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As consumers’ concepts of travel gradually evolve，Tourists’ demand for personalized experiences and high-quality accommodation continues to increase，High-end B&Bs show a more outstanding development trend in the increasingly fierce B&B market。

Recently, special invitationZhou Rong, Vice President of Ctrip Group and CEO of Luyue Group, jointly explore new opportunities for the development of high-end homestays.

The following is the content of the conversation

Liu Zhaohui: Dear colleagues in the cultural and tourism industry，Good afternoon everyone。Welcome to Zhihui Longquehui Living Room。Today we are very honored to invite the Vice President of Ctrip Group、Zhou Rong, CEO of Luyue Group。Past years，Lvyue is developing rapidly in the industry，This year also officially enters the seventh anniversary, a key development node。The experience accumulated in the past seven years is not only the accumulation of time，It also laid a solid foundation for the Luyue brand，Provides a broader development space for the future。Reviewing the development history of the enterprise，Mr. Zhou，Do you think Luyue currently ranks among the large-scale accommodation areas in China，What is its development stage and positioning？

Zhou Rong: In the past seven years，We have also experienced a series of ups and downs，Each stage forces us to make profound adjustments and revisions to the development direction。Until this year，These accumulated experiences gradually appear，And produce practical effects。Currently，The company’s strategy mainly focuses on the mid- to high-end homestay sector，Focus on“花庄·Luxury”High-quality brands in other industries，For Luyue as a whole，We pursue the future of becoming a modular empowerment platform，That is, each module can output independently，Form a menu service system。

花庄luxury·Fenghuang Fengqi Mountain Residence (Laojiazhai Scenic Area Store)

Liu Zhaohui: The point about modules you just mentioned is very critical in terms of cultural tourism projects and product expansion and scale。I have some opinions on this before，In view of the regional specificity of cultural tourism，Some key elements need to be considered in its resource development and product polishing。First is the brand，The second is modular products，The third is systematic management capabilities，The fourth involves the establishment of a talent system，These are equally 188bet app important in B&B operations。

Zhou Rong: Yes，In order to better cultivate internal talents，We adopt standardized performance appraisal standards，To ensure that employees have a clear development path within the group。This not only helps improve cohesion，It also helps employees better understand future prospects。

The implementation of standardized processes is indeed quite challenging in a huge market like China，Especially considering the diversity of B&B owners。Due to significant differences in the owners’ concepts and ideas，How to provide standardized services has become a complex and critical task。To solve this problem，We have adopted some strategies，If the regional manager will conduct store inspections，And enter the room on behalf of guests，Demonstrate night service and effective communication with customers，Even make short videos，Enable owners to quickly master the standardized process，Effectively implement standardized processes in actual operations。

Huazhushe·Fifty-Three Degrees Takexia B&B

Liu Zhaohui: currently，In fact, there is still a big controversy in the field of homestay，How to balance costs while improving personalization。Return to the essence of the accommodation industry，We need to emphasize the basic elements of B&B，Also highlight other additional parts？For our franchisees or stores，If they lack sufficient motivation to expand the product experience，Or lack of positive feedback after implementation，Facing additional cost increases，The price/performance ratio is an issue worthy of in-depth study。

Zhou Rong: Based on Maslow’s Hierarchy of Needs Theory，Demand can be divided into high、中、Low different grades，The most basic requirements include hardware standards，Basic services such as hotels，Belongs to the basic level of survival。However，There is an emotional dimension to customer experience，For example, by participating in local experiential activities，Get satisfaction from it。It is this feature that constitutes the brand difference between B&Bs and standardized hotels。

From low to high，We are currently gradually strengthening many aspects。At the most basic level，We focus on quality，Ensure all materials meet certain threshold requirements。In terms of service process，We require owners to provide considerate services，Taking care of all details。Ultimately in terms of content experience，We will base on local characteristics，For example, the characteristics of the scenic spot、History and Culture，Create locally relevant content。In the third quarter, Luyue launched Huazhu·Luxury experience product manual，We hope to achieve standardized processes in actual operations，Provide professional guidance，Achieving a sense of ritual and differentiated experience。

