Video Source: Nanjing Cultural Tourism

3. Optimizing the management structure is also essential

Efficient management can improve employee work efficiency，Reduce operating costs，Create more value for scenic spots。By establishing a clear division of responsibilities and process system，Ensure employees perform their duties，Collaboration。Also，Strengthen employee training and motivation，Improve their professionalism and service awareness，Provide tourists with high-quality travel experience。

4、The introduction of Internet technology can bring more possibilities to scenic spot management

By improving the intelligence level of scenic spots，Realize ticket booking、Guide explanation、Online services such as hotel reservations，Improve convenience for tourists。At the same time，Use of big data analysis and other technical means，In-depth mining and analysis of scenic area operation data，Provide data support for decision-making，Promote the sustainable development of scenic spots。

Nianhua Smart Culture and Tourism Cloud Source: Nianhuayunke

5、Strengthening the cultural connotation construction of scenic spots is the key to the sustainable development of scenic spots

Culture is the soul of the scenic spot，It is the core competitiveness 188bet online sports betting that distinguishes it from other scenic spots。By deeply exploring the cultural connotation of the scenic spot，Combined with local history、Folklore and other elements，Present a unique cultural landscape to tourists。At the same time，Organize various cultural activities and festivals，Enrich tourists’ travel experience，Improve the cultural atmosphere of the scenic spot。

Four common sense of scenic spots

1. Planning effect is equivalent to planning

Amplifying the effect of design is the task of the sales department of the design institute，Even winning a prize for your work is not enough as a sign of successful planning，Only realizing investment expectations is real success。Planning is the basis for the success of scenic area projects，But it is only a necessary but insufficient premise。With planning, there will be changes，especially market changes，Planning often falls behind。A good plan requires a deep understanding of the market，Have a clear understanding of competitors，Have an accurate grasp of audience needs。At the same time，Planning also needs to be based on the geographical location of the scenic spot、Resource Features、Market positioning and other factors，Develop practical strategies and plans。This not only includes the construction of hardware facilities in the scenic area，Also includes the brand image of the scenic spot、Marketing Strategy、Planning for management and operations，These further enhance the effectiveness of planning。However，In reality，There are very few scenic spot projects that can achieve this kind of planning effect。

2. Investment logic is the key to success

For a scenic spot project，Investment logic is the key factor that determines its success。If you can’t find a suitable project or launch an unreasonable business format，Or the investment pace is not properly grasped，The result is likely to be a failure。Therefore，In the investment decision-making of scenic spot projects，RequiredRigorous consideration of various factors，Includes return on investment、Market demand、Geographical location、Resource characteristics, etc.，Thus formulating a scientific and reasonable investment logic。

3. The completion of the scenic spot will determine life and death

Even with reasonable planning and investment strategies，The operation of the scenic spot after its completion is still crucial。After the scenic spot is completed，its“Personality”The characteristics have been basically determined，Later operations can only approach it to a certain extent“Gene”Limited height。Therefore，The operation and management of the scenic spot after its completion also requires great attention，ToBased on market demand and tourist feedback，Continuously improve and optimize the service and management level of scenic spots。

4. Operation is not a panacea

Although operations are crucial to the success of scenic area projects，But it is not omnipotent。What operations can solve is the problem of management elements，such as human resources、Optimal combination of finance and materials, etc.，The problem of being unable to change business factors，such as capital and its structures、Market etc.。Therefore，You cannot use front-end operations as the master key to solve all problems in scenic area projects。To a certain extent, the battle between operation pre-production and planning is directed towards capital (owners)”;To flatter and invite favors”。

actually，Planning、Investment and operation are related to each other、Inseparable。A successful scenic spot project requires reasonable planning、Scientific investment strategy and effective operation management cooperate with each other。Only this way，In order to achieve the sustainable development of the enterprise and achieve the greatest commercial value。All of this is inseparable from understanding and following common sense in the tourism industry。