Flower Luxury Experience Product Manual Catalog

188bet online sports betting This is a creative and quite challenging process。In the process，Need to continue to guide and effectively transform the successful cases of other owners。Our goal is not to simply ask for content to be copied，Inspire instead，Prompt them to gradually and skillfully combine various elements in the process，Create a unique service experience。

Liu Zhaohui: I think this may have been upgraded to the level of experience economy，Covering educational experience、Entertainment Experience、Four dimensions of aesthetic experience and escapist experience。By incorporating these elements into the product，Integrate surrounding local culture、Local products and other elements，Ultimately able to create an excellent experience for guests。Before the epidemic，The scale of Luyue B&B has reached nearly 2,000，It is quite large in the industry。However，Due to focus on quality，The development speed of Luyue seems to have slowed down slightly in recent years，Aroused a lot of attention in the industry。To describe the current development status in three concise terms，What words would you choose？

Zhou Rong: First, “Focus”，The second is“Platformization”，The third is“Product iteration”。After reaching a certain scale，We choose to integrate the organizational structure，Reduce product line，Invest our core energy into the areas we believe have the most promise for the future。It’s worth noting，Despite the implementation of business contraction，But our revenue is still growing。Business focus does not mean losing anything，Instead, some secondary businesses that may not be important at the moment are temporarily put on hold，Leave it for future consideration。

Platformization is a deep exploration of the needs of owners。Especially small and medium-sized B&B owners，This group is relatively small，And the degree of dispersion is high。Their demand points are obviously different。This inspired us to offer some standalone modular tutoring，Instead of asking them to join all our services at once。Two years ago，We launched the first "online operation" module，Dedicated to provide guidance to owners，Help them effectively run their business through various online channels，Attracted nearly three to four hundred owners to purchase in the first year，Help its product repurchase rate reach about 50%，Successfully built online operation capabilities for non-differentiated and non-standard products。

Huazhushe·Putuoshan Zhuxiangju B&B

In technology，We think based on the Internet，Combined with Ctrip data resources，Promote data application models in more intelligent scenarios，For example, predict the traffic changes of B&B in the next 30 days，And flexibly help owners adjust price strategies；Or according 188bet app to the owner’s needs，Provide value-added services in customer service，Promote repurchase rate while ensuring efficiency，Provide strong support capabilities for owners。

And entering the second half of this year，We also launched the "content operation" module platform service，Focus on new media platforms，Provide traffic support to owners。Not only assists owners in content production，Prefer to provide multiple modules，Enable customers to choose flexibly。

The last is "product iteration"，Based on data analysis，We found "花庄·High-end products such as luxury products show greater growth potential in terms of occupancy rates and profits than mid- to low-end products。Therefore，We will also focus on achieving a higher level of standardization in high-end product areas，Including raising the entry threshold、Hardware facilities、Service standards and content creation, etc.，Carry out continuous product iteration。

Liu Zhaohui: Focus、Platformization and product iteration are necessary elements to maintain competitiveness in the current market environment。Although all parties have significant resources，However, we often fail to give full play to the competitiveness of our core products because of distractions。Secondly，The platform concept covers the online operation module、Technical advantages and content empowerment，Transform each owner’s B&B into an overall platform。Meanwhile，We continue to iterate our product center，Meeting the comprehensive needs of owners from generation to generation。

Huazhushe·Ningbo Heyuan Zhiye B&B

In the past, B&B construction mainly focused on products，And recently there have been deeper innovations。By closely linking the B&B with surrounding content，Extending content from multiple angles around the B&B as the center。On this unique path of differentiation，What layout will Lvyue make in the future？

Zhou Rong: We have observed that today’s vacation guests tend to be more relaxed and leisurely，Expect a vacation that requires less thinking and planning，Enjoy a comfortable B&B environment and receive thoughtful arrangements。Therefore，We recently launched a new app called “Small guide”’s project，Using the hotel selected by the consumer as the starting point and ending point。By combining the in-house experience and surrounding content，Provide personalization、One-stop travel advice，Meet the various needs of guests in the B&B，Taking refined services as the starting point，Plan to provide consumers with richer additional content，And transform these services into a mechanism that owners are happy to participate in and can obtain positive returns。

Liu Zhaohui: Observe data display，Lvyue shows an upward trend in B&B operations across the country，The market is gradually picking up。However，188bet online sports betting In terms of overall consumption changes，We will find that consumption upgrades are slowing down，Showing the trend of consumption grading。People are cautious about consumption，Pay more attention to deposits。People below the middle class have higher requirements for cost performance，Extension of a single B&B，Including B&B branding seems to face greater challenges。In addition，The homestay industry is showing a clustering trend，The actual operating results may not be ideal。What do you think of the overall changes in the market，And how to deal with these changes？

Zhou Rong: The explosion of demand accumulated over three years has led to a rapid recovery in the market，Although per capita consumption has declined，But no need to be pessimistic。The market may become more stable in the future，Newly emerged property owners will promote the innovation and development of new homestay products。While meeting the upgraded needs of consumers，The B&B will continue to be optimized、Iterate and improve to stay flexible。

We should examine the supply structure from the consumer demand side，Content covered、Quality and other angles。At the same time，Learn from past experience，More rational，Pay more attention to respecting the nature of business。While designing a B&B，Need to consider user portraits more deeply，Including age structure、Gender distribution and specific activities that may be participated in，With detailed personalized analysis，Choose a differentiated path that is highly consistent with your own needs。

Liu Zhaohui: Analysis from the perspective of brand development，There are obvious differences between B&Bs and traditional hotels。At the city destination level，B&B brand has wide coverage，Exists in various regions。In addition，B&Bs adopt different methods from hotels in terms of branding。In your nearly 20 years of experience，Witnessed the rapid development of the homestay industry。Looking forward to the future of Luyue，What are your specific considerations and expectations？

Zhou Rong: After joining Lvyue，We focus on team building and high-end refinement，To adapt to the market conditions at that time。In the process，We have successfully maintained the brand’s leading position in the homestay sector，Has been at the forefront of the industry since 2021。Meanwhile，We have also made significant progress in the high-end hotel brand rankings，Users’ overall brand rating has always been at the leading level。

花庄luxury·Riran Dongfang·Vaikuntha Hotel

During this year’s business operations，Our main focus is quality、Improvements in service and content。Among them，One of the most challenging tasks is to change the owner’s business philosophy。Many owners have accumulated many years of experience in this field，Believe 188bet sports betting app download in your own ways and methods。We strive to guide owners to adopt new thinking patterns，Received positive reviews from users by improving service standards，The owners’ cooperation with us is gradually increasing。

At the same time，We are also constantly improving our service system，Includes previously mentioned toolbox。In terms of service process，We have systematically refined the standardized process for excellent content across the country，Produced various short videos，Introduces each aspect of the service in detail，Standardized operating procedures formed。Including various materials selected，such as bedding、Toothbrush、Toothpaste and other standards also have standard manuals as work basis，This allows when the manager comes to perform tasks，Able to easily、Visually understand job details and required information。

Secondly，When we are communicating with the owner，Not just the owner，But by sharing ideas with the entire team，Special emphasis on transparency，Share information in a timely manner，Building a team culture powered by role models and benchmarks，Make user experience services the core of the entire operation management，Strictly control product quality，Ensure entry threshold，Adhere to the concept of long-termism。

Liu Zhaohui: Different from those industries that pursue short-term returns，The cultural tourism industry needs to focus on long-term investment，Achieve stable development through gradual accumulation。

For practitioners，When implementing the long-term strategy，Quality control and service standardization are crucial，Strict entry threshold，The quality of excellent service，Not only can improve consumer satisfaction，It also helps enterprises form sustainable competitive advantages，Enable it to move forward more steadily in the market，I also wish Luyue to achieve more significant achievements in the future，Provide us with a richer and wonderful destination accommodation experience！